The Future of the Web
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Stephen Whitelaw's Outlook on "The Future of the Web" - Targeting Innovation Brown Bag Lunch, 19 April 2011

Stephen Whitelaw's Outlook on "The Future of the Web" - Targeting Innovation Brown Bag Lunch, 19 April 2011

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  • Reduce frictionCapture the moment – Netflix / Amazon star rating, Yelp useful yes / no buttonsLower the barrier to entry.
  • Killer Face book Fan Pages: 5 Inspiring Case Studies - http://mashable.com/2009/06/16/killer-facebook-fan-pages/ Pringles stands out mostly for its great use of video. Because videos are so easy to consume, video is among the most commonly shared types of content online, which is why many companies strive to create videos that will go “viral” (be shared an exponentially growing number of people). Of course, creating a viral video is not easy. There is no ready made formula for create viral content.
  • Business Benefits of Using Face book Applications – THE COOL FACTOR!!!Branding - Face book can be a great resource for generating brand awareness. Face book is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.Customer Engagement - Using Face book applications can be a great way for communicating promotions, contest and events. Again it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or your service.Drive Web Traffic - Face book can act as a portal point for driving traffic to your site and other online properties.Reputation Management - can be a useful tool for seeing what users are saying about you and your brand. In addition your Face book profile can now be indexed in the search results and as a result can provide another favorable listing in the organic search results of the engines.New Customer Acquisition - Face book provides an opportunity to find consumers you may have not otherwise discovered.Lead Generation - Similar to the previous point is that Face book can act as another potential lead gen tool that can be used to qualify leads. Reviewing potential prospects' profiles may help you build a relationship with your prospects and aid in the lead generation qualifying process.Client Retention - provides another potential interception point to build the relationship with your consumer.Access to the social world and it’s inherent value - aka the cool factor. You never know who is using Face book. Consider the following scenario: a potential prospect could be doing research on your brand or organization and may use Face book to see if you have a presence there. Then they see that you have a Face book profile and see a number of positive posts about your brand. This in turn can shape their sphere of influence and could end up being one of many deciding factors as to why the prospect selects you over another vendor. The perception that Face book is "IN" and the fact that you are using Face book could help influence their perception of your brand. Having said that, there are still may who are anti-Facebook so it could also affect the perception about your brand. The fact remains is that Face book continues to gain popularity and it is not going away anytime soon.The Viral Effect - Take word Of mouth to a whole new level. Nothing attracts a crowd like a crowd... Face book is attracting quite a crowd.Feedback Mechanism - Using Face book and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site.Build Business Use Cases - Face book can provide you with an opportunity to build successful business cases as you target specific vertical markets with specific business objectives.
  • There are more uses for Twitter than I care to mention and hell, more blog space written on the subject than I care to list, however the best way to manage a brand and product is not through shouting, we're here, buy my stuff, aren't we brilliant... it is to listen and respond. For example Bank of America are gaining in popularity on the Twittersphere due to their help desk - they scan Twitter and offer advice, links to products when asked, conversations are taken offline to follow up in detail - essentially marketing the brand by offering help and advice.I teach my clients that unless you are operating a "Fire Sale" stop broadcasting - listen and take part in the conversations relevant to your business and product - the best use of Twitter for a business is Customer Care- managing their expectations and pointing them in the right direction - not shouting buy buybuy! Your business needs to set up search filters to monitor relevant conversations and join in.

Transcript

  • 1. Targeting Innovation Limited
    Brown Bag Lunch April 2011
  • 2. Welcome
    • 3rd in the Series
    • 3. Sales leads, Finance, Web…..
    Stephen Whitelaw
  • 4. © Stephen Whitelaw 2010
    The Future of the Web?
  • 5. © Stephen Whitelaw 2010
    Agenda (Hashtag #webfuture)
    Semantic Web
    Interesting Statistics
    Understanding Users
    User Generated Content
    Collaborative Innovation
    Google
    Search Engine Optimization
    Advertising Online
    Mass Collaboration
    The Power of Video
    Competitor Analysis Tools
    Visitors Analysis/Statistics
    Social Bookmarking
    Tag Clouds
    QR Codes
    Augmented Reality
    Virtual Worlds
    Flash Mobbing
    Web 1.0 KPI’s and new SM KPI’s
    Twangoo
    Privacy
    Your Brand Online
    Online Reputation Management
    Social Media Monitoring Tools
    Social Media ROI
    Facebook
    Comply with Standards
    Geo-Location
    Time Savers #1
    Time Savers #2
    What if I am hacked?
    LinkedIn
    Zombie Landscapes
    Open Source models
    Copyright v Copyleft
    The Long Tail
    Free – a radical new price
    Volunteer Computing
    Cool Sites
    Useful Book
  • 6. © Stephen Whitelaw 2010
    Some predictions for the future…
    the thing about predictions...
  • 7. © Stephen Whitelaw 2010
    "I think there is a world market for maybe five computers." Thomas Watson, chairman of IBM, 1943
  • 8. © Stephen Whitelaw 2010
    "There is no reason anyone would want a computer in their home."Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977
  • 9. © Stephen Whitelaw 2010
    "640K of memory should be enough for anybody.” Bill Gates, president founder of Microsoft Corp., 1981
  • 10. © Stephen Whitelaw 2010
    Web 1,2,3 and 4…
    The Semantic Web
    Google love/hate
    The Splinternet (Gartner)
  • 11. © Stephen Whitelaw 2010
    Definitions of Web 1.0, 2.0 and 3.0
    Definitions of Web 1.0, 2.0, and 3.0
    • Web 1.0 – The static web (html files – no interaction)
    • 12. Web 2.0 – Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups etc. Web 2.0 sites allow their users to interact with other users or to change website content.
    • 13. Web 3.0 – The Semantic Web, making it possible for the web to "understand" and satisfy the requests of people.
  • © Stephen Whitelaw 2010
    Definitions of Web 1.0, 2.0, and 3.0
    • Web 1.0 – The static web (html files – no interaction)
  • © Stephen Whitelaw 2010
    Definitions of Web 1.0, 2.0, and 3.0
    • Web 2.0 – Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups etc. Web 2.0 sites allow their users to interact with other users or to change website content.
  • © Stephen Whitelaw 2010
    Definitions of Web 1.0, 2.0, and 3.0
    • Web 3.0 – The Semantic Web, making it possible for the web to “understand” and satisfy the requests of
    people.
    http://motif.sandbox.yahoo.net
  • 14. © Stephen Whitelaw 2010
    Web 3.0 (The Semantic Web)
    Web 3.0 – The Semantic Web
    “The Semantic Web is nota separate Web
    but an extension of the current one, in which information
    is given well-defined meaning, better enabling
    computers and people to work in cooperation”
    Sir Tim Berners-Lee
  • 15. © Stephen Whitelaw 2010
    Evolution of the Web
    Evolution of the Web
  • 16. © Stephen Whitelaw 2010
    Web 1.0, 2.0 and 3.0
    Web 1.0, Web 2.0 and Web 3.0
    http://www.w3.org/2001/sw/sweo/public/UseCases
  • 17. © Stephen Whitelaw 2010
    Some interesting statistics
  • 18. © Stephen Whitelaw 2010
    Social Media Facts 1 of 3?
    Time spent on social network sites is growing 3 times faster than the Net itself
    Social media messages have replaced e-mail as the dominant form of e-communications
    If facebook was a country – it would be the 4th most populated in the world
    93% of social media users think that companies should be actively engaged
  • 19. © Stephen Whitelaw 2010
    Social Media Facts 2 of 3?
    13 hours
    Amount of video uploaded on youtube every minute
    412.3 years
    Time to view all youtube videos
    100,000,000
    Number of youtube videos viewed every day
    13,000,000
    Number of articles on wikipedia
    3,600,000,000
    Number of images on flickr
  • 20. © Stephen Whitelaw 2010
    Social Media Facts 3 of 3?
    1,382%
    Monthly growth of Twitter
    50,000,000
    Average number of Tweets per day
    5,000,000
    Number of active Barrack Obama supporters across 15 social networks
    29 Million+
    Views of the ‘Where the Hell is Matt’ video on YouTube
  • 21. In the last 6 months ...
    350 million active users to 600 million
    75 million user accounts with 15 million active users to 190 million users
    70 million users worldwide to 100 million
    14 million articles to 15 million
  • 22. Key venues such as Facebook, Digg, Twitter, Delicious, LinkedIn all have rather large concentrations of over 35’s.
    Social MediaJust for Young Audiences?
  • 23. © Stephen Whitelaw 2010
    “The Web is Dead Long Live the Internet” !
  • 24. E-Mail Volume of ITCS&S organization
    >80% reduction of email
    Source: mstat.cisco.com
  • 25. The Internet of Things/Objects
    © Stephen Whitelaw 2010
  • 26. © Stephen Whitelaw 2010
    User Engagement
  • 27. © Stephen Whitelaw 2010
    User Engagement
  • 28. © Stephen Whitelaw 2010
    User Engagement – Made Easy
    Improve your website sign-in experience
    Increase Registrations
    FacebookConnect
  • 29. © Stephen Whitelaw 2010
    Reduce Cost of Participation
    versus
    This is easy
    Free, but not so easy
  • 30. © Stephen Whitelaw 2010
  • 31. © Stephen Whitelaw 2010
    Tech-Savvy Consumers
    www.codes.co.uk – voucher codes
    www.myvouchers.co.uk – discount codes
    www.promotionalcodes.org.uk – promotional codes
    www.topcashback.com – cashback site
    www.quidco.co.uk – cashback site
    www.greasypalm.com - £16m+ saved!
  • 32. © Stephen Whitelaw 2010
    Make connections secure
    Secure Google https://www.google.com !
  • 33. © Stephen Whitelaw 2010
    EV SSL Certificate
    Extended Validation SSL certificates – highest level of trust [Tells your customers the company is real and trusted]
  • 34. © Stephen Whitelaw 2010
    Make visitors ‘feel’ safe
    www.safebuy.org.uk – Accredication scheme for online retailers.
    www.mcafeesecure.com
    www.roomsyoulove.com
  • 35. © Stephen Whitelaw 2010
    User Generated Content (UGC)
  • 36. © Stephen Whitelaw 2010
    What is User Generated Content?
    Definition
    Various kinds of [media] content that are produced by end-users, (as opposed to traditional media producers such as professional writers, publishers, journalists, licensed broadcasters and production companies) - Wikipedia
  • 37. © Stephen Whitelaw 2010
    Examples of User Generated Content
    Reality TV
    Blogs, vlogs, moblogs, microblogs, wikis
    Video
    Opinions & reviews
    Social networking
    Social book-marking sites
    Personalized pages
  • 38. © Stephen Whitelaw 2010
    UGC is part of a larger trend
    December 2007 Time recognized “You” as the ‘Person of the Year’
    Brand democratization
    Consumers are in control
    Peer production
    Citizen journalism
  • 39. © Stephen Whitelaw 2010
    UGC is not going away
    Creation generation, peer production, customer-made
    Consumers have power and won’t give it up
    Technology and bandwidth advances are lowering barriers to entry
    New tools make creation easier every day
  • 40. © Stephen Whitelaw 2010
  • 41. © Stephen Whitelaw 2010
    Prosper
  • 42. © Stephen Whitelaw 2010
    Zopa
  • 43. The world's first equity-based crowdfunding community
    © Stephen Whitelaw 2010
  • 44. © Stephen Whitelaw 2010
    Whipcar
  • 45. © Stephen Whitelaw 2010
    Encarta no more ..
  • 46. © Stephen Whitelaw 2010
    Wikipedia
  • 47. © Stephen Whitelaw 2010
    www.dictionary.com & www.urbandictionary.com
  • 48. © Stephen Whitelaw 2010
    YouTube
  • 49. © Stephen Whitelaw 2010
    flickr
  • 50. © Stephen Whitelaw 2010
    tripadvisor
  • 51. © Stephen Whitelaw 2010
    • World’s largest online travel community - Hotels/Restaurants/Attractions
    • 52. 32 million unique monthly visitors, 15 million+ members
    • 53. 35 million reviews of 450,000 hotels in 23 countries.
    • 54. Often criticised for allowing reviews to be posted by anyone, without needing supporting evidence
    “We often hear from travelers that how a property responds to criticism has more influence on their booking decision than the criticism itself.”—April Robb, Trip Advisor
  • 55. © Stephen Whitelaw 2010
    slideshare
  • 56. © Stephen Whitelaw 2010
    PatientsLikeMe
  • 57. © Stephen Whitelaw 2010
    Collaborative Innovation
    www.lego.com
    www.goldcorp.com
    www.mozilla-europe.org/en/firefox
    www.ideastorm.com
    http://mystarbucksidea.force.com
  • 58. Collaborative Innovation Tools - Feedback apps.
    Soliciting, accepting and organizing feedback is no longer a daunting task.
    www.uservoice.com
    www.getsatisfaction.com
    www.feedbackify.com
    www.suggestionbox.com
    www.kampyle.com
    www.opinionlab.com
    www.crowdsound.com
    www.ideascale.com
    www.userecho.com
    © Stephen Whitelaw 2010
  • 59. Group Texting 1 of 2
    © Stephen Whitelaw 2010
  • 60. Group Texting 2 of 2
    © Stephen Whitelaw 2010
  • 61. Google enter Group texting marketplace
    © Stephen Whitelaw 2010
  • 62. © Stephen Whitelaw 2010
  • 63. © Stephen Whitelaw 2010
    Images
    Directory
    Book Search
    Checkout
    Alerts
    Catalogs
    Finance
    Web Search Features
    Desktop
    Search
    Froogle
    Earth
    Blog Search
    Video
    Local
    Toolbar
    Specialized Searches
    Maps
    Scholar
    News
  • 64. © Stephen Whitelaw 2010
    Google Chrome
    Google Desktop
    Google Earth
    Google Pack
    Picasa
    Sketchup
    List of Google Products 1 of 8
  • 65. © Stephen Whitelaw 2010
    Google Gears
    Google Buzz
    Gmail
    Blogger
    Google News
    iGoogle
    List of Google Products 2 of 8
  • 66. © Stephen Whitelaw 2010
    Froogle
    Google Latitude
    Google Skymap
    Google Goggles
    YouTube
    Google Voice
    List of Google Products 3 of 8
  • 67. © Stephen Whitelaw 2010
    AdMob
    Google Dashboard
    Adwords/Adsense
    DoubleClick
    Google Apps
    Google Docs
    List of Google Products 4 of 8
  • 68. © Stephen Whitelaw 2010
    Google Feedburner
    Knol
    Orkut
    Panoramio
    Picnik
    Google Reader
    Google Health
    List of Google Products 5 of 8
  • 69. © Stephen Whitelaw 2010
    Google Sites (was Jspots)
    Android
    Google Sidewiki
    Open Social
    Google Chrome OS
    Google Mars / Moon
    List of Google Products 6 of 8
  • 70. © Stephen Whitelaw 2010
    Google Alerts
    Google Product Search/Base
    Aardvark
    Google Checkout
    Google Translate
    Fast Flip
    Google Real-Estate/Property search
    Google URL Shortner
    List of Google Products 7 of 8
  • 71. © Stephen Whitelaw 2010
    Google Groups
    Google Finance
    Google Scholar
    Analytics
    Trends
    Goog-411
    Google Public DNS
    Google Maps
    Homebrew Google Maps!
    List of Google Products 8 of 8
  • 72. Google #1
    © Stephen Whitelaw 2010
  • 73. © Stephen Whitelaw 2010
  • 74. © Stephen Whitelaw 2010
    “Is Google Making Us Stupid?” by Nicholas Carr in The Atlantic
    The Shallows: What the Internet Is Doing to Our Brains by Carr
    “Yes, the Internet is rotting your brain”, Salon.com on The Shallows
    Review of The Shallowsfrom Financial Times
    Rough Type, Carr’s blog
  • 75. © Stephen Whitelaw 2010
  • 76. © Stephen Whitelaw 2010
  • 77. Japanese Earthquake/Tsunami Crisis
    © Stephen Whitelaw 2010
  • 78. © Stephen Whitelaw 2010
  • 79. Microsoft Response
    © Stephen Whitelaw 2010
  • 80. Apple Response
    © Stephen Whitelaw 2010
  • 81. YouTube response
    © Stephen Whitelaw 2010
  • 82. © Stephen Whitelaw 2010
    Search Engine Optimisation SEO (or cheating Google!)
    Don’t do (Blackhat): Hidden content, keyword stuffing, link farming, doorway pages, IP cloacking. [Duplicate content]
    Do (Whitehat/ethical): Fresh up to date relevant content, inbound links, friendly URL’s.
  • 83. © Stephen Whitelaw 2010
    Buying Traffic – be careful!
    http://www.trafficzap.com
    http://www.nicheprofitclassroom.com/index.html
    http://www.blazingtraffic.com
    www.buyhitscheap.com
  • 84. © Stephen Whitelaw 2010
    Shopping Channels
  • 85. © Stephen Whitelaw 2010
    www.BruceClay.com
  • 86. © Stephen Whitelaw 2010
    www.mattcutts.com/blog
  • 87. © Stephen Whitelaw 2010
    Search Engine Optimisation SEO (or cheating Google!)
    Learn and keep up to date with:
    www.searchenginewatch.com
    www.searchengineland.com
    www.seomoz.org
  • 88. © Stephen Whitelaw 2010
    Search Engine Optimisation SEO (or cheating Google!)
    www.fosi.org – Family Online Safety Institute.
    ICRA Tools – Label Generator - http://www.icra.org/label/generator
    (Up to 30% increase in traffic)
    http://fjd1.com/icra.html
    [http://www.rsac.org/ Recreational Software Advisory Council was replaced by ICRA]
  • 89. © Stephen Whitelaw 2010
    Your Advertising Budget – Attract More Customers
    Google Adwords - www.google.com/adwords
    (Adwords / Adsense)
    Yahoo Advertising - www.yahoo.com/advertising
    Microsoft Advertising - www.microsoft.com/adcenter
    facebook Ads -www.facebook.com/ads
    Coming soon … Twitter ads - www.be-a-magpie.com
    Coming soon … Apple iAds [iphone OS 4.0 onwards]
    [Please remember ‘negative keywords’/’excluded words’]
  • 90. © Stephen Whitelaw 2010
    Some advertising definitions
    PPC – Pay Per Click
    CPA – Cost Per Action/Aquisition
    CTR – Click Through Rate
    CPC – Cost Per Click
    CPM – Cost per Thousand
    eCM – effective Cost Per Thousand Impressions
    CPL – Cost Per Lead
    CPS – Cost Per Sale
  • 91. © Stephen Whitelaw 2010
    Amazon Associate model
  • 92. © Stephen Whitelaw 2010
    OfferVault
  • 93. © Stephen Whitelaw 2010
    Commission Junction
  • 94. © Stephen Whitelaw 2010
    buy.at
  • 95. © Stephen Whitelaw 2010
    Mass Customisation"You can paint it any color, so long as it's black"
    www.createmychocolate.com – design your own chocolate bar
    www.gemvara.com – custom jewellery
    www.slantshackjerky.com – custom jerky
    www.shoesofprey.com – bespoke ladies shoes
    www.redmondpetfood.com – create your own petfood
    www.myjellybelly.com – custom jelly beans
    www.spreadshirt.com – mix your own shirt
    www.zazzle.com - custom gifts, posters
    www.blank-label.com
    www.laudividni.com – custom handbags
    www.youbars.com/buildabar – build your own energy bars
    www.lulu.com – self publishing: books, cd’s, calendars, yearbooks etc.
    http://nikeid.nike.com/nikeid/index.jsp - build your own Nike sneaker.
    www.funkypigeon.com – create personalised greeting cards.
  • 96. Print me a Stradivarius!
    © Stephen Whitelaw 2010
  • 97. 3D Printing/Fabricators
    Print?: a spare part for your car, a lampshade, or a violin!
    Today: Only plastics, resins, metals
    Cost: Currently same as a laser printer was in 1985. (£10,000+)
    Advantage: No waste (1/10th) used, No factories
    Possibilities: Endless, even RepRap.
    [www.youtube.com/watch?v=iMhG4fWQnlE]
    © Stephen Whitelaw 2010
  • 98. © Stephen Whitelaw 2010
    “1 minute of video is worth 1.8 million words” – Forrester (April 2010)
  • 99. © Stephen Whitelaw 2010
  • 100. © Stephen Whitelaw 2010
  • 101. © Stephen Whitelaw 2010
  • 102. © Stephen Whitelaw 2010
  • 103. © Stephen Whitelaw 2010
  • 104. © Stephen Whitelaw 2010
  • 105. © Stephen Whitelaw 2010
    Everyone is on
    10 Downing Street
    The Royal Family
    The BBC
    Channel 4
  • 106. © Stephen Whitelaw 2010
    Everyone is on
    The Whitehouse
    Stanford University
    Mayo Clinic
    British Airways
  • 107. © Stephen Whitelaw 2010
  • 108. © Stephen Whitelaw 2010
    Power of Video 1 of 2
    www.youtube.com
    www.youtube.com/html5 [noflash required]
    www.youtube.com/disco [Look out Spotify!]
    www.youtube.com/citizentube [BP we hate you]
    www.youtube.com/lifeinaday] [Bladerunner]
    www.youtube.com/leanback[Youtubevs TV? Woomi from Miniweb]
  • 109. © Stephen Whitelaw 2010
    www.tubemogul.com
    www.ustream.tv/ - You’re on!
    www.moviecom.tv– Video for Business
    www.chatroulette.com (www.omegle.com) – Chat with strangers
    Make your own videos: www.moviestorm.co.uk/moviestorm/rock
    www.Xtranormal.com
    Power of Video 2 of 2
  • 110. List of main video websites
    © Stephen Whitelaw 2010
    justin.tv
    collegehumor.com
    buzzfeed.com
    optvbytes.com
    youku.com
    funnyordie.com
    vodpod.com
    stagevu.com
    tudou.com
    ted.com
    youtube.com
    moviecom.tv
    ehow.com
    dailymotion.com
    hulu.com
    metacafe.com
    vimeo.com
    megavideo.com
    ustream.tv
    kendincos.net
    videosurf.com
    blip.tv
    crunchyroll.com
    livestream.com
    jokeroo.com
    viddler.com
    truveo.com
    current.com
    yidio.com
    veoh.com
    twitvid.com
    vuze.com
    flixxy.com
    kontraband.com
    trutv.com
    crackle.com
    revver.com
    guba.com
    slashcontrol.com
    mevio.com
    wonderhowto.com
    livevideo.com
    videojug.com
    wisevid.com
    grindtv.com
    stickam.com
    letmewatchthis.com
    craveonline.com
    ourstage.com
    nothingtoxic.com
    casttv.com
  • 111. © Stephen Whitelaw 2010
    Competitor Analysis Tools
    www.compete.com – Competitor Traffic analysis
    www.quantcast.com – Detailed visitor analysis
    www.spyfu.com – Eat your competitors lunch
    www.google.com/trends (websites)
    www.wolframalpha.com – Computational Search Engine
    www.google.com/squared - Google spreadsheet search
  • 112. © Stephen Whitelaw 2010
    Visitor Statistics
    Google Analytics
    A/B multivariate analysis
    www.statcounter.com
    Awstats
    www.reinvigorate.com
    www.crazyegg.com
  • 113. © Stephen Whitelaw 2010
    Visitor Statistics continued
    Vibrant Ads]
    Dynamic Logic
    Revenue Science
    www.alexa.com – The Web Information People
    “The Waybackmachine” www.archive.org
    Block archive.org bot using robots.txt – see below
    User-agent: Alexa User-agent: Archive.org Disallow: /Folder/
    www.Prchecker.info
    (www.google.com 10/10 www.google.co.uk 8/10)
  • 114. © Stephen Whitelaw 2010
    Understanding Users
  • 115. © Stephen Whitelaw 2010
    Online Social Bookmarking -AddThis
  • 116. © Stephen Whitelaw 2010
    Online Social Bookmarking - ShareThis
  • 117. © Stephen Whitelaw 2010
    Social Media
  • 118. Social Media Risks
  • 119. © Stephen Whitelaw 2010
    Conversation Prism
  • 120. © Stephen Whitelaw 2010
    Role of the Social Consumer
  • 121. © Stephen Whitelaw 2010
  • 122. © Stephen Whitelaw 2010
  • 123. © Stephen Whitelaw 2010
  • 124. © Stephen Whitelaw 2010
    Who do you trust?
    Only 14% of people trust advertisements
    78% of people trust the recommendations of other consumers
    Nielsen “Trust in Advertising” report – October 2007
    “Why” are review so powerful?
    • Increase conversion rates
    • 125. Brand Trust
    • 126. Fresh content about you
  • © Stephen Whitelaw 2010
    Social Media is Counter-intuitive
    Communications Media
    Social Media
    Space defined by Media Owner
    Brand in control
    One way / Delivering a message
    Repeating the message
    Focused on the brand
    Entertaining
    Company created content
    Space defined by Consumer
    Consumer in control
    Two way / Being a part of a conversation
    Adapting the message/ beta
    Focused on the consumer / Adding value
    Influencing, involving
    User created content / Co-creation
  • 127. © Stephen Whitelaw 2010
    What motivates people to participate?
    Expressing themselves
    Support
    Listening
    Sharing
    Recognition
    Power
    The culture of the organization
  • 128. © Stephen Whitelaw 2010
    Participation Inequality
    Jakob Nielsen’s 1-9-90 rule
    (Pareto Principle [80/20 rule])
  • 129. © Stephen Whitelaw 2010
    Examples of Social Media
    Blogs
    Social Network Sites
    Virtual Realities
    Social Content
    RSS Feeds
    Wikis
    Mash Ups
    Podcasts
    Social Bookmarks
    Mobile Web; Internet Telephony
    Social Applications
    Twitter
  • 130. © Stephen Whitelaw 2010
    Social Media Features
    Openness
    Communities and Networks
    Hosted Services
    Interactivity
    Global
    Peering
    Mass Collaboration
    Sharing
    Social Element
    The Internet as the platform
    Empowerment
  • 131. © Stephen Whitelaw 2010
    Three Simple Questions
    • Who are your customers?
    • 132. Where do they hang out online?
    • 133. How can we best engage with and energise them?
  • © Stephen Whitelaw 2010
    Social Media Examples
  • 134. © Stephen Whitelaw 2010
    www.willitblend.com (Blendtec)
  • 135. © Stephen Whitelaw 2010
    Blentec YouTube Channel
  • 136. © Stephen Whitelaw 2010
    www.Threadless.com
  • 137. © Stephen Whitelaw 2010
    www.tripadvisor.com
  • 138. www.zoopa.com(Video, Print, Radio Ads)
    © Stephen Whitelaw 2010
  • 139.
  • 140. 99designs“Crowd sourced creative designs”
    © Stephen Whitelaw 2010
  • 141. © Stephen Whitelaw 2010
    rogersmithhotel - website
  • 142. © Stephen Whitelaw 2010
    rogersmithhotel – life blog
  • 143. © Stephen Whitelaw 2010
    rogersmithhotel – YouTube Channel
  • 144. © Stephen Whitelaw 2010
    rogersmithhotel - Twitter
  • 145. © Stephen Whitelaw 2010
    rogersmithhotel - flickr
  • 146. © Stephen Whitelaw 2010
    rogersmithotel - facebook
  • 147. © Stephen Whitelaw 2010
    rogersmithhotel - tripadvisor
  • 148. © Stephen Whitelaw 2010
    Affinia Hotels
  • 149. © Stephen Whitelaw 2010
    Affinia Hotels
  • 150. © Stephen Whitelaw 2010
    Skittles
  • 151. © Stephen Whitelaw 2010
    United Breaks Guitars
  • 152. © Stephen Whitelaw 2010
  • 153. Risks with employees online
    © Stephen Whitelaw 2010
  • 154. © Stephen Whitelaw 2010
    Kruger National Park
  • 155. © Stephen Whitelaw 2010
    Tag Cloud
    www.wordle.net – Tag Cloud Creator
  • 156. © Stephen Whitelaw 2010
    QR Codes
    Get offline audiences online instantly
    http://qrcode.kaywa.com - url
    http://zxing.appspot.com/generator url + geo
    http://delivr.com/qr-code-generator - url + others
  • 157. © Stephen Whitelaw 2010
    QR Codes
  • 158. © Stephen Whitelaw 2010
    QR Codes
  • 159. © Stephen Whitelaw 2010
  • 160. © Stephen Whitelaw 2010
    Pet Shop Boys
  • 161. © Stephen Whitelaw 2010
    http://www.youtube.com/watch?v=c_N559yMLZc
  • 162. © Stephen Whitelaw 2010
  • 163. © Stephen Whitelaw 2010
    Google Places
  • 164. Good looking codes
    © Stephen Whitelaw 2010
  • 165. QR Codes - are they audience appropriate?
    52% have seen or heard of QR codes
    28% have scanned a QR code
    62% scan a QR code to goto a website
    24% scan for contact info
    30% scan for information
    30% scan for a coupon
    6% say their scan led to a purchase
    Austin-Williams Research October-November 2010 – “QR Code Study”
    (Adults aged 25-54)
    © Stephen Whitelaw 2010
  • 166. © Stephen Whitelaw 2010
    Augmented Reality
  • 167. © Stephen Whitelaw 2010
    Wikitude
    Package includes:The Wikitude Java API;
    javadocs;
    documentation and
    a sample application,
    Augmented Reality connects reality with computer-generated data. Information is shown on the current camera display of the smartphone. The exact positioning of data in a live photo is possible thanks to the equipment of modern smartphones: using the data of GPS, the compass and the movement sensor, the exact geographical coordinates are calculated. In the case of the Wikitude World Browser, the data comes from cooperation partners like the online yellow pages qype, Wikipedia or the user community.
  • 168. © Stephen Whitelaw 2010
    Wikitude
    Wikitude World Browser
    The Augmented Reality browser Wikitude by the AR – pioneer Mobilizy ( http://www.mobilizy.com ) is one of the very first fully functional AR-browsers for smartphones. Wikitude is available for Android smartphones and for the iPhone. The 3D feature is currently conceived for Android, a similar 3D feature for the Augmented Reality browser Wikitude for iPhone is being developed.
  • 169. © Stephen Whitelaw 2010
    More AR Demos
    http://ge.ecomagination.com/smartgrid/ar/turbine.html?c_id=direct
    http://www.boffswana.com/news/?p=672#more-672
    Toyota virtual car
  • 170. © Stephen Whitelaw 2010
    Second Life
    Buy a PC at Dell Island
    Study for a University Degree
  • 171. © Stephen Whitelaw 2010
    Flash Mobbing
    flash mob (FLASH mawb) noun.
    “A large group of people who gather in a predetermined location, perform some brief action, and then quickly disperse.”
    www.flashmob.co.uk
  • 172. © Stephen Whitelaw 2010
    Tuángòu(pronounced twangoo)
    team buying or group buying (also known as store mobbing), is a recently developed shopping strategy originating in China where several people – connect over the web and agree to approach a shop in order to haggle to get a discount. The group agrees to buy the same item. The shoppers benefit by paying less, & the business benefits by selling multiple items at once.
    www.groupon.com(www.mycitydeal.com, www.Qpod.jp , & www.Darberry.ru )
    www.livingsocial.com
    www.buywithme.com
    www.tippr.com
    www.wow.com (AOL)
    www.deals.valpak.com
    www.gruupy.com
    www.itison.com
    www.syncfu.com(New model – not quite there yet! )
    Aggregation site : www.dealradar.com
    團購
  • 173. “Bizydeal” [b2b model]
    © Stephen Whitelaw 2010
  • 174. © Stephen Whitelaw 2010
    Old World - Web 1.0 KPIs
  • © Stephen Whitelaw 2010
    Social Media KPI’s - The ‘4Is’
    • Involvement – network/community numbers/quality, time spent, frequency, geography
    • 185. Interaction – actions they take – read, post, comment, reviews, recommendations
    • 186. Intimacy – affection or aversion to the brand ; community sentiments, opinions expressed etc
    • 187. Influence – advocacy, viral forwards, referrals and recommendations, social bookmarking
    Social Media Monitoring Tools –Audit, Assess, Impact
  • 188. © Stephen Whitelaw 2010
    Engagement DB
  • 189. Social Media Engagement
    Brand Value
    “Companies deeply engaged in social media grew revenuesby 18% over last year…companies that were least engaged dropped 6% on average.”
    Charlene Li, Founder, Altimeter Group
    July 2009 Report “ENGAGEMENTdb”
    http://www.engagementdb.com
  • 190. © Stephen Whitelaw 2010
    Privacy
    Google Dashboard
    Google Books(Approx 129,864,880 books)
    Google Books Search Settlement
    “facebook – Rage Against facebook”
    Deleteyouraccount – Remove yourself from the Social Media world.
    Suicidemachine – Meet your real neighbours again!
  • 191. Kevin Kelly – get his book for free!
    © Stephen Whitelaw 2010
  • 192. © Stephen Whitelaw 2010
    Protecting your brand online
  • 193. © Stephen Whitelaw 2010
    What happens in Vegas stays on
  • 194. © Stephen Whitelaw 2010
    Your Brand Online
    Protect it.
    www.pcnames.com – You must register all the Register TLD’s
    Surround the brand + ORM continuous.
    www.verizon.com and
    www.verizoneatspoop.comwww.verizonthetruth.com
    www.verizonscrewedme.comwww.verizonpathetic.com
  • 195. © Stephen Whitelaw 2010
    Check your username online/ protect your brand.
    www.namechk.com
    www.usernamecheck.com/ - Gone!
    www.checkusernames.com/
    www.knowem.com/
  • 196. © Stephen Whitelaw 2010
    Social Media Monitoring Tools
    Google Alerts - Free
    Trackur – Free & chargeable model
    Social Mention - Free
    Social Radar – Cost per month
    Radian6 - Expensive
    Howsociable - Free
    Socialomph.com
    Reputationdefender.com
    Netvibes
    Cocomment.com
    Imooty.com
    Sysomos
    Sprout Social
    Meltwater Buzz
    Buzz tracking Tools – www.boardtracker.com , www.boardreader.com
    Twilert, Twitrratr, - 100’s of Twitter media monitoring tools.
    www.addictomatic.com – custom pages on any topic. (Inhale the Web)
    Monitor Competitors pages: www.watchthatpage.com
  • 197. © Stephen Whitelaw 2010
    Google Alertswww.google.com/alerts
  • 198. © Stephen Whitelaw 2010
    Trackur www.trackur.com
  • 199. © Stephen Whitelaw 2010
    Social Radarwww.socialradar.net
  • 200. © Stephen Whitelaw 2010
    Social Mentionwww.socialmention.com
  • 201. © Stephen Whitelaw 2010
    Radian6www.radian6.com
  • 202. © Stephen Whitelaw 2010
    SM2 (formerly Techrigy)
    High end raw feeds with analytic tools
  • 203. © Stephen Whitelaw 2010
    Howsociable – [visibility coverage score]www.howsociable.com
  • 204. © Stephen Whitelaw 2010
    www.Socialoomph.comWas called TweetLater
  • 205. © Stephen Whitelaw 2010
    Social Media Monitoring Tools
    Monitor and evaluate what is being said, by who, where and what impact – delivers actionable insights
    Three stage process
    Aggregate what is being said
    Natural language analysis – understand the data
    Deliver actionable insights
    We have identified more than 100 Companies in this space
  • 206. © Stephen Whitelaw 2010
    Social Media Monitoring Tools
  • 207. © Stephen Whitelaw 2010
    What they offer
    Search and relevance filters
    Further categorisation and tagging
    Assign Events to the Social Graph
    A variety of channels: web, news, blog, twitter
    Mention Volume, Importance and Demographics
    Analyse sentiment or tone
    Analyse date parameters
    Updates as they happen
  • 208. © Stephen Whitelaw 2010
    And the space is still very confusing and unsettled.
    Lots of new proprietary terms to learn…
    Sentiment Analysis
    Community Health Index
    Online Promoter Score
    Brand Association Map (BAM)
    And dashboards. Lots and lots of dashboards.
    © 2009 White Horse Productions, Inc. Content may not be reused without permission.
  • 209. Taking it seriously
    © Stephen Whitelaw 2010
  • 210. Gatorade Mission Control
    © Stephen Whitelaw 2010
    http://www.youtube.com/watch?v=InrOvEE2v38
  • 211. © Stephen Whitelaw 2010
    Social Media ROI
    Gain from Investment – Cost of Investment
    Gain from Investment – Cost of Investment
    Gain from Investment – Cost of Investment
    Gain from Investment – Cost of Investment
    Gain from Investment – Cost of Investment (net profit)
    ROI =
    ROI =
    ROI =
    ROI =
    ROI =
    Cost of Investment
    Cost of Investment
    Cost of Investment
    Cost of Investment
    Cost of Investment
  • 212. © Stephen Whitelaw 2010
    SOCIAL MEDIA IS NOT FREE
  • 213. © Stephen Whitelaw 2010
    1. Strategy
  • 214. © Stephen Whitelaw 2010
    Conversations
    Questions to ask:
    • To whom will you talk? (Everyone to start? Only people with XX connections?)
    • 215. Who will do the talking/listening?(Is there a social media manager? Do multiple people handle the responses?)
    • 216. Where do you draw the line? (What’s discussed publicly versus taken “offline”?)
  • © Stephen Whitelaw 2010
    1. It takes people.
  • 217. © Stephen Whitelaw 2010
    2. It takes technology.
  • 218. © Stephen Whitelaw 2010
    3. It takes time.
  • 219. © Stephen Whitelaw 2010
    Types of non financial impacts
    Customer complaints
    Customer complaints
    Customer complaints
    Website Visitors
    Website Visitors
    Website Visitors
    Impressions
    Impressions
    Impressions
    Positive press
    Positive press
    Positive press
    Click-throughs
    Click-throughs
    Click-throughs
    YouTube views
    YouTube views
    YouTube views
    Retweets
    Coupons distributed
    Coupons distributed
    Retweets
    Coupons distributed
    Visitors to a brick & mortar store
    Visitors to a brick & mortar store
    Visitors to a brick & mortar store
    Positive WOM
    Positive WOM
    Positive WOM
    Delivered emails
    Delivered emails
    Delivered emails
    Negative press
    Negative press
    Negative press
    Negative WOM
    Employment applications
    Employment applications
    Employment applications
    Blog comments
    Blog comments
    Blog comments
    FaceBook friends
    FaceBook friends
    FaceBook friends
    Social mention
    Social mention
    Social mention
    Twitter followers
    Twitter followers
    Twitter followers
  • 220. © Stephen Whitelaw 2010
    Have Fun Online
    Gary Vaynerchuk
    WineLibrary TV – Changing the Wine World
    http://garyvaynerchuk.com/
    http://vaynermedia.com/
    http://www.facebook.com/gary
    http://twitter.com/garyvee
    http://crushitbook.com/
    http://www.youtube.com/user/GaryVaynerchuk
  • 221. © Stephen Whitelaw 2010
    All about facebook
    www.checkfacebook.com
    www.youropenbook.org
    www.facebakers.com
    www.insidefacebook.com
    www.allfacebook.com
    www.facecrooks.com
    www.facebookproxy.co.uk
    www.unblock-facebook.net
    www.sickfacebook.com
    www.ihatefacebook.net
    www.quitfacebookday.com
    www.facebookdesktop.com/
    Facebook – Privacy Policy
    http://stories.facebook.com
    www.facebooksucks.com
  • 222. © Stephen Whitelaw 2010
  • 223. facebook business pages
  • 224. Facebook app for restaurant bookings
    © Stephen Whitelaw 2010
  • 225. Facebook versus Netflix !
    © Stephen Whitelaw 2010
  • 226. Business Benefits of
  • © Stephen Whitelaw 2010
    Owned by Facebook Inc.
    More than 3 billion photos uploaded to the site each month
    http://www.facebook.com/
  • 232. Facebook Connections
    © Stephen Whitelaw 2010
  • 233. Facebook Places
    © Stephen Whitelaw 2010
  • 234. © Stephen Whitelaw 2010
    PULL
    PUSH
  • 235. © Stephen Whitelaw 2010
    You need a strategy
    Without starting with this
    Stop trying to build this
    Or you get this
  • 236. © Stephen Whitelaw 2010
    Social Media Strategy
  • 237. © Stephen Whitelaw 2010
    Comply with Standards
  • 238. © Stephen Whitelaw 2010
    Comply with Standards
    http://validator.w3.org – Markup Validation Service from the ‘World Wide Web consortium w3c”
    http://jigsaw.w3.org/css-validator CSS Validator
    Web Content Accessibility Guidelines (http://www.w3.org/WAI/WCAG1AA-Conformance ) - see www.rnib.org.uk , www.glasgowhigh.com
  • 239. © Stephen Whitelaw 2010
    Comply with Standards – HTML5
    http://dev.w3.org/html5/spec/Overview.html - The Standard
    http://en.wikipedia.org/wiki/HTML5 - html5 Wiki
    http://www.youtube.com/html5 - YouTube supports html5
  • 240. © Stephen Whitelaw 2010
    Comply with Standards – HTML5
    http://html5demos.com/ - html5 demos
    http://html5tutorial.net/ - html5 tutorials
    http://html5.org/ - html5 demos
    Arcadefire – www.thewildernessdowntown.com
  • 241. Comply with Standards – HTML5 versus Flash
    © Stephen Whitelaw 2010
  • 242. © Stephen Whitelaw 2010
    Comply with Standards - more
    Contact us, Livechat, Skype, Google/Bing maps.
    (www.providesupport.com / www.nsdesign.com )
    Compliance Website checking Tools:
    www.uptrends.com – Monitor your website
    www.websiteoptimization.com – Page analysis
  • 243. © Stephen Whitelaw 2010
    Comply with Standards – even more
    Captcha – “Completely Automated Public
    Turing test to tell Computers and Humans Apart”
    DDA compliant Captcha - http://doepud.co.uk/contact.php#send-email
  • 244. © Stephen Whitelaw 2010
    Richer Interactivity
    RichUI – DeepZoom/SeaDragon/Silverlight
    Very Hi Res images - http://bit.ly/cfvqBN
  • 245. © Stephen Whitelaw 2010
    Geo-Location
    Facebook asks “Whats’ on your mind?”
    Twitter asks “What’s happening?”
    [Other companion sites: www.twittermap.tv and www.trendsmap.com
    “Where Are You” – modern version of LBS.
    http://www.geocaching.com/about/ ! (Hiking meets treasure hunting with a GPS) www.confluence.org
  • 246. © Stephen Whitelaw 2010
  • 247. © Stephen Whitelaw 2010
  • 248. © Stephen Whitelaw 2010
    FourSquare launch appstore
  • 249. © Stephen Whitelaw 2010
  • 250. © Stephen Whitelaw 2010
  • 251. © Stephen Whitelaw 2010
  • 252. © Stephen Whitelaw 2010
    … was called Dodgeball
  • 253. © Stephen Whitelaw 2010
  • 254. © Stephen Whitelaw 2010
    Twitter Places
  • 255. © Stephen Whitelaw 2010
  • 256. www.grindr.com
    © Stephen Whitelaw 2010
  • 257. © Stephen Whitelaw 2010
  • 258. © Stephen Whitelaw 2010
    60%+ Twitter users do not use Twitter!
    80%+ of Twitter users are mobile.
    Keep tabs on Twitter Trends
    www.trendistic.com – Visual Twitter trends
    www.tweetvolume.com – Compare results
  • 259. © Stephen Whitelaw 2010
  • 260. © Stephen Whitelaw 2010
  • 261. Twitter case study 1 of 2
    © Stephen Whitelaw 2010
  • 262. Twitter case study 2 of 2
    © Stephen Whitelaw 2010
  • 263. Who does your Tweets?
    © Stephen Whitelaw 2010
  • 264. Best Buy – Customer Service
    © Stephen Whitelaw 2010
  • 265. © Stephen Whitelaw 2010
  • 266. Albion Oven on Twitter
    © Stephen Whitelaw 2010
  • 267. BTCare on Twitter
    © Stephen Whitelaw 2010
  • 268. Glasgow Airport on Twitter
    © Stephen Whitelaw 2010
  • 269. Internal use of Twitter
    © Stephen Whitelaw 2010
  • 270. © Stephen Whitelaw 2010
    Twitter used everywhere at anytime !
  • 271. Robin Hood
    © Stephen Whitelaw 2010
  • 272. Hudson – Jan 2009
    © Stephen Whitelaw 2010
  • 273. Christchurch Earthquake – Feb 2011
    © Stephen Whitelaw 2010
  • 274. Unrest in Egypt (Jan 2011)
    © Stephen Whitelaw 2010
  • 275. Some related websites
    www.twitter.com – Twitter!
    http://search.twitter.com/advanced - Advanced Twitter search (Was www.Summize.com )
    www.everythingtwitter.com – Huge Twitter resource.
    www.twitteranalyzer.com – Analyses friends, trends & mentions.
    www.twtroulette.com – Add yourself to the random timeline viewer.
    www.twitip.com – Learn about getting more from Twitter.
    www.streamtwitter.com – Perfect for demos/talks/DJ’s.
    www.upprdwnr.com - No longer in business! #uppr #downr
    www.twitpic.com – Share photos and videos on Twitter.
    www.twitoria.com - Analyzes the activity of your followers.
    www.twollo.com - Find and follow targeted users.
    www.tweet-u-later.com – Time your Tweets.
    www.chirpstats.com (formerly www.twitterless.com) – See who unfollows you.
    www.useqwitter.com - Catches Twitter Quitters.
    www.twitterfall.com – Display trending topics.
    www.tweetreach.com – How far did your Tweet reach.
    www.twilert.com – Receive Tweets as email.
    http://twittermap.com – Tweets on a Google Maps.
    www.trendsmap.com – Realtime location Twitter Trends.
    www.hashtags.org – Search for existing hashtags.
    www.truetwit.com – Validates your followers (avoids Spammers).
    www.identi.ca - Open source Twitter competitor.
    www.snapbird.org – Search Twitters History.
    www.tweetadder.com - Complete Twitter automation.
    www.klout.com – Measures your online influence.
    www.twitlonger.com – For those with more than 140 chars to share
    www.tweetdeck.com – Twitter (social media) application (desktop and mobile)
    www.hootsuite.com - Twitter/social media dashboard.
    www.twitscoop.com - Stay on top of Twitter.
    www.twibs.com/ - Twitter business directory.
    www.trendistic.com - Twitter Trends graphed.
    www.twittergrader.com – Get your Twitter grading/ranking.
    www.casa.ucl.ac.uk/tom - Tweet-o-meter – shows global tweets per country.
    © Stephen Whitelaw 2010
  • 276. © Stephen Whitelaw 2010
    GPS for Sports people
    SatSport application for smartphones:
    http://www.satsportsgps.com
  • 277. © Stephen Whitelaw 2010
    Should your location be secret?
    www.pleaserobme.com
  • 278. © Stephen Whitelaw 2010
    Geo-Tags
    More and more search engines are using geo information to provide local results to the web surfer.
    http://www.map-generator.us/meta-tags.html - ICBM Generator
  • 279. © Stephen Whitelaw 2010
    VisitPA
  • 280. © Stephen Whitelaw 2010
    Explore Chicago
  • 281. © Stephen Whitelaw 2010
    Time Saver # 1
  • 282. © Stephen Whitelaw 2010
  • 283. © Stephen Whitelaw 2010
    Time Saver #1
  • 284. © Stephen Whitelaw 2010
    Time Saver # 1
    Ping.fm
  • 285. © Stephen Whitelaw 2010
  • 286. © Stephen Whitelaw 2010
    Time Saver # 2
    Bing, Blip.tv Brightcove , Dailymotion
    eBaum's World, Facebook Videos, Graspr
    GrindTV, Ustream.tv Howcast, Hulu
    i2TV, iFood TV iTunes videos Metacafe
    MySpace, Sevenload, Streetfire, Twitter,
    StupidVideos, Veoh, Videojug, Yahoo Video,
    YouTube, Viddler, Vimeo Plus, 5min, Zoopy
  • 287. © Stephen Whitelaw 2010
  • 288. © Stephen Whitelaw 2010
    www.linkedIn.com[Raised $53m in 2008]
    Why use LinkedIn?
    Increase your visibility
    Improve your connectability
    Improve your Google Rank
    Gauge the health of a company
    No more recruitment costs
    Get free advice in groups
    Help you sell your products
    Keep in touch.
    85 million members worldwide, 4 million in the UK
    A new member joins LinkedIn approximately every second
    More than a billion people-searches through the site last year
    25% of FTSE 100 companies hire through LinkedIn
    50% of Fortune 100 companies hire through LinkedIn
    Over half a million LinkedIn groups exist
  • 289. © Stephen Whitelaw 2010
    The future of Newspapers, Books, TV and Radio!
  • 290. © Stephen Whitelaw 2010
  • 291. © Stephen Whitelaw 2010
  • 292. © Stephen Whitelaw 2010
    The Times Online
  • 293. © Stephen Whitelaw 2010
  • 294. The Future of publishing
    © Stephen Whitelaw 2010
  • 295. © Stephen Whitelaw 2010
    Zombie Landscapes
    Two screen dumps here
  • 296. © Stephen Whitelaw 2010
  • 297. © Stephen Whitelaw 2010
    Out of Control – Anarconomy
    P(dev)>0 & P(dis)>0 & P(prod)>0 => P 0
    “Everything that can be digisted will be digitised and the price will move towards zero” (Music, Games, Films, Newspapers, Books …)
    New Business Models (Free, Ad supported, Freemium…)
  • 298. © Stephen Whitelaw 2010
    Free Music
    PearlJam (www.pearljam.com) – 96 albums in last 24 months.
    Nine Inch Nails (www.nin.com) - gave their album for free, also sold a $10 CD box and a $75 deluxe version and a $300 premium deluxe limited edition that sold out in 30 hours and made a good return on the exercise.
  • 299. © Stephen Whitelaw 2010
  • 300. © Stephen Whitelaw 2010
    now called
  • 301. Laws on the web!
    © Stephen Whitelaw 2010
  • 302. © Stephen Whitelaw 2010
    Open Source Models
    Software
    Movies
    Accommodation
    Cars
    Food
    Government
  • 303. © Stephen Whitelaw 2010
    Open Source Models - Software
    Apache - HTTP web server
    Tomcat web server - web container
    Drupal — content management system
    Eclipse - software framework for "rich-client applications"
    FreeBSD - operating system derived from Unix
    GNU Project - "a sufficient body of free software."
    Joomla — content management system
    Linux - operating system based on Unix
    Mediawiki — wiki server software, the software that runs Wikipedia
    MongoDB - document-oriented, non-relational database
    Moodle - course management system
    Mozilla Firefox - web browser
    Mozilla Thunderbird - e-mail client
    OpenOffice.org — office suite
    OpenSolaris - Unix Operating System from Sun Microsystems
    osCommerce - ecommerce
    PeaZip - File archiver
    Stockfish — chess engine series, considered to be one of the strongest chess programs of the world
    Symbian - real time operating system
    WordPress - content management system - blog software
    7-Zip - File archiver
  • 304. © Stephen Whitelaw 2010
    Open Source Models - Movies
    www.goodcopybadcopy.net
    http://panicstruckpro.com/revelations
    http://www.bigbuckbunny.org
    http://www.elephantsdream.org
  • 305. © Stephen Whitelaw 2010
    Open Source Models - Accommodation
    www.couchsurfing.comA professional-looking site, with numerous functions, that aims to “create deep and meaningful connections that cross oceans, continents and cultures”.
    www.globalfreeloaders.comAn Australian hospitality network.
    www.hospitalityclub.orgOne of the web originals, aiming to “bring people together”.
    www.stay4free.comA global “free accommodation network” based in Holland.
    www.travelhoo.comAnother of the early web outfits. Also offers a travel partner-finding service. Sign up to surf
  • 306. © Stephen Whitelaw 2010
    www.freerice.com
  • 307. © Stephen Whitelaw 2010
    Open Source Models - Government
    www.usnowfilm.com
    http://en.wikipedia.org/wiki/Open_source_governance
    www.opensourceg.com
    www.opensource.gov
    http://yourfreedom.hmg.gov.uk
  • 308. © Stephen Whitelaw 2010
    Copyright/Copyleft
    Copyleft, Creative Commons
    e.g. flickr, wikitravel.org etc…
    Copyscape turnitin + other tools to catch you out – image cop from Israel
    Essay Mills - http://www.essaymill.com/, http://www.bestessays.com/, http://www.rushessay.com/, http://www.customessays.co.uk/, http://www.essaywriters.net/,
    http://www.plagiarismchecker.com/,
    http://www.scanmyessay.com/
    www.copyscape.com
  • 309. © Stephen Whitelaw 2010
    Free – The future of a Radical New Price
  • 310. © Stephen Whitelaw 2010
    The Long TailWhat Happens When the Economics of Scarcity Meets the Economics of Abundance?
  • 311. © Stephen Whitelaw 2010
    LittleMissMatched
  • 312. © Stephen Whitelaw 2010
    Find a new Galaxy!
    www.galaxyzoo.org
  • 313. © Stephen Whitelaw 2010
    23 and me – Collecting data
  • 314. © Stephen Whitelaw 2010
    Google 411 – Collecting data 
    http://www.youtube.com/watch?v=cN0q8SvlQAk
  • 315. © Stephen Whitelaw 2010
    My Contact Details
    stephenwhitelaw@hotmail.com
    sirstevie6
    Toowist
    www.linkedIn.com/stephenwhitelaw
    www.twitter.com/toowist
    www.toowist.com
    +44 (0) 7966 281 455
  • 316. © Stephen Whitelaw 2010
    Thank you
  • 317. © Stephen Whitelaw 2010
    The Crazy Ones
    Here’s to the crazy ones.
    The misfits.
    The rebels.
    The troublemakers.
    The round pegs in the square holes.
    The ones who see things differently.
    They’re not fond of rules.
    And they have no respect for the status quo.
    You can quote them, disagree with them, glorify or vilify them.
    About the only thing you can’t do is ignore them.
    Because they change things.
    They push the human race forward.
    And while some may see them as the crazy ones, we see genius.
    Because the people who are crazy enough to think they can change the world, are the ones who do.
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    Dell Island
  • 325. © Stephen Whitelaw 2010
    Second life uni 1
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    Second life uni 2
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    Second life uni 3
  • 328. © Stephen Whitelaw 2010
    Google Property Search
  • 329. © Stephen Whitelaw 2010
    Your freedom
  • 330. © Stephen Whitelaw 2010
    Map jack demo screen
  • 331. © Stephen Whitelaw 2010
    Facebook Privacy 1 of 3
    Facebook Privacy Policy circa 2005:
    No personal information that you submit to Thefacebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings.
    Facebook Privacy Policy circa 2006:
    We understand you may not want everyone in the world to have the information you share on Facebook; that is why we give you control of your information. Our default privacy settings limit the information displayed in your profile to your school, your specified local area, and other reasonable community limitations that we tell you about.
    Facebook Privacy Policy circa 2007:
    Profile information you submit to Facebook will be available to users of Facebook who belong to at least one of the networks you allow to access the information through your privacy settings (e.g., school, geography, friends of friends). Your name, school name, and profile picture thumbnail will be available in search results across the Facebook network unless you alter your privacy settings.
  • 332. © Stephen Whitelaw 2010
    Facebook Privacy 2 of 3
    Facebook Privacy Policy circa November 2009:
    Facebook is designed to make it easy for you to share your information with anyone you want. You decide how much information you feel comfortable sharing on Facebook and you control how it is distributed through your privacy settings. You should review the default privacy settings and change them if necessary to reflect your preferences. You should also consider your settings whenever you share information. ...
    Information set to “everyone” is publicly available information, may be accessed by everyone on the Internet (including people not logged into Facebook), is subject to indexing by third party search engines, may be associated with you outside of Facebook (such as when you visit other sites on the internet), and may be imported and exported by us and others without privacy limitations. The default privacy setting for certain types of information you post on Facebook is set to “everyone.” You can review and change the default settings in your privacy settings.
    Facebook Privacy Policy circa December 2009:
    Certain categories of information such as your name, profile photo, list of friends and pages you are a fan of, gender, geographic region, and networks you belong to are considered publicly available to everyone, including Facebook-enhanced applications, and therefore do not have privacy settings. You can, however, limit the ability of others to find this information through search using your search privacy settings.
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    Facebook Privacy 3 of 3
    Current Facebook Privacy Policy, as of April 2010:
    When you connect with an application or website it will have access to General Information about you. The term General Information includes your and your friends’ names, profile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting. ... The default privacy setting for certain types of information you post on Facebook is set to “everyone.” ... Because it takes two to connect, your privacy settings only control who can see the connection on your profile page. If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection.
    Conclusion: Viewed together, the successive policies tell a clear story. Facebook originally earned its core base of users by offering them simple and powerful controls over their personal information. As Facebook grew larger and became more important, it could have chosen to maintain or improve those controls. Instead, it's slowly but surely helped itself — and its advertising and business partners — to more and more of its users' information, while limiting the users' options to control their own information.
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    Youtube number 10
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    Royal Family
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    The Whitehouse
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    BBC Worldwide
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    Channel 4
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    Stanford University
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    Mayo Clinic
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    British Airways
    http://www.youtube.com/user/FlyBritishAirways
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    NIN
  • 343. http://info.cern.ch/hypertext/WWW/TheProject.html
    © Stephen Whitelaw 2010