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The Future of the Web

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Stephen Whitelaw's Outlook on "The Future of the Web" - Targeting Innovation Brown Bag Lunch, 19 April 2011

Stephen Whitelaw's Outlook on "The Future of the Web" - Targeting Innovation Brown Bag Lunch, 19 April 2011

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  • Reduce frictionCapture the moment – Netflix / Amazon star rating, Yelp useful yes / no buttonsLower the barrier to entry.
  • Killer Face book Fan Pages: 5 Inspiring Case Studies - http://mashable.com/2009/06/16/killer-facebook-fan-pages/ Pringles stands out mostly for its great use of video. Because videos are so easy to consume, video is among the most commonly shared types of content online, which is why many companies strive to create videos that will go “viral” (be shared an exponentially growing number of people). Of course, creating a viral video is not easy. There is no ready made formula for create viral content.
  • Business Benefits of Using Face book Applications – THE COOL FACTOR!!!Branding - Face book can be a great resource for generating brand awareness. Face book is becoming popular amongst various age demographics and can be a create interception point for building your relationship with you consumers and prospects.Customer Engagement - Using Face book applications can be a great way for communicating promotions, contest and events. Again it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or your service.Drive Web Traffic - Face book can act as a portal point for driving traffic to your site and other online properties.Reputation Management - can be a useful tool for seeing what users are saying about you and your brand. In addition your Face book profile can now be indexed in the search results and as a result can provide another favorable listing in the organic search results of the engines.New Customer Acquisition - Face book provides an opportunity to find consumers you may have not otherwise discovered.Lead Generation - Similar to the previous point is that Face book can act as another potential lead gen tool that can be used to qualify leads. Reviewing potential prospects' profiles may help you build a relationship with your prospects and aid in the lead generation qualifying process.Client Retention - provides another potential interception point to build the relationship with your consumer.Access to the social world and it’s inherent value - aka the cool factor. You never know who is using Face book. Consider the following scenario: a potential prospect could be doing research on your brand or organization and may use Face book to see if you have a presence there. Then they see that you have a Face book profile and see a number of positive posts about your brand. This in turn can shape their sphere of influence and could end up being one of many deciding factors as to why the prospect selects you over another vendor. The perception that Face book is "IN" and the fact that you are using Face book could help influence their perception of your brand. Having said that, there are still may who are anti-Facebook so it could also affect the perception about your brand. The fact remains is that Face book continues to gain popularity and it is not going away anytime soon.The Viral Effect - Take word Of mouth to a whole new level. Nothing attracts a crowd like a crowd... Face book is attracting quite a crowd.Feedback Mechanism - Using Face book and the various applications available can help you understand consumer behavior based on the sharing of content and commentary on the social networking site.Build Business Use Cases - Face book can provide you with an opportunity to build successful business cases as you target specific vertical markets with specific business objectives.
  • There are more uses for Twitter than I care to mention and hell, more blog space written on the subject than I care to list, however the best way to manage a brand and product is not through shouting, we're here, buy my stuff, aren't we brilliant... it is to listen and respond. For example Bank of America are gaining in popularity on the Twittersphere due to their help desk - they scan Twitter and offer advice, links to products when asked, conversations are taken offline to follow up in detail - essentially marketing the brand by offering help and advice.I teach my clients that unless you are operating a "Fire Sale" stop broadcasting - listen and take part in the conversations relevant to your business and product - the best use of Twitter for a business is Customer Care- managing their expectations and pointing them in the right direction - not shouting buy buybuy! Your business needs to set up search filters to monitor relevant conversations and join in.
  • Transcript

    • 1. Targeting Innovation Limited
      Brown Bag Lunch April 2011
    • 2. Welcome
      • 3rd in the Series
      • 3. Sales leads, Finance, Web…..
      Stephen Whitelaw
    • 4. © Stephen Whitelaw 2010
      The Future of the Web?
    • 5. © Stephen Whitelaw 2010
      Agenda (Hashtag #webfuture)
      Semantic Web
      Interesting Statistics
      Understanding Users
      User Generated Content
      Collaborative Innovation
      Google
      Search Engine Optimization
      Advertising Online
      Mass Collaboration
      The Power of Video
      Competitor Analysis Tools
      Visitors Analysis/Statistics
      Social Bookmarking
      Tag Clouds
      QR Codes
      Augmented Reality
      Virtual Worlds
      Flash Mobbing
      Web 1.0 KPI’s and new SM KPI’s
      Twangoo
      Privacy
      Your Brand Online
      Online Reputation Management
      Social Media Monitoring Tools
      Social Media ROI
      Facebook
      Comply with Standards
      Geo-Location
      Time Savers #1
      Time Savers #2
      What if I am hacked?
      LinkedIn
      Zombie Landscapes
      Open Source models
      Copyright v Copyleft
      The Long Tail
      Free – a radical new price
      Volunteer Computing
      Cool Sites
      Useful Book
    • 6. © Stephen Whitelaw 2010
      Some predictions for the future…
      the thing about predictions...
    • 7. © Stephen Whitelaw 2010
      "I think there is a world market for maybe five computers." Thomas Watson, chairman of IBM, 1943
    • 8. © Stephen Whitelaw 2010
      "There is no reason anyone would want a computer in their home."Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977
    • 9. © Stephen Whitelaw 2010
      "640K of memory should be enough for anybody.” Bill Gates, president founder of Microsoft Corp., 1981
    • 10. © Stephen Whitelaw 2010
      Web 1,2,3 and 4…
      The Semantic Web
      Google love/hate
      The Splinternet (Gartner)
    • 11. © Stephen Whitelaw 2010
      Definitions of Web 1.0, 2.0 and 3.0
      Definitions of Web 1.0, 2.0, and 3.0
      • Web 1.0 – The static web (html files – no interaction)
      • 12. Web 2.0 – Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups etc. Web 2.0 sites allow their users to interact with other users or to change website content.
      • 13. Web 3.0 – The Semantic Web, making it possible for the web to "understand" and satisfy the requests of people.
    • © Stephen Whitelaw 2010
      Definitions of Web 1.0, 2.0, and 3.0
      • Web 1.0 – The static web (html files – no interaction)
    • © Stephen Whitelaw 2010
      Definitions of Web 1.0, 2.0, and 3.0
      • Web 2.0 – Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups etc. Web 2.0 sites allow their users to interact with other users or to change website content.
    • © Stephen Whitelaw 2010
      Definitions of Web 1.0, 2.0, and 3.0
      • Web 3.0 – The Semantic Web, making it possible for the web to “understand” and satisfy the requests of
      people.
      http://motif.sandbox.yahoo.net
    • 14. © Stephen Whitelaw 2010
      Web 3.0 (The Semantic Web)
      Web 3.0 – The Semantic Web
      “The Semantic Web is nota separate Web
      but an extension of the current one, in which information
      is given well-defined meaning, better enabling
      computers and people to work in cooperation”
      Sir Tim Berners-Lee
    • 15. © Stephen Whitelaw 2010
      Evolution of the Web
      Evolution of the Web
    • 16. © Stephen Whitelaw 2010
      Web 1.0, 2.0 and 3.0
      Web 1.0, Web 2.0 and Web 3.0
      http://www.w3.org/2001/sw/sweo/public/UseCases
    • 17. © Stephen Whitelaw 2010
      Some interesting statistics
    • 18. © Stephen Whitelaw 2010
      Social Media Facts 1 of 3?
      Time spent on social network sites is growing 3 times faster than the Net itself
      Social media messages have replaced e-mail as the dominant form of e-communications
      If facebook was a country – it would be the 4th most populated in the world
      93% of social media users think that companies should be actively engaged
    • 19. © Stephen Whitelaw 2010
      Social Media Facts 2 of 3?
      13 hours
      Amount of video uploaded on youtube every minute
      412.3 years
      Time to view all youtube videos
      100,000,000
      Number of youtube videos viewed every day
      13,000,000
      Number of articles on wikipedia
      3,600,000,000
      Number of images on flickr
    • 20. © Stephen Whitelaw 2010
      Social Media Facts 3 of 3?
      1,382%
      Monthly growth of Twitter
      50,000,000
      Average number of Tweets per day
      5,000,000
      Number of active Barrack Obama supporters across 15 social networks
      29 Million+
      Views of the ‘Where the Hell is Matt’ video on YouTube
    • 21. In the last 6 months ...
      350 million active users to 600 million
      75 million user accounts with 15 million active users to 190 million users
      70 million users worldwide to 100 million
      14 million articles to 15 million
    • 22. Key venues such as Facebook, Digg, Twitter, Delicious, LinkedIn all have rather large concentrations of over 35’s.
      Social MediaJust for Young Audiences?
    • 23. © Stephen Whitelaw 2010
      “The Web is Dead Long Live the Internet” !
    • 24. E-Mail Volume of ITCS&S organization
      >80% reduction of email
      Source: mstat.cisco.com
    • 25. The Internet of Things/Objects
      © Stephen Whitelaw 2010
    • 26. © Stephen Whitelaw 2010
      User Engagement
    • 27. © Stephen Whitelaw 2010
      User Engagement
    • 28. © Stephen Whitelaw 2010
      User Engagement – Made Easy
      Improve your website sign-in experience
      Increase Registrations
      FacebookConnect
    • 29. © Stephen Whitelaw 2010
      Reduce Cost of Participation
      versus
      This is easy
      Free, but not so easy
    • 30. © Stephen Whitelaw 2010
    • 31. © Stephen Whitelaw 2010
      Tech-Savvy Consumers
      www.codes.co.uk – voucher codes
      www.myvouchers.co.uk – discount codes
      www.promotionalcodes.org.uk – promotional codes
      www.topcashback.com – cashback site
      www.quidco.co.uk – cashback site
      www.greasypalm.com - £16m+ saved!
    • 32. © Stephen Whitelaw 2010
      Make connections secure
      Secure Google https://www.google.com !
    • 33. © Stephen Whitelaw 2010
      EV SSL Certificate
      Extended Validation SSL certificates – highest level of trust [Tells your customers the company is real and trusted]
    • 34. © Stephen Whitelaw 2010
      Make visitors ‘feel’ safe
      www.safebuy.org.uk – Accredication scheme for online retailers.
      www.mcafeesecure.com
      www.roomsyoulove.com
    • 35. © Stephen Whitelaw 2010
      User Generated Content (UGC)
    • 36. © Stephen Whitelaw 2010
      What is User Generated Content?
      Definition
      Various kinds of [media] content that are produced by end-users, (as opposed to traditional media producers such as professional writers, publishers, journalists, licensed broadcasters and production companies) - Wikipedia
    • 37. © Stephen Whitelaw 2010
      Examples of User Generated Content
      Reality TV
      Blogs, vlogs, moblogs, microblogs, wikis
      Video
      Opinions & reviews
      Social networking
      Social book-marking sites
      Personalized pages
    • 38. © Stephen Whitelaw 2010
      UGC is part of a larger trend
      December 2007 Time recognized “You” as the ‘Person of the Year’
      Brand democratization
      Consumers are in control
      Peer production
      Citizen journalism
    • 39. © Stephen Whitelaw 2010
      UGC is not going away
      Creation generation, peer production, customer-made
      Consumers have power and won’t give it up
      Technology and bandwidth advances are lowering barriers to entry
      New tools make creation easier every day
    • 40. © Stephen Whitelaw 2010
    • 41. © Stephen Whitelaw 2010
      Prosper
    • 42. © Stephen Whitelaw 2010
      Zopa
    • 43. The world's first equity-based crowdfunding community
      © Stephen Whitelaw 2010
    • 44. © Stephen Whitelaw 2010
      Whipcar
    • 45. © Stephen Whitelaw 2010
      Encarta no more ..
    • 46. © Stephen Whitelaw 2010
      Wikipedia
    • 47. © Stephen Whitelaw 2010
      www.dictionary.com & www.urbandictionary.com
    • 48. © Stephen Whitelaw 2010
      YouTube
    • 49. © Stephen Whitelaw 2010
      flickr
    • 50. © Stephen Whitelaw 2010
      tripadvisor
    • 51. © Stephen Whitelaw 2010
      • World’s largest online travel community - Hotels/Restaurants/Attractions
      • 52. 32 million unique monthly visitors, 15 million+ members
      • 53. 35 million reviews of 450,000 hotels in 23 countries.
      • 54. Often criticised for allowing reviews to be posted by anyone, without needing supporting evidence
      “We often hear from travelers that how a property responds to criticism has more influence on their booking decision than the criticism itself.”—April Robb, Trip Advisor
    • 55. © Stephen Whitelaw 2010
      slideshare
    • 56. © Stephen Whitelaw 2010
      PatientsLikeMe
    • 57. © Stephen Whitelaw 2010
      Collaborative Innovation
      www.lego.com
      www.goldcorp.com
      www.mozilla-europe.org/en/firefox
      www.ideastorm.com
      http://mystarbucksidea.force.com
    • 58. Collaborative Innovation Tools - Feedback apps.
      Soliciting, accepting and organizing feedback is no longer a daunting task.
      www.uservoice.com
      www.getsatisfaction.com
      www.feedbackify.com
      www.suggestionbox.com
      www.kampyle.com
      www.opinionlab.com
      www.crowdsound.com
      www.ideascale.com
      www.userecho.com
      © Stephen Whitelaw 2010
    • 59. Group Texting 1 of 2
      © Stephen Whitelaw 2010
    • 60. Group Texting 2 of 2
      © Stephen Whitelaw 2010
    • 61. Google enter Group texting marketplace
      © Stephen Whitelaw 2010
    • 62. © Stephen Whitelaw 2010
    • 63. © Stephen Whitelaw 2010
      Images
      Directory
      Book Search
      Checkout
      Alerts
      Catalogs
      Finance
      Web Search Features
      Desktop
      Search
      Froogle
      Earth
      Blog Search
      Video
      Local
      Toolbar
      Specialized Searches
      Maps
      Scholar
      News
    • 64. © Stephen Whitelaw 2010
      Google Chrome
      Google Desktop
      Google Earth
      Google Pack
      Picasa
      Sketchup
      List of Google Products 1 of 8
    • 65. © Stephen Whitelaw 2010
      Google Gears
      Google Buzz
      Gmail
      Blogger
      Google News
      iGoogle
      List of Google Products 2 of 8
    • 66. © Stephen Whitelaw 2010
      Froogle
      Google Latitude
      Google Skymap
      Google Goggles
      YouTube
      Google Voice
      List of Google Products 3 of 8
    • 67. © Stephen Whitelaw 2010
      AdMob
      Google Dashboard
      Adwords/Adsense
      DoubleClick
      Google Apps
      Google Docs
      List of Google Products 4 of 8
    • 68. © Stephen Whitelaw 2010
      Google Feedburner
      Knol
      Orkut
      Panoramio
      Picnik
      Google Reader
      Google Health
      List of Google Products 5 of 8
    • 69. © Stephen Whitelaw 2010
      Google Sites (was Jspots)
      Android
      Google Sidewiki
      Open Social
      Google Chrome OS
      Google Mars / Moon
      List of Google Products 6 of 8
    • 70. © Stephen Whitelaw 2010
      Google Alerts
      Google Product Search/Base
      Aardvark
      Google Checkout
      Google Translate
      Fast Flip
      Google Real-Estate/Property search
      Google URL Shortner
      List of Google Products 7 of 8
    • 71. © Stephen Whitelaw 2010
      Google Groups
      Google Finance
      Google Scholar
      Analytics
      Trends
      Goog-411
      Google Public DNS
      Google Maps
      Homebrew Google Maps!
      List of Google Products 8 of 8
    • 72. Google #1
      © Stephen Whitelaw 2010
    • 73. © Stephen Whitelaw 2010
    • 74. © Stephen Whitelaw 2010
      “Is Google Making Us Stupid?” by Nicholas Carr in The Atlantic
      The Shallows: What the Internet Is Doing to Our Brains by Carr
      “Yes, the Internet is rotting your brain”, Salon.com on The Shallows
      Review of The Shallowsfrom Financial Times
      Rough Type, Carr’s blog
    • 75. © Stephen Whitelaw 2010
    • 76. © Stephen Whitelaw 2010
    • 77. Japanese Earthquake/Tsunami Crisis
      © Stephen Whitelaw 2010
    • 78. © Stephen Whitelaw 2010
    • 79. Microsoft Response
      © Stephen Whitelaw 2010
    • 80. Apple Response
      © Stephen Whitelaw 2010
    • 81. YouTube response
      © Stephen Whitelaw 2010
    • 82. © Stephen Whitelaw 2010
      Search Engine Optimisation SEO (or cheating Google!)
      Don’t do (Blackhat): Hidden content, keyword stuffing, link farming, doorway pages, IP cloacking. [Duplicate content]
      Do (Whitehat/ethical): Fresh up to date relevant content, inbound links, friendly URL’s.
    • 83. © Stephen Whitelaw 2010
      Buying Traffic – be careful!
      http://www.trafficzap.com
      http://www.nicheprofitclassroom.com/index.html
      http://www.blazingtraffic.com
      www.buyhitscheap.com
    • 84. © Stephen Whitelaw 2010
      Shopping Channels
    • 85. © Stephen Whitelaw 2010
      www.BruceClay.com
    • 86. © Stephen Whitelaw 2010
      www.mattcutts.com/blog
    • 87. © Stephen Whitelaw 2010
      Search Engine Optimisation SEO (or cheating Google!)
      Learn and keep up to date with:
      www.searchenginewatch.com
      www.searchengineland.com
      www.seomoz.org
    • 88. © Stephen Whitelaw 2010
      Search Engine Optimisation SEO (or cheating Google!)
      www.fosi.org – Family Online Safety Institute.
      ICRA Tools – Label Generator - http://www.icra.org/label/generator
      (Up to 30% increase in traffic)
      http://fjd1.com/icra.html
      [http://www.rsac.org/ Recreational Software Advisory Council was replaced by ICRA]
    • 89. © Stephen Whitelaw 2010
      Your Advertising Budget – Attract More Customers
      Google Adwords - www.google.com/adwords
      (Adwords / Adsense)
      Yahoo Advertising - www.yahoo.com/advertising
      Microsoft Advertising - www.microsoft.com/adcenter
      facebook Ads -www.facebook.com/ads
      Coming soon … Twitter ads - www.be-a-magpie.com
      Coming soon … Apple iAds [iphone OS 4.0 onwards]
      [Please remember ‘negative keywords’/’excluded words’]
    • 90. © Stephen Whitelaw 2010
      Some advertising definitions
      PPC – Pay Per Click
      CPA – Cost Per Action/Aquisition
      CTR – Click Through Rate
      CPC – Cost Per Click
      CPM – Cost per Thousand
      eCM – effective Cost Per Thousand Impressions
      CPL – Cost Per Lead
      CPS – Cost Per Sale
    • 91. © Stephen Whitelaw 2010
      Amazon Associate model
    • 92. © Stephen Whitelaw 2010
      OfferVault
    • 93. © Stephen Whitelaw 2010
      Commission Junction
    • 94. © Stephen Whitelaw 2010
      buy.at
    • 95. © Stephen Whitelaw 2010
      Mass Customisation"You can paint it any color, so long as it's black"
      www.createmychocolate.com – design your own chocolate bar
      www.gemvara.com – custom jewellery
      www.slantshackjerky.com – custom jerky
      www.shoesofprey.com – bespoke ladies shoes
      www.redmondpetfood.com – create your own petfood
      www.myjellybelly.com – custom jelly beans
      www.spreadshirt.com – mix your own shirt
      www.zazzle.com - custom gifts, posters
      www.blank-label.com
      www.laudividni.com – custom handbags
      www.youbars.com/buildabar – build your own energy bars
      www.lulu.com – self publishing: books, cd’s, calendars, yearbooks etc.
      http://nikeid.nike.com/nikeid/index.jsp - build your own Nike sneaker.
      www.funkypigeon.com – create personalised greeting cards.
    • 96. Print me a Stradivarius!
      © Stephen Whitelaw 2010
    • 97. 3D Printing/Fabricators
      Print?: a spare part for your car, a lampshade, or a violin!
      Today: Only plastics, resins, metals
      Cost: Currently same as a laser printer was in 1985. (£10,000+)
      Advantage: No waste (1/10th) used, No factories
      Possibilities: Endless, even RepRap.
      [www.youtube.com/watch?v=iMhG4fWQnlE]
      © Stephen Whitelaw 2010
    • 98. © Stephen Whitelaw 2010
      “1 minute of video is worth 1.8 million words” – Forrester (April 2010)
    • 99. © Stephen Whitelaw 2010
    • 100. © Stephen Whitelaw 2010
    • 101. © Stephen Whitelaw 2010
    • 102. © Stephen Whitelaw 2010
    • 103. © Stephen Whitelaw 2010
    • 104. © Stephen Whitelaw 2010
    • 105. © Stephen Whitelaw 2010
      Everyone is on
      10 Downing Street
      The Royal Family
      The BBC
      Channel 4
    • 106. © Stephen Whitelaw 2010
      Everyone is on
      The Whitehouse
      Stanford University
      Mayo Clinic
      British Airways
    • 107. © Stephen Whitelaw 2010
    • 108. © Stephen Whitelaw 2010
      Power of Video 1 of 2
      www.youtube.com
      www.youtube.com/html5 [noflash required]
      www.youtube.com/disco [Look out Spotify!]
      www.youtube.com/citizentube [BP we hate you]
      www.youtube.com/lifeinaday] [Bladerunner]
      www.youtube.com/leanback[Youtubevs TV? Woomi from Miniweb]
    • 109. © Stephen Whitelaw 2010
      www.tubemogul.com
      www.ustream.tv/ - You’re on!
      www.moviecom.tv– Video for Business
      www.chatroulette.com (www.omegle.com) – Chat with strangers
      Make your own videos: www.moviestorm.co.uk/moviestorm/rock
      www.Xtranormal.com
      Power of Video 2 of 2
    • 110. List of main video websites
      © Stephen Whitelaw 2010
      justin.tv
      collegehumor.com
      buzzfeed.com
      optvbytes.com
      youku.com
      funnyordie.com
      vodpod.com
      stagevu.com
      tudou.com
      ted.com
      youtube.com
      moviecom.tv
      ehow.com
      dailymotion.com
      hulu.com
      metacafe.com
      vimeo.com
      megavideo.com
      ustream.tv
      kendincos.net
      videosurf.com
      blip.tv
      crunchyroll.com
      livestream.com
      jokeroo.com
      viddler.com
      truveo.com
      current.com
      yidio.com
      veoh.com
      twitvid.com
      vuze.com
      flixxy.com
      kontraband.com
      trutv.com
      crackle.com
      revver.com
      guba.com
      slashcontrol.com
      mevio.com
      wonderhowto.com
      livevideo.com
      videojug.com
      wisevid.com
      grindtv.com
      stickam.com
      letmewatchthis.com
      craveonline.com
      ourstage.com
      nothingtoxic.com
      casttv.com
    • 111. © Stephen Whitelaw 2010
      Competitor Analysis Tools
      www.compete.com – Competitor Traffic analysis
      www.quantcast.com – Detailed visitor analysis
      www.spyfu.com – Eat your competitors lunch
      www.google.com/trends (websites)
      www.wolframalpha.com – Computational Search Engine
      www.google.com/squared - Google spreadsheet search
    • 112. © Stephen Whitelaw 2010
      Visitor Statistics
      Google Analytics
      A/B multivariate analysis
      www.statcounter.com
      Awstats
      www.reinvigorate.com
      www.crazyegg.com
    • 113. © Stephen Whitelaw 2010
      Visitor Statistics continued
      Vibrant Ads]
      Dynamic Logic
      Revenue Science
      www.alexa.com – The Web Information People
      “The Waybackmachine” www.archive.org
      Block archive.org bot using robots.txt – see below
      User-agent: Alexa User-agent: Archive.org Disallow: /Folder/
      www.Prchecker.info
      (www.google.com 10/10 www.google.co.uk 8/10)
    • 114. © Stephen Whitelaw 2010
      Understanding Users
    • 115. © Stephen Whitelaw 2010
      Online Social Bookmarking -AddThis
    • 116. © Stephen Whitelaw 2010
      Online Social Bookmarking - ShareThis
    • 117. © Stephen Whitelaw 2010
      Social Media
    • 118. Social Media Risks
    • 119. © Stephen Whitelaw 2010
      Conversation Prism
    • 120. © Stephen Whitelaw 2010
      Role of the Social Consumer
    • 121. © Stephen Whitelaw 2010
    • 122. © Stephen Whitelaw 2010
    • 123. © Stephen Whitelaw 2010
    • 124. © Stephen Whitelaw 2010
      Who do you trust?
      Only 14% of people trust advertisements
      78% of people trust the recommendations of other consumers
      Nielsen “Trust in Advertising” report – October 2007
      “Why” are review so powerful?
      • Increase conversion rates
      • 125. Brand Trust
      • 126. Fresh content about you
    • © Stephen Whitelaw 2010
      Social Media is Counter-intuitive
      Communications Media
      Social Media
      Space defined by Media Owner
      Brand in control
      One way / Delivering a message
      Repeating the message
      Focused on the brand
      Entertaining
      Company created content
      Space defined by Consumer
      Consumer in control
      Two way / Being a part of a conversation
      Adapting the message/ beta
      Focused on the consumer / Adding value
      Influencing, involving
      User created content / Co-creation
    • 127. © Stephen Whitelaw 2010
      What motivates people to participate?
      Expressing themselves
      Support
      Listening
      Sharing
      Recognition
      Power
      The culture of the organization
    • 128. © Stephen Whitelaw 2010
      Participation Inequality
      Jakob Nielsen’s 1-9-90 rule
      (Pareto Principle [80/20 rule])
    • 129. © Stephen Whitelaw 2010
      Examples of Social Media
      Blogs
      Social Network Sites
      Virtual Realities
      Social Content
      RSS Feeds
      Wikis
      Mash Ups
      Podcasts
      Social Bookmarks
      Mobile Web; Internet Telephony
      Social Applications
      Twitter
    • 130. © Stephen Whitelaw 2010
      Social Media Features
      Openness
      Communities and Networks
      Hosted Services
      Interactivity
      Global
      Peering
      Mass Collaboration
      Sharing
      Social Element
      The Internet as the platform
      Empowerment
    • 131. © Stephen Whitelaw 2010
      Three Simple Questions
      • Who are your customers?
      • 132. Where do they hang out online?
      • 133. How can we best engage with and energise them?
    • © Stephen Whitelaw 2010
      Social Media Examples
    • 134. © Stephen Whitelaw 2010
      www.willitblend.com (Blendtec)
    • 135. © Stephen Whitelaw 2010
      Blentec YouTube Channel
    • 136. © Stephen Whitelaw 2010
      www.Threadless.com
    • 137. © Stephen Whitelaw 2010
      www.tripadvisor.com
    • 138. www.zoopa.com(Video, Print, Radio Ads)
      © Stephen Whitelaw 2010
    • 139.
    • 140. 99designs“Crowd sourced creative designs”
      © Stephen Whitelaw 2010
    • 141. © Stephen Whitelaw 2010
      rogersmithhotel - website
    • 142. © Stephen Whitelaw 2010
      rogersmithhotel – life blog
    • 143. © Stephen Whitelaw 2010
      rogersmithhotel – YouTube Channel
    • 144. © Stephen Whitelaw 2010
      rogersmithhotel - Twitter
    • 145. © Stephen Whitelaw 2010
      rogersmithhotel - flickr
    • 146. © Stephen Whitelaw 2010
      rogersmithotel - facebook
    • 147. © Stephen Whitelaw 2010
      rogersmithhotel - tripadvisor
    • 148. © Stephen Whitelaw 2010
      Affinia Hotels
    • 149. © Stephen Whitelaw 2010
      Affinia Hotels
    • 150. © Stephen Whitelaw 2010
      Skittles
    • 151. © Stephen Whitelaw 2010
      United Breaks Guitars
    • 152. © Stephen Whitelaw 2010
    • 153. Risks with employees online
      © Stephen Whitelaw 2010
    • 154. © Stephen Whitelaw 2010
      Kruger National Park
    • 155. © Stephen Whitelaw 2010
      Tag Cloud
      www.wordle.net – Tag Cloud Creator
    • 156. © Stephen Whitelaw 2010
      QR Codes
      Get offline audiences online instantly
      http://qrcode.kaywa.com - url
      http://zxing.appspot.com/generator url + geo
      http://delivr.com/qr-code-generator - url + others
    • 157. © Stephen Whitelaw 2010
      QR Codes
    • 158. © Stephen Whitelaw 2010
      QR Codes
    • 159. © Stephen Whitelaw 2010
    • 160. © Stephen Whitelaw 2010
      Pet Shop Boys
    • 161. © Stephen Whitelaw 2010
      http://www.youtube.com/watch?v=c_N559yMLZc
    • 162. © Stephen Whitelaw 2010
    • 163. © Stephen Whitelaw 2010
      Google Places
    • 164. Good looking codes
      © Stephen Whitelaw 2010
    • 165. QR Codes - are they audience appropriate?
      52% have seen or heard of QR codes
      28% have scanned a QR code
      62% scan a QR code to goto a website
      24% scan for contact info
      30% scan for information
      30% scan for a coupon
      6% say their scan led to a purchase
      Austin-Williams Research October-November 2010 – “QR Code Study”
      (Adults aged 25-54)
      © Stephen Whitelaw 2010
    • 166. © Stephen Whitelaw 2010
      Augmented Reality
    • 167. © Stephen Whitelaw 2010
      Wikitude
      Package includes:The Wikitude Java API;
      javadocs;
      documentation and
      a sample application,
      Augmented Reality connects reality with computer-generated data. Information is shown on the current camera display of the smartphone. The exact positioning of data in a live photo is possible thanks to the equipment of modern smartphones: using the data of GPS, the compass and the movement sensor, the exact geographical coordinates are calculated. In the case of the Wikitude World Browser, the data comes from cooperation partners like the online yellow pages qype, Wikipedia or the user community.
    • 168. © Stephen Whitelaw 2010
      Wikitude
      Wikitude World Browser
      The Augmented Reality browser Wikitude by the AR – pioneer Mobilizy ( http://www.mobilizy.com ) is one of the very first fully functional AR-browsers for smartphones. Wikitude is available for Android smartphones and for the iPhone. The 3D feature is currently conceived for Android, a similar 3D feature for the Augmented Reality browser Wikitude for iPhone is being developed.
    • 169. © Stephen Whitelaw 2010
      More AR Demos
      http://ge.ecomagination.com/smartgrid/ar/turbine.html?c_id=direct
      http://www.boffswana.com/news/?p=672#more-672
      Toyota virtual car
    • 170. © Stephen Whitelaw 2010
      Second Life
      Buy a PC at Dell Island
      Study for a University Degree
    • 171. © Stephen Whitelaw 2010
      Flash Mobbing
      flash mob (FLASH mawb) noun.
      “A large group of people who gather in a predetermined location, perform some brief action, and then quickly disperse.”
      www.flashmob.co.uk
    • 172. © Stephen Whitelaw 2010
      Tuángòu(pronounced twangoo)
      team buying or group buying (also known as store mobbing), is a recently developed shopping strategy originating in China where several people – connect over the web and agree to approach a shop in order to haggle to get a discount. The group agrees to buy the same item. The shoppers benefit by paying less, & the business benefits by selling multiple items at once.
      www.groupon.com(www.mycitydeal.com, www.Qpod.jp , & www.Darberry.ru )
      www.livingsocial.com
      www.buywithme.com
      www.tippr.com
      www.wow.com (AOL)
      www.deals.valpak.com
      www.gruupy.com
      www.itison.com
      www.syncfu.com(New model – not quite there yet! )
      Aggregation site : www.dealradar.com
      團購
    • 173. “Bizydeal” [b2b model]
      © Stephen Whitelaw 2010
    • 174. © Stephen Whitelaw 2010
      Old World - Web 1.0 KPIs
    • © Stephen Whitelaw 2010
      Social Media KPI’s - The ‘4Is’
      • Involvement – network/community numbers/quality, time spent, frequency, geography
      • 185. Interaction – actions they take – read, post, comment, reviews, recommendations
      • 186. Intimacy – affection or aversion to the brand ; community sentiments, opinions expressed etc
      • 187. Influence – advocacy, viral forwards, referrals and recommendations, social bookmarking
      Social Media Monitoring Tools –Audit, Assess, Impact
    • 188. © Stephen Whitelaw 2010
      Engagement DB
    • 189. Social Media Engagement
      Brand Value
      “Companies deeply engaged in social media grew revenuesby 18% over last year…companies that were least engaged dropped 6% on average.”
      Charlene Li, Founder, Altimeter Group
      July 2009 Report “ENGAGEMENTdb”
      http://www.engagementdb.com
    • 190. © Stephen Whitelaw 2010
      Privacy
      Google Dashboard
      Google Books(Approx 129,864,880 books)
      Google Books Search Settlement
      “facebook – Rage Against facebook”
      Deleteyouraccount – Remove yourself from the Social Media world.
      Suicidemachine – Meet your real neighbours again!
    • 191. Kevin Kelly – get his book for free!
      © Stephen Whitelaw 2010
    • 192. © Stephen Whitelaw 2010
      Protecting your brand online
    • 193. © Stephen Whitelaw 2010
      What happens in Vegas stays on
    • 194. © Stephen Whitelaw 2010
      Your Brand Online
      Protect it.
      www.pcnames.com – You must register all the Register TLD’s
      Surround the brand + ORM continuous.
      www.verizon.com and
      www.verizoneatspoop.comwww.verizonthetruth.com
      www.verizonscrewedme.comwww.verizonpathetic.com
    • 195. © Stephen Whitelaw 2010
      Check your username online/ protect your brand.
      www.namechk.com
      www.usernamecheck.com/ - Gone!
      www.checkusernames.com/
      www.knowem.com/
    • 196. © Stephen Whitelaw 2010
      Social Media Monitoring Tools
      Google Alerts - Free
      Trackur – Free & chargeable model
      Social Mention - Free
      Social Radar – Cost per month
      Radian6 - Expensive
      Howsociable - Free
      Socialomph.com
      Reputationdefender.com
      Netvibes
      Cocomment.com
      Imooty.com
      Sysomos
      Sprout Social
      Meltwater Buzz
      Buzz tracking Tools – www.boardtracker.com , www.boardreader.com
      Twilert, Twitrratr, - 100’s of Twitter media monitoring tools.
      www.addictomatic.com – custom pages on any topic. (Inhale the Web)
      Monitor Competitors pages: www.watchthatpage.com
    • 197. © Stephen Whitelaw 2010
      Google Alertswww.google.com/alerts
    • 198. © Stephen Whitelaw 2010
      Trackur www.trackur.com
    • 199. © Stephen Whitelaw 2010
      Social Radarwww.socialradar.net
    • 200. © Stephen Whitelaw 2010
      Social Mentionwww.socialmention.com
    • 201. © Stephen Whitelaw 2010
      Radian6www.radian6.com
    • 202. © Stephen Whitelaw 2010
      SM2 (formerly Techrigy)
      High end raw feeds with analytic tools
    • 203. © Stephen Whitelaw 2010
      Howsociable – [visibility coverage score]www.howsociable.com
    • 204. © Stephen Whitelaw 2010
      www.Socialoomph.comWas called TweetLater
    • 205. © Stephen Whitelaw 2010
      Social Media Monitoring Tools
      Monitor and evaluate what is being said, by who, where and what impact – delivers actionable insights
      Three stage process
      Aggregate what is being said
      Natural language analysis – understand the data
      Deliver actionable insights
      We have identified more than 100 Companies in this space
    • 206. © Stephen Whitelaw 2010
      Social Media Monitoring Tools
    • 207. © Stephen Whitelaw 2010
      What they offer
      Search and relevance filters
      Further categorisation and tagging
      Assign Events to the Social Graph
      A variety of channels: web, news, blog, twitter
      Mention Volume, Importance and Demographics
      Analyse sentiment or tone
      Analyse date parameters
      Updates as they happen
    • 208. © Stephen Whitelaw 2010
      And the space is still very confusing and unsettled.
      Lots of new proprietary terms to learn…
      Sentiment Analysis
      Community Health Index
      Online Promoter Score
      Brand Association Map (BAM)
      And dashboards. Lots and lots of dashboards.
      © 2009 White Horse Productions, Inc. Content may not be reused without permission.
    • 209. Taking it seriously
      © Stephen Whitelaw 2010
    • 210. Gatorade Mission Control
      © Stephen Whitelaw 2010
      http://www.youtube.com/watch?v=InrOvEE2v38
    • 211. © Stephen Whitelaw 2010
      Social Media ROI
      Gain from Investment – Cost of Investment
      Gain from Investment – Cost of Investment
      Gain from Investment – Cost of Investment
      Gain from Investment – Cost of Investment
      Gain from Investment – Cost of Investment (net profit)
      ROI =
      ROI =
      ROI =
      ROI =
      ROI =
      Cost of Investment
      Cost of Investment
      Cost of Investment
      Cost of Investment
      Cost of Investment
    • 212. © Stephen Whitelaw 2010
      SOCIAL MEDIA IS NOT FREE
    • 213. © Stephen Whitelaw 2010
      1. Strategy
    • 214. © Stephen Whitelaw 2010
      Conversations
      Questions to ask:
      • To whom will you talk? (Everyone to start? Only people with XX connections?)
      • 215. Who will do the talking/listening?(Is there a social media manager? Do multiple people handle the responses?)
      • 216. Where do you draw the line? (What’s discussed publicly versus taken “offline”?)
    • © Stephen Whitelaw 2010
      1. It takes people.
    • 217. © Stephen Whitelaw 2010
      2. It takes technology.
    • 218. © Stephen Whitelaw 2010
      3. It takes time.
    • 219. © Stephen Whitelaw 2010
      Types of non financial impacts
      Customer complaints
      Customer complaints
      Customer complaints
      Website Visitors
      Website Visitors
      Website Visitors
      Impressions
      Impressions
      Impressions
      Positive press
      Positive press
      Positive press
      Click-throughs
      Click-throughs
      Click-throughs
      YouTube views
      YouTube views
      YouTube views
      Retweets
      Coupons distributed
      Coupons distributed
      Retweets
      Coupons distributed
      Visitors to a brick & mortar store
      Visitors to a brick & mortar store
      Visitors to a brick & mortar store
      Positive WOM
      Positive WOM
      Positive WOM
      Delivered emails
      Delivered emails
      Delivered emails
      Negative press
      Negative press
      Negative press
      Negative WOM
      Employment applications
      Employment applications
      Employment applications
      Blog comments
      Blog comments
      Blog comments
      FaceBook friends
      FaceBook friends
      FaceBook friends
      Social mention
      Social mention
      Social mention
      Twitter followers
      Twitter followers
      Twitter followers
    • 220. © Stephen Whitelaw 2010
      Have Fun Online
      Gary Vaynerchuk
      WineLibrary TV – Changing the Wine World
      http://garyvaynerchuk.com/
      http://vaynermedia.com/
      http://www.facebook.com/gary
      http://twitter.com/garyvee
      http://crushitbook.com/
      http://www.youtube.com/user/GaryVaynerchuk
    • 221. © Stephen Whitelaw 2010
      All about facebook
      www.checkfacebook.com
      www.youropenbook.org
      www.facebakers.com
      www.insidefacebook.com
      www.allfacebook.com
      www.facecrooks.com
      www.facebookproxy.co.uk
      www.unblock-facebook.net
      www.sickfacebook.com
      www.ihatefacebook.net
      www.quitfacebookday.com
      www.facebookdesktop.com/
      Facebook – Privacy Policy
      http://stories.facebook.com
      www.facebooksucks.com
    • 222. © Stephen Whitelaw 2010
    • 223. facebook business pages
    • 224. Facebook app for restaurant bookings
      © Stephen Whitelaw 2010
    • 225. Facebook versus Netflix !
      © Stephen Whitelaw 2010
    • 226. Business Benefits of
    • © Stephen Whitelaw 2010
      Owned by Facebook Inc.
      More than 3 billion photos uploaded to the site each month
      http://www.facebook.com/
    • 232. Facebook Connections
      © Stephen Whitelaw 2010
    • 233. Facebook Places
      © Stephen Whitelaw 2010
    • 234. © Stephen Whitelaw 2010
      PULL
      PUSH
    • 235. © Stephen Whitelaw 2010
      You need a strategy
      Without starting with this
      Stop trying to build this
      Or you get this
    • 236. © Stephen Whitelaw 2010
      Social Media Strategy
    • 237. © Stephen Whitelaw 2010
      Comply with Standards
    • 238. © Stephen Whitelaw 2010
      Comply with Standards
      http://validator.w3.org – Markup Validation Service from the ‘World Wide Web consortium w3c”
      http://jigsaw.w3.org/css-validator CSS Validator
      Web Content Accessibility Guidelines (http://www.w3.org/WAI/WCAG1AA-Conformance ) - see www.rnib.org.uk , www.glasgowhigh.com
    • 239. © Stephen Whitelaw 2010
      Comply with Standards – HTML5
      http://dev.w3.org/html5/spec/Overview.html - The Standard
      http://en.wikipedia.org/wiki/HTML5 - html5 Wiki
      http://www.youtube.com/html5 - YouTube supports html5
    • 240. © Stephen Whitelaw 2010
      Comply with Standards – HTML5
      http://html5demos.com/ - html5 demos
      http://html5tutorial.net/ - html5 tutorials
      http://html5.org/ - html5 demos
      Arcadefire – www.thewildernessdowntown.com
    • 241. Comply with Standards – HTML5 versus Flash
      © Stephen Whitelaw 2010
    • 242. © Stephen Whitelaw 2010
      Comply with Standards - more
      Contact us, Livechat, Skype, Google/Bing maps.
      (www.providesupport.com / www.nsdesign.com )
      Compliance Website checking Tools:
      www.uptrends.com – Monitor your website
      www.websiteoptimization.com – Page analysis
    • 243. © Stephen Whitelaw 2010
      Comply with Standards – even more
      Captcha – “Completely Automated Public
      Turing test to tell Computers and Humans Apart”
      DDA compliant Captcha - http://doepud.co.uk/contact.php#send-email
    • 244. © Stephen Whitelaw 2010
      Richer Interactivity
      RichUI – DeepZoom/SeaDragon/Silverlight
      Very Hi Res images - http://bit.ly/cfvqBN
    • 245. © Stephen Whitelaw 2010
      Geo-Location
      Facebook asks “Whats’ on your mind?”
      Twitter asks “What’s happening?”
      [Other companion sites: www.twittermap.tv and www.trendsmap.com
      “Where Are You” – modern version of LBS.
      http://www.geocaching.com/about/ ! (Hiking meets treasure hunting with a GPS) www.confluence.org
    • 246. © Stephen Whitelaw 2010
    • 247. © Stephen Whitelaw 2010
    • 248. © Stephen Whitelaw 2010
      FourSquare launch appstore
    • 249. © Stephen Whitelaw 2010
    • 250. © Stephen Whitelaw 2010
    • 251. © Stephen Whitelaw 2010
    • 252. © Stephen Whitelaw 2010
      … was called Dodgeball
    • 253. © Stephen Whitelaw 2010
    • 254. © Stephen Whitelaw 2010
      Twitter Places
    • 255. © Stephen Whitelaw 2010
    • 256. www.grindr.com
      © Stephen Whitelaw 2010
    • 257. © Stephen Whitelaw 2010
    • 258. © Stephen Whitelaw 2010
      60%+ Twitter users do not use Twitter!
      80%+ of Twitter users are mobile.
      Keep tabs on Twitter Trends
      www.trendistic.com – Visual Twitter trends
      www.tweetvolume.com – Compare results
    • 259. © Stephen Whitelaw 2010
    • 260. © Stephen Whitelaw 2010
    • 261. Twitter case study 1 of 2
      © Stephen Whitelaw 2010
    • 262. Twitter case study 2 of 2
      © Stephen Whitelaw 2010
    • 263. Who does your Tweets?
      © Stephen Whitelaw 2010
    • 264. Best Buy – Customer Service
      © Stephen Whitelaw 2010
    • 265. © Stephen Whitelaw 2010
    • 266. Albion Oven on Twitter
      © Stephen Whitelaw 2010
    • 267. BTCare on Twitter
      © Stephen Whitelaw 2010
    • 268. Glasgow Airport on Twitter
      © Stephen Whitelaw 2010
    • 269. Internal use of Twitter
      © Stephen Whitelaw 2010
    • 270. © Stephen Whitelaw 2010
      Twitter used everywhere at anytime !
    • 271. Robin Hood
      © Stephen Whitelaw 2010
    • 272. Hudson – Jan 2009
      © Stephen Whitelaw 2010
    • 273. Christchurch Earthquake – Feb 2011
      © Stephen Whitelaw 2010
    • 274. Unrest in Egypt (Jan 2011)
      © Stephen Whitelaw 2010
    • 275. Some related websites
      www.twitter.com – Twitter!
      http://search.twitter.com/advanced - Advanced Twitter search (Was www.Summize.com )
      www.everythingtwitter.com – Huge Twitter resource.
      www.twitteranalyzer.com – Analyses friends, trends & mentions.
      www.twtroulette.com – Add yourself to the random timeline viewer.
      www.twitip.com – Learn about getting more from Twitter.
      www.streamtwitter.com – Perfect for demos/talks/DJ’s.
      www.upprdwnr.com - No longer in business! #uppr #downr
      www.twitpic.com – Share photos and videos on Twitter.
      www.twitoria.com - Analyzes the activity of your followers.
      www.twollo.com - Find and follow targeted users.
      www.tweet-u-later.com – Time your Tweets.
      www.chirpstats.com (formerly www.twitterless.com) – See who unfollows you.
      www.useqwitter.com - Catches Twitter Quitters.
      www.twitterfall.com – Display trending topics.
      www.tweetreach.com – How far did your Tweet reach.
      www.twilert.com – Receive Tweets as email.
      http://twittermap.com – Tweets on a Google Maps.
      www.trendsmap.com – Realtime location Twitter Trends.
      www.hashtags.org – Search for existing hashtags.
      www.truetwit.com – Validates your followers (avoids Spammers).
      www.identi.ca - Open source Twitter competitor.
      www.snapbird.org – Search Twitters History.
      www.tweetadder.com - Complete Twitter automation.
      www.klout.com – Measures your online influence.
      www.twitlonger.com – For those with more than 140 chars to share
      www.tweetdeck.com – Twitter (social media) application (desktop and mobile)
      www.hootsuite.com - Twitter/social media dashboard.
      www.twitscoop.com - Stay on top of Twitter.
      www.twibs.com/ - Twitter business directory.
      www.trendistic.com - Twitter Trends graphed.
      www.twittergrader.com – Get your Twitter grading/ranking.
      www.casa.ucl.ac.uk/tom - Tweet-o-meter – shows global tweets per country.
      © Stephen Whitelaw 2010
    • 276. © Stephen Whitelaw 2010
      GPS for Sports people
      SatSport application for smartphones:
      http://www.satsportsgps.com
    • 277. © Stephen Whitelaw 2010
      Should your location be secret?
      www.pleaserobme.com
    • 278. © Stephen Whitelaw 2010
      Geo-Tags
      More and more search engines are using geo information to provide local results to the web surfer.
      http://www.map-generator.us/meta-tags.html - ICBM Generator
    • 279. © Stephen Whitelaw 2010
      VisitPA
    • 280. © Stephen Whitelaw 2010
      Explore Chicago
    • 281. © Stephen Whitelaw 2010
      Time Saver # 1
    • 282. © Stephen Whitelaw 2010
    • 283. © Stephen Whitelaw 2010
      Time Saver #1
    • 284. © Stephen Whitelaw 2010
      Time Saver # 1
      Ping.fm
    • 285. © Stephen Whitelaw 2010
    • 286. © Stephen Whitelaw 2010
      Time Saver # 2
      Bing, Blip.tv Brightcove , Dailymotion
      eBaum's World, Facebook Videos, Graspr
      GrindTV, Ustream.tv Howcast, Hulu
      i2TV, iFood TV iTunes videos Metacafe
      MySpace, Sevenload, Streetfire, Twitter,
      StupidVideos, Veoh, Videojug, Yahoo Video,
      YouTube, Viddler, Vimeo Plus, 5min, Zoopy
    • 287. © Stephen Whitelaw 2010
    • 288. © Stephen Whitelaw 2010
      www.linkedIn.com[Raised $53m in 2008]
      Why use LinkedIn?
      Increase your visibility
      Improve your connectability
      Improve your Google Rank
      Gauge the health of a company
      No more recruitment costs
      Get free advice in groups
      Help you sell your products
      Keep in touch.
      85 million members worldwide, 4 million in the UK
      A new member joins LinkedIn approximately every second
      More than a billion people-searches through the site last year
      25% of FTSE 100 companies hire through LinkedIn
      50% of Fortune 100 companies hire through LinkedIn
      Over half a million LinkedIn groups exist
    • 289. © Stephen Whitelaw 2010
      The future of Newspapers, Books, TV and Radio!
    • 290. © Stephen Whitelaw 2010
    • 291. © Stephen Whitelaw 2010
    • 292. © Stephen Whitelaw 2010
      The Times Online
    • 293. © Stephen Whitelaw 2010
    • 294. The Future of publishing
      © Stephen Whitelaw 2010
    • 295. © Stephen Whitelaw 2010
      Zombie Landscapes
      Two screen dumps here
    • 296. © Stephen Whitelaw 2010
    • 297. © Stephen Whitelaw 2010
      Out of Control – Anarconomy
      P(dev)>0 & P(dis)>0 & P(prod)>0 => P 0
      “Everything that can be digisted will be digitised and the price will move towards zero” (Music, Games, Films, Newspapers, Books …)
      New Business Models (Free, Ad supported, Freemium…)
    • 298. © Stephen Whitelaw 2010
      Free Music
      PearlJam (www.pearljam.com) – 96 albums in last 24 months.
      Nine Inch Nails (www.nin.com) - gave their album for free, also sold a $10 CD box and a $75 deluxe version and a $300 premium deluxe limited edition that sold out in 30 hours and made a good return on the exercise.
    • 299. © Stephen Whitelaw 2010
    • 300. © Stephen Whitelaw 2010
      now called
    • 301. Laws on the web!
      © Stephen Whitelaw 2010
    • 302. © Stephen Whitelaw 2010
      Open Source Models
      Software
      Movies
      Accommodation
      Cars
      Food
      Government
    • 303. © Stephen Whitelaw 2010
      Open Source Models - Software
      Apache - HTTP web server
      Tomcat web server - web container
      Drupal — content management system
      Eclipse - software framework for "rich-client applications"
      FreeBSD - operating system derived from Unix
      GNU Project - "a sufficient body of free software."
      Joomla — content management system
      Linux - operating system based on Unix
      Mediawiki — wiki server software, the software that runs Wikipedia
      MongoDB - document-oriented, non-relational database
      Moodle - course management system
      Mozilla Firefox - web browser
      Mozilla Thunderbird - e-mail client
      OpenOffice.org — office suite
      OpenSolaris - Unix Operating System from Sun Microsystems
      osCommerce - ecommerce
      PeaZip - File archiver
      Stockfish — chess engine series, considered to be one of the strongest chess programs of the world
      Symbian - real time operating system
      WordPress - content management system - blog software
      7-Zip - File archiver
    • 304. © Stephen Whitelaw 2010
      Open Source Models - Movies
      www.goodcopybadcopy.net
      http://panicstruckpro.com/revelations
      http://www.bigbuckbunny.org
      http://www.elephantsdream.org
    • 305. © Stephen Whitelaw 2010
      Open Source Models - Accommodation
      www.couchsurfing.comA professional-looking site, with numerous functions, that aims to “create deep and meaningful connections that cross oceans, continents and cultures”.
      www.globalfreeloaders.comAn Australian hospitality network.
      www.hospitalityclub.orgOne of the web originals, aiming to “bring people together”.
      www.stay4free.comA global “free accommodation network” based in Holland.
      www.travelhoo.comAnother of the early web outfits. Also offers a travel partner-finding service. Sign up to surf
    • 306. © Stephen Whitelaw 2010
      www.freerice.com
    • 307. © Stephen Whitelaw 2010
      Open Source Models - Government
      www.usnowfilm.com
      http://en.wikipedia.org/wiki/Open_source_governance
      www.opensourceg.com
      www.opensource.gov
      http://yourfreedom.hmg.gov.uk
    • 308. © Stephen Whitelaw 2010
      Copyright/Copyleft
      Copyleft, Creative Commons
      e.g. flickr, wikitravel.org etc…
      Copyscape turnitin + other tools to catch you out – image cop from Israel
      Essay Mills - http://www.essaymill.com/, http://www.bestessays.com/, http://www.rushessay.com/, http://www.customessays.co.uk/, http://www.essaywriters.net/,
      http://www.plagiarismchecker.com/,
      http://www.scanmyessay.com/
      www.copyscape.com
    • 309. © Stephen Whitelaw 2010
      Free – The future of a Radical New Price
    • 310. © Stephen Whitelaw 2010
      The Long TailWhat Happens When the Economics of Scarcity Meets the Economics of Abundance?
    • 311. © Stephen Whitelaw 2010
      LittleMissMatched
    • 312. © Stephen Whitelaw 2010
      Find a new Galaxy!
      www.galaxyzoo.org
    • 313. © Stephen Whitelaw 2010
      23 and me – Collecting data
    • 314. © Stephen Whitelaw 2010
      Google 411 – Collecting data 
      http://www.youtube.com/watch?v=cN0q8SvlQAk
    • 315. © Stephen Whitelaw 2010
      My Contact Details
      stephenwhitelaw@hotmail.com
      sirstevie6
      Toowist
      www.linkedIn.com/stephenwhitelaw
      www.twitter.com/toowist
      www.toowist.com
      +44 (0) 7966 281 455
    • 316. © Stephen Whitelaw 2010
      Thank you
    • 317. © Stephen Whitelaw 2010
      The Crazy Ones
      Here’s to the crazy ones.
      The misfits.
      The rebels.
      The troublemakers.
      The round pegs in the square holes.
      The ones who see things differently.
      They’re not fond of rules.
      And they have no respect for the status quo.
      You can quote them, disagree with them, glorify or vilify them.
      About the only thing you can’t do is ignore them.
      Because they change things.
      They push the human race forward.
      And while some may see them as the crazy ones, we see genius.
      Because the people who are crazy enough to think they can change the world, are the ones who do.
    • 318. © Stephen Whitelaw 2010
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    • 321. © Stephen Whitelaw 2010
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    • 324. © Stephen Whitelaw 2010
      Dell Island
    • 325. © Stephen Whitelaw 2010
      Second life uni 1
    • 326. © Stephen Whitelaw 2010
      Second life uni 2
    • 327. © Stephen Whitelaw 2010
      Second life uni 3
    • 328. © Stephen Whitelaw 2010
      Google Property Search
    • 329. © Stephen Whitelaw 2010
      Your freedom
    • 330. © Stephen Whitelaw 2010
      Map jack demo screen
    • 331. © Stephen Whitelaw 2010
      Facebook Privacy 1 of 3
      Facebook Privacy Policy circa 2005:
      No personal information that you submit to Thefacebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings.
      Facebook Privacy Policy circa 2006:
      We understand you may not want everyone in the world to have the information you share on Facebook; that is why we give you control of your information. Our default privacy settings limit the information displayed in your profile to your school, your specified local area, and other reasonable community limitations that we tell you about.
      Facebook Privacy Policy circa 2007:
      Profile information you submit to Facebook will be available to users of Facebook who belong to at least one of the networks you allow to access the information through your privacy settings (e.g., school, geography, friends of friends). Your name, school name, and profile picture thumbnail will be available in search results across the Facebook network unless you alter your privacy settings.
    • 332. © Stephen Whitelaw 2010
      Facebook Privacy 2 of 3
      Facebook Privacy Policy circa November 2009:
      Facebook is designed to make it easy for you to share your information with anyone you want. You decide how much information you feel comfortable sharing on Facebook and you control how it is distributed through your privacy settings. You should review the default privacy settings and change them if necessary to reflect your preferences. You should also consider your settings whenever you share information. ...
      Information set to “everyone” is publicly available information, may be accessed by everyone on the Internet (including people not logged into Facebook), is subject to indexing by third party search engines, may be associated with you outside of Facebook (such as when you visit other sites on the internet), and may be imported and exported by us and others without privacy limitations. The default privacy setting for certain types of information you post on Facebook is set to “everyone.” You can review and change the default settings in your privacy settings.
      Facebook Privacy Policy circa December 2009:
      Certain categories of information such as your name, profile photo, list of friends and pages you are a fan of, gender, geographic region, and networks you belong to are considered publicly available to everyone, including Facebook-enhanced applications, and therefore do not have privacy settings. You can, however, limit the ability of others to find this information through search using your search privacy settings.
    • 333. © Stephen Whitelaw 2010
      Facebook Privacy 3 of 3
      Current Facebook Privacy Policy, as of April 2010:
      When you connect with an application or website it will have access to General Information about you. The term General Information includes your and your friends’ names, profile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting. ... The default privacy setting for certain types of information you post on Facebook is set to “everyone.” ... Because it takes two to connect, your privacy settings only control who can see the connection on your profile page. If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection.
      Conclusion: Viewed together, the successive policies tell a clear story. Facebook originally earned its core base of users by offering them simple and powerful controls over their personal information. As Facebook grew larger and became more important, it could have chosen to maintain or improve those controls. Instead, it's slowly but surely helped itself — and its advertising and business partners — to more and more of its users' information, while limiting the users' options to control their own information.
    • 334. © Stephen Whitelaw 2010
      Youtube number 10
    • 335. © Stephen Whitelaw 2010
      Royal Family
    • 336. © Stephen Whitelaw 2010
      The Whitehouse
    • 337. © Stephen Whitelaw 2010
      BBC Worldwide
    • 338. © Stephen Whitelaw 2010
      Channel 4
    • 339. © Stephen Whitelaw 2010
      Stanford University
    • 340. © Stephen Whitelaw 2010
      Mayo Clinic
    • 341. © Stephen Whitelaw 2010
      British Airways
      http://www.youtube.com/user/FlyBritishAirways
    • 342. © Stephen Whitelaw 2010
      NIN
    • 343. http://info.cern.ch/hypertext/WWW/TheProject.html
      © Stephen Whitelaw 2010