Persuasive Strategies

Copyright 2006 IRA/NCTE. All rights reserved.
ReadWriteThink.org materials may be reproduced for ed...
Claim
State your argument.
Example: I am going to
try to convince you that
chocolate is a healthy
snack.
Big Names
Important people or experts can
make your argument seem more
convincing.
Example: Former U.S.
president Bill Cli...
Logos
Facts, numbers, and information
can be very convincing.
Example: A
Snickers bar has
280 calories and 30
grams of sug...
Pathos
Getting people to feel happy, sad,
or angry can help your argument.
Example: Your
donation might just
get this pupp...
Ethos
If people believe and trust in you,
you’re more likely to persuade
them.
Example: Believe
me! I’ve been there
before...
Kairos
Try to convince your audience that
this issue is so important they
must act now.
Example: This is a
one-time offer....
Research
Using reliable research can help
your argument seem convincing.
Example: A recent
study found that
students who w...
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Persuasive strategies

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  • Persuasive strategies

    1. 1. Persuasive Strategies Copyright 2006 IRA/NCTE. All rights reserved. ReadWriteThink.org materials may be reproduced for educational purposes. Images ©2006 Microsoft Corporation. All rights reserved.
    2. 2. Claim State your argument. Example: I am going to try to convince you that chocolate is a healthy snack.
    3. 3. Big Names Important people or experts can make your argument seem more convincing. Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.
    4. 4. Logos Facts, numbers, and information can be very convincing. Example: A Snickers bar has 280 calories and 30 grams of sugar. That’s not very healthy.
    5. 5. Pathos Getting people to feel happy, sad, or angry can help your argument. Example: Your donation might just get this puppy off the street and into a good home.
    6. 6. Ethos If people believe and trust in you, you’re more likely to persuade them. Example: Believe me! I’ve been there before. I’m just like you.
    7. 7. Kairos Try to convince your audience that this issue is so important they must act now. Example: This is a one-time offer. You can’t get this price after today.
    8. 8. Research Using reliable research can help your argument seem convincing. Example: A recent study found that students who watch TV during the week don’t do as well in school.
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