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Moodle venture analysis


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  • 1. Venture Analysis MET ETEC 522Catherine Ranson
  • 2. Open-source LearningManagement System(LMS)
  • 3. DesignMoodle is a software package for producing internet- based courses and websites. Moodle is provided freely as Open Source software under the General Public License – meaning it is copyrighted but the user has additional freedoms. It is a global development project designed to support a “social constructionist” framework of education
  • 4. Founded by Martin Dougiamas Moodle Founder and Lead Developer Director of Moodle Pty Ltd Credentials: Computer Science Degree Master in Education PhD
  • 5. TeamMostly Australian team of more than 20 developers who aredirectly funded by the Moodle project to work full-time on coredevelopments.
  • 6. LocationMOODLE HEADQUARTERSMoodle HQ is the name most people use for MoodlePty Ltd – the main company behind the Moodleproject
  • 7. CostThere is No Cost to: install, use or change LMS no royalties, fees or user chargesThere is Cost Associated with:A company or organization hosting the softwareprogramMaintenance, tech support and trainingfees/programs
  • 8. Moodle Market Share Largest and Widely Deployed LMS in the World August 2011 Moodle has a user-base of 55,110 registered sites44,966,541 users in 4,763,446 courses in 214 countries There are 69,134 currently active sites that have registered from 222 countries.
  • 9. Growth
  • 10. Sustainability Business Model 54 Partner Companies Use Moodle TrademarkProvide Certification, Technology Support and Training Programs as servicesPay 10% Royalties of Gross Sales to
  • 11. Company Development Launched Company in 1999 First version of Moodle released August 2002 Current updated version released in December 2011 – 2.2 Translated into 82 different languages
  • 12. Who uses Moodle? • Government• Universities Departments• High schools • Healthcare• Primary schools organizations• Homeschoolers • Military organizations• Independent Educators • Airlines• Special Educators • Oil companies
  • 13. CompatibilityMoodle can be installed on any computer that canrun PHP, and can support an SQL type database (forexample MySQL).
  • 14. Certified Service Providers Worldwide to assist with implementation of Moodle. A Moodle Partner belongs to a group of service companies guided by the core developers of Moodle. They provide a range of optional commercial services for Moodle users, including fully-serviced Moodle hosting, remote support contracts, custom code development and consulting. Licensed by These companies often have their own developers and may contribute to Moodle directly by working on core code or by creating plugins.
  • 15. Moodle Partner Sites
  • 16. Who is the Competition
  • 17. Road Map Plans to release a new versionCommunity of Users, developers and Administrators are continuously providing feedback and strategies for improvement and advancement The company supports a sustainable business model, has proven market share and continues to grow in revenue
  • 18. New BusinessMoodle MobileAs of July 11, 2012, Moodle is developingMoodle Mobile on HTML5and Phonegap.It is planned to bereleased at the end of 2012
  • 19. Reflective CommentsStudents will have the option of using their own personal devices,such as laptops, tablets and smart phones, all compatible withMoodle software.Moodle supports design templates that are divided into twocategories: “resources” and “activities”.Resources are external sites where information can be uploadedto the site, such as PowerPoint, Word documents, Really SimpleSyndication or Rich Site Summary feeds (RSS feeds).Activity pages capture student participation throughassignments, quizzes, discussion forums, real time chat, wikis, e-mail, and messaging, audio, and social networking capabilitiesDiscussion forums and other collaborative tools offered throughMoodle will replace the hard copy of reflective journals and casereports that the students currently complete. Students can usethe e-portfolio tool to build a repository of skills and experiences.
  • 20. Personal ExperienceI recently developed a pilot project course usingMoodle to be implemented into the clinical course inmy program.This platform supports a collaborative learningcommunity that promotes reflective practice, criticalthinking and decision-making skills as they relate topatient care.Moodle has the capabilities to support a virtuallearning community that will promote constructivelearning activities; opportunities for reflective practice,collaborative learning, and social networking plug-ins.
  • 21. The integration of Moodle will support principles of good teaching practice for undergraduate education; it will improve contact between students and faculty, offer active learning techniques, and provide students with promptfeedback, emphasize timelines for completion of work, communicate expectations around learning and respect diverse learning styles. (Chickering & Gamson, 1987)
  • 22. References Chickering, A.W. & Ehrmann, S.C. (1996). Implementing the Seven Principles: Technology as Lever. American Association for Higher Education Bulletin, 49(2), 3-6. 
 Chickering, A.W. & Gamson, Z.F. (1987). Seven principles for good practice in undergraduate education. American Association for Higher Education Bulletin, 39(7), 3-7.