Building the triple bottom line.final

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Government's influence on where and how to redevelop can be used to strengthen its human capital, improve the natural environment, and assist businesses in maintaining profitability while serving community interests. While most recognize the Triple Bottom Line as a business approach, communities involved in redevelopment can also use it when formulating redevelopment strategies. Learn how this approach can help policy makers and businesses reinforce their accountability to community through sound planning practices.

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Building the triple bottom line.final

  1. 1. Robert P. Franke, AICP Urban Visions, Inc. http://theurbanvisions.com October 14, 2010 2010 Sustainable Florida Conference
  2. 2. 2010 Sustainable Florida Conference “A hundred years after we are gone and forgotten, those who never heard of us will be living with the results of our actions.” Oliver Wendell Holmes, US Supreme Court Justice (1902-1932) October 14, 2010 2 Urban Visions, Inc. http://theurbanvisions.com
  3. 3. 2010 Sustainable Florida Conference  REDEVELOPMENT  “undertakings, activities, or projects in a community redevelopment area for the elimination and prevention of the development or spread of slums and blight, or for the reduction or prevention of crime, or for the provision of affordable housing.” October 14, 2010 3 Urban Visions, Inc. http://theurbanvisions.com
  4. 4. 2010 Sustainable Florida Conference  SUSTAINABLE DEVELOPMENT  Sustainable development… meets the needs of the present without compromising the ability of future generations to meet their own needs. October 14, 2010 4 Urban Visions, Inc. http://theurbanvisions.com
  5. 5. 2010 Sustainable Florida Conference  TRIPLE BOTTOM LINE  The triple bottom line (abbreviated as "TBL" or "3BL", and also known as "people, planet, profit") is a measure of organizational (and societal) success in terms of economic, ecological and social values. October 14, 2010 5 Urban Visions, Inc. http://theurbanvisions.com
  6. 6. 2010 Sustainable Florida Conference  Almost all local government bodies share certain characteristics:  a continuing organization;  the authority to undertake public activities;  the ability to enter into contracts;  the right to sue and be sued;  the ability to collect taxes and determine a budget.  Areas of local government authority usually include:  public schools;  local highways;  municipal services;  and some aspects of social welfare and public order. October 14, 2010 6 Urban Visions, Inc. http://theurbanvisions.com
  7. 7. 2010 Sustainable Florida Conference  PROFIT – PROFIT - PROFIT October 14, 2010 7 Urban Visions, Inc. http://theurbanvisions.com
  8. 8. 2010 Sustainable Florida Conference  163.345  Encouragement of private enterprise.--  (1)  Any county or municipality, to the greatest extent it determines to be feasible in carrying out the provisions of this part, shall afford maximum opportunity, consistent with the sound needs of the county or municipality as a whole, to the rehabilitation or redevelopment of the community redevelopment area by private enterprise. (emphasis added) October 14, 2010 8 Urban Visions, Inc. http://theurbanvisions.com
  9. 9. 2010 Sustainable Florida Conference  REDEVELOPMENT IS GUIDED BY:  FLORIDA STATUTES, CHAPTER 163, PART III  LOCAL COMPREHENSIVE PLANS  LOCAL CODES OF ORDINANCES  LOCAL LAND USE AND ZONING CODES  LOCAL DESIGN GUIDELINES October 14, 2010 9 Urban Visions, Inc. http://theurbanvisions.com
  10. 10. 2010 Sustainable Florida Conference POLITICAL PROCESS NEIGHBORHOOD CENTERED ECONOMIC ELEMENT QUALITY OF THE BUILT ENVIRONMENT PUBLIC INVOLVEMENT SUCCESSFUL REDEVELOPMENT 5 KEYS TO SUCCESSFUL REDEVELOPMENT October 14, 2010 10 Urban Visions, Inc. http://theurbanvisions.com
  11. 11. 2010 Sustainable Florida Conference  NEIGHORHOOD CENTERED  Neighborhood has distinct boundaries  Involve stakeholders  Establish shared vision  PUBLIC INVOLVEMENT  SHARED VISION  IDENTIFY ASSETS OF NEIGHBORHOOD  Redevelopment plan should be based on assets  Use workshops/community meetings/charrettes  Create clearing house for redevelopment information October 14, 2010 11 Urban Visions, Inc. http://theurbanvisions.com
  12. 12. 2010 Sustainable Florida Conference  QUALITY OF THE BUILT ENVIRONMENT  Shared vision  Comp plan amendments  Zoning code changes  Design regulations  Other code revisions  Agency management  ECONOMIC ELEMENT  Implement shared vision  Have funding variety  Tax increments  Tax abatements  Revolving loan pool  Restructure permit fees October 14, 2010 12 Urban Visions, Inc. http://theurbanvisions.com
  13. 13. 2010 Sustainable Florida Conference  POLITICAL PROCESS  Shared Vision  Leadership: Public (Elected)/Private (Unelected Leaders)  Involve Stakeholders  Establish Clearly Defined Goals October 14, 2010 13 Urban Visions, Inc. http://theurbanvisions.com
  14. 14. 2010 Sustainable Florida Conference  THE COMMON THREAD?  SHARED VISION! October 14, 2010 14 Urban Visions, Inc. http://theurbanvisions.com
  15. 15. 2010 Sustainable Florida Conference  Identify community assets as well as needs;  Strengthen community capacity;  Act as catalyst for entrepreneurship in neighborhoods; and  Act as catalyst for business in neighborhood centers and edge commercial October 14, 2010 15 Urban Visions, Inc. http://theurbanvisions.com
  16. 16. A CHECK LIST OF CRA PLAN BASICS FOR THE TRIPLE BOTTOM LINE Urban Visions, Inc. http://theurbanvisions.com 16
  17. 17. 2010 Sustainable Florida Conference  COMMUNITY  PLACEMAKING  TRANSPORTATION / MOVEMENT  ENVIRONMENT  RESOURCES  BUSINESS  BUILDINGS October 14, 2010 17 Urban Visions, Inc. http://theurbanvisions.com
  18. 18. 2010 Sustainable Florida Conference  DOES YOUR CRA PLAN…  Provide for affordable housing  Provide for job opportunities  Promote access to government services  Provide access to transportation / movement  Promote improved quality of life  Involve residents in decision making process  Create community networks and interaction  Include children in the planning process October 14, 2010 18 Urban Visions, Inc. http://theurbanvisions.com
  19. 19. 2010 Sustainable Florida Conference  HELPING PEOPLE:  Affordable Housing:  Develop partnerships: Habitat for Humanity, Community Development Corporations, For-profit businesses; and  Provide incentives: land, down payment/mortgage assistance, design services  Jobs:  Develop partnerships: Chambers of Commerce, County Economic Development Agencies, Enterprise Florida, School Boards, Local Business (contractors, retail, industrial) October 14, 2010 19 Urban Visions, Inc. http://theurbanvisions.com
  20. 20. 2010 Sustainable Florida Conference  HELPING PEOPLE continued:  Access to government services:  Websites, meetings, newsletters, kiosks, signage  Access to transportation:  Land Use and Zoning, Bus Routes / Shelters, Community Trolleys, Sidewalk Connections, Greenways  Improved quality of life  A combination of the above;  Identify crime reduction actions and opportunities; and  Involve neighborhood children October 14, 2010 20 Urban Visions, Inc. http://theurbanvisions.com
  21. 21. 2010 Sustainable Florida Conference  DOES YOUR CRA PLAN…  Promote design regulations / guidelines  Promote efficient use of land  Provide for a redevelopment design process  Provide for Way Finding  Provide for recreation (active and passive)  Promote inclusive communities  Promote crime prevention through design  Promote lighting standards to minimize overage October 14, 2010 21 Urban Visions, Inc. http://theurbanvisions.com
  22. 22. 2010 Sustainable Florida Conference  DOES YOUR CRA PLAN…  Provide for convenient public transportation  Provide links between modes of transport  Limit the number of required parking spaces  Provide for shared parking  Promote walking and cycling  Provide local amenities within reasonable walking distance October 14, 2010 22 Urban Visions, Inc. http://theurbanvisions.com
  23. 23. 2010 Sustainable Florida Conference  DOES YOUR CRA PLAN…  Provide green spaces and linkages between green spaces  Provide for green design (architecture / engineering)  Provide for multi-modal transportation  Provide for community gardens or local farmers’ markets  Protect existing habitats October 14, 2010 23 Urban Visions, Inc. http://theurbanvisions.com
  24. 24. 2010 Sustainable Florida Conference  HELP THE ENVIRONMENT  Provide green spaces  Streetscapes, neighborhood parks, pocket parks, native plants, involve neighborhood children  Provide for green design (architecture / engineering)  Tie to incentives, provide design assistance, update codes, green infrastructure  Provide for multi-modal transportation  Build partnerships: local transportation agencies; amend Comprehensive Plan and land development codes, rebuild bicycle / pedestrian connections  Provide for community gardens or local farmers’ markets October 14, 2010 24 Urban Visions, Inc. http://theurbanvisions.com
  25. 25. 2010 Sustainable Florida Conference October 14, 2010 Urban Visions, Inc. http://theurbanvisions.com 25  DOES YOUR CRA PLAN…  Promote historic preservation  Promote use of low environmental impact materials during construction  Promote the use of locally reclaimed materials during construction  Promote water use efficiency in projects  Encourage composting  Encourage the reduction of noise and light pollution
  26. 26. 2010 Sustainable Florida Conference October 14, 2010 Urban Visions, Inc. http://theurbanvisions.com 26  DOES YOUR CRA PLAN…  Provide administrative incentives  Provide for financial incentives  Provide for planning and land use incentives  Provide for marketing incentives
  27. 27. 2010 Sustainable Florida Conference  HELP BUSINESS  Provide administrative incentives  Streamline development review / building permit review (one-stop approval)  Site selection assistance  Restructure permit fees for CRA projects  Waive fees such as demolition  Provide technical assistance for property owners and small businesses October 14, 2010 27 Urban Visions, Inc. http://theurbanvisions.com
  28. 28. 2010 Sustainable Florida Conference  HELP BUSINESS continued  Provide for financial incentives  Tax credits / abatements  Loans or interest subsidies  Local, State, Federal Grants or Loans  Micro loans using local banks and savings and loans  Public assembly of land  Shared cost of upgraded / new utilities  Environmental remediation cost  Relocation costs / training costs  Per Job Bounty  Cash Payments for Developer’s Costs October 14, 2010 28 Urban Visions, Inc. http://theurbanvisions.com
  29. 29. 2010 Sustainable Florida Conference  HELP BUSINESS continued  Provide for planning and land use incentives  Land use / zoning amendments (new zoning for old land)  Create density bonus program  Mixed use land use designation  Prepare and complete streetscape projects October 14, 2010 29 Urban Visions, Inc. http://theurbanvisions.com
  30. 30. 2010 Sustainable Florida Conference  HELP BUSINESS continued  Provide for marketing incentives  Prepare market analysis for target industries / business  Assist with local business promotion  Hold design competitions to generate interest  Work with local businesses and media  Assist with recruiting / job fairs October 14, 2010 30 Urban Visions, Inc. http://theurbanvisions.com
  31. 31. Urban Visions, Inc. http://theurbanvisions.com 31
  32. 32. 2010 Sustainable Florida Conference  AUSTIN, TEXAS  The City of Austin began implementing sustainable guidelines in the early 1990s through Austin Energy Green Building (AEGB), the first comprehensive program in the U.S. designed to encourage sustainable practices in residential, commercial and municipal construction.  In 2000, Austin became one of the first cities to require Leadership in Energy and Environmental Design (LEED®) Silver certification for its new municipal buildings. October 14, 2010 32 Urban Visions, Inc. http://theurbanvisions.com
  33. 33. 2010 Sustainable Florida Conference  PORTLAND, OREGON  Commitments made for the following:  Reduce greenhouse gas emissions from City operations to 10% below 1990 levels by 2015  Will recycle 85% of waste stream materials from City facilities by 2015  Ensure all white copy/printing paper used by the City will be 100% post consumer recycled content by 2015  Will improve watershed health by managing 50% of stormwater from City facilities using sustainable strategies  Use best management practices in reducing water usage in City facilities and operations to 1997 levels  The Bureau of Planning and Sustainability will collect relevant performance measures October 14, 2010 33 Urban Visions, Inc. http://theurbanvisions.com
  34. 34. 2010 Sustainable Florida Conference  SEATTLE, WASHINGTON  Mayor Greg Nickels has released the city’s 2006-2007 Environmental Action Agenda, which builds on Seattle’s leadership in the fight against climate change and outlines how the city will restore its urban forest, protect water quality and build healthy communities.  The four pillars of the Action Agenda - the Climate Change Initiative, the Restore Our Waters program, the Green Seattle Initiative and Healthy People & Communities - link the health of the urban ecosystems to the prosperity, health and social equity of the city as a whole. October 14, 2010 34 Urban Visions, Inc. http://theurbanvisions.com
  35. 35. 2010 Sustainable Florida Conference LET’S TAKE A LOOK AT SOME FLORIDA PROJECTS THAT HAVE USED THESE SUSTAINABLE TECHNIQUES IN REDEVELOPMENT. October 14, 2010 35 Urban Visions, Inc. http://theurbanvisions.com
  36. 36. 2010 Sustainable Florida Conference CHILDREN’S PLANNING INITIATIVE As part of the CRA’s planning process, the CRA staff organized a charrette for adults in three communities; and concurrently, the communities’ children were asked to participate in their own planning workshop to identify what they liked about their neighborhood and what things they’d like to change. This program was an APA Florida award winner. October 14, 2010 36 Urban Visions, Inc. http://theurbanvisions.com
  37. 37. 2010 Sustainable Florida Conference The City recently embarked on a project that included a breakwater, a 92-slip marina, the 7,200 square foot Harbormaster Building housing a restaurant and professional offices, and a 21,000 square foot Class-A office building known as the Ice House. The second phase of the development, the construction of two buildings totaling 72,000 square feet of mixed-use space, was recently completed. The mixed-use condominium is a model that offers interesting possibilities to creative developers.  As a part of the public/private partnership, the city invested $1.2 million along the pier to construct a waterfront promenade, landscape pedestrian plazas, and install new railing and historically styled lighting.  October 14, 2010 37 Urban Visions, Inc. http://theurbanvisions.com WATERFRONT MIXED USE
  38. 38. 2010 Sustainable Florida Conference TECOLINE STREETCAR Tampa’s wonderful downtown streetcar system is in the midst of expansion. The TecoLine system will be expanded to go from the Convention Center to Whiting Street. Underground utilities are being relocated and laying the track began earlier this year. Station construction and completion are scheduled for the fourth quarter 2010. October 14, 2010 38 Urban Visions, Inc. http://theurbanvisions.com
  39. 39. 2010 Sustainable Florida Conference WYLAND MURAL Wyland’s 10’ x 1,000’ mural is adorned with mangroves, inspired by the Everglades, in addition to manatees, coral reefs, dolphins, turtles, mangroves and other sea life. Over the next year, this wall will be transformed into Wyland Walk, a fully remodeled corridor spanning the length of the world-renown mural, featuring park benches, lush landscaping and a spiraling walkway marveled with sea-toned colors of recycled glass. October 14, 2010 39 Urban Visions, Inc. http://theurbanvisions.com
  40. 40. 2010 Sustainable Florida Conference The City of Doral, located in Miami-Dade County, hired Iler Planning Group (IPG) to develop the City’s first Green Master Plan. The Green Plan establishes strategies for reducing the City’s contribution to global warming. The Plan was an APA’s Florida award winner. GREEN MASTER PLAN October 14, 2010 40 Urban Visions, Inc. http://theurbanvisions.com
  41. 41. 2010 Sustainable Florida Conference Recipients receive assistance with rent for the first year for a new or expanding business. It will pay one-half or up to $600 a month to the landlord for qualifying businesses. COMMERCIAL RENT SUBSIDY October 14, 2010 41 Urban Visions, Inc. http://theurbanvisions.com
  42. 42. 2010 Sustainable Florida Conference  Intended to increase homeowner occupancy in the CRA in order to provide economic support to the downtown businesses   Designed to attract new residents to targeted areas within the CRA  There is no income limitations    Persons currently residing /claiming homestead exemption in the CRA district are not eligible  Multifamily or Office Conversion to be restored to single family: $20,000.00  Single family detached housing (zoned RB-2, RPB or currently renter occupied): $10,000.00  Single family detached infill housing: $10,000.00 HOME OWNERSHIP October 14, 2010 42 Urban Visions, Inc. http://theurbanvisions.com
  43. 43. 2010 Sustainable Florida Conference  RESOURCES: FLORIDA INCENTIVES  TARGETED INDUSTRY INCENTIVES:  Qualified Target Industry Tax Refund (QTI)  Qualified Defense and Space Contractor Tax Refund (QDSC)  Capital Investment Tax Credit (CITC)  High Impact Performance Incentive Grant (HIPI)  WORKFORCE TRAINING INCENTIVES:  Quick Response Training Program (QRT)  Incumbent Worker Training Program (IWT)  INFRASTRUCTURE INCENTIVE:  Economic Development Transportation Fund  SPECIAL OPPORTUNITY INCENTIVES  Rural Incentives  Urban Incentives  Enterprise Zone Incentives  Brownfield Incentives  FLORIDA OPPORTUNITY FUND October 14, 2010 43 Urban Visions, Inc. http://theurbanvisions.com
  44. 44. 2010 Sustainable Florida Conference  WEBSITES OF INTEREST  http://www.sustainable.org  http://www.ceres.org  http://bestbusinesscenter.org  http://icma.org  http://cityofseattle.net/news/detail.asp? ID=6340&Dept=40  http://www.portlandonline.com/bps  http://web.archive.org/web/19991105232005/www.ci.au stin.tx.us/sustainable/matrix.htm October 14, 2010 44 Urban Visions, Inc. http://theurbanvisions.com
  45. 45. Visit us at: http://theurbanvisions .com 45

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