Social Media Readiness for Health Care Organizations: Collaborating Across Borders III Conference, Tucson, Az. 2011


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  • Social Media is a coordinated set of platforms (blog/website) and channels (Twitter/Facebook/etc…) that delivers your organization’s message to the world.
  • It’s communication and engagement with growing communities linked by common interest & enthusiasm online. Social media requires participation and transparency. It’s an exchange of views and ideas… and it’s measureable! Every interaction produces data.
  • Need stats here – how many people use regular media/conventional media Who are all these people and what connects us? Can we share information and ideas across vast distances in real time? The web provided genuine connection and results in real time across Canada – a very big country – and beyond.
  • Social Media Readiness for Health Care Organizations: Collaborating Across Borders III Conference, Tucson, Az. 2011

    1. 1. IPE is Thriving in the Twitterverse Why You Need to Stop Thinking About It and Start Doing It! Presented by: @seancranbury, @babelzebra , With support from @cihc_ca support team: @johngilbert, @alixarndt, @nursekama, @trybarefoot
    2. 2. What is Social Media?
    3. 3. What Makes Social Media Different? Social Media is a conversation. It’s evidence-based communication!
    4. 4. Why Did CIHC say go? We recognized that traditional communication channels were not going to be enough to build and connect the IPE community that we knew existed.
    5. 5. Iterate and Adapt <ul><li>Start now, embrace the BIG ideas and be inclusive. </li></ul><ul><li>For example: In the beginning our content sharing was strictly about IPE. Our traction was very low. </li></ul><ul><li>We restrategized around providing content and interactions based on general health care topics with an IPE spin. </li></ul><ul><li>This improved things immensely! </li></ul>
    6. 6. It’s About (other) People <ul><li>It’s not about you. It’s about the people who populate the social media networks. </li></ul><ul><li>It’s about the people and organizations in your community. </li></ul><ul><li>Organizations are made up of people. Their views and contributions are valuable. </li></ul><ul><li>Take the time to participate in conferences and meet-ups as a way to validate and develop relationships. </li></ul>
    7. 7. The Patient is Already There (and so are the students) <ul><li>Facebook has 750 million users worldwide. </li></ul><ul><li>250 million people access Facebook through their mobile device. </li></ul><ul><li>YouTube has 490 million unique users. </li></ul><ul><li>Wikipedia hosts 17 million articles. </li></ul><ul><li>Twitter is adding nearly 500,000 users a day. </li></ul><ul><li>Google+ has more than 25 million users. </li></ul>
    8. 8. We Can All Participate <ul><li>Social Media is an inclusive and open suite of communication tools. </li></ul><ul><li>Reputation = influence. </li></ul><ul><li>Consistent participation builds reputation. </li></ul><ul><li>‘ Distributed’ team networks work for developing relationships, sharing information, promoting awareness. </li></ul>
    9. 9. Buy This Book! Allison H Fine & Beth Kanter
    10. 10. Social Media Readiness Assessment Tool
    11. 11. Social Media Readiness Assessment Tool
    12. 12. Social Media Readiness Assessment Tool
    13. 13. Final Words <ul><li>Listen first. </li></ul><ul><li>Take your time. </li></ul><ul><li>Follow the leaders. How do they speak, who are they speaking to? </li></ul><ul><li>Don’t be afraid to make mistakes. It’s how you learn, your community will support you. </li></ul><ul><li>Change, adaptation are the rule. </li></ul><ul><li>Share, help others, propel ideas. </li></ul><ul><li>The community wants to hear your voice. </li></ul><ul><li>@seancranbury | @cihc_ca |@babelzebra </li></ul>