• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Forums brainberry

on

  • 1,300 views

Seminar MMR

Seminar MMR

Statistics

Views

Total Views
1,300
Views on SlideShare
1,300
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Forums brainberry Forums brainberry Presentation Transcript

    • MINDFRUIT  SUPPLIER Internet Forum as SMM Tool presentation for MMR seminar
    • What is Forum? Internet forum From Wikipedia, the free encyclopedia An Internet forum, or message board, is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system.From a technological standpoint, forums or boards are web applications managing user-generated content. People participating in an Internet forum may cultivate social bonds and interest groups for a topic made from the discussions.
    • What is Forum? There is significant difference between two communication channels: Internet forums and other social-media platforms (blogs, micro-blogs, networking sites etc.) Person-centric communication T Topic-centric communication Blogs Forums
    • What are the Main Reason? Using forums as communication channel is efficient because: you meet people when they need help/ advice/details etc.
    • What is Forum?
    • How it works? Most forums use free software - mainly phpBB or Invision Board. Moderators are community leaders, who usually have strong influence on community. Moderators/ Opinion Leaders Users/Participants
    • How it was before? Several (5-6) years before we’ve actively started to use forums as guerilla (hidden marketing) tool. Main format of the activity was creation of positive feed-back on brand or product from the fake users. #1 Guerilla post, that breed discussion #2 Guerilla Post, that contain mention of Brand and web-link
    • How NOT to do? Some guerilla activities are too obvious. Even non-skilled user will identify them.
    • How it can be now? Now you’d better participate with moderators/administrators in order to get featured topics and open way of delivering your message to TA.
    • What we can reach? Finance, banks, insurance # of participants 1 http://forum.dengi.ua/ 4099 2 http://news2000.org.ua/forum 3525 Social/Regional Communities # of participants 3 http://forum.business.ua/ 12494 http://www.ostrov.net.ua/forum 1 4575 4 http://forum.zn.ua/ie/forums/ 24331 4485 2 http://kievforum.org/ 5 http://forum.finance.ua/ 9668 10202 3 http://forumkiev.com/ 6 http://biznet.kiev.ua/ 9563 6684 4 http://bc-city.com 7 http://banker.org.ua 4495 41916 5 http://www.zabor.zp.ua/forum/index.php 8 http://www.urist.in.ua/index.php 8334 81155 6 http://www.kharkovforum.com/ 9 http://forum.autoua.net/postlist.php?Cat=0&Board=roadlaw 29823  66977 7 http://forum.od.ua/ 10 http://forum.ipoteka.net.ua/index.php 1040 3272 8 http://forum.mail.zp.ua/ 11 560 http://eurolifes.com/forum/forumdisplay.php?s=55ab307d7883aec19df65aef122b9157&f=28 38,222, 9 http://gorod.dp.ua/forum/ 12 http://www.investfunds.com.ua/forums/ 34246 23784 10 http://forum.sevastopol.info/ 13 http://forum.forex.ua/ 4386 6282  11 http://forum.psihov.net.ua 14 http://kontrakty.ua/component/option,com_smf/Itemid,91/ 1409  14831 12 http://hitforum.net.ua/index.php 15 http://banki.ua/forum/ 1891 416  13 http://nashemisto.if.ua/forum/ 16 http://2000.net.ua/forum 3540 369  14 http://www.kosivart.com/forum/ Total: 118632 15 http://blackforum.net.ua/ 739  16 http://www.svitlan.lutsk.ua/forum/ 3079 Auto # of participants 17 http://shepetivka.km.ua/forum/index.php 1008 18 http://www.kremenchug.ua/forum/ 1625 1 http://www.autoconsulting.com.ua/autoforum/ 10397 19 http://center.lviv.ua/forum.php 4985 2 http://auto.meta.ua/forum/ 380195 20 http://forum.dolyna.net/ 613  3 http://blog.auto.meta.ua/communities/avto_foto_blog/ 380195 21 http://forum.kolomyya.org/ 880  4 http://www.logan.in.ua/index.php 2411 22 http://forum.segodnya.ua/ 2056  5 http://forum.autos.ua/ 14268 23 http://kontrakty.ua/ 1408  6 http://forum.autoua.net/ 29416 24 http://zhzh.info/forum/ 2060  7 http://forum.uavto.com.ua/ 2366 25 http://forum.mariupol.com.ua/index.php 26385 8 http://hyundai-club.com.ua/forum/ 9306 26 http://board.teremki.net.ua/ 1268 9 http://icar.com.ua/forum 3361  27 http://www.tereveni.org.ua/forum/ 5,890 10 http://lanos.com.ua/forum/ 12226 28 http://www.crimea-board.net/ 3445 11 http://www.autocentre.ua/forum/ubbthreads.php 12142 29 http://www.vasilkov.info/forum 16,971 12 http://www.vectra-club.com.ua/forum/ 4147 30 http://forum.lvivport.com/ 4803 13 http://www.volkswagen.lviv.ua/forum/ 1570 31 http://forum.te.ua/ 7097 14 http://www.renault-club.kiev.ua/forum/ 8,801 32 http://forum.obozrevatel.com/ 2153 15 http://www.lancer.com.ua/forum/ 10689 Total: 336590 16 http://www.forum.avtoindex.com/viewforum.php?f=41&sid=c334d9b12bb89e5234512acbfc8be4ee 1662 Total: 879791 Normally 20% from the registered users are still active.
    • What are the KPIs? It’s really hard to define the efficiency of communication in forums. Such parameters as impressions, coverage are not applicable here. So we recommend to use such KPIs to identify communication efficiency: - # of clicks - CPC - # of actions (registrations, forms fill-in, purchases etc.) - CPA, CPL
    • What categories are best? Forums will help you much if you are representatives of such categories: - Internet/mobile/TV providers - Finance services - Automotive - Women-targeted: children, beauty etc. - Health products
    • When to Use? Forums are useful when: - You have specific product with lots of special details or points to discuss - Your audience is forum-addicted/ Lot’s of forums in your category - You want to get live feed-back from TA - You need to minimize negative image if any
    • Main Principles? - Less hidden/ Represent brand - Co-operation with owners/opinion leaders - Be helpful - Do not deny failures/problems
    • Thank you for your attention! Contact us: Roman Havrysh Managing Director mobile: +380 50 462 6664 roman.havrysh@brainberry.com.ua MINDFRUIT  SUPPLIER