Social Media Readiness for Health Care Organizations: Collaborating Across Borders III Conference, Tucson, Az. 2011

IPE is Thriving in the Twitterverse Why You Need to Stop Thinking About It and Start Doing It! Presented by: @seancranbury, @babelzebra , With support from @cihc_ca support team: @johngilbert, @alixarndt, @nursekama, @trybarefoot

What is Social Media?

What Makes Social Media Different? Social Media is a conversation. It’s evidence-based communication!

Why Did CIHC say go? We recognized that traditional communication channels were not going to be enough to build and connect the IPE community that we knew existed.

Iterate and Adapt
Start now, embrace the BIG ideas and be inclusive.
For example: In the beginning our content sharing was strictly about IPE. Our traction was very low.
We restrategized around providing content and interactions based on general health care topics with an IPE spin.
This improved things immensely!

It’s About (other) People
It’s not about you. It’s about the people who populate the social media networks.
It’s about the people and organizations in your community.
Organizations are made up of people. Their views and contributions are valuable.
Take the time to participate in conferences and meet-ups as a way to validate and develop relationships.

The Patient is Already There (and so are the students)
Facebook has 750 million users worldwide.
250 million people access Facebook through their mobile device.
YouTube has 490 million unique users.
Wikipedia hosts 17 million articles.
Twitter is adding nearly 500,000 users a day.
Google+ has more than 25 million users.

We Can All Participate
Social Media is an inclusive and open suite of communication tools.
Reputation = influence.
Consistent participation builds reputation.
‘ Distributed’ team networks work for developing relationships, sharing information, promoting awareness.

Buy This Book! Allison H Fine & Beth Kanter

Social Media Readiness Assessment Tool

Final Words
Listen first.
Take your time.
Follow the leaders. How do they speak, who are they speaking to?
Don’t be afraid to make mistakes. It’s how you learn, your community will support you.
Change, adaptation are the rule.
Share, help others, propel ideas.
The community wants to hear your voice.
@seancranbury | @cihc_ca |@babelzebra

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Social Media Readiness for Health Care Organizations: Collaborating Across Borders III Conference, Tucson, Az. 2011

by Sean Cranbury

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