Social Media is a coordinated set of platforms (blog/website) and channels (Twitter/Facebook/etc…) that delivers your organization’s message to the world.
It’s communication and engagement with growing communities linked by common interest & enthusiasm online. Social media requires participation and transparency. It’s an exchange of views and ideas… and it’s measureable! Every interaction produces data.
Need stats here – how many people use regular media/conventional media Who are all these people and what connects us? Can we share information and ideas across vast distances in real time? The web provided genuine connection and results in real time across Canada – a very big country – and beyond.
IPE is Thriving in the Twitterverse Why You Need to Stop Thinking About It and Start Doing It! Presented by: @seancranbury, @babelzebra , With support from @cihc_ca support team: @johngilbert, @alixarndt, @nursekama, @trybarefoot