Creating green-field opportunities for customer analytics through  on-line experience
Today’s agenda <ul><li>Recent evolution of the internet </li></ul><ul><li>The Analytical process </li></ul><ul><li>Greenfi...
The internet is changing at an ever-increasing pace
The 3 emerging engines  of change in today’s online world M1 Massive  processing M2 Massive  communications M3 Massed  minds
Massive power +   storage = more data   than ever before
Massive communication power has created an explosion of social networks
Whilst massed minds have enabled  scalable pattern recognition
Today’s agenda <ul><li>Recent evolution of the internet </li></ul><ul><li>The Analytical process </li></ul><ul><li>Greenfi...
The five stages of a customer analytics project 1. CONCEPTUAL 2. PROBLEM  STRUCTURING 3. DATA  PREPARATION  &  EXPLORATION...
Analysts can now tap into new streams of data for analysis…
… and leverage distributed networks for crowdsourcing analytics
Today’s agenda <ul><li>Recent evolution of the internet </li></ul><ul><li>The Analytical process </li></ul><ul><li>Greenfi...
Opportunity # 1 : Predicting movies box-office   revenue with Search data
A simple yet powerful model predicts revenue with accuracy…
…  and performs well even after  introducing a time-lag
Opportunity # 2: Leveraging the crowd
a Case study :  Predicting book sales in the  first 15 weeks of release
Case study: Predicting uptake of new   products in financial services
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"Creating green field opportunities for customer analytics through on-line experience" - a presentation by The crazy Colombian at IAPA's "Customer Analytics 2009" conference

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In this talk, I present some new ideas on how the analytical field is being transformed by the development and maturity of social media and the Internet.

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"Creating green field opportunities for customer analytics through on-line experience" - a presentation by The crazy Colombian at IAPA's "Customer Analytics 2009" conference

  1. 1. Creating green-field opportunities for customer analytics through on-line experience
  2. 2. Today’s agenda <ul><li>Recent evolution of the internet </li></ul><ul><li>The Analytical process </li></ul><ul><li>Greenfield opportunities in customer analytics </li></ul>
  3. 3. The internet is changing at an ever-increasing pace
  4. 4. The 3 emerging engines of change in today’s online world M1 Massive processing M2 Massive communications M3 Massed minds
  5. 5. Massive power + storage = more data than ever before
  6. 6. Massive communication power has created an explosion of social networks
  7. 7. Whilst massed minds have enabled scalable pattern recognition
  8. 8. Today’s agenda <ul><li>Recent evolution of the internet </li></ul><ul><li>The Analytical process </li></ul><ul><li>Greenfield opportunities in customer analytics </li></ul>
  9. 9. The five stages of a customer analytics project 1. CONCEPTUAL 2. PROBLEM STRUCTURING 3. DATA PREPARATION & EXPLORATION 5. RECOMMENDATIONS & DEPLOYMENT 4. ANALYSIS & MODELING
  10. 10. Analysts can now tap into new streams of data for analysis…
  11. 11. … and leverage distributed networks for crowdsourcing analytics
  12. 12. Today’s agenda <ul><li>Recent evolution of the internet </li></ul><ul><li>The Analytical process </li></ul><ul><li>Greenfield opportunities in customer analytics </li></ul>Today’s agenda
  13. 13. Opportunity # 1 : Predicting movies box-office revenue with Search data
  14. 14. A simple yet powerful model predicts revenue with accuracy…
  15. 15. … and performs well even after introducing a time-lag
  16. 16. Opportunity # 2: Leveraging the crowd
  17. 17. a Case study : Predicting book sales in the first 15 weeks of release
  18. 18. Case study: Predicting uptake of new products in financial services

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