Using Social Media Platforms to Engage Nurses in the Development of a New Nursing Association (ARNBC)
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Using Social Media Platforms to Engage Nurses in the Development of a New Nursing Association (ARNBC)

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The Association of Registered Nurses of British Columbia is the first 'born digital' nursing association in Canada. ...

The Association of Registered Nurses of British Columbia is the first 'born digital' nursing association in Canada.

As such it does not have to make the transition from traditional messaging systems to digital.

What were some of the challenges that we encountered when creating this new communications and social media strategy for the ARNBC?

What platforms did we choose to utilize and why?

Where do we go from here?

What can established and traditional nursing organizations learn from our work?

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  • 1. Using Social Media Platforms to Engage Nurses in the Development of a New Nursing Association Sean Cranbury, Monkeytree Creative Julie Fraser, RN, BSN, MN, ARNBC Andrea Burton, Monkeytree Creative your voice is our strength
  • 2. The Need for an Association
  • 3. Challenges?• No way of contacting all BC Nurses• Limited funds – have to be savvy!• B.C. is geographically dispersed• Generations X and Y make up approximately 35% of the nursing profession in CanadaCould the ARNBC be born digital?
  • 4. Yes, we can!• Build on social media etiquette (Shaffer 2010)• Recognize common issues for nurses• Learn from CNA Webinar Series: Pause before you post! Exploring the Ethics of Social Media, by Netwon and Guitard (March 2012)• Reference CRNBC Standard for Social Media
  • 5. Response• ARNBC recognized the need to adopt and engage in a broad social media platform in order to reach as many nurses across the province as possible.• Developed a broad social media strategy:
  • 6. Methodology1) Developed a SM strategy2) Set up Social Media Platforms3) Sought ‘submissions’ for blog (ongoing)4) Actively tagged, boosted, bragged, promoted5) Engaged in conversations on Twitter, Facebook, etc.6) Continuously seek content, adapt, rework7) Engage the community (ie, #HCSMCA)
  • 7. www.arnbc.ca/blog
  • 8. Our Learnings• The nurses who are using our social media platforms are LOVING them. How do we get more nurses involved?• How do we use social media at work? ARNBC is helping address some of the tensions that exist in intergenerational practice• Many ‘young’ nurses in B.C. have never had an Association to turn to – they expect a certain amount of digital savvyness• The social media community is self-policing• The blog is the glue that holds it all together
  • 9. The Importance of Feedback• Success isn’t just data points, it’s also real feedback from real nurses• Blog comments, emails, voicemail, conversation on the convention floor• Direct feedback during the consultations• Media recognition• Support and praise from social media leaders
  • 10. Next Steps1) Develop standards and processes where necessary2) Formalize internal requirements/wishes for posting3) Expand the network4) Integrate social media and traditional media5) Adapt to ‘whatever is next’
  • 11. We Track and Adapt
  • 12. Measuring Our Success• Numbers of ‘signups’ continue to grow, and grow• Analytics• Rich and numerous comments on a wide range of blogposts• Eagerness to ‘contribute’ to the blog by nurses across the province• Responses to our social media platforms from government, experts in the field, other healthcare social media groups• Sponsorship and support for #HCSMCA• ARNBC was born digital, will grow up digital and will continue to adapt to changes in the digital world
  • 13. Our Social Media GoalTo encourage the participation ofnurses and honour the uniqueness andimportance of their voices, theiropinions, and their responses to theexperience of being a nurse andevolving the professional voice ofnursing in British Columbiayesterday, today and tomorrow.