20101010 B2B Social Media Site Concept

B2B Social Media Community Concept 1

The Question Wouldn’t it be wonderful if there was an online community targeted exactly to your industry – where your clients congregate, talk, and nd solutions to their problems… where you could listen, engage, build trust, build relations and most importantly… 2

The Question In uence? 3

We can create this community for you. 4

Our neutral industry site will allow you to listen, to talk, to engage and to in uence your potential client-base with unprecedented eﬃciencies, extremely low cost, and at real-time speed. 5

Why Neutral? Because neutral has credibility. Because 14% of people trust advertisements. While 78% trust referrals from other real people. This will not be a place to “hawk” your latest product… It’s not a place to interrupt or to “advertise”. It’s a place to participate. 6

Authority 7

Authority Is Brand Equity …Online You have spent decades and millions of dollars building your brand equity. But you can build Authority online in months. Or lose it in days if you are not online.

Let’s do some math. 9

Respect – for providing accurate, rare and expert advice. + Trust – that a user reliably provides quality information. = Authority Authority + Engagement = New Professional Friendships

People buy from trusted and respected sources. They buy from brands with Authority. And they prefer to buy from companies with whom they have good relationships. Authority

Authority has ROI. 12

Authority = Asset Online…Authority is an asset. Authority is real – like a capital investment. Authority has ROI. Authority can be measured. Build and report your authority to the world. Quantitatively. Reliably. Based on what the world thinks. And start building your Authority before your competitors do! 13

Now let’s take a look. 14

The idea is… To bring together a group of industry-related suppliers to create a highly-targeted, extremely high-value community for users and suppliers alike. 15

Your community will have: Your Articles User Forums Chat With an Expert A Resource Page A News Page Comments & Replies Your WindowShopper© Your Showroom …and more. 16

Here’s how it works. 17

Personal-voice messages add a friendly, “human” touch. 19

Valuable content is front and center. 20

Experts Panel shows your commitment. Links to your showroom. 21

Create great content to build authority – it’s really that simple! 22

Informative content increases awareness and builds Authority. 23

Content rating allows building and measuring Authority of your Experts. 24

“Place-ranking” for your content builds Authority, increases interactivity. 25

All the Authority of your Experts is collected under your brand. 26

This is a highly-targeted community – your users are very interested in your latest products or services. WindowShopper© displays and promotes your oﬀer. 27

WindowShopper© cycles every 10 seconds. 28

This link goes to your on-site Showroom. 29

Teaser-panes entice users to deep-link in. 30

Power Users can request a Guest Article account here. 31

Social media hotlinks drive more traﬃc. 32

Tag-cloud indexes content for faster searching. 33

Members panel personalizes the site and gives quick access to member pro les. 34

Chat With an Expert works with your existing people. Just have them login when they start their day, and our system will take care of the rest. Talk to your potential clients at exactly the moment in time when they need critical information or solutions. 35

Ping an Expert in: Circuit Protection Mechanical Protection Wire Insulation Interconnect Accessory Connection Heavy Power Cable Light Power Cable Data Bus Mounting Help! Ping all Experts 36

Ping an Expert in: Circuit Protection Mechanical Protection Wire Insulation Chats are organized Interconnect Accessory Connection by area of expertise. Heavy Power Cable Light Power Cable Data Bus Mounting Help! Ping all Experts 37

Ping an Expert in: Circuit Protection Mechanical Protection Wire Insulation Interconnect Accessory Connection Heavy Power Cable Light Power Cable Data Bus Not sure who to ask? Mounting Help! Ping all Experts Ask all experts for help. 38

Let’s say your Experts are working at their regular jobs when a potential customer with a major and urgent problem has a question. 39

Hi Demi! You have a new Chat! Wire Harness Engineer On: 2010 . 09 . 24 Open! At: 16 : 43 : 08 From: Michael_Z Category: Circuit Protection Pop-up noti cation of new inbound Chats in your selected category. 40

Hi Stefan! You have a new Chat! Wire Harness Engineer On: 2010 . 09 . 24 Open! Noti er noti es At: 16 : 43 : 08 From: Michael_Z all of your Category: Circuit Protection online Chat Experts. 41

As a Sponsor you will receive multiple Article, Chat and Assistant Site Admin accounts. 42

Articles Forums Chats Search is organized by section so News your valuable content can be easily Resources All found…again and again… Inde nitely! 43

Circuit Protection Mechanical Protection Wire Insulation Interconnect Accessory Connection Articles are organized by category. Heavy Power Cable Light Power Cable Sponsors may select any one Data Bus category. Mounting Other All 44

Comments provide valuable information and create new content. 45

Tags help keep content organized for easier future access. 46

Noti cations help start new conversations. 47

Motivate your experts with serious (and seriously fun) metrics! 48

Sponsor Expert Public Pro le Here is an example: Beginner Rank: Private Corporal Sergeant Sergeant Officer Second Lieutenant Captain Major Lieutenant Colonel Brigadier General Field Commander Major Cadet Lieutenant Colonel General Marshal In Chief Achievement Badges: Authority: 0 250 441 778 1,372 2,421 4,270 7,532 13,287 23,438 41,345 72,933 128,654 226,946 399,622 2010.09.22: It’s raining in Shanghai today. Call me: “Demi” Status in Rank Medals Officer Cadet 18 Authority: 778 1,371 48 Name: Demi Ning Number of Posts: 23 29 Current Company: Littelfuse Inc. 62 Time in Service: 4.3652 years Best Posts: 11 22 Industry Experience: 6.4325 years Medal Authority: 762 Email Address: demi_expert@littelfuse.com Post Authority: 360 Country: China Total Authority: 1,122 Badges Previous Company: FCI Interconnect Time in Rank: 38.2 days 2nd Previous Company: Next Rank: Second Lieutenant 3rd Previous Company: Est. Time to Next Rank: 22.4 days What I am doing today: 2010.09.23: I have two customer meetings today! What I am thinking today: 2010.09.23: That I am going to get really, really wet today!! Total Badges: 11 49

Sponsor Expert Public Pro le Here is an example: Beginner Rank: Private Corporal Sergeant Sergeant Officer Second Lieutenant Captain Major Lieutenant Colonel Brigadier General Field Commander Major Cadet Lieutenant Colonel General Marshal In Chief Achievement Badges: Authority: 0 250 441 778 1,372 2,421 4,270 7,532 13,287 23,438 41,345 72,933 128,654 226,946 399,622 Experts earn Authority 2010.09.22: It’s raining in Shanghai today. Medals Call me: “Demi” Status in Rank to progress from rank to rank. Officer Cadet Authority: 778 1,371 18 48 Name: Demi Ning Number of Posts: 23 29 Current Company: Littelfuse Inc. 62 Time in Service: 4.3652 years Best Posts: 11 22 Industry Experience: 6.4325 years Medal Authority: 762 Email Address: demi_expert@littelfuse.com Post Authority: 360 Country: China Total Authority: 1,122 Badges Previous Company: FCI Interconnect Time in Rank: 38.2 days 2nd Previous Company: Next Rank: Second Lieutenant 3rd Previous Company: Est. Time to Next Rank: 22.4 days What I am doing today: 2010.09.23: I have two customer meetings today! What I am thinking today: 2010.09.23: That I am going to get really, really wet today!! Total Badges: 11 50

And badges as they Sponsor Expert Public Pro le progress through a Here is an example: Beginnerrank. Rank: Private Corporal Sergeant Sergeant Officer Second Lieutenant Captain Major Lieutenant Colonel Brigadier General Field Commander Major Cadet Lieutenant Colonel General Marshal In Chief Achievement Badges: Authority: 0 250 441 778 1,372 2,421 4,270 7,532 13,287 23,438 41,345 72,933 128,654 226,946 399,622 2010.09.22: It’s raining in Shanghai today. Call me: “Demi” Status in Rank Medals Officer Cadet 18 Authority: 778 1,371 48 Name: Demi Ning Number of Posts: 23 29 Current Company: Littelfuse Inc. 62 Time in Service: 4.3652 years Best Posts: 11 22 Industry Experience: 6.4325 years Medal Authority: 762 Email Address: demi_expert@littelfuse.com Post Authority: 360 Country: China Total Authority: 1,122 Badges Previous Company: FCI Interconnect Time in Rank: 38.2 days 2nd Previous Company: Next Rank: Second Lieutenant 3rd Previous Company: Est. Time to Next Rank: 22.4 days What I am doing today: 2010.09.23: I have two customer meetings today! What I am thinking today: 2010.09.23: That I am going to get really, really wet today!! Total Badges: 11 51

Sponsor Expert Public Pro le Here is an example: Intermediate Rank: Private Corporal Sergeant Sergeant Officer Second Lieutenant Captain Major Lieutenant Colonel Brigadier General Field Commander Major Cadet Lieutenant Colonel General Marshal In Chief Achievement Badges: Authority: 0 250 441 778 1,372 2,421 4,270 7,532 13,287 23,438 41,345 72,933 128,654 226,946 399,622 2010.09.22: Hello everyone!! Call me: “Stefan” Status in Rank Medals Lieutenant Colonel 237 Authority: 23,438 41,345 56 Name: Stefan Meier Number of Posts: 29 52 Current Company: Littelfuse Inc. 75 Time in Service: 8.7612 years Best Posts: 25 48 Industry Experience: 14.3254 years Email Address: stefan@littelfuse.com Post Authority: 24,394 Country: Switzerland Total Authority: 27,456 Badges Previous Company: BT Precision Tooling Time in Rank: 38.2 days 2nd Previous Company: Automotive Polymers Next Rank: Colonel 3rd Previous Company: MTA Est. Time to Next Rank: 107.4 days Medal Authority: 3,062 What I am doing today: 2010.09.23: Traveling to our Engineering facility in Duensen today. Our Duensen team specializes in copper based fuses for commercial and heavy duty apps – so if anyone is have a question about these products – now would be a great time to ask! What I am thinking today: 2010.09.23: Hmmmm…I wasn’t thinking… Total Badges: 26 52

Sponsor Expert Public Pro le Here is an example: Intermediate Rank: Private Corporal Sergeant Sergeant Officer Second Lieutenant Captain Major Lieutenant Colonel Brigadier General Field Commander Major Cadet Lieutenant Colonel General Marshal In Chief Achievement Badges: Authority: 0 250 441 778 1,372 2,421 4,270 7,532 13,287 23,438 41,345 72,933 128,654 226,946 399,622 2010.09.22: Hello everyone!! Call me: “Stefan” Status in Rank Medals Pro le information Lieutenant Colonel 237 ful lls Authority: disclosure and 23,438 41,345 56 Name: Stefan Meier buildsPosts: Number of credibility. 29 52 Current Company: Littelfuse Inc. 75 Time in Service: 8.7612 years Best Posts: 25 48 Industry Experience: 14.3254 years Email Address: stefan@littelfuse.com Post Authority: 24,394 Country: Switzerland Total Authority: 27,456 Badges Previous Company: BT Precision Tooling Time in Rank: 38.2 days 2nd Previous Company: Automotive Polymers Next Rank: Colonel 3rd Previous Company: MTA Est. Time to Next Rank: 107.4 days Medal Authority: 3,062 What I am doing today: 2010.09.23: Traveling to our Engineering facility in Duensen today. Our Duensen team specializes in copper based fuses for commercial and heavy duty apps – so if anyone is have a question about these products – now would be a great time to ask! What I am thinking today: 2010.09.23: Hmmmm…I wasn’t thinking… Total Badges: 26 53

Sponsor Expert Public Pro le Here is an example: Intermediate Rank: Private Corporal Sergeant Sergeant Officer Second Lieutenant Captain Major Lieutenant Colonel Brigadier General Field Commander Major Cadet Lieutenant Colonel General Marshal In Chief Achievement Badges: Authority: 0 250 441 778 1,372 2,421 4,270 7,532 13,287 23,438 41,345 72,933 128,654 226,946 399,622 2010.09.22: Hello everyone!! Call me: “Stefan” Status in Rank Medals Lieutenant Colonel 237 Authority: 23,438 41,345 56 Name: Stefan Meier Number of Posts: 29 52 Current Company: Littelfuse Inc. 75 Time in Service: 8.7612 years Best Posts: 25 48 Industry Experience: 14.3254 years Email Address: stefan@littelfuse.com Post Authority: 24,394 Country: Switzerland Total Authority: 27,456 Badges Previous Company: BT Precision Tooling Time in Rank: 38.2 days 2nd Previous Company: Automotive Polymers Next Rank: Colonel 3rd Previous Company: MTA Est. Time to Next Rank: 107.4 days Medal Authority: 3,062 What I am doing today: 2010.09.23: Traveling to our Engineering facility in Duensen today. Our Duensen team specializes in copper based fuses for Authority stats are fun commercial and heavy duty apps – so if anyone is have a question about these products – now would be a great time to ask! What I am thinking today: 2010.09.23: Hmmmm…I wasn’t thinking… (and serious). Total Badges: 26 54

Sponsor Expert Public Pro le Here is an example: Super User Rank: Private Corporal Sergeant Sergeant Officer Second Lieutenant Captain Major Lieutenant Colonel Brigadier General Field Commander Major Cadet Lieutenant Colonel General Marshal In Chief Achievement Badges: Authority: 0 250 441 778 1,372 2,421 4,270 7,532 13,287 23,438 41,345 72,933 128,654 226,946 399,622 2010.09.22: FREEZING in Chicago!! Brrrrr!! Call me: “Kerri” Status in Rank Medals Commander in Chief 4,142 Authority: 399,622 399,622 1,956 Name: Kerri Hood Number of Posts: 29 29 Current Company: Littelfuse Inc. 1075 Time in Service: 2.3409 years Best Posts: 25 25 Industry Experience: 13.3275 years Email Address: kerri@littelfuse.com Post Authority: 339,500 Country: USA Total Authority: 399,622 Badges Previous Company: Cooper Bussmann Time in Rank: 31.2 days 2nd Previous Company: Power Solutions Next Rank: Boss! 3rd Previous Company: Dill BLOK Inc. Est. Time to Next Rank: 0.0 days Medal Authority: 32,412 What I am doing today: 2010.09.23: Working on our new website launch for Oﬀ-road, truck and bus – stay tuned!! What I am thinking today: 2010.09.23: That I’m probably going to miss my deadline and will be working all night! Please check my post on the News page tomorrow! Total Badges: 45 (All!!) 55

Sponsor Expert Public Pro le Here is an example: Super User Private Corporal Sergeant Sergeant Officer Second Lieutenant Lieutenant Colonel General Field Commander Rank: Photos and a short Major Cadet Lieutenant Captain Major Colonel Brigadier General Marshal In Chief Achievement Badges: Authority: 0 message adds a nice 250 441 778 1,372 2,421 4,270 7,532 13,287 23,438 41,345 72,933 128,654 226,946 399,622 human touch. 2010.09.22: FREEZING in Chicago!! Brrrrr!! Call me: “Kerri” Status in Rank Medals Commander in Chief 4,142 Authority: 399,622 399,622 1,956 Name: Kerri Hood Number of Posts: 29 29 Current Company: Littelfuse Inc. 1075 Time in Service: 2.3409 years Best Posts: 25 25 Industry Experience: 13.3275 years Email Address: kerri@littelfuse.com Post Authority: 339,500 Country: USA Total Authority: 399,622 Badges Previous Company: Cooper Bussmann Time in Rank: 31.2 days 2nd Previous Company: Power Solutions Next Rank: Boss! 3rd Previous Company: Dill BLOK Inc. Est. Time to Next Rank: 0.0 days Medal Authority: 32,412 What I am doing today: 2010.09.23: Working on our new website launch for Oﬀ-road, truck and bus – stay tuned!! What I am thinking today: 2010.09.23: That I’m probably going to miss my deadline and will be working all night! Please check my post on the News page tomorrow! Total Badges: 45 (All!!) 56

Sponsor Expert Public Pro le Here is an example: Super User Rank: Private Corporal Sergeant Sergeant Officer Second Lieutenant Captain Major Lieutenant Colonel Brigadier General Field Commander Major Cadet Lieutenant Colonel General Marshal In Chief Achievement Badges: Authority: 0 250 441 778 1,372 2,421 4,270 7,532 13,287 23,438 41,345 72,933 128,654 226,946 399,622 2010.09.22: FREEZING in Chicago!! Brrrrr!! Call me: “Kerri” Status in Rank Medals Commander in Chief 4,142 Authority: 399,622 399,622 1,956 Name: Kerri Hood Number of Posts: 29 29 Current Company: Littelfuse Inc. 1075 Time in Service: 2.3409 years Best Posts: 25 25 Industry Experience: 13.3275 years Email Address: kerri@littelfuse.com Post Authority: 339,500 Country: USA Total Authority: 399,622 Badges Previous Company: Cooper Bussmann Time in Rank: 31.2 days 2nd Previous Company: Power Solutions Next Rank: Boss! 3rd Previous Company: Dill BLOK Inc. Est. Time to Next Rank: 0.0 days Medal Authority: 32,412 What I am doing today: 2010.09.23: Working on our new website launch for Oﬀ-road, truck and bus – stay tuned!! What I am thinking today: 2010.09.23: That I’m probably going to miss my deadline and will be working all night! Please check my post on the News page tomorrow! Total Badges: 45 (All!!) Up-to-date information connects to users. 57

Sponsor Expert Public Pro le Here is an example: Super User Rank: Private Corporal Sergeant Sergeant Officer Second Lieutenant Captain Major Lieutenant Colonel Brigadier General Field Commander Major Cadet Lieutenant Colonel General Marshal In Chief Achievement Badges: Authority: 0 250 441 778 1,372 2,421 4,270 7,532 13,287 23,438 41,345 72,933 128,654 226,946 399,622 2010.09.22: FREEZING in Chicago!! Brrrrr!! Call me: “Kerri” Status in Rank Medals Commander in Chief 4,142 Authority: 399,622 399,622 1,956 Name: Kerri Hood Number of Posts: 29 29 Current Company: Littelfuse Inc. 1075 Time in Service: 2.3409 years Best Posts: 25 25 Industry Experience: 13.3275 years Email Address: kerri@littelfuse.com Post Authority: 339,500 Country: USA Total Authority: 399,622 Badges Previous Company: Cooper Bussmann Time in Rank: 31.2 days 2nd Previous Company: Power Solutions Next Rank: Boss! 3rd Previous Company: Dill BLOK Inc. Est. Time to Next Rank: 0.0 days Medal Authority: 32,412 What I am doing today: Your Experts can 2010.09.23: Working on our new website launch for Oﬀ-road, truck and bus – stay tuned!! What I am thinking today: compete in a way that is 2010.09.23: That I’m probably going to miss my deadline and will be working all night! Please check my post on the News page tomorrow! fun and seriously Total Badges: 45 (All!!) builds your Authority 58

Older aticles build authority inde nitely. 59

This comment is advocating for the company – this is word of mouth – the best marketing. 60

This Chat is nding a hot new opportunity. 61

Chats also build Authority. 62

Older Chats can be searched from the archive – building awareness inde nitely. Reply to this Chat Rate this Chat 63

Older Chats also build Reply to this Chat Rate this Chat Authority inde nitely. 64

Older Chats can be replied – opening a new Forum on the subject increasing dialog, Reply to this Chat Rate this Chat interactivity and awareness. 65

Hi Matt! Participate in this week’s poll! This week’s poll: Circuit Protection Polls can collect Duration: About 7 minutes Open until: 2010 . 10 . 11 valuable user Yeah, sure! Remind me later. data. 66

Which circuit protection technologies do you use? Fuses Simple interface is easy to use and saves time. Fuse links TVS Diodes Varistors PPTC devices See all results Vote later Exit poll < Previous Next> 67

As a Sponsor you will receive valuable reports. Premium Analytics Package – see traﬃc stats and what users are doing online! Executive Summary Report: Chat With an Expert – see the questions your users have! Executive Summary Report: Forums – see what users are saying to each other! Executive Summary Report: Articles and Comments – see what your Experts are writing and hear what users think!

Need a bit of help getting started? Get online today! contact Tracy Crawford tracy@raineight.com +86 158 0177 9701 70

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20101010 B2B Social Media Site Concept

by Tracy Crawford on Oct 10, 2010

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20101010 B2B Social Media Site Concept — Presentation Transcript