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CRAZY LOVE	                      By        RUFUS WILLIAMS & KATIE WYMANAS FOUNDATION PORTFOLIO EVALUATION
[1]	  In	  what	  ways	  does	  your	  media	  product	  use,	  develop	  or	  challenge	  forms	                         ...
Conven3onal	  Costume	      Out	  character’s	  costume	  was	  developed	  to	  give	  a	  clear	  idea	  of	  the	  genr...
[1]	  In	  what	  ways	  does	  your	  media	  product	  use,	  develop	  or	  challenge	  forms	                         ...
[1]	  In	  what	  ways	  does	  your	  media	  product	  use,	  develop	  or	  challenge	  forms	                         ...
[1]	  In	  what	  ways	  does	  your	  media	  product	  use,	  develop	  or	  challenge	  forms	                         ...
[1]	  In	  what	  ways	  does	  your	  media	  product	  use,	  develop	  or	  challenge	  forms	                         ...
Filmic	  Conven3ons:	  •  Con3nuity/Invisible	  edi3ng:	  
[1]	  In	  what	  ways	  does	  your	  media	  product	  use,	  develop	  or	  challenge	  forms	                         ...
[1]	  In	  what	  ways	  does	  your	  media	  product	  use,	  develop	  or	  challenge	  forms	                         ...
[1]	  In	  what	  ways	  does	  your	  media	  product	  use,	  develop	  or	  challenge	  forms	                         ...
[2]	  How	  does	  your	  media	  product	  represent	  par;cular	  social	  groups?	  Our	  media	  product	  represents	...
[2]	  How	  does	  your	  media	  product	  represent	  par;cular	  social	  groups?	  A	  film	  like	  this	  could	  be	...
[3]	  What	  kind	  of	  media	  ins;tu;ons	  might	  distribute	  your	  media	  product	  and	                          ...
[4]	  Who	  would	  be	  the	  audience	  for	  your	  media	  product?	  Primarily: 	    -­‐	  Bri3sh	  youth	  	       a...
[5]	  How	  did	  you	  aAract/address	  your	  audience?	                               ~*~	                      .::Teen...
[6]	  What	  have	  you	  learnt	  about	  technologies	  for	  the	  process	  of	  construc;ng	                         ...
[7]	  Looking	  back	  at	  your	  preliminary	  task,	  what	  do	  you	  feel	  you	  have	  learnt	                    ...
[7]	  Looking	  back	  at	  your	  preliminary	  task,	  what	  do	  you	  feel	  you	  have	  learnt	                    ...
[7]	  Looking	  back	  at	  your	  preliminary	  task,	  what	  do	  you	  feel	  you	  have	  learnt	                    ...
[7]	  Looking	  back	  at	  your	  preliminary	  task,	  what	  do	  you	  feel	  you	  have	  learnt	                    ...
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  1. 1. CRAZY LOVE   By RUFUS WILLIAMS & KATIE WYMANAS FOUNDATION PORTFOLIO EVALUATION
  2. 2. [1]  In  what  ways  does  your  media  product  use,  develop  or  challenge  forms   and  conven;ons  of  real  media  products?   The Rom Com: •  Conventionally:  •   Our  research  has  led  us  to  understand  that  Rom  Coms  conven3onally  have  a  narra3ve  that  involves  a  ‘boy  meets  girl’   situa3on.  It  is  conven3onal  in  the  opening  of  films  to  introduce  characters  and  or  narra3ve  contexts.       .::Scenarios::.    Plot  1:  The  two  hit  it  off  in  the  start  (later  figh3ng,  breaking  up  and  quickly  making  up)     Plot  2:  The  two  don’t  get  along,  and  the  dura3on  of  the  film  is  spent  geIng  the  two  together.   Plot  3:  We  spend  our  3me  seeing  how  lonely  the  boy  and/or  girl  is,  trus3ng  that  they  will  find  each  other.   Plot (1) Plot (2) Plot (3)
  3. 3. Conven3onal  Costume   Out  character’s  costume  was  developed  to  give  a  clear  idea  of  the  genre  of   the  film,  and  his  personality.  As  there  is  no  dialogue,  the  protagonist’s   costume  gives  an  indica3on  of  his  personality.   Costumes from the feature film: "Costumes from the feature film: " Scott Pilgrim Costumes from the feature film: " Juno Vs. the World Submarine Costumes from Our film: " Crazy Love  Costumes from the feature film: " The Inbetweeners Movie
  4. 4. [1]  In  what  ways  does  your  media  product  use,  develop  or  challenge  forms   and  conven;ons  of  real  media  products?   How our opening sequence uses forms and conventions   In  our  opening  two  minutes  the  audience  is  led  to  believe  that  the  protagonist  is   going  to  meet  someone.  Shown  through  the  bright  flowers  he  is  carrying,  we   assume  they  are  for  a  girl,  and  that  he  is  on  his  way  to  a  date.     We  try  to  show  that  our  character  is  no3cing  the  couples  around  him.  Having  the   camera  focus  on  the  couples,  they  become  obvious  to  the  audience.   (e.g.  at  the  cross  walk).  Here  we  are  crea3ng  an  enigma,  which  is  conven3onal  for  an  opening  3tle  sequence.  
  5. 5. [1]  In  what  ways  does  your  media  product  use,  develop  or  challenge  forms   and  conven;ons  of  real  media  products?   •Titles•   Colour:  White   [Why]   For  Clarity,  Modern  style,  and  because  research  shows  us  that  a-­‐    majority  of  Rom  Coms  use  white  3tles,  making  it  conven3onal.   Font:  Futura   [Why]   We  used  this  font  because  it  was  bold,  clear  against  the  frames,      and  resembled  a  modern  ‘rom  com’  look.   Flow:  Clear  and  Concise.   [Why]   Titles  moved  across  the  screen  in  an  enthusias3c  and  ‘fun’  way.  Pulled  forward  by  a  van  at  the  crosswalk,  or   hovering  over  the  wood  frame  of  a  bench.  The  purpose  of  this  was  to  let  the  audience  know    that  they  are   watching  a  lighthearted  film,  and  despite  our  character  being  a  lonely  figure,  that  he  has  beXer  things  in  store  for   him.   We aimed to make the titles conventional for a rom com film, rather then unconventional.Ultimately, we felt that this was successful.
  6. 6. [1]  In  what  ways  does  your  media  product  use,  develop  or  challenge  forms   and  conven;ons  of  real  media  products?   •  Soundtrack:   The  song  we  used  was  3tled,  ‘Hungover Boxing Day‘ by  ‘The Gasoline Brothers’   We  downloaded  the  composi3on  from:   www.freemusicarchive.com       Free music Archive displays songs free of copyright." A useful source for finding non- diegetic soundtrack pieces.We  found  the  song  to  be  conven3onal  for  our  film  because  it  didn’t  sound  harsh,  or  violent.  Instead  sounding  cheerful,  moving  and  appropriate  for  a  typical  rom  com.  Similar  rom-­‐com  tracks:   All  I  want  is  you  –  Juno  (OST)  
  7. 7. [1]  In  what  ways  does  your  media  product  use,  develop  or  challenge  forms   and  conven;ons  of  real  media  products?   •  Con3nuity  edi3ng:   We  use  a  variety  of  mach  shots,  to  show  different  angles  of  our  character  walking  home.   The  inten3on  of  this  is  to   keep  the  audience   interested,  and  to  give   them  a  full  view  from  every   angle  of  our  protagonist.   Let  them  see  the  clothes  he   wears,  the  way  he  walks   and  really  get  to  know  him   Front despite  his  lack  of  dialogue.   Back •  Variety  osf  shot  sizes  :o  pening  sequence  because  it  allowed  the  audience  to  see  the  We  decided  that  a  variety  of   hots  was  essen3al  for  our  loca3on  (City),  thus  allowing  the  audience  to  establish  were  they  are  in  the  world  of  the  film  (London,  England)  through  the  use  of  establishing-­‐  shots  to  show  the  unique  English  roads,  and  pale  sky.  The  audience  takes  in  our  characters’  surroundings,  as  well  as  slowly  geIng  used  to  him.  Various  mid  and  close-­‐up  shots  introduce  us  to  his  warm  smile.   Wide Shot/Establishing Shot Medium Shot/Two Shot Close-up
  8. 8. Filmic  Conven3ons:  •  Con3nuity/Invisible  edi3ng:  
  9. 9. [1]  In  what  ways  does  your  media  product  use,  develop  or  challenge  forms   and  conven;ons  of  real  media  products?  •  Character  and  loca3on  introduc3on:   During  our  opening  two  minutes  the  audience  sees  the  hustle   and  bustle  of  a  typical  London  street.  We  found  it  crucial  to   incorporate  this  into  our  opening  two  minutes  to  create  a   conven3onal  rom  com  city  seIng.     –  Se4ng  and  Loca8on  –     Our  scene  takes  place  in  the  less  glamorous  side  of  London,  in   Belsize  Park.  It  may  not  be  a  high  street  but  the  area  of   Camden  is  fairly  well  known,  and  holds  a  lot  of  modern  London   culture.          Google   maps   views   of   area     
  10. 10. [1]  In  what  ways  does  your  media  product  use,  develop  or  challenge  forms   and  conven;ons  of  real  media  products?   •  Building  Enigma:   We  create  a  sense  of  enigma  with  the  daffodils  the  protagonist  is  holding.  Ideally,   the  audience  should  be  asking  themselves:   “Who are they for?”   “Is he on his way to see a girl?”   ~The  Twist~   This  mystery  builds  up  to  the  point  when   he  arrives  at  a  rather  lonely  home,  where   we  find  out  that  the  flowers  were  never   for  anyone,  but  instead  for  himself.   Our  opening  sequence  intended  to   introduce  character  and  narra3ve.    Character,  is  introduced  through  following  our  protagonist  to  his  home.  Narrative,  is  introduced  when  we  find  that    our  character  has  no  current  love  interest.  We  trust  that  he  will  find  a  partner  later  in  the  story,  but  for  now  the  audience  has  developed  a  fondness  and  sympathy  for  the  protagonist.    
  11. 11. [1]  In  what  ways  does  your  media  product  use,  develop  or  challenge  forms   and  conven;ons  of  real  media  products?   •  How we challenge what is expected •   eventually  through  his  walk  home  our  happy-­‐go-­‐lucky  character  arrives  at  what  appears  to  be  a  rather  lonely,   dismal  apartment,  filling  up  his  own  vase  with  the  flowers  we  thought  were  for  a  girl.   and  siIng  down  to  watch  TV,  (Showing  that  he  is  most  likely  not  expec3ng  anyone,  and  is  single).   •  At  the  same  3me  the  audience  experience  the  type  of  city  that  the  film  has  taken  place  in     (being  the  less  glamorous  side  of  London).       SeIng  and  Loca3on  -­‐  The  film  itself  was  set  in  London  and  shot  in  Belsize  Park.  The  area  includes  busy  roads  and  streets  that   are  not  overcrowded.  The  city  scene  is  a  typical  seIng  for  a  rom  com.  Examples  of  this  being  
  12. 12. [2]  How  does  your  media  product  represent  par;cular  social  groups?  Our  media  product  represents  the  Bri3sh  Youth.  (Teenagers)   Our  movie  is  a  teen-­‐rom  com,  and  aXempts  to  represent  the  youth   as  independent,  approachable  and  simply  looking  for  a  rela3onship.   Which  would  be  the  opposite  to  the  representa3on  in  ‘Skins’  of   the  rebellious  and  drug  abusing  teenager.    
  13. 13. [2]  How  does  your  media  product  represent  par;cular  social  groups?  A  film  like  this  could  be  compared  to  popular  films  such  as:    10  things  I  hate  about  you,  the  breakfast  club’,  ‘High  School  Musical’,  etc...     The  main  difference  about  ‘Crazy  Love’  is  that  our  seIng  is   within  the  UK,  making  it  appealing  to  specifically  Bri3sh   teenagers.  
  14. 14. [3]  What  kind  of  media  ins;tu;ons  might  distribute  your  media  product  and   why?   ‘Crazy  Love’    would  ideally  be  scouted  out  by,  and  funded  by   Bri3sh  film  companies  such  as:   Which have each produced successful rom com films.    Then  again,  with  its  low  budget  it  could  also   be  independently  produced  and  released  in  some  of  the  many   digital  cinemas,  rather  then  the  typical  film  cinemas  which  are   encouraged  to  show  at  least  one  Bri3sh  produced  film  a  year.     This would make it possible to direct funding to advertising and production..
  15. 15. [4]  Who  would  be  the  audience  for  your  media  product?  Primarily:   -­‐  Bri3sh  youth     and     -­‐    Bri3sh  parents  with  teenagers.   This would aim our film at the two major cinema-active social groups:" The family group, and the average 13-17 year old." Most likely it would appeal to a female audience rather than a male audience." Above  all,  it  would  appeal  to  a  rom-­‐com  audience  
  16. 16. [5]  How  did  you  aAract/address  your  audience?   ~*~   .::Teenage Audience::.   .::Adult Audience::.   ~*~  
  17. 17. [6]  What  have  you  learnt  about  technologies  for  the  process  of  construc;ng   this  product?    Rufus Williams (2)  Final  Cut  Pro:  [Ka3e  and  Rufus]   Katie Wyman (1)  Live  Type:  [Rufus]   (3)  Tripod:  [Ka3e]  (4)  Boom  Mic:  [Rufus]   (6)  Free  Music  Archive:  [Ka3e]   (5)  Camera:  [Ka3e  and  Rufus]  
  18. 18. [7]  Looking  back  at  your  preliminary  task,  what  do  you  feel  you  have  learnt   in  the  progression  from  it  to  the  full  product?   [Rufus]:•  Equipment  •  Technology  •  Titles  •  Soundtrack   ^  Shaky  camera  example  ^  
  19. 19. [7]  Looking  back  at  your  preliminary  task,  what  do  you  feel  you  have  learnt   in  the  progression  from  it  to  the  full  product?   •  Preliminary  Task  Full  •  [Rufus]:
  20. 20. [7]  Looking  back  at  your  preliminary  task,  what  do  you  feel  you  have  learnt   in  the  progression  from  it  to  the  full  product?   [Katie]:•  Edi3ng  •  Script  wri3ng  •  Loca3on  •  Mise-­‐en-­‐scene  •  Timing  •  Oragnisa3on  
  21. 21. [7]  Looking  back  at  your  preliminary  task,  what  do  you  feel  you  have  learnt   in  the  progression  from  it  to  the  full  product?   •  Preliminary  Task  Full  •  [Katie]:
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