characteristics of web2.0
How it works
Reasons for working with web 2.0
Web based applications and desktops
Most popular Web 2.0 websites
Web 2.0 Overview
Web 1.0Web 2.0
What does it mean for Marketers?
A change in the shape of the
A confluence of a number of
ii)Personalization & collaboration
iii)Democratization of market
iv)Richer online apps
2.CHARACTERISTICS OF Web 2.0:
Allowing users to run softwareapplications entirely through a
”Architecture of participation" that encourages users to add
value to the application as they use it.
Rich user experience.
Web standards and scalability
3.HOW IT WORKS?
The clientside/web browser technologies typically used in Web 2.0
Flash and the Adobe Flex framework.
On the server side, Languages such as PHP, Ruby, ColdFusion,
Perl, Python, JSP and ASP are used by developers.
Adobe Flex is another technology often used in Web 2.0
Applications programmed in Flex, are compiled and displayed as
Flash within the browser.
Flash's many capabilities, the most commonly used in Web 2.0 is
its ability to play audio and video files
Search: Finding information through keyword search.
Links: Connects information together
Authoring: The ability to create and update content . In wikis, users may
extend, undo and redo each other's work. In blogs, posts and the comments of
individuals build up over time.
Tags:Categorization of content by users adding "tags".
Extensions: Software that makes the Web an application platform as well as
a document server.
Signals: The use of syndication technology such as RSS to notify users of
5.REASON FOR WORKING WITH WEB2.0:
1. Simplicity 6. Simple nav
2. Central layout 7. Bold logos
3. Fewer columns 8. Bigger text
4. Separate top section 9. Bold text introductions
5. Solid areas of screen real 10. Strong colours
11. Rich surfaces adverdisers
14. Cute icons
15. Star flashes
6.WEB BASED APPLICATIONS AND DESKTOPS:
Rich Internet Applications (RIAs) are web 2.0 applications that
have many of the characteristics of desktop applications and are
typically delivered through a browser.
"Web 2.0" does not represent a new version of the World Wide Web at all.
Its an advanced version of Web 1.0.
Techniques such as AJAX do not replace underlying protocols like HTTP,
but add an additional layer of abstraction on top of them.
many of the ideas of Web 2.0 had already been featured in
implementations on networked systems well before the term "Web 2.0"
Consumers( humble, gradeful)
networks, search engines)
A bit desperate) humbled)
From consumer to creator
eg: News reader to the article website creator.
II) PERSONALIZATION & COLLABORATION
From push to pull.
eg: lastminute.com to flickr
III)DEMOCRATIZATION OF MARKET ACCESS
From a few big advertisers to lots of little ones.
eg: msn Autos to Google
From the desktop to the cloud.
eg: word doc to you tube.
9.WHAT DOES IT MEAN FOR MARKETERS?
User are part of the communication process, not just at
the end of it.
Many consumers are becoming Vendors themselves:
of stuff(eBay, Amazon)
Hooking into the Zeitgeist is key
Border between adverdising & consumer.