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Targeting Innovation Limited<br />Brown Bag Lunch April 2011<br />
Welcome<br /><ul><li>3rd in the Series
Sales leads, Finance, Web…..</li></ul>Stephen Whitelaw<br />
© Stephen Whitelaw 2010<br />The Future of the Web?<br />
© Stephen Whitelaw 2010<br />Agenda  (Hashtag   #webfuture)<br />Semantic Web<br />Interesting Statistics<br />Understandi...
© Stephen Whitelaw 2010<br />Some predictions for the future…<br />the thing about predictions...<br />
© Stephen Whitelaw 2010<br />"I think there is a world market for maybe five computers."    Thomas Watson, chairman of IBM...
© Stephen Whitelaw 2010<br /> "There is no reason anyone would want a computer in their home."Ken Olson, president, chairm...
© Stephen Whitelaw 2010<br /> "640K of memory should be enough for anybody.” Bill Gates, president founder of Microsoft Co...
© Stephen Whitelaw 2010<br />Web 1,2,3 and 4…<br />The Semantic Web<br />Google love/hate<br />The Splinternet (Gartner)<b...
© Stephen Whitelaw 2010<br />Definitions of Web 1.0, 2.0 and 3.0<br />Definitions of Web 1.0, 2.0, and 3.0<br /><ul><li>We...
Web 2.0 – Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, v...
Web 3.0 – The Semantic Web, making it possible for the web to "understand" and satisfy the requests of people.</li></li></...
© Stephen Whitelaw 2010<br />Web 3.0 (The Semantic Web)<br />Web 3.0 – The Semantic Web<br />“The Semantic Web is nota sep...
© Stephen Whitelaw 2010<br />Evolution of the Web<br />Evolution of the Web<br />
© Stephen Whitelaw 2010<br />Web 1.0, 2.0 and 3.0<br />Web 1.0, Web 2.0 and Web 3.0<br />http://www.w3.org/2001/sw/sweo/pu...
© Stephen Whitelaw 2010<br />Some interesting statistics<br />
© Stephen Whitelaw 2010<br />Social Media Facts 1 of 3?<br />Time spent on social network sites is growing 3 times faster ...
© Stephen Whitelaw 2010<br />Social Media Facts 2 of 3?<br />13 hours<br />Amount of video uploaded on youtube every minut...
© Stephen Whitelaw 2010<br />Social Media Facts 3 of 3?<br />1,382%<br />Monthly growth of Twitter<br />50,000,000<br />Av...
In the last 6 months ...<br />350 million active users to 600 million<br />75 million user accounts with 15 million   			a...
Key venues such as  Facebook, Digg, Twitter, Delicious, LinkedIn all have rather large concentrations of over 35’s.<br />S...
© Stephen Whitelaw 2010<br />“The Web is Dead Long Live the Internet” !<br />
E-Mail Volume of ITCS&S organization<br />>80% reduction of email<br />Source: mstat.cisco.com<br />
The Internet of Things/Objects<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />User Engagement<br />
© Stephen Whitelaw 2010<br />User Engagement<br />
© Stephen Whitelaw 2010<br />User Engagement – Made Easy<br />Improve your website sign-in experience<br />Increase Regist...
© Stephen Whitelaw 2010<br />Reduce Cost of Participation<br />versus<br />This is easy<br />Free, but not so easy<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Tech-Savvy Consumers<br />www.codes.co.uk – voucher codes<br />www.myvouchers.co.uk – discoun...
© Stephen Whitelaw 2010<br />Make connections secure<br />Secure Google https://www.google.com !<br />
© Stephen Whitelaw 2010<br />EV SSL Certificate<br />Extended Validation SSL certificates – highest level of trust [Tells ...
© Stephen Whitelaw 2010<br />Make visitors ‘feel’ safe<br />www.safebuy.org.uk – Accredication scheme for online retailers...
© Stephen Whitelaw 2010<br />User Generated Content (UGC)<br />
© Stephen Whitelaw 2010<br />What is User Generated Content?<br />Definition<br />Various kinds of [media] content that ar...
© Stephen Whitelaw 2010<br />Examples of User Generated Content<br />Reality TV<br />Blogs, vlogs, moblogs, microblogs, wi...
© Stephen Whitelaw 2010<br />UGC is part of a larger trend<br />December 2007 Time recognized “You” as the ‘Person of the ...
© Stephen Whitelaw 2010<br />UGC is not going away<br />Creation generation, peer production, customer-made<br />Consumers...
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Prosper<br />
© Stephen Whitelaw 2010<br />Zopa<br />
The world's first equity-based crowdfunding community<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Whipcar<br />
© Stephen Whitelaw 2010<br />Encarta no more ..<br />
© Stephen Whitelaw 2010<br />Wikipedia<br />
© Stephen Whitelaw 2010<br />www.dictionary.com & www.urbandictionary.com<br />
© Stephen Whitelaw 2010<br />YouTube<br />
© Stephen Whitelaw 2010<br />flickr<br />
© Stephen Whitelaw 2010<br />tripadvisor<br />
© Stephen Whitelaw 2010<br /><ul><li>World’s largest online travel community - Hotels/Restaurants/Attractions
32 million unique monthly visitors, 15 million+ members
35 million reviews of 450,000 hotels in 23 countries.
Often criticised for allowing reviews to be posted by anyone, without needing supporting evidence</li></ul>“We often hear ...
© Stephen Whitelaw 2010<br />slideshare<br />
© Stephen Whitelaw 2010<br />PatientsLikeMe<br />
© Stephen Whitelaw 2010<br />Collaborative Innovation<br />www.lego.com<br />www.goldcorp.com<br />www.mozilla-europe.org/...
Collaborative Innovation Tools - Feedback apps.<br />Soliciting, accepting and organizing feedback is no longer a daunting...
Group Texting 1 of 2<br />© Stephen Whitelaw 2010<br />
Group Texting 2 of 2<br />© Stephen Whitelaw 2010<br />
Google enter Group texting marketplace<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Images<br />Directory<br />Book Search <br />Checkout<br />Alerts<br />Catalogs<br />Finance<...
© Stephen Whitelaw 2010<br />Google Chrome <br />Google Desktop<br />Google Earth<br />Google Pack<br />Picasa<br />Sketch...
© Stephen Whitelaw 2010<br />Google Gears<br />Google Buzz<br />Gmail<br />Blogger<br />Google News<br />iGoogle<br />List...
© Stephen Whitelaw 2010<br />Froogle<br />Google Latitude<br />Google Skymap <br />Google Goggles<br />YouTube<br />Google...
© Stephen Whitelaw 2010<br />AdMob<br />Google Dashboard<br />Adwords/Adsense<br />DoubleClick<br />Google Apps<br />Googl...
© Stephen Whitelaw 2010<br />Google Feedburner<br />Knol<br />Orkut<br />Panoramio<br />Picnik<br />Google Reader<br />Goo...
© Stephen Whitelaw 2010<br />Google Sites (was Jspots)<br />Android<br />Google Sidewiki<br />Open Social<br />Google Chro...
© Stephen Whitelaw 2010<br />Google Alerts<br />Google Product Search/Base<br />Aardvark<br />Google Checkout<br />Google ...
© Stephen Whitelaw 2010<br />Google Groups<br />Google Finance<br />Google Scholar<br />Analytics<br />Trends<br />Goog-41...
Google #1<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />“Is Google Making Us Stupid?” by Nicholas Carr in The Atlantic<br />The Shallows: What the In...
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
Japanese Earthquake/Tsunami Crisis<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
Microsoft Response<br />© Stephen Whitelaw 2010<br />
Apple Response<br />© Stephen Whitelaw 2010<br />
YouTube response<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Search Engine Optimisation SEO (or cheating Google!)<br />Don’t do (Blackhat): Hidden content...
© Stephen Whitelaw 2010<br />Buying Traffic – be  careful!<br />http://www.trafficzap.com<br />http://www.nicheprofitclass...
© Stephen Whitelaw 2010<br />Shopping Channels<br />
© Stephen Whitelaw 2010<br />www.BruceClay.com<br />
© Stephen Whitelaw 2010<br />www.mattcutts.com/blog<br />
© Stephen Whitelaw 2010<br />Search Engine Optimisation SEO (or cheating Google!)<br />Learn and keep up to date with:<br ...
© Stephen Whitelaw 2010<br />Search Engine Optimisation SEO (or cheating Google!)<br />www.fosi.org – Family Online Safety...
© Stephen Whitelaw 2010<br />Your Advertising Budget – Attract More Customers<br />Google Adwords - www.google.com/adwords...
© Stephen Whitelaw 2010<br />Some advertising definitions <br />PPC – Pay Per Click<br />CPA – Cost Per Action/Aquisition<...
© Stephen Whitelaw 2010<br />Amazon Associate model<br />
© Stephen Whitelaw 2010<br />OfferVault<br />
© Stephen Whitelaw 2010<br />Commission Junction<br />
© Stephen Whitelaw 2010<br />buy.at<br />
© Stephen Whitelaw 2010<br />Mass Customisation"You can paint it any color, so long as it's black"<br />www.createmychocol...
Print me a Stradivarius!<br />© Stephen Whitelaw 2010<br />
3D Printing/Fabricators<br />Print?: a spare part for your car, a lampshade, or a violin!<br />Today: Only plastics, resin...
© Stephen Whitelaw 2010<br />“1 minute of video is worth 1.8 million words” – Forrester  (April 2010)<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Everyone is on <br />10 Downing Street<br />The Royal Family<br />The BBC<br />Channel 4<br />
© Stephen Whitelaw 2010<br />Everyone is on<br />The Whitehouse<br />Stanford University<br />Mayo Clinic<br />British Air...
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Power of Video 1 of 2<br />www.youtube.com<br />www.youtube.com/html5 [noflash required]<br /...
© Stephen Whitelaw 2010<br />www.tubemogul.com<br />www.ustream.tv/ - You’re on!<br />www.moviecom.tv– Video for Business<...
List of main video websites<br />© Stephen Whitelaw 2010<br />justin.tv<br />collegehumor.com<br />buzzfeed.com<br />optvb...
© Stephen Whitelaw 2010<br />Competitor Analysis Tools	<br />www.compete.com – Competitor Traffic analysis<br />www.quantc...
© Stephen Whitelaw 2010<br />Visitor Statistics<br />Google Analytics<br />A/B multivariate analysis<br />www.statcounter....
© Stephen Whitelaw 2010<br />Visitor Statistics continued<br />Vibrant Ads]<br />Dynamic Logic <br />Revenue Science<br />...
© Stephen Whitelaw 2010<br />Understanding Users<br />
© Stephen Whitelaw 2010<br />Online Social Bookmarking -AddThis<br />
© Stephen Whitelaw 2010<br />Online Social Bookmarking - ShareThis<br />
© Stephen Whitelaw 2010<br />Social Media<br />
Social Media Risks<br />
© Stephen Whitelaw 2010<br />Conversation Prism<br />
© Stephen Whitelaw 2010<br />Role of the Social Consumer<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Who do you trust?<br />Only 14% of people trust advertisements<br />78% of people trust the r...
Brand Trust
Fresh content about you</li></li></ul><li>© Stephen Whitelaw 2010<br />Social Media is Counter-intuitive <br />Communicati...
© Stephen Whitelaw 2010<br />What motivates people to participate?<br />Expressing themselves<br />Support<br />Listening<...
© Stephen Whitelaw 2010<br />Participation Inequality<br />Jakob Nielsen’s 1-9-90 rule<br />(Pareto Principle [80/20 rule]...
© Stephen Whitelaw 2010<br />Examples of Social Media<br />Blogs<br />Social Network Sites<br />Virtual Realities <br />So...
© Stephen Whitelaw 2010<br />Social Media Features<br />Openness<br />Communities and Networks<br />Hosted Services<br />I...
© Stephen Whitelaw 2010<br />Three Simple Questions<br /><ul><li>Who are your customers?
Where do they hang out online?
How can we best engage with and energise them?</li></li></ul><li>© Stephen Whitelaw 2010<br />Social Media Examples<br />
© Stephen Whitelaw 2010<br />www.willitblend.com (Blendtec)<br />
© Stephen Whitelaw 2010<br />Blentec YouTube Channel<br />
© Stephen Whitelaw 2010<br />www.Threadless.com<br />
© Stephen Whitelaw 2010<br />www.tripadvisor.com<br />
www.zoopa.com(Video, Print, Radio Ads) <br />© Stephen Whitelaw 2010<br />
99designs“Crowd sourced creative designs”<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />rogersmithhotel - website<br />
© Stephen Whitelaw 2010<br />rogersmithhotel – life blog<br />
© Stephen Whitelaw 2010<br />rogersmithhotel – YouTube Channel<br />
© Stephen Whitelaw 2010<br />rogersmithhotel - Twitter<br />
© Stephen Whitelaw 2010<br />rogersmithhotel - flickr<br />
© Stephen Whitelaw 2010<br />rogersmithotel - facebook<br />
© Stephen Whitelaw 2010<br />rogersmithhotel - tripadvisor<br />
© Stephen Whitelaw 2010<br />Affinia Hotels<br />
© Stephen Whitelaw 2010<br />Affinia Hotels<br />
© Stephen Whitelaw 2010<br />Skittles<br />
© Stephen Whitelaw 2010<br />United Breaks Guitars<br />
© Stephen Whitelaw 2010<br />
Risks with employees online<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Kruger National Park<br />
© Stephen Whitelaw 2010<br />Tag Cloud<br />www.wordle.net  – Tag Cloud Creator<br />
© Stephen Whitelaw 2010<br />QR Codes<br />Get offline audiences online instantly<br />http://qrcode.kaywa.com - url<br />...
© Stephen Whitelaw 2010<br />QR Codes<br />
© Stephen Whitelaw 2010<br />QR Codes<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Pet Shop Boys<br />
© Stephen Whitelaw 2010<br />http://www.youtube.com/watch?v=c_N559yMLZc<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Google Places<br />
Good looking codes<br />© Stephen Whitelaw 2010<br />
QR Codes - are they audience appropriate?<br />52% have seen or heard of QR codes<br />28% have scanned a QR code<br />62%...
© Stephen Whitelaw 2010<br />Augmented Reality<br />
© Stephen Whitelaw 2010<br />Wikitude<br />Package includes:The Wikitude Java API;<br />javadocs;<br />documentation and<b...
© Stephen Whitelaw 2010<br />Wikitude<br />Wikitude World Browser<br />The Augmented Reality browser Wikitude by the AR – ...
© Stephen Whitelaw 2010<br />More AR Demos<br />http://ge.ecomagination.com/smartgrid/ar/turbine.html?c_id=direct<br />htt...
© Stephen Whitelaw 2010<br />Second Life<br />Buy a PC at Dell Island<br />Study for a University Degree<br />
© Stephen Whitelaw 2010<br />Flash Mobbing<br />flash mob (FLASH mawb) noun. <br />	“A large group of people who gather in...
© Stephen Whitelaw 2010<br />Tuángòu(pronounced twangoo)<br />team buying or group buying (also known as store mobbing), i...
“Bizydeal” [b2b model]<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Old World - Web 1.0 KPIs<br /><ul><li> Site visits
 Unique visits
 Geographical spread of visits
 Length of time spent on the site
 Navigation through the site
 Most/least popular pages
 Number and quality of site enquiries
 e-mail registrations
 e-commerce sales
 User feedback on the site
 Links</li></li></ul><li>© Stephen Whitelaw 2010<br />Social Media KPI’s - The ‘4Is’<br /><ul><li>Involvement – network/co...
Interaction – actions they take – read, post, comment, reviews,  recommendations
Intimacy – affection or aversion to the brand ; community sentiments, opinions expressed etc
Influence – advocacy, viral forwards, referrals and recommendations, social bookmarking </li></ul>Social Media Monitoring ...
© Stephen Whitelaw 2010<br />Engagement DB<br />
Social Media Engagement<br />Brand Value<br />“Companies deeply engaged in social media grew  revenuesby 18% over last yea...
© Stephen Whitelaw 2010<br />Privacy<br />Google Dashboard<br />Google Books(Approx 129,864,880 books)<br />Google Books S...
Kevin Kelly – get his book for free!<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Protecting your brand online<br />
© Stephen Whitelaw 2010<br />What happens in Vegas stays on<br />
© Stephen Whitelaw 2010<br />Your Brand Online<br />Protect it.<br />www.pcnames.com  – You must register all the Register...
© Stephen Whitelaw 2010<br />Check your username online/ protect your brand.<br />www.namechk.com<br />www.usernamecheck.c...
© Stephen Whitelaw 2010<br />Social Media Monitoring Tools	<br />Google Alerts - Free<br />Trackur – Free & chargeable mod...
© Stephen Whitelaw 2010<br />Google Alertswww.google.com/alerts<br />
© Stephen Whitelaw 2010<br />Trackur www.trackur.com<br />
© Stephen Whitelaw 2010<br />Social Radarwww.socialradar.net<br />
© Stephen Whitelaw 2010<br />Social Mentionwww.socialmention.com<br />
© Stephen Whitelaw 2010<br />Radian6www.radian6.com<br />
© Stephen Whitelaw 2010<br />                SM2 (formerly Techrigy)<br />High end raw feeds with analytic tools<br />
© Stephen Whitelaw 2010<br />Howsociable – [visibility coverage score]www.howsociable.com<br />
© Stephen Whitelaw 2010<br />www.Socialoomph.comWas called TweetLater<br />
© Stephen Whitelaw 2010<br />Social Media Monitoring Tools<br />Monitor and evaluate what is being said, by who, where and...
© Stephen Whitelaw 2010<br />Social Media Monitoring Tools<br />
© Stephen Whitelaw 2010<br />What they offer<br />Search and relevance filters<br />Further categorisation and tagging<br ...
© Stephen Whitelaw 2010<br />And the space is still very confusing and unsettled.<br />Lots of new proprietary terms to le...
Taking it seriously<br />© Stephen Whitelaw 2010<br />
Gatorade Mission Control<br />© Stephen Whitelaw 2010<br />http://www.youtube.com/watch?v=InrOvEE2v38<br />
© Stephen Whitelaw 2010<br />Social Media ROI<br />Gain from Investment – Cost of Investment<br />Gain from Investment – C...
© Stephen Whitelaw 2010<br />SOCIAL MEDIA IS NOT FREE<br />
© Stephen Whitelaw 2010<br />1. Strategy<br />
© Stephen Whitelaw 2010<br />Conversations<br />Questions to ask: <br /><ul><li>To whom will you talk? (Everyone to start?...
Who will do the talking/listening?(Is there a social media manager? Do multiple people handle the responses?)
Where do you draw the line? (What’s discussed publicly versus taken “offline”?)</li></li></ul><li>© Stephen Whitelaw 2010<...
© Stephen Whitelaw 2010<br />2. It takes technology.<br />
© Stephen Whitelaw 2010<br />3. It takes time.<br />
© Stephen Whitelaw 2010<br />Types of non financial impacts<br />Customer complaints<br />Customer complaints<br />Custome...
© Stephen Whitelaw 2010<br />Have Fun Online<br />Gary Vaynerchuk<br />WineLibrary TV – Changing the Wine World<br />http:...
© Stephen Whitelaw 2010<br />All about facebook<br />www.checkfacebook.com<br />www.youropenbook.org<br />www.facebakers.c...
© Stephen Whitelaw 2010<br />
facebook business pages<br />
Facebook app for restaurant bookings<br />© Stephen Whitelaw 2010<br />
Facebook versus Netflix !<br />© Stephen Whitelaw 2010<br />
Business Benefits of <br /><ul><li>Customer Retention
Drive Web-site Traffic
Case Studies
Customer Engagement
New Customers
Reputation Management</li></li></ul><li>© Stephen Whitelaw 2010<br />Owned by Facebook Inc.<br />More than 3 billion photo...
Facebook Connections<br />© Stephen Whitelaw 2010<br />
Facebook Places<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />PULL<br />PUSH<br />
© Stephen Whitelaw 2010<br />You need a strategy<br />Without starting with this<br />Stop trying to build this<br />Or yo...
© Stephen Whitelaw 2010<br />Social Media Strategy<br />
© Stephen Whitelaw 2010<br />Comply with Standards<br />
© Stephen Whitelaw 2010<br />Comply with Standards<br />http://validator.w3.org – Markup Validation Service from the ‘Worl...
© Stephen Whitelaw 2010<br />Comply with Standards – HTML5<br />http://dev.w3.org/html5/spec/Overview.html - The Standard<...
© Stephen Whitelaw 2010<br />Comply with Standards – HTML5<br />http://html5demos.com/ - html5 demos<br />http://html5tuto...
Comply with Standards – HTML5 versus Flash<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Comply with Standards - more<br />Contact us, Livechat, Skype, Google/Bing maps.<br />(www.pr...
© Stephen Whitelaw 2010<br />Comply with Standards – even more<br />Captcha – “Completely Automated Public <br />Turing te...
© Stephen Whitelaw 2010<br />Richer Interactivity<br />RichUI – DeepZoom/SeaDragon/Silverlight<br />Very Hi Res images - h...
© Stephen Whitelaw 2010<br />Geo-Location<br />Facebook asks “Whats’ on your mind?”<br />Twitter asks “What’s happening?” ...
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />FourSquare launch appstore<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />… was called Dodgeball<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Twitter Places<br />
© Stephen Whitelaw 2010<br />
www.grindr.com<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />60%+ Twitter users do not use Twitter!<br />80%+ of Twitter users are mobile.<br />Keep tabs ...
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
Twitter case study 1 of 2<br />© Stephen Whitelaw 2010<br />
Twitter case study 2 of 2<br />© Stephen Whitelaw 2010<br />
Who does your Tweets?<br />© Stephen Whitelaw 2010<br />
Best Buy – Customer Service<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
Albion Oven on Twitter<br />© Stephen Whitelaw 2010<br />
BTCare on Twitter<br />© Stephen Whitelaw 2010<br />
Glasgow Airport on Twitter<br />© Stephen Whitelaw 2010<br />
Internal use of Twitter<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Twitter used everywhere at anytime !<br />
Robin Hood<br />© Stephen Whitelaw 2010<br />
Hudson – Jan 2009<br />© Stephen Whitelaw 2010<br />
Christchurch Earthquake – Feb 2011<br />© Stephen Whitelaw 2010<br />
Unrest in Egypt (Jan 2011)<br />© Stephen Whitelaw 2010<br />
Some                       related websites<br />www.twitter.com – Twitter!<br />http://search.twitter.com/advanced - Adva...
© Stephen Whitelaw 2010<br />GPS for Sports people<br />SatSport application for smartphones:<br />http://www.satsportsgps...
© Stephen Whitelaw 2010<br />Should your location be secret?<br />www.pleaserobme.com<br />
© Stephen Whitelaw 2010<br />Geo-Tags<br />   More and more search engines are using geo information to provide local resu...
© Stephen Whitelaw 2010<br />VisitPA<br />
© Stephen Whitelaw 2010<br />Explore Chicago<br />
© Stephen Whitelaw 2010<br />Time Saver # 1<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Time Saver #1<br />
© Stephen Whitelaw 2010<br />Time Saver # 1<br />Ping.fm<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Time Saver # 2<br />Bing, Blip.tv Brightcove , Dailymotion<br />eBaum's World, Facebook Video...
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />www.linkedIn.com[Raised $53m in 2008]<br />Why use LinkedIn?<br />Increase your visibility<br...
© Stephen Whitelaw 2010<br />The future of Newspapers, Books, TV and Radio!<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />The Times Online<br />
© Stephen Whitelaw 2010<br />
The Future of publishing<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Zombie Landscapes<br />Two screen dumps here<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Out of Control – Anarconomy<br />P(dev)>0 & P(dis)>0 & P(prod)>0 => P 0<br />“Everything that...
© Stephen Whitelaw 2010<br />Free Music<br />PearlJam (www.pearljam.com) – 96 albums in last 24 months.<br />Nine Inch Nai...
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />now called<br />
Laws on the web!<br />© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />Open Source Models<br />Software<br />Movies<br />Accommodation<br />Cars<br />Food<br />Gove...
© Stephen Whitelaw 2010<br />Open Source Models - Software<br />Apache - HTTP web server <br />Tomcat web server - web con...
© Stephen Whitelaw 2010<br />Open Source Models - Movies<br />www.goodcopybadcopy.net<br />http://panicstruckpro.com/revel...
© Stephen Whitelaw 2010<br />Open Source Models - Accommodation<br />www.couchsurfing.comA professional-looking site, with...
© Stephen Whitelaw 2010<br />www.freerice.com<br />
© Stephen Whitelaw 2010<br />Open Source Models - Government<br />www.usnowfilm.com<br />http://en.wikipedia.org/wiki/Open...
© Stephen Whitelaw 2010<br />Copyright/Copyleft<br />Copyleft, Creative Commons<br />e.g. flickr, wikitravel.org etc…<br /...
© Stephen Whitelaw 2010<br />Free – The future of a Radical New Price<br />
© Stephen Whitelaw 2010<br />The Long TailWhat Happens When the Economics of Scarcity Meets the Economics of Abundance?<br />
© Stephen Whitelaw 2010<br />LittleMissMatched<br />
© Stephen Whitelaw 2010<br />Find a new Galaxy!<br />www.galaxyzoo.org<br />
© Stephen Whitelaw 2010<br />23 and me – Collecting data<br />
© Stephen Whitelaw 2010<br />Google 411 – Collecting data <br />http://www.youtube.com/watch?v=cN0q8SvlQAk<br />
© Stephen Whitelaw 2010<br />My Contact Details<br />stephenwhitelaw@hotmail.com<br />sirstevie6<br />Toowist<br />www.lin...
© Stephen Whitelaw 2010<br />Thank you<br />
© Stephen Whitelaw 2010<br />The Crazy Ones<br />Here’s to the crazy ones.<br />The misfits. <br />The rebels. <br />The t...
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
© Stephen Whitelaw 2010<br />
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The Future of the Web

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Stephen Whitelaw's Outlook on "The Future of the Web" - Targeting Innovation Brown Bag Lunch, 19 April 2011

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  • Reduce frictionCapture the moment – Netflix / Amazon star rating, Yelp useful yes / no buttonsLower the barrier to entry.
  • Killer Face book Fan Pages: 5 Inspiring Case Studies - http://mashable.com/2009/06/16/killer-facebook-fan-pages/ Pringles stands out mostly for its great use of video. Because videos are so easy to consume, video is among the most commonly shared types of content online, which is why many companies strive to create videos that will go “viral” (be shared an exponentially growing number of people). Of course, creating a viral video is not easy. There is no ready made formula for create viral content.
  • Business Benefits of Using Face book Applications – THE COOL FACTOR!!!Branding - Face book can be a great resource for generating brand awareness. Face book is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.Customer Engagement - Using Face book applications can be a great way for communicating promotions, contest and events. Again it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or your service.Drive Web Traffic - Face book can act as a portal point for driving traffic to your site and other online properties.Reputation Management - can be a useful tool for seeing what users are saying about you and your brand. In addition your Face book profile can now be indexed in the search results and as a result can provide another favorable listing in the organic search results of the engines.New Customer Acquisition - Face book provides an opportunity to find consumers you may have not otherwise discovered.Lead Generation - Similar to the previous point is that Face book can act as another potential lead gen tool that can be used to qualify leads. Reviewing potential prospects&apos; profiles may help you build a relationship with your prospects and aid in the lead generation qualifying process.Client Retention - provides another potential interception point to build the relationship with your consumer.Access to the social world and it’s inherent value - aka the cool factor. You never know who is using Face book. Consider the following scenario: a potential prospect could be doing research on your brand or organization and may use Face book to see if you have a presence there. Then they see that you have a Face book profile and see a number of positive posts about your brand. This in turn can shape their sphere of influence and could end up being one of many deciding factors as to why the prospect selects you over another vendor. The perception that Face book is &quot;IN&quot; and the fact that you are using Face book could help influence their perception of your brand. Having said that, there are still may who are anti-Facebook so it could also affect the perception about your brand. The fact remains is that Face book continues to gain popularity and it is not going away anytime soon.The Viral Effect - Take word Of mouth to a whole new level. Nothing attracts a crowd like a crowd... Face book is attracting quite a crowd.Feedback Mechanism - Using Face book and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site.Build Business Use Cases - Face book can provide you with an opportunity to build successful business cases as you target specific vertical markets with specific business objectives.
  • There are more uses for Twitter than I care to mention and hell, more blog space written on the subject than I care to list, however the best way to manage a brand and product is not through shouting, we&apos;re here, buy my stuff, aren&apos;t we brilliant... it is to listen and respond. For example Bank of America are gaining in popularity on the Twittersphere due to their help desk - they scan Twitter and offer advice, links to products when asked, conversations are taken offline to follow up in detail - essentially marketing the brand by offering help and advice.I teach my clients that unless you are operating a &quot;Fire Sale&quot; stop broadcasting - listen and take part in the conversations relevant to your business and product - the best use of Twitter for a business is Customer Care- managing their expectations and pointing them in the right direction - not shouting buy buybuy! Your business needs to set up search filters to monitor relevant conversations and join in.
  • Transcript of "The Future of the Web"

    1. 1. Targeting Innovation Limited<br />Brown Bag Lunch April 2011<br />
    2. 2. Welcome<br /><ul><li>3rd in the Series
    3. 3. Sales leads, Finance, Web…..</li></ul>Stephen Whitelaw<br />
    4. 4. © Stephen Whitelaw 2010<br />The Future of the Web?<br />
    5. 5. © Stephen Whitelaw 2010<br />Agenda (Hashtag #webfuture)<br />Semantic Web<br />Interesting Statistics<br />Understanding Users<br />User Generated Content<br />Collaborative Innovation<br />Google<br />Search Engine Optimization<br />Advertising Online<br />Mass Collaboration<br />The Power of Video<br />Competitor Analysis Tools<br />Visitors Analysis/Statistics<br />Social Bookmarking<br />Tag Clouds<br />QR Codes<br />Augmented Reality<br />Virtual Worlds<br />Flash Mobbing<br />Web 1.0 KPI’s and new SM KPI’s<br />Twangoo<br />Privacy<br />Your Brand Online<br />Online Reputation Management<br />Social Media Monitoring Tools<br />Social Media ROI<br />Facebook<br />Comply with Standards<br />Geo-Location<br />Time Savers #1<br />Time Savers #2<br />What if I am hacked?<br />LinkedIn<br />Zombie Landscapes<br />Open Source models<br />Copyright v Copyleft<br />The Long Tail<br />Free – a radical new price<br />Volunteer Computing<br />Cool Sites<br />Useful Book<br />
    6. 6. © Stephen Whitelaw 2010<br />Some predictions for the future…<br />the thing about predictions...<br />
    7. 7. © Stephen Whitelaw 2010<br />"I think there is a world market for maybe five computers." Thomas Watson, chairman of IBM, 1943<br />
    8. 8. © Stephen Whitelaw 2010<br /> "There is no reason anyone would want a computer in their home."Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977<br />
    9. 9. © Stephen Whitelaw 2010<br /> "640K of memory should be enough for anybody.” Bill Gates, president founder of Microsoft Corp., 1981<br />
    10. 10. © Stephen Whitelaw 2010<br />Web 1,2,3 and 4…<br />The Semantic Web<br />Google love/hate<br />The Splinternet (Gartner)<br />
    11. 11. © Stephen Whitelaw 2010<br />Definitions of Web 1.0, 2.0 and 3.0<br />Definitions of Web 1.0, 2.0, and 3.0<br /><ul><li>Web 1.0 – The static web (html files – no interaction)
    12. 12. Web 2.0 – Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups etc. Web 2.0 sites allow their users to interact with other users or to change website content.
    13. 13. Web 3.0 – The Semantic Web, making it possible for the web to "understand" and satisfy the requests of people.</li></li></ul><li>© Stephen Whitelaw 2010<br />Definitions of Web 1.0, 2.0, and 3.0<br /><ul><li>Web 1.0 – The static web (html files – no interaction) </li></li></ul><li>© Stephen Whitelaw 2010<br />Definitions of Web 1.0, 2.0, and 3.0<br /><ul><li>Web 2.0 – Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups etc. Web 2.0 sites allow their users to interact with other users or to change website content.</li></li></ul><li>© Stephen Whitelaw 2010<br />Definitions of Web 1.0, 2.0, and 3.0<br /><ul><li>Web 3.0 – The Semantic Web, making it possible for the web to “understand” and satisfy the requests of </li></ul>people.<br />http://motif.sandbox.yahoo.net<br />
    14. 14. © Stephen Whitelaw 2010<br />Web 3.0 (The Semantic Web)<br />Web 3.0 – The Semantic Web<br />“The Semantic Web is nota separate Web<br />but an extension of the current one, in which information <br />is given well-defined meaning, better enabling <br />computers and people to work in cooperation”<br />Sir Tim Berners-Lee<br />
    15. 15. © Stephen Whitelaw 2010<br />Evolution of the Web<br />Evolution of the Web<br />
    16. 16. © Stephen Whitelaw 2010<br />Web 1.0, 2.0 and 3.0<br />Web 1.0, Web 2.0 and Web 3.0<br />http://www.w3.org/2001/sw/sweo/public/UseCases<br />
    17. 17. © Stephen Whitelaw 2010<br />Some interesting statistics<br />
    18. 18. © Stephen Whitelaw 2010<br />Social Media Facts 1 of 3?<br />Time spent on social network sites is growing 3 times faster than the Net itself<br />Social media messages have replaced e-mail as the dominant form of e-communications<br />If facebook was a country – it would be the 4th most populated in the world<br />93% of social media users think that companies should be actively engaged<br />
    19. 19. © Stephen Whitelaw 2010<br />Social Media Facts 2 of 3?<br />13 hours<br />Amount of video uploaded on youtube every minute<br />412.3 years<br />Time to view all youtube videos<br />100,000,000<br />Number of youtube videos viewed every day<br />13,000,000<br />Number of articles on wikipedia<br />3,600,000,000<br />Number of images on flickr<br />
    20. 20. © Stephen Whitelaw 2010<br />Social Media Facts 3 of 3?<br />1,382%<br />Monthly growth of Twitter<br />50,000,000<br />Average number of Tweets per day<br />5,000,000<br />Number of active Barrack Obama supporters across 15 social networks<br />29 Million+<br />Views of the ‘Where the Hell is Matt’ video on YouTube<br />
    21. 21. In the last 6 months ...<br />350 million active users to 600 million<br />75 million user accounts with 15 million active users to 190 million users<br />70 million users worldwide to 100 million<br /> 14 million articles to 15 million<br />
    22. 22. Key venues such as Facebook, Digg, Twitter, Delicious, LinkedIn all have rather large concentrations of over 35’s.<br />Social MediaJust for Young Audiences?<br />
    23. 23. © Stephen Whitelaw 2010<br />“The Web is Dead Long Live the Internet” !<br />
    24. 24. E-Mail Volume of ITCS&S organization<br />>80% reduction of email<br />Source: mstat.cisco.com<br />
    25. 25. The Internet of Things/Objects<br />© Stephen Whitelaw 2010<br />
    26. 26. © Stephen Whitelaw 2010<br />User Engagement<br />
    27. 27. © Stephen Whitelaw 2010<br />User Engagement<br />
    28. 28. © Stephen Whitelaw 2010<br />User Engagement – Made Easy<br />Improve your website sign-in experience<br />Increase Registrations<br />FacebookConnect<br />
    29. 29. © Stephen Whitelaw 2010<br />Reduce Cost of Participation<br />versus<br />This is easy<br />Free, but not so easy<br />
    30. 30. © Stephen Whitelaw 2010<br />
    31. 31. © Stephen Whitelaw 2010<br />Tech-Savvy Consumers<br />www.codes.co.uk – voucher codes<br />www.myvouchers.co.uk – discount codes<br />www.promotionalcodes.org.uk – promotional codes<br />www.topcashback.com – cashback site<br />www.quidco.co.uk – cashback site<br />www.greasypalm.com - £16m+ saved!<br />
    32. 32. © Stephen Whitelaw 2010<br />Make connections secure<br />Secure Google https://www.google.com !<br />
    33. 33. © Stephen Whitelaw 2010<br />EV SSL Certificate<br />Extended Validation SSL certificates – highest level of trust [Tells your customers the company is real and trusted]<br />
    34. 34. © Stephen Whitelaw 2010<br />Make visitors ‘feel’ safe<br />www.safebuy.org.uk – Accredication scheme for online retailers.<br />www.mcafeesecure.com<br />www.roomsyoulove.com<br />
    35. 35. © Stephen Whitelaw 2010<br />User Generated Content (UGC)<br />
    36. 36. © Stephen Whitelaw 2010<br />What is User Generated Content?<br />Definition<br />Various kinds of [media] content that are produced by end-users, (as opposed to traditional media producers such as professional writers, publishers, journalists, licensed broadcasters and production companies) - Wikipedia<br />
    37. 37. © Stephen Whitelaw 2010<br />Examples of User Generated Content<br />Reality TV<br />Blogs, vlogs, moblogs, microblogs, wikis<br />Video<br />Opinions & reviews <br />Social networking<br />Social book-marking sites<br />Personalized pages<br />
    38. 38. © Stephen Whitelaw 2010<br />UGC is part of a larger trend<br />December 2007 Time recognized “You” as the ‘Person of the Year’<br />Brand democratization<br />Consumers are in control<br />Peer production<br />Citizen journalism<br />
    39. 39. © Stephen Whitelaw 2010<br />UGC is not going away<br />Creation generation, peer production, customer-made<br />Consumers have power and won’t give it up<br />Technology and bandwidth advances are lowering barriers to entry<br />New tools make creation easier every day<br />
    40. 40. © Stephen Whitelaw 2010<br />
    41. 41. © Stephen Whitelaw 2010<br />Prosper<br />
    42. 42. © Stephen Whitelaw 2010<br />Zopa<br />
    43. 43. The world's first equity-based crowdfunding community<br />© Stephen Whitelaw 2010<br />
    44. 44. © Stephen Whitelaw 2010<br />Whipcar<br />
    45. 45. © Stephen Whitelaw 2010<br />Encarta no more ..<br />
    46. 46. © Stephen Whitelaw 2010<br />Wikipedia<br />
    47. 47. © Stephen Whitelaw 2010<br />www.dictionary.com & www.urbandictionary.com<br />
    48. 48. © Stephen Whitelaw 2010<br />YouTube<br />
    49. 49. © Stephen Whitelaw 2010<br />flickr<br />
    50. 50. © Stephen Whitelaw 2010<br />tripadvisor<br />
    51. 51. © Stephen Whitelaw 2010<br /><ul><li>World’s largest online travel community - Hotels/Restaurants/Attractions
    52. 52. 32 million unique monthly visitors, 15 million+ members
    53. 53. 35 million reviews of 450,000 hotels in 23 countries.
    54. 54. Often criticised for allowing reviews to be posted by anyone, without needing supporting evidence</li></ul>“We often hear from travelers that how a property responds to criticism has more influence on their booking decision than the criticism itself.”—April Robb, Trip Advisor<br />
    55. 55. © Stephen Whitelaw 2010<br />slideshare<br />
    56. 56. © Stephen Whitelaw 2010<br />PatientsLikeMe<br />
    57. 57. © Stephen Whitelaw 2010<br />Collaborative Innovation<br />www.lego.com<br />www.goldcorp.com<br />www.mozilla-europe.org/en/firefox<br />www.ideastorm.com<br />http://mystarbucksidea.force.com<br />
    58. 58. Collaborative Innovation Tools - Feedback apps.<br />Soliciting, accepting and organizing feedback is no longer a daunting task.<br />www.uservoice.com<br />www.getsatisfaction.com<br />www.feedbackify.com<br />www.suggestionbox.com<br />www.kampyle.com<br />www.opinionlab.com<br />www.crowdsound.com<br />www.ideascale.com<br />www.userecho.com<br />© Stephen Whitelaw 2010<br />
    59. 59. Group Texting 1 of 2<br />© Stephen Whitelaw 2010<br />
    60. 60. Group Texting 2 of 2<br />© Stephen Whitelaw 2010<br />
    61. 61. Google enter Group texting marketplace<br />© Stephen Whitelaw 2010<br />
    62. 62. © Stephen Whitelaw 2010<br />
    63. 63. © Stephen Whitelaw 2010<br />Images<br />Directory<br />Book Search <br />Checkout<br />Alerts<br />Catalogs<br />Finance<br />Web Search Features<br />Desktop<br />Search<br />Froogle<br />Earth<br />Blog Search<br />Video<br />Local<br />Toolbar<br />Specialized Searches<br />Maps<br />Scholar<br />News<br />
    64. 64. © Stephen Whitelaw 2010<br />Google Chrome <br />Google Desktop<br />Google Earth<br />Google Pack<br />Picasa<br />Sketchup<br />List of Google Products 1 of 8<br />
    65. 65. © Stephen Whitelaw 2010<br />Google Gears<br />Google Buzz<br />Gmail<br />Blogger<br />Google News<br />iGoogle<br />List of Google Products 2 of 8<br />
    66. 66. © Stephen Whitelaw 2010<br />Froogle<br />Google Latitude<br />Google Skymap <br />Google Goggles<br />YouTube<br />Google Voice<br />List of Google Products 3 of 8<br />
    67. 67. © Stephen Whitelaw 2010<br />AdMob<br />Google Dashboard<br />Adwords/Adsense<br />DoubleClick<br />Google Apps<br />Google Docs<br />List of Google Products 4 of 8<br />
    68. 68. © Stephen Whitelaw 2010<br />Google Feedburner<br />Knol<br />Orkut<br />Panoramio<br />Picnik<br />Google Reader<br />Google Health<br />List of Google Products 5 of 8<br />
    69. 69. © Stephen Whitelaw 2010<br />Google Sites (was Jspots)<br />Android<br />Google Sidewiki<br />Open Social<br />Google Chrome OS<br />Google Mars / Moon<br />List of Google Products 6 of 8<br />
    70. 70. © Stephen Whitelaw 2010<br />Google Alerts<br />Google Product Search/Base<br />Aardvark<br />Google Checkout<br />Google Translate<br />Fast Flip<br />Google Real-Estate/Property search<br />Google URL Shortner<br />List of Google Products 7 of 8<br />
    71. 71. © Stephen Whitelaw 2010<br />Google Groups<br />Google Finance<br />Google Scholar<br />Analytics<br />Trends<br />Goog-411<br />Google Public DNS<br />Google Maps<br />Homebrew Google Maps!<br />List of Google Products 8 of 8<br />
    72. 72. Google #1<br />© Stephen Whitelaw 2010<br />
    73. 73. © Stephen Whitelaw 2010<br />
    74. 74. © Stephen Whitelaw 2010<br />“Is Google Making Us Stupid?” by Nicholas Carr in The Atlantic<br />The Shallows: What the Internet Is Doing to Our Brains by Carr <br />“Yes, the Internet is rotting your brain”, Salon.com on The Shallows<br />Review of The Shallowsfrom Financial Times<br />Rough Type, Carr’s blog <br />
    75. 75. © Stephen Whitelaw 2010<br />
    76. 76. © Stephen Whitelaw 2010<br />
    77. 77. Japanese Earthquake/Tsunami Crisis<br />© Stephen Whitelaw 2010<br />
    78. 78. © Stephen Whitelaw 2010<br />
    79. 79. Microsoft Response<br />© Stephen Whitelaw 2010<br />
    80. 80. Apple Response<br />© Stephen Whitelaw 2010<br />
    81. 81. YouTube response<br />© Stephen Whitelaw 2010<br />
    82. 82. © Stephen Whitelaw 2010<br />Search Engine Optimisation SEO (or cheating Google!)<br />Don’t do (Blackhat): Hidden content, keyword stuffing, link farming, doorway pages, IP cloacking. [Duplicate content]<br />Do (Whitehat/ethical): Fresh up to date relevant content, inbound links, friendly URL’s.<br />
    83. 83. © Stephen Whitelaw 2010<br />Buying Traffic – be careful!<br />http://www.trafficzap.com<br />http://www.nicheprofitclassroom.com/index.html<br />http://www.blazingtraffic.com<br />www.buyhitscheap.com<br />
    84. 84. © Stephen Whitelaw 2010<br />Shopping Channels<br />
    85. 85. © Stephen Whitelaw 2010<br />www.BruceClay.com<br />
    86. 86. © Stephen Whitelaw 2010<br />www.mattcutts.com/blog<br />
    87. 87. © Stephen Whitelaw 2010<br />Search Engine Optimisation SEO (or cheating Google!)<br />Learn and keep up to date with:<br />www.searchenginewatch.com<br />www.searchengineland.com<br />www.seomoz.org<br />
    88. 88. © Stephen Whitelaw 2010<br />Search Engine Optimisation SEO (or cheating Google!)<br />www.fosi.org – Family Online Safety Institute.<br />ICRA Tools – Label Generator - http://www.icra.org/label/generator<br />(Up to 30% increase in traffic)<br />http://fjd1.com/icra.html<br />[http://www.rsac.org/ Recreational Software Advisory Council was replaced by ICRA]<br />
    89. 89. © Stephen Whitelaw 2010<br />Your Advertising Budget – Attract More Customers<br />Google Adwords - www.google.com/adwords<br /> (Adwords / Adsense)<br />Yahoo Advertising - www.yahoo.com/advertising<br />Microsoft Advertising - www.microsoft.com/adcenter<br />facebook Ads -www.facebook.com/ads<br />Coming soon … Twitter ads - www.be-a-magpie.com<br />Coming soon … Apple iAds [iphone OS 4.0 onwards]<br />[Please remember ‘negative keywords’/’excluded words’]<br />
    90. 90. © Stephen Whitelaw 2010<br />Some advertising definitions <br />PPC – Pay Per Click<br />CPA – Cost Per Action/Aquisition<br />CTR – Click Through Rate<br />CPC – Cost Per Click<br />CPM – Cost per Thousand<br />eCM – effective Cost Per Thousand Impressions<br />CPL – Cost Per Lead<br />CPS – Cost Per Sale<br />
    91. 91. © Stephen Whitelaw 2010<br />Amazon Associate model<br />
    92. 92. © Stephen Whitelaw 2010<br />OfferVault<br />
    93. 93. © Stephen Whitelaw 2010<br />Commission Junction<br />
    94. 94. © Stephen Whitelaw 2010<br />buy.at<br />
    95. 95. © Stephen Whitelaw 2010<br />Mass Customisation"You can paint it any color, so long as it's black"<br />www.createmychocolate.com – design your own chocolate bar<br />www.gemvara.com – custom jewellery<br />www.slantshackjerky.com – custom jerky<br />www.shoesofprey.com – bespoke ladies shoes<br />www.redmondpetfood.com – create your own petfood<br />www.myjellybelly.com – custom jelly beans<br />www.spreadshirt.com – mix your own shirt<br />www.zazzle.com - custom gifts, posters<br />www.blank-label.com<br />www.laudividni.com – custom handbags<br />www.youbars.com/buildabar – build your own energy bars<br />www.lulu.com – self publishing: books, cd’s, calendars, yearbooks etc.<br />http://nikeid.nike.com/nikeid/index.jsp - build your own Nike sneaker.<br />www.funkypigeon.com – create personalised greeting cards.<br />
    96. 96. Print me a Stradivarius!<br />© Stephen Whitelaw 2010<br />
    97. 97. 3D Printing/Fabricators<br />Print?: a spare part for your car, a lampshade, or a violin!<br />Today: Only plastics, resins, metals<br />Cost: Currently same as a laser printer was in 1985. (£10,000+)<br />Advantage: No waste (1/10th) used, No factories<br />Possibilities: Endless, even RepRap.<br />[www.youtube.com/watch?v=iMhG4fWQnlE]<br />© Stephen Whitelaw 2010<br />
    98. 98. © Stephen Whitelaw 2010<br />“1 minute of video is worth 1.8 million words” – Forrester (April 2010)<br />
    99. 99. © Stephen Whitelaw 2010<br />
    100. 100. © Stephen Whitelaw 2010<br />
    101. 101. © Stephen Whitelaw 2010<br />
    102. 102. © Stephen Whitelaw 2010<br />
    103. 103. © Stephen Whitelaw 2010<br />
    104. 104. © Stephen Whitelaw 2010<br />
    105. 105. © Stephen Whitelaw 2010<br />Everyone is on <br />10 Downing Street<br />The Royal Family<br />The BBC<br />Channel 4<br />
    106. 106. © Stephen Whitelaw 2010<br />Everyone is on<br />The Whitehouse<br />Stanford University<br />Mayo Clinic<br />British Airways<br />
    107. 107. © Stephen Whitelaw 2010<br />
    108. 108. © Stephen Whitelaw 2010<br />Power of Video 1 of 2<br />www.youtube.com<br />www.youtube.com/html5 [noflash required]<br />www.youtube.com/disco [Look out Spotify!]<br />www.youtube.com/citizentube [BP we hate you]<br />www.youtube.com/lifeinaday] [Bladerunner]<br />www.youtube.com/leanback[Youtubevs TV? Woomi from Miniweb]<br />
    109. 109. © Stephen Whitelaw 2010<br />www.tubemogul.com<br />www.ustream.tv/ - You’re on!<br />www.moviecom.tv– Video for Business<br />www.chatroulette.com (www.omegle.com) – Chat with strangers<br />Make your own videos: www.moviestorm.co.uk/moviestorm/rock<br />www.Xtranormal.com<br />Power of Video 2 of 2<br />
    110. 110. List of main video websites<br />© Stephen Whitelaw 2010<br />justin.tv<br />collegehumor.com<br />buzzfeed.com<br />optvbytes.com<br />youku.com<br />funnyordie.com<br />vodpod.com<br />stagevu.com<br />tudou.com<br />ted.com<br />youtube.com<br />moviecom.tv<br />ehow.com<br />dailymotion.com<br />hulu.com<br />metacafe.com<br />vimeo.com<br />megavideo.com<br />ustream.tv<br />kendincos.net<br />videosurf.com<br />blip.tv<br />crunchyroll.com<br />livestream.com<br />jokeroo.com<br />viddler.com<br />truveo.com<br />current.com<br />yidio.com<br />veoh.com<br />twitvid.com<br />vuze.com<br />flixxy.com<br />kontraband.com<br />trutv.com<br />crackle.com<br />revver.com<br />guba.com<br />slashcontrol.com<br />mevio.com<br />wonderhowto.com<br />livevideo.com<br />videojug.com<br />wisevid.com<br />grindtv.com<br />stickam.com<br />letmewatchthis.com<br />craveonline.com<br />ourstage.com<br />nothingtoxic.com<br />casttv.com<br />
    111. 111. © Stephen Whitelaw 2010<br />Competitor Analysis Tools <br />www.compete.com – Competitor Traffic analysis<br />www.quantcast.com – Detailed visitor analysis<br />www.spyfu.com – Eat your competitors lunch<br />www.google.com/trends (websites)<br />www.wolframalpha.com – Computational Search Engine<br />www.google.com/squared - Google spreadsheet search<br />
    112. 112. © Stephen Whitelaw 2010<br />Visitor Statistics<br />Google Analytics<br />A/B multivariate analysis<br />www.statcounter.com<br />Awstats<br />www.reinvigorate.com<br />www.crazyegg.com<br />
    113. 113. © Stephen Whitelaw 2010<br />Visitor Statistics continued<br />Vibrant Ads]<br />Dynamic Logic <br />Revenue Science<br />www.alexa.com – The Web Information People<br />“The Waybackmachine” www.archive.org<br />Block archive.org bot using robots.txt – see below<br /> User-agent: Alexa User-agent: Archive.org Disallow: /Folder/ <br />www.Prchecker.info<br /> (www.google.com 10/10 www.google.co.uk 8/10)<br />
    114. 114. © Stephen Whitelaw 2010<br />Understanding Users<br />
    115. 115. © Stephen Whitelaw 2010<br />Online Social Bookmarking -AddThis<br />
    116. 116. © Stephen Whitelaw 2010<br />Online Social Bookmarking - ShareThis<br />
    117. 117. © Stephen Whitelaw 2010<br />Social Media<br />
    118. 118. Social Media Risks<br />
    119. 119. © Stephen Whitelaw 2010<br />Conversation Prism<br />
    120. 120. © Stephen Whitelaw 2010<br />Role of the Social Consumer<br />
    121. 121. © Stephen Whitelaw 2010<br />
    122. 122. © Stephen Whitelaw 2010<br />
    123. 123. © Stephen Whitelaw 2010<br />
    124. 124. © Stephen Whitelaw 2010<br />Who do you trust?<br />Only 14% of people trust advertisements<br />78% of people trust the recommendations of other consumers<br />Nielsen “Trust in Advertising” report – October 2007<br />“Why” are review so powerful? <br /><ul><li>Increase conversion rates
    125. 125. Brand Trust
    126. 126. Fresh content about you</li></li></ul><li>© Stephen Whitelaw 2010<br />Social Media is Counter-intuitive <br />Communications Media<br />Social Media<br />Space defined by Media Owner<br />Brand in control<br />One way / Delivering a message<br />Repeating the message<br />Focused on the brand<br />Entertaining<br />Company created content<br />Space defined by Consumer<br />Consumer in control<br />Two way / Being a part of a conversation<br />Adapting the message/ beta<br />Focused on the consumer / Adding value<br />Influencing, involving<br />User created content / Co-creation<br />
    127. 127. © Stephen Whitelaw 2010<br />What motivates people to participate?<br />Expressing themselves<br />Support<br />Listening<br />Sharing<br />Recognition<br />Power<br />The culture of the organization<br />
    128. 128. © Stephen Whitelaw 2010<br />Participation Inequality<br />Jakob Nielsen’s 1-9-90 rule<br />(Pareto Principle [80/20 rule])<br />
    129. 129. © Stephen Whitelaw 2010<br />Examples of Social Media<br />Blogs<br />Social Network Sites<br />Virtual Realities <br />Social Content <br />RSS Feeds<br />Wikis<br />Mash Ups<br />Podcasts<br />Social Bookmarks<br />Mobile Web; Internet Telephony<br />Social Applications <br />Twitter<br />
    130. 130. © Stephen Whitelaw 2010<br />Social Media Features<br />Openness<br />Communities and Networks<br />Hosted Services<br />Interactivity<br />Global <br />Peering <br />Mass Collaboration<br />Sharing <br />Social Element<br />The Internet as the platform<br />Empowerment<br />
    131. 131. © Stephen Whitelaw 2010<br />Three Simple Questions<br /><ul><li>Who are your customers?
    132. 132. Where do they hang out online?
    133. 133. How can we best engage with and energise them?</li></li></ul><li>© Stephen Whitelaw 2010<br />Social Media Examples<br />
    134. 134. © Stephen Whitelaw 2010<br />www.willitblend.com (Blendtec)<br />
    135. 135. © Stephen Whitelaw 2010<br />Blentec YouTube Channel<br />
    136. 136. © Stephen Whitelaw 2010<br />www.Threadless.com<br />
    137. 137. © Stephen Whitelaw 2010<br />www.tripadvisor.com<br />
    138. 138. www.zoopa.com(Video, Print, Radio Ads) <br />© Stephen Whitelaw 2010<br />
    139. 139.
    140. 140. 99designs“Crowd sourced creative designs”<br />© Stephen Whitelaw 2010<br />
    141. 141. © Stephen Whitelaw 2010<br />rogersmithhotel - website<br />
    142. 142. © Stephen Whitelaw 2010<br />rogersmithhotel – life blog<br />
    143. 143. © Stephen Whitelaw 2010<br />rogersmithhotel – YouTube Channel<br />
    144. 144. © Stephen Whitelaw 2010<br />rogersmithhotel - Twitter<br />
    145. 145. © Stephen Whitelaw 2010<br />rogersmithhotel - flickr<br />
    146. 146. © Stephen Whitelaw 2010<br />rogersmithotel - facebook<br />
    147. 147. © Stephen Whitelaw 2010<br />rogersmithhotel - tripadvisor<br />
    148. 148. © Stephen Whitelaw 2010<br />Affinia Hotels<br />
    149. 149. © Stephen Whitelaw 2010<br />Affinia Hotels<br />
    150. 150. © Stephen Whitelaw 2010<br />Skittles<br />
    151. 151. © Stephen Whitelaw 2010<br />United Breaks Guitars<br />
    152. 152. © Stephen Whitelaw 2010<br />
    153. 153. Risks with employees online<br />© Stephen Whitelaw 2010<br />
    154. 154. © Stephen Whitelaw 2010<br />Kruger National Park<br />
    155. 155. © Stephen Whitelaw 2010<br />Tag Cloud<br />www.wordle.net – Tag Cloud Creator<br />
    156. 156. © Stephen Whitelaw 2010<br />QR Codes<br />Get offline audiences online instantly<br />http://qrcode.kaywa.com - url<br />http://zxing.appspot.com/generator url + geo<br />http://delivr.com/qr-code-generator - url + others<br />
    157. 157. © Stephen Whitelaw 2010<br />QR Codes<br />
    158. 158. © Stephen Whitelaw 2010<br />QR Codes<br />
    159. 159. © Stephen Whitelaw 2010<br />
    160. 160. © Stephen Whitelaw 2010<br />Pet Shop Boys<br />
    161. 161. © Stephen Whitelaw 2010<br />http://www.youtube.com/watch?v=c_N559yMLZc<br />
    162. 162. © Stephen Whitelaw 2010<br />
    163. 163. © Stephen Whitelaw 2010<br />Google Places<br />
    164. 164. Good looking codes<br />© Stephen Whitelaw 2010<br />
    165. 165. QR Codes - are they audience appropriate?<br />52% have seen or heard of QR codes<br />28% have scanned a QR code<br />62% scan a QR code to goto a website<br />24% scan for contact info<br />30% scan for information<br />30% scan for a coupon<br />6% say their scan led to a purchase<br />Austin-Williams Research October-November 2010 – “QR Code Study”<br />(Adults aged 25-54)<br />© Stephen Whitelaw 2010<br />
    166. 166. © Stephen Whitelaw 2010<br />Augmented Reality<br />
    167. 167. © Stephen Whitelaw 2010<br />Wikitude<br />Package includes:The Wikitude Java API;<br />javadocs;<br />documentation and<br />a sample application,<br />Augmented Reality connects reality with computer-generated data. Information is shown on the current camera display of the smartphone. The exact positioning of data in a live photo is possible thanks to the equipment of modern smartphones: using the data of GPS, the compass and the movement sensor, the exact geographical coordinates are calculated. In the case of the Wikitude World Browser, the data comes from cooperation partners like the online yellow pages qype, Wikipedia or the user community. <br />
    168. 168. © Stephen Whitelaw 2010<br />Wikitude<br />Wikitude World Browser<br />The Augmented Reality browser Wikitude by the AR – pioneer Mobilizy ( http://www.mobilizy.com ) is one of the very first fully functional AR-browsers for smartphones. Wikitude is available for Android smartphones and for the iPhone. The 3D feature is currently conceived for Android, a similar 3D feature for the Augmented Reality browser Wikitude for iPhone is being developed.<br />
    169. 169. © Stephen Whitelaw 2010<br />More AR Demos<br />http://ge.ecomagination.com/smartgrid/ar/turbine.html?c_id=direct<br />http://www.boffswana.com/news/?p=672#more-672<br />Toyota virtual car <br />
    170. 170. © Stephen Whitelaw 2010<br />Second Life<br />Buy a PC at Dell Island<br />Study for a University Degree<br />
    171. 171. © Stephen Whitelaw 2010<br />Flash Mobbing<br />flash mob (FLASH mawb) noun. <br /> “A large group of people who gather in a predetermined location, perform some brief action, and then quickly disperse.”<br />www.flashmob.co.uk<br />
    172. 172. © Stephen Whitelaw 2010<br />Tuángòu(pronounced twangoo)<br />team buying or group buying (also known as store mobbing), is a recently developed shopping strategy originating in China where several people – connect over the web and agree to approach a shop in order to haggle to get a discount. The group agrees to buy the same item. The shoppers benefit by paying less, & the business benefits by selling multiple items at once.<br />www.groupon.com(www.mycitydeal.com, www.Qpod.jp , & www.Darberry.ru )<br />www.livingsocial.com<br />www.buywithme.com<br />www.tippr.com<br />www.wow.com (AOL)<br />www.deals.valpak.com<br />www.gruupy.com<br />www.itison.com<br />www.syncfu.com(New model – not quite there yet! )<br />Aggregation site : www.dealradar.com<br />團購 <br />
    173. 173. “Bizydeal” [b2b model]<br />© Stephen Whitelaw 2010<br />
    174. 174. © Stephen Whitelaw 2010<br />Old World - Web 1.0 KPIs<br /><ul><li> Site visits
    175. 175. Unique visits
    176. 176. Geographical spread of visits
    177. 177. Length of time spent on the site
    178. 178. Navigation through the site
    179. 179. Most/least popular pages
    180. 180. Number and quality of site enquiries
    181. 181. e-mail registrations
    182. 182. e-commerce sales
    183. 183. User feedback on the site
    184. 184. Links</li></li></ul><li>© Stephen Whitelaw 2010<br />Social Media KPI’s - The ‘4Is’<br /><ul><li>Involvement – network/community numbers/quality, time spent, frequency, geography
    185. 185. Interaction – actions they take – read, post, comment, reviews, recommendations
    186. 186. Intimacy – affection or aversion to the brand ; community sentiments, opinions expressed etc
    187. 187. Influence – advocacy, viral forwards, referrals and recommendations, social bookmarking </li></ul>Social Media Monitoring Tools –Audit, Assess, Impact<br />
    188. 188. © Stephen Whitelaw 2010<br />Engagement DB<br />
    189. 189. Social Media Engagement<br />Brand Value<br />“Companies deeply engaged in social media grew revenuesby 18% over last year…companies that were least engaged dropped 6% on average.”<br />Charlene Li, Founder, Altimeter Group<br />July 2009 Report “ENGAGEMENTdb”<br />http://www.engagementdb.com<br />
    190. 190. © Stephen Whitelaw 2010<br />Privacy<br />Google Dashboard<br />Google Books(Approx 129,864,880 books)<br />Google Books Search Settlement<br />“facebook – Rage Against facebook”<br />Deleteyouraccount – Remove yourself from the Social Media world.<br />Suicidemachine – Meet your real neighbours again!<br />
    191. 191. Kevin Kelly – get his book for free!<br />© Stephen Whitelaw 2010<br />
    192. 192. © Stephen Whitelaw 2010<br />Protecting your brand online<br />
    193. 193. © Stephen Whitelaw 2010<br />What happens in Vegas stays on<br />
    194. 194. © Stephen Whitelaw 2010<br />Your Brand Online<br />Protect it.<br />www.pcnames.com – You must register all the Register TLD’s<br />Surround the brand + ORM continuous.<br />www.verizon.com and <br />www.verizoneatspoop.comwww.verizonthetruth.com<br />www.verizonscrewedme.comwww.verizonpathetic.com<br />
    195. 195. © Stephen Whitelaw 2010<br />Check your username online/ protect your brand.<br />www.namechk.com<br />www.usernamecheck.com/ - Gone!<br />www.checkusernames.com/<br />www.knowem.com/<br />
    196. 196. © Stephen Whitelaw 2010<br />Social Media Monitoring Tools <br />Google Alerts - Free<br />Trackur – Free & chargeable model<br />Social Mention - Free<br />Social Radar – Cost per month<br />Radian6 - Expensive<br />Howsociable - Free<br />Socialomph.com<br />Reputationdefender.com<br />Netvibes<br />Cocomment.com<br />Imooty.com<br />Sysomos<br />Sprout Social <br />Meltwater Buzz<br />Buzz tracking Tools – www.boardtracker.com , www.boardreader.com<br />Twilert, Twitrratr, - 100’s of Twitter media monitoring tools.<br />www.addictomatic.com – custom pages on any topic. (Inhale the Web)<br />Monitor Competitors pages: www.watchthatpage.com<br />
    197. 197. © Stephen Whitelaw 2010<br />Google Alertswww.google.com/alerts<br />
    198. 198. © Stephen Whitelaw 2010<br />Trackur www.trackur.com<br />
    199. 199. © Stephen Whitelaw 2010<br />Social Radarwww.socialradar.net<br />
    200. 200. © Stephen Whitelaw 2010<br />Social Mentionwww.socialmention.com<br />
    201. 201. © Stephen Whitelaw 2010<br />Radian6www.radian6.com<br />
    202. 202. © Stephen Whitelaw 2010<br /> SM2 (formerly Techrigy)<br />High end raw feeds with analytic tools<br />
    203. 203. © Stephen Whitelaw 2010<br />Howsociable – [visibility coverage score]www.howsociable.com<br />
    204. 204. © Stephen Whitelaw 2010<br />www.Socialoomph.comWas called TweetLater<br />
    205. 205. © Stephen Whitelaw 2010<br />Social Media Monitoring Tools<br />Monitor and evaluate what is being said, by who, where and what impact – delivers actionable insights<br />Three stage process<br />Aggregate what is being said <br />Natural language analysis – understand the data<br />Deliver actionable insights<br />We have identified more than 100 Companies in this space <br />
    206. 206. © Stephen Whitelaw 2010<br />Social Media Monitoring Tools<br />
    207. 207. © Stephen Whitelaw 2010<br />What they offer<br />Search and relevance filters<br />Further categorisation and tagging<br />Assign Events to the Social Graph <br />A variety of channels: web, news, blog, twitter<br />Mention Volume, Importance and Demographics<br />Analyse sentiment or tone <br />Analyse date parameters<br />Updates as they happen<br />
    208. 208. © Stephen Whitelaw 2010<br />And the space is still very confusing and unsettled.<br />Lots of new proprietary terms to learn…<br />Sentiment Analysis<br />Community Health Index<br />Online Promoter Score<br />Brand Association Map (BAM)<br />And dashboards. Lots and lots of dashboards.<br />© 2009 White Horse Productions, Inc. Content may not be reused without permission. <br />
    209. 209. Taking it seriously<br />© Stephen Whitelaw 2010<br />
    210. 210. Gatorade Mission Control<br />© Stephen Whitelaw 2010<br />http://www.youtube.com/watch?v=InrOvEE2v38<br />
    211. 211. © Stephen Whitelaw 2010<br />Social Media ROI<br />Gain from Investment – Cost of Investment<br />Gain from Investment – Cost of Investment<br />Gain from Investment – Cost of Investment<br />Gain from Investment – Cost of Investment<br />Gain from Investment – Cost of Investment (net profit)<br />ROI =<br />ROI =<br />ROI =<br />ROI =<br />ROI =<br />Cost of Investment<br />Cost of Investment<br />Cost of Investment<br />Cost of Investment<br />Cost of Investment<br />
    212. 212. © Stephen Whitelaw 2010<br />SOCIAL MEDIA IS NOT FREE<br />
    213. 213. © Stephen Whitelaw 2010<br />1. Strategy<br />
    214. 214. © Stephen Whitelaw 2010<br />Conversations<br />Questions to ask: <br /><ul><li>To whom will you talk? (Everyone to start? Only people with XX connections?)
    215. 215. Who will do the talking/listening?(Is there a social media manager? Do multiple people handle the responses?)
    216. 216. Where do you draw the line? (What’s discussed publicly versus taken “offline”?)</li></li></ul><li>© Stephen Whitelaw 2010<br />1. It takes people.<br />
    217. 217. © Stephen Whitelaw 2010<br />2. It takes technology.<br />
    218. 218. © Stephen Whitelaw 2010<br />3. It takes time.<br />
    219. 219. © Stephen Whitelaw 2010<br />Types of non financial impacts<br />Customer complaints<br />Customer complaints<br />Customer complaints<br />Website Visitors<br />Website Visitors<br />Website Visitors<br />Impressions<br />Impressions<br />Impressions<br />Positive press<br />Positive press<br />Positive press<br />Click-throughs<br />Click-throughs<br />Click-throughs<br />YouTube views<br />YouTube views<br />YouTube views<br />Retweets<br />Coupons distributed<br />Coupons distributed<br />Retweets<br />Coupons distributed<br />Visitors to a brick & mortar store<br />Visitors to a brick & mortar store<br />Visitors to a brick & mortar store<br />Positive WOM<br />Positive WOM<br />Positive WOM<br />Delivered emails<br />Delivered emails<br />Delivered emails<br />Negative press<br />Negative press<br />Negative press<br />Negative WOM<br />Employment applications<br />Employment applications<br />Employment applications<br />Blog comments<br />Blog comments<br />Blog comments<br />FaceBook friends<br />FaceBook friends<br />FaceBook friends<br />Social mention<br />Social mention<br />Social mention<br />Twitter followers<br />Twitter followers<br />Twitter followers<br />
    220. 220. © Stephen Whitelaw 2010<br />Have Fun Online<br />Gary Vaynerchuk<br />WineLibrary TV – Changing the Wine World<br />http://garyvaynerchuk.com/<br />http://vaynermedia.com/<br />http://www.facebook.com/gary<br />http://twitter.com/garyvee<br />http://crushitbook.com/<br />http://www.youtube.com/user/GaryVaynerchuk<br />
    221. 221. © Stephen Whitelaw 2010<br />All about facebook<br />www.checkfacebook.com<br />www.youropenbook.org<br />www.facebakers.com<br />www.insidefacebook.com<br />www.allfacebook.com<br />www.facecrooks.com<br />www.facebookproxy.co.uk<br />www.unblock-facebook.net<br />www.sickfacebook.com<br />www.ihatefacebook.net<br />www.quitfacebookday.com<br />www.facebookdesktop.com/<br />Facebook – Privacy Policy<br />http://stories.facebook.com<br />www.facebooksucks.com<br />
    222. 222. © Stephen Whitelaw 2010<br />
    223. 223. facebook business pages<br />
    224. 224. Facebook app for restaurant bookings<br />© Stephen Whitelaw 2010<br />
    225. 225. Facebook versus Netflix !<br />© Stephen Whitelaw 2010<br />
    226. 226. Business Benefits of <br /><ul><li>Customer Retention
    227. 227. Drive Web-site Traffic
    228. 228. Case Studies
    229. 229. Customer Engagement
    230. 230. New Customers
    231. 231. Reputation Management</li></li></ul><li>© Stephen Whitelaw 2010<br />Owned by Facebook Inc.<br />More than 3 billion photos uploaded to the site each month<br />http://www.facebook.com/<br />
    232. 232. Facebook Connections<br />© Stephen Whitelaw 2010<br />
    233. 233. Facebook Places<br />© Stephen Whitelaw 2010<br />
    234. 234. © Stephen Whitelaw 2010<br />PULL<br />PUSH<br />
    235. 235. © Stephen Whitelaw 2010<br />You need a strategy<br />Without starting with this<br />Stop trying to build this<br />Or you get this<br />
    236. 236. © Stephen Whitelaw 2010<br />Social Media Strategy<br />
    237. 237. © Stephen Whitelaw 2010<br />Comply with Standards<br />
    238. 238. © Stephen Whitelaw 2010<br />Comply with Standards<br />http://validator.w3.org – Markup Validation Service from the ‘World Wide Web consortium w3c”<br />http://jigsaw.w3.org/css-validator CSS Validator<br />Web Content Accessibility Guidelines (http://www.w3.org/WAI/WCAG1AA-Conformance ) - see www.rnib.org.uk , www.glasgowhigh.com<br />
    239. 239. © Stephen Whitelaw 2010<br />Comply with Standards – HTML5<br />http://dev.w3.org/html5/spec/Overview.html - The Standard<br />http://en.wikipedia.org/wiki/HTML5 - html5 Wiki<br />http://www.youtube.com/html5 - YouTube supports html5<br />
    240. 240. © Stephen Whitelaw 2010<br />Comply with Standards – HTML5<br />http://html5demos.com/ - html5 demos<br />http://html5tutorial.net/ - html5 tutorials<br />http://html5.org/ - html5 demos<br />Arcadefire – www.thewildernessdowntown.com<br />
    241. 241. Comply with Standards – HTML5 versus Flash<br />© Stephen Whitelaw 2010<br />
    242. 242. © Stephen Whitelaw 2010<br />Comply with Standards - more<br />Contact us, Livechat, Skype, Google/Bing maps.<br />(www.providesupport.com / www.nsdesign.com )<br />Compliance Website checking Tools:<br />www.uptrends.com – Monitor your website<br />www.websiteoptimization.com – Page analysis<br />
    243. 243. © Stephen Whitelaw 2010<br />Comply with Standards – even more<br />Captcha – “Completely Automated Public <br />Turing test to tell Computers and Humans Apart”<br />DDA compliant Captcha - http://doepud.co.uk/contact.php#send-email<br />
    244. 244. © Stephen Whitelaw 2010<br />Richer Interactivity<br />RichUI – DeepZoom/SeaDragon/Silverlight<br />Very Hi Res images - http://bit.ly/cfvqBN<br />
    245. 245. © Stephen Whitelaw 2010<br />Geo-Location<br />Facebook asks “Whats’ on your mind?”<br />Twitter asks “What’s happening?” <br />[Other companion sites: www.twittermap.tv and www.trendsmap.com<br /> “Where Are You” – modern version of LBS.<br />http://www.geocaching.com/about/ ! (Hiking meets treasure hunting with a GPS) www.confluence.org<br />
    246. 246. © Stephen Whitelaw 2010<br />
    247. 247. © Stephen Whitelaw 2010<br />
    248. 248. © Stephen Whitelaw 2010<br />FourSquare launch appstore<br />
    249. 249. © Stephen Whitelaw 2010<br />
    250. 250. © Stephen Whitelaw 2010<br />
    251. 251. © Stephen Whitelaw 2010<br />
    252. 252. © Stephen Whitelaw 2010<br />… was called Dodgeball<br />
    253. 253. © Stephen Whitelaw 2010<br />
    254. 254. © Stephen Whitelaw 2010<br />Twitter Places<br />
    255. 255. © Stephen Whitelaw 2010<br />
    256. 256. www.grindr.com<br />© Stephen Whitelaw 2010<br />
    257. 257. © Stephen Whitelaw 2010<br />
    258. 258. © Stephen Whitelaw 2010<br />60%+ Twitter users do not use Twitter!<br />80%+ of Twitter users are mobile.<br />Keep tabs on Twitter Trends<br />www.trendistic.com – Visual Twitter trends<br />www.tweetvolume.com – Compare results<br />
    259. 259. © Stephen Whitelaw 2010<br />
    260. 260. © Stephen Whitelaw 2010<br />
    261. 261. Twitter case study 1 of 2<br />© Stephen Whitelaw 2010<br />
    262. 262. Twitter case study 2 of 2<br />© Stephen Whitelaw 2010<br />
    263. 263. Who does your Tweets?<br />© Stephen Whitelaw 2010<br />
    264. 264. Best Buy – Customer Service<br />© Stephen Whitelaw 2010<br />
    265. 265. © Stephen Whitelaw 2010<br />
    266. 266. Albion Oven on Twitter<br />© Stephen Whitelaw 2010<br />
    267. 267. BTCare on Twitter<br />© Stephen Whitelaw 2010<br />
    268. 268. Glasgow Airport on Twitter<br />© Stephen Whitelaw 2010<br />
    269. 269. Internal use of Twitter<br />© Stephen Whitelaw 2010<br />
    270. 270. © Stephen Whitelaw 2010<br />Twitter used everywhere at anytime !<br />
    271. 271. Robin Hood<br />© Stephen Whitelaw 2010<br />
    272. 272. Hudson – Jan 2009<br />© Stephen Whitelaw 2010<br />
    273. 273. Christchurch Earthquake – Feb 2011<br />© Stephen Whitelaw 2010<br />
    274. 274. Unrest in Egypt (Jan 2011)<br />© Stephen Whitelaw 2010<br />
    275. 275. Some related websites<br />www.twitter.com – Twitter!<br />http://search.twitter.com/advanced - Advanced Twitter search (Was www.Summize.com )<br />www.everythingtwitter.com – Huge Twitter resource.<br />www.twitteranalyzer.com – Analyses friends, trends & mentions.<br />www.twtroulette.com – Add yourself to the random timeline viewer.<br />www.twitip.com – Learn about getting more from Twitter.<br />www.streamtwitter.com – Perfect for demos/talks/DJ’s.<br />www.upprdwnr.com - No longer in business! #uppr #downr<br />www.twitpic.com – Share photos and videos on Twitter.<br />www.twitoria.com - Analyzes the activity of your followers.<br />www.twollo.com - Find and follow targeted users.<br />www.tweet-u-later.com – Time your Tweets.<br />www.chirpstats.com (formerly www.twitterless.com) – See who unfollows you.<br />www.useqwitter.com - Catches Twitter Quitters.<br />www.twitterfall.com – Display trending topics.<br />www.tweetreach.com – How far did your Tweet reach.<br />www.twilert.com – Receive Tweets as email.<br />http://twittermap.com – Tweets on a Google Maps.<br />www.trendsmap.com – Realtime location Twitter Trends.<br />www.hashtags.org – Search for existing hashtags.<br />www.truetwit.com – Validates your followers (avoids Spammers).<br />www.identi.ca - Open source Twitter competitor.<br />www.snapbird.org – Search Twitters History.<br />www.tweetadder.com - Complete Twitter automation.<br />www.klout.com – Measures your online influence.<br />www.twitlonger.com – For those with more than 140 chars to share<br />www.tweetdeck.com – Twitter (social media) application (desktop and mobile)<br />www.hootsuite.com - Twitter/social media dashboard.<br />www.twitscoop.com - Stay on top of Twitter.<br />www.twibs.com/ - Twitter business directory.<br />www.trendistic.com - Twitter Trends graphed.<br />www.twittergrader.com – Get your Twitter grading/ranking.<br />www.casa.ucl.ac.uk/tom - Tweet-o-meter – shows global tweets per country.<br />© Stephen Whitelaw 2010<br />
    276. 276. © Stephen Whitelaw 2010<br />GPS for Sports people<br />SatSport application for smartphones:<br />http://www.satsportsgps.com<br />
    277. 277. © Stephen Whitelaw 2010<br />Should your location be secret?<br />www.pleaserobme.com<br />
    278. 278. © Stephen Whitelaw 2010<br />Geo-Tags<br /> More and more search engines are using geo information to provide local results to the web surfer.<br />http://www.map-generator.us/meta-tags.html - ICBM Generator<br />
    279. 279. © Stephen Whitelaw 2010<br />VisitPA<br />
    280. 280. © Stephen Whitelaw 2010<br />Explore Chicago<br />
    281. 281. © Stephen Whitelaw 2010<br />Time Saver # 1<br />
    282. 282. © Stephen Whitelaw 2010<br />
    283. 283. © Stephen Whitelaw 2010<br />Time Saver #1<br />
    284. 284. © Stephen Whitelaw 2010<br />Time Saver # 1<br />Ping.fm<br />
    285. 285. © Stephen Whitelaw 2010<br />
    286. 286. © Stephen Whitelaw 2010<br />Time Saver # 2<br />Bing, Blip.tv Brightcove , Dailymotion<br />eBaum's World, Facebook Videos, Graspr<br />GrindTV, Ustream.tv Howcast, Hulu<br />i2TV, iFood TV iTunes videos Metacafe<br />MySpace, Sevenload, Streetfire, Twitter,<br />StupidVideos, Veoh, Videojug, Yahoo Video, <br />YouTube, Viddler, Vimeo Plus, 5min, Zoopy<br />
    287. 287. © Stephen Whitelaw 2010<br />
    288. 288. © Stephen Whitelaw 2010<br />www.linkedIn.com[Raised $53m in 2008]<br />Why use LinkedIn?<br />Increase your visibility<br />Improve your connectability<br />Improve your Google Rank<br />Gauge the health of a company<br />No more recruitment costs<br />Get free advice in groups<br />Help you sell your products<br />Keep in touch.<br />85 million members worldwide, 4 million in the UK<br />A new member joins LinkedIn approximately every second<br />More than a billion people-searches through the site last year<br />25% of FTSE 100 companies hire through LinkedIn<br />50% of Fortune 100 companies hire through LinkedIn<br />Over half a million LinkedIn groups exist<br />
    289. 289. © Stephen Whitelaw 2010<br />The future of Newspapers, Books, TV and Radio!<br />
    290. 290. © Stephen Whitelaw 2010<br />
    291. 291. © Stephen Whitelaw 2010<br />
    292. 292. © Stephen Whitelaw 2010<br />The Times Online<br />
    293. 293. © Stephen Whitelaw 2010<br />
    294. 294. The Future of publishing<br />© Stephen Whitelaw 2010<br />
    295. 295. © Stephen Whitelaw 2010<br />Zombie Landscapes<br />Two screen dumps here<br />
    296. 296. © Stephen Whitelaw 2010<br />
    297. 297. © Stephen Whitelaw 2010<br />Out of Control – Anarconomy<br />P(dev)>0 & P(dis)>0 & P(prod)>0 => P 0<br />“Everything that can be digisted will be digitised and the price will move towards zero” (Music, Games, Films, Newspapers, Books …)<br />New Business Models (Free, Ad supported, Freemium…)<br />
    298. 298. © Stephen Whitelaw 2010<br />Free Music<br />PearlJam (www.pearljam.com) – 96 albums in last 24 months.<br />Nine Inch Nails (www.nin.com) - gave their album for free, also sold a $10 CD box and a $75 deluxe version and a $300 premium deluxe limited edition that sold out in 30 hours and made a good return on the exercise.<br />
    299. 299. © Stephen Whitelaw 2010<br />
    300. 300. © Stephen Whitelaw 2010<br />now called<br />
    301. 301. Laws on the web!<br />© Stephen Whitelaw 2010<br />
    302. 302. © Stephen Whitelaw 2010<br />Open Source Models<br />Software<br />Movies<br />Accommodation<br />Cars<br />Food<br />Government<br />
    303. 303. © Stephen Whitelaw 2010<br />Open Source Models - Software<br />Apache - HTTP web server <br />Tomcat web server - web container <br />Drupal — content management system<br />Eclipse - software framework for "rich-client applications" <br />FreeBSD - operating system derived from Unix<br />GNU Project - "a sufficient body of free software." <br />Joomla — content management system<br />Linux - operating system based on Unix<br />Mediawiki — wiki server software, the software that runs Wikipedia <br />MongoDB - document-oriented, non-relational database <br />Moodle - course management system <br />Mozilla Firefox - web browser <br />Mozilla Thunderbird - e-mail client <br />OpenOffice.org — office suite <br />OpenSolaris - Unix Operating System from Sun Microsystems <br />osCommerce - ecommerce<br />PeaZip - File archiver<br />Stockfish — chess engine series, considered to be one of the strongest chess programs of the world <br />Symbian - real time operating system<br />WordPress - content management system - blog software<br />7-Zip - File archiver<br />
    304. 304. © Stephen Whitelaw 2010<br />Open Source Models - Movies<br />www.goodcopybadcopy.net<br />http://panicstruckpro.com/revelations<br />http://www.bigbuckbunny.org<br />http://www.elephantsdream.org<br />
    305. 305. © Stephen Whitelaw 2010<br />Open Source Models - Accommodation<br />www.couchsurfing.comA professional-looking site, with numerous functions, that aims to “create deep and meaningful connections that cross oceans, continents and cultures”.<br />www.globalfreeloaders.comAn Australian hospitality network.<br />www.hospitalityclub.orgOne of the web originals, aiming to “bring people together”.<br />www.stay4free.comA global “free accommodation network” based in Holland. <br />www.travelhoo.comAnother of the early web outfits. Also offers a travel partner-finding service. Sign up to surf <br />
    306. 306. © Stephen Whitelaw 2010<br />www.freerice.com<br />
    307. 307. © Stephen Whitelaw 2010<br />Open Source Models - Government<br />www.usnowfilm.com<br />http://en.wikipedia.org/wiki/Open_source_governance<br />www.opensourceg.com<br />www.opensource.gov<br />http://yourfreedom.hmg.gov.uk<br />
    308. 308. © Stephen Whitelaw 2010<br />Copyright/Copyleft<br />Copyleft, Creative Commons<br />e.g. flickr, wikitravel.org etc…<br />Copyscape turnitin + other tools to catch you out – image cop from Israel<br />Essay Mills - http://www.essaymill.com/, http://www.bestessays.com/, http://www.rushessay.com/, http://www.customessays.co.uk/, http://www.essaywriters.net/,<br />http://www.plagiarismchecker.com/,<br />http://www.scanmyessay.com/<br />www.copyscape.com<br />
    309. 309. © Stephen Whitelaw 2010<br />Free – The future of a Radical New Price<br />
    310. 310. © Stephen Whitelaw 2010<br />The Long TailWhat Happens When the Economics of Scarcity Meets the Economics of Abundance?<br />
    311. 311. © Stephen Whitelaw 2010<br />LittleMissMatched<br />
    312. 312. © Stephen Whitelaw 2010<br />Find a new Galaxy!<br />www.galaxyzoo.org<br />
    313. 313. © Stephen Whitelaw 2010<br />23 and me – Collecting data<br />
    314. 314. © Stephen Whitelaw 2010<br />Google 411 – Collecting data <br />http://www.youtube.com/watch?v=cN0q8SvlQAk<br />
    315. 315. © Stephen Whitelaw 2010<br />My Contact Details<br />stephenwhitelaw@hotmail.com<br />sirstevie6<br />Toowist<br />www.linkedIn.com/stephenwhitelaw<br />www.twitter.com/toowist<br />www.toowist.com<br />+44 (0) 7966 281 455<br />
    316. 316. © Stephen Whitelaw 2010<br />Thank you<br />
    317. 317. © Stephen Whitelaw 2010<br />The Crazy Ones<br />Here’s to the crazy ones.<br />The misfits. <br />The rebels. <br />The troublemakers. <br />The round pegs in the square holes. <br />The ones who see things differently. <br />They’re not fond of rules. <br />And they have no respect for the status quo. <br />You can quote them, disagree with them, glorify or vilify them. <br />About the only thing you can’t do is ignore them. <br />Because they change things. <br />They push the human race forward. <br />And while some may see them as the crazy ones, we see genius. <br />Because the people who are crazy enough to think they can change the world, are the ones who do.<br />
    318. 318. © Stephen Whitelaw 2010<br />
    319. 319. © Stephen Whitelaw 2010<br />
    320. 320. © Stephen Whitelaw 2010<br />
    321. 321. © Stephen Whitelaw 2010<br />
    322. 322. © Stephen Whitelaw 2010<br />
    323. 323. © Stephen Whitelaw 2010<br />
    324. 324. © Stephen Whitelaw 2010<br />Dell Island<br />
    325. 325. © Stephen Whitelaw 2010<br />Second life uni 1<br />
    326. 326. © Stephen Whitelaw 2010<br />Second life uni 2<br />
    327. 327. © Stephen Whitelaw 2010<br />Second life uni 3<br />
    328. 328. © Stephen Whitelaw 2010<br />Google Property Search<br />
    329. 329. © Stephen Whitelaw 2010<br />Your freedom<br />
    330. 330. © Stephen Whitelaw 2010<br />Map jack demo screen<br />
    331. 331. © Stephen Whitelaw 2010<br />Facebook Privacy 1 of 3<br />Facebook Privacy Policy circa 2005:<br />No personal information that you submit to Thefacebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings.<br />Facebook Privacy Policy circa 2006:<br />We understand you may not want everyone in the world to have the information you share on Facebook; that is why we give you control of your information. Our default privacy settings limit the information displayed in your profile to your school, your specified local area, and other reasonable community limitations that we tell you about.<br />Facebook Privacy Policy circa 2007:<br />Profile information you submit to Facebook will be available to users of Facebook who belong to at least one of the networks you allow to access the information through your privacy settings (e.g., school, geography, friends of friends). Your name, school name, and profile picture thumbnail will be available in search results across the Facebook network unless you alter your privacy settings.<br />
    332. 332. © Stephen Whitelaw 2010<br />Facebook Privacy 2 of 3<br />Facebook Privacy Policy circa November 2009:<br />Facebook is designed to make it easy for you to share your information with anyone you want. You decide how much information you feel comfortable sharing on Facebook and you control how it is distributed through your privacy settings. You should review the default privacy settings and change them if necessary to reflect your preferences. You should also consider your settings whenever you share information. ... <br />Information set to “everyone” is publicly available information, may be accessed by everyone on the Internet (including people not logged into Facebook), is subject to indexing by third party search engines, may be associated with you outside of Facebook (such as when you visit other sites on the internet), and may be imported and exported by us and others without privacy limitations. The default privacy setting for certain types of information you post on Facebook is set to “everyone.” You can review and change the default settings in your privacy settings.<br />Facebook Privacy Policy circa December 2009:<br />Certain categories of information such as your name, profile photo, list of friends and pages you are a fan of, gender, geographic region, and networks you belong to are considered publicly available to everyone, including Facebook-enhanced applications, and therefore do not have privacy settings. You can, however, limit the ability of others to find this information through search using your search privacy settings.<br />
    333. 333. © Stephen Whitelaw 2010<br />Facebook Privacy 3 of 3<br />Current Facebook Privacy Policy, as of April 2010:<br />When you connect with an application or website it will have access to General Information about you. The term General Information includes your and your friends’ names, profile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting. ... The default privacy setting for certain types of information you post on Facebook is set to “everyone.” ... Because it takes two to connect, your privacy settings only control who can see the connection on your profile page. If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection.<br />Conclusion: Viewed together, the successive policies tell a clear story. Facebook originally earned its core base of users by offering them simple and powerful controls over their personal information. As Facebook grew larger and became more important, it could have chosen to maintain or improve those controls. Instead, it's slowly but surely helped itself — and its advertising and business partners — to more and more of its users' information, while limiting the users' options to control their own information.<br />
    334. 334. © Stephen Whitelaw 2010<br />Youtube number 10<br />
    335. 335. © Stephen Whitelaw 2010<br />Royal Family<br />
    336. 336. © Stephen Whitelaw 2010<br />The Whitehouse<br />
    337. 337. © Stephen Whitelaw 2010<br />BBC Worldwide<br />
    338. 338. © Stephen Whitelaw 2010<br />Channel 4<br />
    339. 339. © Stephen Whitelaw 2010<br />Stanford University<br />
    340. 340. © Stephen Whitelaw 2010<br />Mayo Clinic<br />
    341. 341. © Stephen Whitelaw 2010<br />British Airways<br />http://www.youtube.com/user/FlyBritishAirways<br />
    342. 342. © Stephen Whitelaw 2010<br />NIN<br />
    343. 343. http://info.cern.ch/hypertext/WWW/TheProject.html<br />© Stephen Whitelaw 2010<br />
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