You 2.0 : A Guide to Managing Your Personal Online Reputation - Updated

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This deck was presented as part of Crain's Detroit's webinar series, as well as during Social Media Week Chicago 2013.

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You 2.0 : A Guide to Managing Your Personal Online Reputation - Updated

  1. 1. You 2.0: Managing Your Personal Online Reputation By Tracy Samantha Schmidt, Director CrainsSocial.com
  2. 2. Have you Googled yourself lately?
  3. 3. Tip: For accurate results, view in “Incognito” in Google Chrome.
  4. 4. To Do: Create a Google Alert for your name www.Google.com/Alerts
  5. 5. Tip: Set up alerts for different variations of your name.
  6. 6. What if you find something bad about yourself? 1. Ask the person who posted it to remove the content. 2. Ask the site’s webmaster to remove the content. 3. Request Google to remove the page from its search results.
  7. 7. Biggest Take-Away Social media is the fastest & cheapest way to improve your personal online reputation.
  8. 8. My “home” on the web. Some recent posts on Facebook, LinkedIn and Twitter.
  9. 9. Social Media Best Practices
  10. 10. Profile: Where a user can post his/her resume, Company Page: Controlled by the company, recommendations, presentations, links and more. offers information on employees, promotions, business growth, services offered and more. Group: Available both privately and publicly, allows users to have discussions with like-minded professionals. Homepage: The entry page that shares the latest news and updates from a user’s LinkedIn contacts, company pages and groups.
  11. 11. your job title, to increase SEO. Skills & Expertise : Select a couple of skills and ask friends to endorse you to get the ball rolling. Post updates. Share relevant links, articles and videos with your connections. Recommendations: Ask clients, colleagues and supervisors to post recommendations on your profile. Consider doing the same for many others. Slideshare: Upload your best presentations onto Slideshare and then add its application directly onto your profile. Summary: Be sure to include key phrases to keep increasing your SEO. Best Practices for Professionals Headline: Include key phrases, not just
  12. 12. Twitter Vocabulary Tweets: Public messages sent in 140 characters or less. Can include links. Handle: Your Twitter username, which is preceded by a @ sign Hashtags: A #, which is used to mark keywords or tags in a tweet. Followers: The users who opt in to A Twitter profile (above) and a Twitter homepage (below). receiving your tweets in their personal feeds. Direct Message: Private tweets sent between two Twitter users. How Twitter Works: Anyone—an individual or brand— can create an account for free. You can send an unlimited number of tweets. All of your tweets, unless your account is marked private, are captured by search engines.
  13. 13. Include your job title, accomplishments & link to your personal website or LinkedIn profile. After two @replies, take it offline. Don’t annoy your followers with an ongoing conversation. Switch to DM or email after two @replies with another user. Follow the one-third rule. One third of the time talk about you. One third of the time talk about your followers. One third of the time talk about your mutual interests. Always add value. No one cares what you ate for breakfast. Strive to share content that is educational, informative or entertaining. Watch your DM’s. It’s easy to accidentally send a direct message publicly. Remember Anthony Weiner? Don’t put anything in a DM you wouldn’t feel ok with the world seeing. Watch your ratio. Always make sure your “followers” outnumber the users you are following. Best Practices for Professionals Write a strong profile.
  14. 14. Newsfeed: The homepage a user sees upon longing into Facebook. The content that appears here is determined by an algorithm called “Edge Rank.” Page: A brand or public figure can have a Page, which users can “like.” While a Page is free, a brand needs to pay for maximum exposure across Facebook. Group: They can be open or closed, allowing Facebook users a platform to share content and discuss ideas with each other. Best Practices for Professionals Profile: An individual user has a profile to share content with “friends.” A brand cannot be friends with a user.
  15. 15. Learn more at Facebook.com/privacy Support your friends. Acknowledge friends’ accomplishments by tagging them in posts on your own Facebook profile. Unsubscribe rather than unfriend. Annoyed by a friend? Click the drop-down menu to unsubscribe to his updates. It’s rude to unfriend. Always say thank you. Acknowledge a compliment exactly where it was posted. Best Practices for Professionals Adjust your privacy settings.
  16. 16. Designing Your personal Designing Your Strategy
  17. 17. What do I want to achieve? Who do I need to connect with? Where are those people online? What value can I provide to those people? What action do I want them to take? Then create your personal “value proposition”…. Who I am How to contact me What I do What I’ve done What I need help with How I can help you Designing Your Personal Strategy First ask yourself….
  18. 18. Think about how you can add value online… What topics can I write about? What kinds of content can I share? What conversations can I join? Finally decide your boundaries…. Will I talk about my personal life? What photos/videos will I share online? Will I share my physical location? Will I discuss my personal beliefs? Will I log on during the weekends/vacation? Designing Your Personal Strategy What people can I connect online? How do I extend myself offline?
  19. 19. Steps to Getting Started Set up your profiles. Keep them consistent. Send people somewhere for more information about you. Adjust your privacy settings to your comfort level. Connect with people you know in real life first. Listen first. Get to know people. Try to follow a schedule to keep organized. Stay classy. Take it offline when needed. Meet in real life as often as possible. Social Network Overview Social Network What to Share Ease of Use Status updates, photos, videos, links, events Moderate Status updates, photos, videos, links, events Difficult Resume, testimonials, links & events Easy Status updates, photos, videos, links, events Photos & videos Videos Moderate Easy Moderate Privacy Options Many but difficult to adjust Minimal Some Many and easy to adjust None Can share a private video to <50 users How often you should post on it Every few days At least daily Your choice Your choice Your choice Your choice Designing Your Personal Strategy        
  20. 20. Questions?
  21. 21. Thank you! Tracy Samantha Schmidt Crain Communications Office: 312-649-5294 Tschmidt@Crain.com www.CrainsSocial.com

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