110621 Brown Bag Lunch - iPhone & Android Apps for Business

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Steven Calder from Streamba Ltd about the Do's and Dont's of Developing Apps for Business.

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  • Latest version of the language for presenting content on the web in conjunction with Javascript + CSS.  iOS  is Apples mobile OS One Flavour for both iPhone & iPad Current Release iOS 4.3.3 iOS 5.0 due in October Google's mobile OS Different Flavours for Phone & Tablet HTC, Motorola, Samsung
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular? Reward people who have downloaded your app
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular? Reward people who have downloaded your app Making something simple is a difficult process
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular? Reward people who have downloaded your app Making something simple is a difficult process
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular? Reward people who have downloaded your app Making something simple is a difficult process
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular? Reward people who have downloaded your app Making something simple is a difficult process
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular?
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular? Reward people who have downloaded your app Making something simple is a difficult process
  • What is a phone? Who has one? Why do we have one? Who here has a smart phone? Why are they so popular? Reward people who have downloaded your app Making something simple is a difficult process
  • 110621 Brown Bag Lunch - iPhone & Android Apps for Business

    1. 1. iPhone & Android Apps for Business | Steven Calder, Streamba Ltd Tuesday, 21 June 2011 | 12:30 - 14:00 Targeting Innovation Brown Bag Lunch
    2. 2. What is a mobile strategy and why should I have one?   What does it take to develop a mobile app for my business?   The "Do's & Dont's" for a great app iPhone & Android Apps for Business
    3. 3. As Technical As It Gets Google Mobile OS iOS HTML + Javascript + CSS Java Objective C Web Framework
    4. 4. <ul><ul><li>Exciting Technology </li></ul></ul><ul><ul><li>Disruptive & Innovative </li></ul></ul><ul><ul><li>Popular & Personal </li></ul></ul><ul><ul><li>*Not* thinking of a smartphone as a talking device </li></ul></ul>What do we mean by iPhone & Android Apps?
    5. 5. Popular? http://www.morganstanley.com/institutional/techresearch/pdfs/Theme_6_Data_Growth.pdf
    6. 6. Developing an iPhone App Developing an Android App Developing a Mobile Website Technology What is a Mobile Strategy isn't...
    7. 7. Wait a minute....
    8. 8. Business speak for &quot; How can my business use mobile technology to make money? &quot; What is a &quot;Mobile Strategy&quot;? Bold, consistent  mobile strategy Confused, tired mobile strategy
    9. 9. <ul><ul><li>To add value to your customers </li></ul></ul><ul><ul><ul><li>£ Savings </li></ul></ul></ul><ul><ul><ul><li>Time & Energy Savings </li></ul></ul></ul><ul><ul><ul><li>Better Customer  Service </li></ul></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><li>To add value to your business </li></ul></ul><ul><ul><ul><li>Revenue </li></ul></ul></ul><ul><ul><ul><li>£ Savings </li></ul></ul></ul><ul><ul><ul><li>Advertising of services / cross-selling </li></ul></ul></ul><ul><ul><ul><li>Accurate, informal customer feedback </li></ul></ul></ul><ul><ul><ul><li>Customer information & Analytics </li></ul></ul></ul>Why Should I Have One?
    10. 10. Asks the right questions A Good Mobile Strategy
    11. 11. <ul><ul><li>What customer problem are you trying to solve? </li></ul></ul><ul><ul><li>What goal is the business trying to achieve? </li></ul></ul><ul><ul><li>How do we measure success? </li></ul></ul><ul><ul><li>What are our customers primary devices? </li></ul></ul><ul><ul><li>How do our customers interact with our service? </li></ul></ul><ul><ul><li>How do they *want* to interact with our service? </li></ul></ul>Asks the right questions...
    12. 12. Listens & Acts on the answers A Good Mobile Strategy
    13. 13. <ul><ul><li>How did our expectations match up to reality? </li></ul></ul><ul><ul><li>How do we modify our goals based on this information? </li></ul></ul><ul><ul><li>Can we use this information to help our happy customers tell the world? </li></ul></ul><ul><ul><li>Why & how will they tell the world? </li></ul></ul><ul><ul><li>  How do we address the unhappy customers? </li></ul></ul>Listens & Acts on the answers
    14. 14. Constantly Moves & Adapts  A Good Mobile Strategy
    15. 15. <ul><ul><li>From 2004 - 2007 the conversation was about hardware (gadgets), Nokia, Motorola Razr etc.  </li></ul></ul><ul><ul><li>Then along came the iPhone </li></ul></ul><ul><ul><li>Now the conversation is about apps & social media </li></ul></ul><ul><ul><li>Where is this conversation going next? </li></ul></ul><ul><ul><ul><li>How can we exploit this? </li></ul></ul></ul><ul><ul><li>  Changes based on customer feeback </li></ul></ul><ul><ul><ul><li>How do your customers give feedback? </li></ul></ul></ul>Constantly Moves & Adapts
    16. 16. Goes Glocal A Good Mobile Strategy (thinks Globally, acts locally)
    17. 17. <ul><ul><li>Twitter -  Tweets are free adverts   </li></ul></ul><ul><ul><li>My primary device is my iPhone, I use it to converse with people on the other side of the world </li></ul></ul><ul><ul><li>How can your business utilise this opportunity? </li></ul></ul><ul><ul><li>How can you join in the conversation and tell others about your services? </li></ul></ul><ul><ul><ul><li>Language issues? Location boundaries? </li></ul></ul></ul>Constantly Moves & Adapts
    18. 18. Refuses  to try & &quot;boil the ocean&quot; A Good Mobile Strategy (at least for version 1)
    19. 19. <ul><ul><li>Pick one customer problem & solve it really well </li></ul></ul><ul><ul><li>Have a spotlight focus, understand context, tailor content </li></ul></ul><ul><ul><li>Don't make your customers jump over technology hurdles </li></ul></ul><ul><ul><ul><li>I don't have an iPhone, can I use my mobile browser? </li></ul></ul></ul><ul><ul><ul><li>I only use apps - is there an &quot;app for that?&quot; </li></ul></ul></ul><ul><ul><ul><li>Do I need to be connected to the internet? </li></ul></ul></ul><ul><ul><ul><li>Why do I have to enter my location? Doesn't my mobile know my location? </li></ul></ul></ul><ul><ul><li>Be consistent across platforms </li></ul></ul><ul><ul><li>Small, stable increments </li></ul></ul>Don't do everything at once
    20. 20. What does it take to develop an app?  
    21. 21. <ul><ul><li>Form of entertainment </li></ul></ul><ul><ul><li>Handy tool </li></ul></ul><ul><ul><li>Form of hiring mechanism </li></ul></ul><ul><ul><li>Annoying interruption </li></ul></ul><ul><ul><li>Broadcasting Service </li></ul></ul>What is an app?
    22. 22. <ul><ul><li>Native Apps </li></ul></ul><ul><ul><li>Web Apps </li></ul></ul><ul><ul><li>Hybrid Apps </li></ul></ul>Comes in Different Flavours
    23. 23. <ul><ul><li>Richer experience </li></ul></ul><ul><ul><li>Built specifically for the system it is running on, it's not just an app running on a screen which could be any piece of hardware, it's special </li></ul></ul><ul><ul><li>Maximum Power - Make things as smooth fast & efficient as possible </li></ul></ul><ul><ul><li>Resource constrained devices </li></ul></ul><ul><ul><li>Utilise the features of the OS immediately </li></ul></ul>Why Go Native?
    24. 24. <ul><ul><li>It's much harder to innovate if you have to stick to a standard </li></ul></ul><ul><ul><li>Standards always trail innovation </li></ul></ul><ul><ul><li>Mobile innovations </li></ul></ul><ul><ul><ul><li>Multi-touch screens </li></ul></ul></ul><ul><ul><ul><li>Speech recognition (voice search) </li></ul></ul></ul><ul><ul><ul><li>Near Field Communications </li></ul></ul></ul><ul><ul><ul><li>Improved battery technology </li></ul></ul></ul><ul><ul><ul><li>Accelerometers </li></ul></ul></ul><ul><ul><ul><li>Compasses </li></ul></ul></ul><ul><ul><ul><li>Gyroscopes </li></ul></ul></ul><ul><ul><ul><li>Cameras </li></ul></ul></ul><ul><ul><ul><li>3G, 4G, &quot;Facetime&quot; </li></ul></ul></ul>It's All About Innovation
    25. 25. <ul><ul><li>Write Once Run Anywhere </li></ul></ul><ul><ul><li>Standards Base </li></ul></ul><ul><ul><li>No need to learn another language </li></ul></ul><ul><ul><li>Technology improving dramatically </li></ul></ul><ul><ul><li>Utilise existing skills & resources </li></ul></ul><ul><ul><li>Freedom of Speech (No Apple Overlords) </li></ul></ul>Why Web App?
    26. 26. Best of Both Worlds?
    27. 27. Magic Bullet Technologies Free Free Version*, developer- $49-$199 Month
    28. 28. Magic Bullet Technologies - Phonegap
    29. 29. Magic Bullet Technologies - Titanium
    30. 30. It's All About the iPhone.....
    31. 31. It's All About the iPhone.....
    32. 32. Context is king  you need to use both native & web So what do we choose?
    33. 33. Do's & Don'ts of a great app
    34. 34. Doesn't Spam, Annoy or Infuriate its users A Great App...
    35. 35. Doesn't Spam, Annoy or Infuriate Users <ul><li>A users phone is personal </li></ul><ul><ul><li>Who here shares a phone with their spouse / partner? </li></ul></ul><ul><ul><li>If your app kills their battery they will kill your app </li></ul></ul><ul><ul><li>Spam won't be tolerated </li></ul></ul><ul><ul><li>Reward your users </li></ul></ul><ul><ul><li>Provides Notification Options </li></ul></ul>
    36. 36. Is Fast, Simple & Gets to the point A Great App...
    37. 37. Is Fast, Simple & Gets to the Point <ul><ul><li>The app needs to run fast and react immediately. </li></ul></ul><ul><ul><li>Keep it simple and clear so the app and the user can react immediately </li></ul></ul><ul><ul><li>Don't make the user think (too much) or wait (too long). </li></ul></ul><ul><ul><li>&quot;Make everything as  simple as possible ,  but not simpler .&quot; Albert Einstein </li></ul></ul>
    38. 38. Avoids Arrogance A Great App...
    39. 39. Avoid Arrogance <ul><ul><li>There are standards for a reason </li></ul></ul><ul><ul><li>Doing things completely different for version one is risky </li></ul></ul><ul><ul><li>Users need to learn your app, they shouldn't need a degree to do so </li></ul></ul><ul><ul><li>Follow convention - &quot;Back&quot; should mean go back </li></ul></ul><ul><ul><li>Let users do what they want to do - don't fight them </li></ul></ul>
    40. 40. Has a Purpose A Great App...
    41. 41. Has a Purpose <ul><ul><li>Make the app interesting, different. </li></ul></ul><ul><ul><ul><li>Balance </li></ul></ul></ul><ul><ul><li>Doing things completely different for version one is risky </li></ul></ul><ul><ul><li>Users need to learn your app, they shouldn't need a degree to do so </li></ul></ul><ul><ul><li>Follow convention - &quot;Back&quot; should mean go back </li></ul></ul><ul><ul><li>Let users do what they want to do - don't fight them </li></ul></ul>
    42. 42. Looks Beautiful A Great App...
    43. 43. Looks Beautiful <ul><ul><li>No Excuse Today For Ugly Apps </li></ul></ul>
    44. 44. Evangelises A Great App...
    45. 45. Evangelises <ul><ul><li>Mobile Technology is at the cutting edge. </li></ul></ul><ul><ul><li>Use it as a platform for passion </li></ul></ul>http://www.pixelvulture.com/index.php/2011/01/google-android-to-operate-satellite-in-space/
    46. 46. The Social Media Cookbook - Workshop Series <ul><ul><li>B2B Social Media: New Channels to Grow Your Business – Wednesday, 22nd June 2011 </li></ul></ul><ul><ul><li>Creating Headlines through Social Media – Influence Your Audience! – Thursday, June 23 rd 2011 </li></ul></ul><ul><ul><li>A Practical Guide to Setting Up a Social Media Presence – Wednesday, 29 th June 2011 </li></ul></ul>Visit http://bit.ly/WhatWeDoSocialMedia for more information on the series. #smcookbook
    47. 47. Targeting Innovation Head Office: 169 West George Street Glasgow G2 2LB Tel: +44 (0)141 572 1600 Fax: +44 (0)141 572 1608 Leeds: Round Foundry Media Centre Foundry Street Leeds LS11 5QP Tel: +44 (0)113 394 4315 Fax: +44 (0)113 394 4319 Targeting Innovation is one of the UK's leading innovation agencies. Our clients comprise businesses of all sizes and from across all industry sectors, as well as public sector organisations and academia. Since 1993 we have helped more than 5,000 businesses succeed through innovation. [email_address] www.targetinginnovation.com Next Brown Bag Lunch – Tuesday, 16 August 2011
    48. 48. Sources <ul><ul><li>http://www.pixelvulture.com/index.php/2011/01/google-android-to-operate-satellite-in-space/ </li></ul></ul><ul><ul><li>http://www.morganstanley.com/institutional/techresearch/pdfs/Theme_6_Data_Growth.pdf </li></ul></ul><ul><ul><li>http://www.talkminer.com/viewtalk.jsp?videoid=hpwiU5Kigic&q=mobile+strategy </li></ul></ul><ul><ul><li>http://www.youtube.com/watch?v=wHAR46DT8ok ( google IO 2011 - Build a business not just an app ) </li></ul></ul><ul><ul><li>http://www.youtube.com/watch?v=4f2Zky_YyyQ ( HTML5 vs Android) </li></ul></ul>

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