www.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online Media
Who we arewww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online MediaCreafi Online Media is an Online and...
Who we arewww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online MediaOur mission is to apply our expertis...
Who we arewww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online MediaServing over 300 million impressions...
Our products and serviceswww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online MediaWe pride ourselves on...
Channel Targetingwww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online Media• With 17 channels to choose ...
Behavioural Targetingwww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online Media• Behavioural Targeting a...
Top BT Categories across the Creafi networkwww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online MediaBT ...
Videowww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online Media• Online video viewership has increased g...
Video – pre-rollwww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online Media• We work with a number of pub...
Video – In-Bannerwww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online Media• In-Banner Video allows for ...
www.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online MediaFor all enquiries, please email:juanda@creafi-...
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Creafi online media presentation

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Creafi online media presentation

  1. 1. www.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online Media
  2. 2. Who we arewww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online MediaCreafi Online Media is an Online and Mobile displayadvertising network, founded in 2006 and run by adedicated digital team with extensive experience inonline marketing. We have both the know-how to andtools exceed most ROI and general campaignobjectives.Our philosophy centres on achieving positive ROI forour advertisers, and the highest possible eCPMs forour publishers, by closely, safely, and transparently,matching publisher traffic profiles and advertiser targetmarkets.
  3. 3. Who we arewww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online MediaOur mission is to apply our expertise in onlinestrategies and processes in order to achieve the bestresults possible for our clients introducing optimizationson a daily basis.Our vision is to efficiently connect advertisers andpublishers to achieve value through finely targetedcategorical, behavioural and contextual online displaymedia.
  4. 4. Who we arewww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online MediaServing over 300 million impressions daily on ourmanaged publishers, and with direct access to over 20billion impressions a day.Members of the Right Media Exchange, AppNexusConsole and the OpenX Marketplace, and partnerswith The Media Trust, we work globally out of London(UK), Sao Paulo (Brazil), Sevilla (Spain), Marbella(Spain), Martin (Slovakia) and Valleta (Malta).
  5. 5. Our products and serviceswww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online MediaWe pride ourselves on having a transparent and brandsafe network offering CPC and CPM buying models ona RON basis. Extra targeting can be layered on top inthe form of:• Channel Targeting• Behavioural TargetingWe also offer Video to further engage with theconsumer with two different formats:• Pre-roll – CPM• In-banner – CPM or CPCWe also offer Mobile campaigns withtraffic available all over the world.Running IAB sizes so far.
  6. 6. Channel Targetingwww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online Media• With 17 channels to choose from there is a segment created for every type ofadvertiser• All channels are fully transparent and can be bought on a CPM or CPC basis• Site lists can be provided and channels can be customised to remove any sites youmay not want to advertise on• Top channels include Entertainment, Business & Finance, Fashion & Beauty,Gaming, and Automotive
  7. 7. Behavioural Targetingwww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online Media• Behavioural Targeting allows for a cost effective manner in which to reach anaudience that has been qualified with certain interests.– We have over 50 different categories built from users behaviour and interaction onpublishers’ sites.• For most of these categories the user is placed into one of two segment types:– Click-based segments: users included in these segments have interacted with one or morecreatives within the specific category.– On view-based segments: users are included in these segments after visiting a publisher sitewithin that category.• Each category is kept fresh with the cookie window of each user set at 30 days. Thisensures we are always reaching a relevant audience, which improves conversionrates.
  8. 8. Top BT Categories across the Creafi networkwww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online MediaBT Category Monthly Unique UsersEntertainment 281,925,000Business, Finance & Investment 263,490,000Women: Fashion, Style, Beauty 186,453,000Console & Online Games Player 180,719,500Automotive & Motor 173,772,500Health & Personal Care 173,715,500Frequent Traveller 171,562,000Shopping 167,566,000Technology/Gadget Lovers 162,273,000News 159,986,500Blog, Forum & Social Media Users 155,620,500Sports 154,120,000Videos, Movies & Television 152,800,500This is just a sample ofthe categories we have.There are many more,and we can createbespoke categories toensure we reach yourtarget audience.Source: RightMedia December
  9. 9. Videowww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online Media• Online video viewership has increased greatly in the past few years with theintroduction of broadband, which allows consumers access to content that previouslywas too slow to view on standard internet connections– UK broadband penetration stands at 76%– Consumers watching 1.7 hours of video per month, up by 43% from March 2011 to March2012– Age is no longer a factor as 45-54 year olds watching as much video as 25-34 (20% ofoverall population respectively)• With video consumption increasing, we have two great products to reach theseengaged consumers:– Pre-roll: Your content is displayed prior to the content that the consumer wishes to watch– In Banner: Your content is displayed within a 300x250 ad unit on a web siteSource: Ofcom Communications Marker Report 2012
  10. 10. Video – pre-rollwww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online Media• We work with a number of publishers that offer pre-roll inventory, and just like with therest of our network we are transparent and can send across a full site list• Flexibility to display either 30 or 15 second pre-roll.– Longer formats are also accepted across a number of sites.• We also accept VAST tags which is the IAB standard for video ad serving– Allows for faster implementation of creative– In depth reporting of video play rate– Provide one tag instead of sending multiple video sizes
  11. 11. Video – In-Bannerwww.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online Media• In-Banner Video allows for the flexibility of using a larger network of sites than pre-roll, while still having the audio-visual impact of video.• We offer two different methods in which users can see your video ad online with In-Banner– Autoplay: The video plays automatically when the user enters the site and has to click the adto initiate sound– User Initiated: The user clicks to play the ad when they see it on the site which initiates thevideo and sound• VAST tags are also accepted with this format. This allows you the flexibility of runningboth Pre-roll and In-Banner without having to produce to many different creatives foreach format.
  12. 12. www.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online MediaFor all enquiries, please email:juanda@creafi-online-media.com

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