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Social Media Readiness for Healthcare Organizations                                 Sean Cranbury               Director, ...
About My Work:                                           Sean CranburySocial Media Strategy + Communications              ...
A Little Bit of Context: Part 1
A Little Bit of Context: Part 2It is no longer an exaggeration to say that the internet is profoundly changing the waythat...
Healthcare leaders and organizations      can use social media to: 1) increase the quality of our work-          life rela...
Healthcare leaders andorganizations can use social media to help increase quality worklife        and healthcare by:1) Cre...
The Social Media Ecosystem
Open Communication and CollaborationBy participating in social mediachannels like blogging, Facebook,Twitter, G+, LinkedIn...
Be Responsive, Embrace Mobile: Part 1Smartphones are powerful handhelddevices that have become ubiquitoustools for everyda...
Be Responsive, Embrace Mobile: Part 2Reaching individuals within specifichealthcare communities requiresinnovative and gra...
Measure and AdaptInterpretable data is produced every timethat someone interacts with a socialmedia channel.Every visit to...
Evidence-based CommunicationSocial Media communication andmobile interaction can be consideredevidence-based communication...
Social Media Readiness• Open Communication promotes  engagement, credibility,  discoverability and respect.• Embracing Mob...
About My Work:                                           Sean CranburySocial Media Strategy + Communications              ...
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Quality Worklife Quality Healthcare Collaborative Presentation

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Transcript of "Quality Worklife Quality Healthcare Collaborative Presentation"

  1. 1. Social Media Readiness for Healthcare Organizations Sean Cranbury Director, Communications and Social Media Monkeytree CreativeTwitter: @seancranbury | @monkeycreates Email: sean@monkeytreecreative.com Cell: 778-987-8774
  2. 2. About My Work: Sean CranburySocial Media Strategy + Communications Twitter: @seancranburyHealthcare Orgs, Non-Profits, IPE/C Email: sean@monkeytreecreative.com
  3. 3. A Little Bit of Context: Part 1
  4. 4. A Little Bit of Context: Part 2It is no longer an exaggeration to say that the internet is profoundly changing the waythat people and organizations communicate.Today’s world of mass, instantaneous digital communication can seem overwhelming.Social media channels like blogs, Facebook, Twitter, YouTube and Skype are expandingpossibilities for connecting, collaborating and sharing information globally.The public has already embraced these channels. The patient is using the web andmobile technology to access and share information like never before.The same is true for many healthcare professionals across Canada and around theworld.This presentation will explore how social media may be used to increase the quality ofour work-life relationships and the quality of the healthcare that we provide whiledelivering to us useful data and metrics for future improvement.
  5. 5. Healthcare leaders and organizations can use social media to: 1) increase the quality of our work- life relationships. 2) increase the quality of the healthcare that we provide.3) provide useful data and metrics for strategic measurement over time. All of these things are related.
  6. 6. Healthcare leaders andorganizations can use social media to help increase quality worklife and healthcare by:1) Creating Open Communication and Collaboration 2) Being Responsive, Embracing Mobile 3) Measuring and Adapting* this is not an exhaustive list, there are many more ideas and strategies to be explored.
  7. 7. The Social Media Ecosystem
  8. 8. Open Communication and CollaborationBy participating in social mediachannels like blogging, Facebook,Twitter, G+, LinkedIn, YouTube, wikis,slideshare and others, leaders andorganizations can listen to andparticipate in real-time conversationsabout issues of interest.Adopting open standards forparticipation, engagement andmanagement of these social mediachannels is essential for maximizingonline reputation/credibility andquality of feedback.Transparency is your friend.
  9. 9. Be Responsive, Embrace Mobile: Part 1Smartphones are powerful handhelddevices that have become ubiquitoustools for everyday living for manypeople.They provide connection tocommunities, entertainment, locationservices, internet access, mediacreation (audio, video, photo), healthinformation, emergency outreach,connecting with work and family.In an increasing number of situationsa person will locate health servicesand information by using their mobilephone.
  10. 10. Be Responsive, Embrace Mobile: Part 2Reaching individuals within specifichealthcare communities requiresinnovative and granular strategies.For instance, the American STDAssociation conducted anexperiment called Determining theImpact of Text Messaging for SexualHealth Promotion to Young People.They found that texting is a feasible,popular and effective method thatyields measureable feedback andresults.
  11. 11. Measure and AdaptInterpretable data is produced every timethat someone interacts with a socialmedia channel.Every visit to your blog, every ‘like’ and‘follow’, every retweet, every share, everycomment and response creates anothermetric for you to interpret.Your social media strategy should includethe maximum number of opportunities forinteraction with your community. This willprovide you with valuable informationabout who is accessing your site, wherethey are coming from and where they’regoing.This data informs future decisions.
  12. 12. Evidence-based CommunicationSocial Media communication andmobile interaction can be consideredevidence-based communication.All interactions are measureable overtime.Strategies and depth of analysisdevelop as you become more familiarwith the tools, with the ways in whichyour communities interact with yourchannels and as your goals change andbecome more specific.You can interpret rich data sets fromacross multiple platforms.
  13. 13. Social Media Readiness• Open Communication promotes engagement, credibility, discoverability and respect.• Embracing Mobile connects you to colleagues and patients in real time 24/7.• Measuring and Adapting allows you to understand you communities, see opportunities for growth, and deliver specific improvements based on real interactions.
  14. 14. About My Work: Sean CranburySocial Media Strategy + Communications Twitter: @seancranburyHealthcare Orgs, Non-Profits, IPE/C Email: sean@monkeytreecreative.com
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