MINDFRUIT  SUPPLIER
Internet Forum as SMM Tool
presentation for MMR seminar
What is Forum?
Internet forum
From Wikipedia, the free encyclopedia
An Internet forum, or message board, is an online disc...
What is Forum?
There is significant difference between two communication channels: Internet forums
and other social-media p...
What are the Main Reason?
Using forums as communication channel is efficient because:
you meet people when they need help/
...
What is Forum?
How it works?
Most forums use free software - mainly phpBB or Invision Board. Moderators are
community leaders, who usuall...
How it was before?
Several (5-6) years before we’ve actively started to use forums as guerilla (hidden marketing) tool. Ma...
How NOT to do?
Some guerilla activities are too obvious. Even non-skilled user will identify them.
How it can be now?
Now you’d better participate with moderators/administrators in order to get featured topics and open wa...
What we can reach?
Finance, banks, insuranceFinance, banks, insurance # of participants
1 http://forum.dengi.ua/ 4099
2 ht...
What are the KPIs?
It’s really hard to define the efficiency of communication in forums. Such parameters as
impressions, cov...
What categories are best?
Forums will help you much if you are representatives of such categories:
- Internet/mobile/TV pr...
When to Use?
Forums are useful when:
- You have specific product with lots of special details or points to discuss
- Your a...
Main Principles?
- Less hidden/ Represent brand
- Co-operation with owners/opinion leaders
- Be helpful
- Do not deny fail...
Thank you for your attention!
Contact us:
Roman Havrysh Managing Director
mobile: +380 50 462 6664
roman.havrysh@brainberr...
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Forums brainberry

  1. 1. MINDFRUIT  SUPPLIER Internet Forum as SMM Tool presentation for MMR seminar
  2. 2. What is Forum? Internet forum From Wikipedia, the free encyclopedia An Internet forum, or message board, is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system.From a technological standpoint, forums or boards are web applications managing user-generated content. People participating in an Internet forum may cultivate social bonds and interest groups for a topic made from the discussions.
  3. 3. What is Forum? There is significant difference between two communication channels: Internet forums and other social-media platforms (blogs, micro-blogs, networking sites etc.) T Person-centric communication Topic-centric communication ForumsBlogs
  4. 4. What are the Main Reason? Using forums as communication channel is efficient because: you meet people when they need help/ advice/details etc.
  5. 5. What is Forum?
  6. 6. How it works? Most forums use free software - mainly phpBB or Invision Board. Moderators are community leaders, who usually have strong influence on community. Moderators/ Opinion Leaders Users/Participants
  7. 7. How it was before? Several (5-6) years before we’ve actively started to use forums as guerilla (hidden marketing) tool. Main format of the activity was creation of positive feed-back on brand or product from the fake users. #2 Guerilla Post, that contain mention of Brand and web-link #1 Guerilla post, that breed discussion
  8. 8. How NOT to do? Some guerilla activities are too obvious. Even non-skilled user will identify them.
  9. 9. How it can be now? Now you’d better participate with moderators/administrators in order to get featured topics and open way of delivering your message to TA.
  10. 10. What we can reach? Finance, banks, insuranceFinance, banks, insurance # of participants 1 http://forum.dengi.ua/ 4099 2 http://news2000.org.ua/forum 3525 3 http://forum.business.ua/ 12494 4 http://forum.zn.ua/ie/forums/ 24331 5 http://forum.finance.ua/ 9668 6 http://biznet.kiev.ua/ 9563 7 http://banker.org.ua 4495 8 http://www.urist.in.ua/index.php 8334 9 http://forum.autoua.net/postlist.php?Cat=0&Board=roadlaw 29823  10 http://forum.ipoteka.net.ua/index.php 1040 11 http://eurolifes.com/forum/forumdisplay.php?s=55ab307d7883aec19df65aef122b9157&f=28560 12 http://www.investfunds.com.ua/forums/ 34246 13 http://forum.forex.ua/ 4386 14 http://kontrakty.ua/component/option,com_smf/Itemid,91/ 1409  15 http://banki.ua/forum/ 1891 16 http://2000.net.ua/forum 3540 Total: 118632 Social/Regional Communities # of participants 1 http://www.ostrov.net.ua/forum 4575 2 http://kievforum.org/ 4485 3 http://forumkiev.com/ 10202 4 http://bc-city.com 6684 5 http://www.zabor.zp.ua/forum/index.php 41916 6 http://www.kharkovforum.com/ 81155 7 http://forum.od.ua/ 66977 8 http://forum.mail.zp.ua/ 3272 9 http://gorod.dp.ua/forum/ 38,222, 10 http://forum.sevastopol.info/ 23784 11 http://forum.psihov.net.ua 6282  12 http://hitforum.net.ua/index.php 14831 13 http://nashemisto.if.ua/forum/ 416  14 http://www.kosivart.com/forum/ 369  15 http://blackforum.net.ua/ 739  16 http://www.svitlan.lutsk.ua/forum/ 3079 17 http://shepetivka.km.ua/forum/index.php 1008 18 http://www.kremenchug.ua/forum/ 1625 19 http://center.lviv.ua/forum.php 4985 20 http://forum.dolyna.net/ 613  21 http://forum.kolomyya.org/ 880  22 http://forum.segodnya.ua/ 2056  23 http://kontrakty.ua/ 1408  24 http://zhzh.info/forum/ 2060  25 http://forum.mariupol.com.ua/index.php 26385 26 http://board.teremki.net.ua/ 1268 27 http://www.tereveni.org.ua/forum/ 5,890 28 http://www.crimea-board.net/ 3445 29 http://www.vasilkov.info/forum 16,971 30 http://forum.lvivport.com/ 4803 31 http://forum.te.ua/ 7097 32 http://forum.obozrevatel.com/ 2153 Total: 336590 Auto # of participants 1 http://www.autoconsulting.com.ua/autoforum/ 10397 2 http://auto.meta.ua/forum/ 380195 3 http://blog.auto.meta.ua/communities/avto_foto_blog/ 380195 4 http://www.logan.in.ua/index.php 2411 5 http://forum.autos.ua/ 14268 6 http://forum.autoua.net/ 29416 7 http://forum.uavto.com.ua/ 2366 8 http://hyundai-club.com.ua/forum/ 9306 9 http://icar.com.ua/forum 3361  10 http://lanos.com.ua/forum/ 12226 11 http://www.autocentre.ua/forum/ubbthreads.php 12142 12 http://www.vectra-club.com.ua/forum/ 4147 13 http://www.volkswagen.lviv.ua/forum/ 1570 14 http://www.renault-club.kiev.ua/forum/ 8,801 15 http://www.lancer.com.ua/forum/ 10689 16 http://www.forum.avtoindex.com/viewforum.php?f=41&sid=c334d9b12bb89e5234512acbfc8be4ee1662 Total: 879791 Normally 20% from the registered users are still active.
  11. 11. What are the KPIs? It’s really hard to define the efficiency of communication in forums. Such parameters as impressions, coverage are not applicable here. So we recommend to use such KPIs to identify communication efficiency: - # of clicks - CPC - # of actions (registrations, forms fill-in, purchases etc.) - CPA, CPL
  12. 12. What categories are best? Forums will help you much if you are representatives of such categories: - Internet/mobile/TV providers - Finance services - Automotive - Women-targeted: children, beauty etc. - Health products
  13. 13. When to Use? Forums are useful when: - You have specific product with lots of special details or points to discuss - Your audience is forum-addicted/ Lot’s of forums in your category - You want to get live feed-back from TA - You need to minimize negative image if any
  14. 14. Main Principles? - Less hidden/ Represent brand - Co-operation with owners/opinion leaders - Be helpful - Do not deny failures/problems
  15. 15. Thank you for your attention! Contact us: Roman Havrysh Managing Director mobile: +380 50 462 6664 roman.havrysh@brainberry.com.ua MINDFRUIT  SUPPLIER
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