Reduce frictionCapture the moment – Netflix / Amazon star rating, Yelp useful yes / no buttonsLower the barrier to entry.
Killer Face book Fan Pages: 5 Inspiring Case Studies - http://mashable.com/2009/06/16/killer-facebook-fan-pages/ Pringles stands out mostly for its great use of video. Because videos are so easy to consume, video is among the most commonly shared types of content online, which is why many companies strive to create videos that will go “viral” (be shared an exponentially growing number of people). Of course, creating a viral video is not easy. There is no ready made formula for create viral content.
Business Benefits of Using Face book Applications – THE COOL FACTOR!!!Branding - Face book can be a great resource for generating brand awareness. Face book is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.Customer Engagement - Using Face book applications can be a great way for communicating promotions, contest and events. Again it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or your service.Drive Web Traffic - Face book can act as a portal point for driving traffic to your site and other online properties.Reputation Management - can be a useful tool for seeing what users are saying about you and your brand. In addition your Face book profile can now be indexed in the search results and as a result can provide another favorable listing in the organic search results of the engines.New Customer Acquisition - Face book provides an opportunity to find consumers you may have not otherwise discovered.Lead Generation - Similar to the previous point is that Face book can act as another potential lead gen tool that can be used to qualify leads. Reviewing potential prospects' profiles may help you build a relationship with your prospects and aid in the lead generation qualifying process.Client Retention - provides another potential interception point to build the relationship with your consumer.Access to the social world and it’s inherent value - aka the cool factor. You never know who is using Face book. Consider the following scenario: a potential prospect could be doing research on your brand or organization and may use Face book to see if you have a presence there. Then they see that you have a Face book profile and see a number of positive posts about your brand. This in turn can shape their sphere of influence and could end up being one of many deciding factors as to why the prospect selects you over another vendor. The perception that Face book is "IN" and the fact that you are using Face book could help influence their perception of your brand. Having said that, there are still may who are anti-Facebook so it could also affect the perception about your brand. The fact remains is that Face book continues to gain popularity and it is not going away anytime soon.The Viral Effect - Take word Of mouth to a whole new level. Nothing attracts a crowd like a crowd... Face book is attracting quite a crowd.Feedback Mechanism - Using Face book and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site.Build Business Use Cases - Face book can provide you with an opportunity to build successful business cases as you target specific vertical markets with specific business objectives.
There are more uses for Twitter than I care to mention and hell, more blog space written on the subject than I care to list, however the best way to manage a brand and product is not through shouting, we're here, buy my stuff, aren't we brilliant... it is to listen and respond. For example Bank of America are gaining in popularity on the Twittersphere due to their help desk - they scan Twitter and offer advice, links to products when asked, conversations are taken offline to follow up in detail - essentially marketing the brand by offering help and advice.I teach my clients that unless you are operating a "Fire Sale" stop broadcasting - listen and take part in the conversations relevant to your business and product - the best use of Twitter for a business is Customer Care- managing their expectations and pointing them in the right direction - not shouting buy buybuy! Your business needs to set up search filters to monitor relevant conversations and join in.
Transcript of "The Future of the Web"
Targeting Innovation Limited<br />Brown Bag Lunch April 2011<br />
Web 2.0 – Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups etc. Web 2.0 sites allow their users to interact with other users or to change website content.
In the last 6 months ...<br />350 million active users to 600 million<br />75 million user accounts with 15 million active users to 190 million users<br />70 million users worldwide to 100 million<br /> 14 million articles to 15 million<br />
Key venues such as Facebook, Digg, Twitter, Delicious, LinkedIn all have rather large concentrations of over 35’s.<br />Social MediaJust for Young Audiences?<br />
32 million unique monthly visitors, 15 million+ members
35 million reviews of 450,000 hotels in 23 countries.
Often criticised for allowing reviews to be posted by anyone, without needing supporting evidence</li></ul>“We often hear from travelers that how a property responds to criticism has more influence on their booking decision than the criticism itself.”—April Robb, Trip Advisor<br />
Social Media Engagement<br />Brand Value<br />“Companies deeply engaged in social media grew revenuesby 18% over last year…companies that were least engaged dropped 6% on average.”<br />Charlene Li, Founder, Altimeter Group<br />July 2009 Report “ENGAGEMENTdb”<br />http://www.engagementdb.com<br />