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What social media is for nonprofits

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Presentation given to the Human Services Coalition of Prince George's County on how nonprofits can best utilize social media. Most content is not original, but rather borrowed through social media …

Presentation given to the Human Services Coalition of Prince George's County on how nonprofits can best utilize social media. Most content is not original, but rather borrowed through social media tools, like Slideshare, Twitter, and LinkedIn!

Published in: Business, Technology

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  • If audience is small enough go around the room and intro name title & org description in 3 words or less, and give sheet of paper to put website address on. Their first tweet!
  • Transcript

    • 1. Making the Most of Social Media in your Nonprofit
    • 2. But first, a quick housekeeping item
    • 3. Are you in danger of losing your tax-exempt status?
      http://bit.ly/cKnDU6
      -or-
      http://nccsdataweb.urban.org/PubApps/statePicker.php?prog=epostcard&display=state
    • 4. How many of you are using social media tools for your nonprofit?
      Yes
      No
      Don’t know
    • 5. Who uses what?For what purpose?
    • 6. If you aren’t, Why not?
    • 7. What Social Media IS
      Conversation
      Commenting
      Community
      Collaboration
      Contribution
      Sharing
      http://blog.louisgray.com/2009/01/what-social-media-is-and-what-social.html
    • 8. What Social Media IS NOT
      Easy
      THE Solution
      List Building
      “Set it & forget it”
      A replacement for SEO
      [Just] about ROI
      www.blog.louisgray.com/2009/01/what-social-media-is-and-what-social.html
    • 9. Social Media Strategy
      Community Building
      & Social Networking
      # of hours/ week
      Generate Buzz
      Share Content
      Participate
      Listen
      # of weeks
      http://www.slideshare.net/kanter/how-to-think-like-a-nonprofit-social-media-genius-presentation
    • 10. How to listen:
      Community Building
      & Social Networking
      Generate Buzz
      Share Content
      Participate
      Listen
    • 11. Two (of many!) tools to listen
      www.twitter.com
      www.technorati.com
    • 12. Reasons to use Social Media:
      You need to be where your target audiences are. Consider it like an interactive 24-hour news cycle.
      It’s a cheap and easy way to connect with your current supporters and engage new ones.
      The Web 2.0 world is an active hub filled with influentials. If you engage influentials right, they can help your organization spread your message, introduce new people to your organization and blog about it. Also, major news networks and reporters are using online social networks to get interesting story ideas and generate new sources and leads.
      Find out what people are saying about your organization. Too often, nonprofits don’t step out into the real world to learn how their supporters and the general public really feel about the organization’s mission and latest initiatives.
      The Web 2.0 world is not going away anytime soon, so don’t fight it. Join it and take advantage of another avenue to reach your organization’s supporters.
      From http://www.frogloop.com/web2.0
      (Care2’s website: a nonprofit marketing and advertising firm)
    • 13. People are talking about your organization anyway…
      Social Media tools allow you to hear some of those conversations!
    • 14. Community Building
      & Social Networking
      Generate Buzz
      Share Content
      Participate
      Listen
    • 15. www.nonprofitsocialnetworksurvey.com
    • 16. Community Building
      & Social Networking
      Generate Buzz
      Share Content
      Participate
      Listen
    • 17. Ch…Ch…Ch…Changes
      Old way of communications
      New & Improved!
      http://socialmedia.wikispaces.com/Network+structures
    • 18. http://www.addthis.com/
    • 19. Community Building
      & Social Networking
      Generate Buzz
      Share Content
      Participate
      Listen
    • 20. Generate Buzz
      Use hashtags in Twitter and Facebook
      Encourage sharing through Twitter, Facebook, etc. using Add This
      Find the influencers in your network, and have them retweet or blog about your “thing”:
      like Beth Kanter, and Holly Ross for NPTech,
      or Jerry and Darryl for Nonprofit Management,
    • 21. This is A point where organizations must learn to “let go”
    • 22. Community Building
      & Social Networking
      Generate Buzz
      Share Content
      Participate
      This does take time and effort!!
      Listen
    • 23. www.nonprofitsocialnetworksurvey.com
    • 24. Shameless Plug!
      Attend one or two seminars on how to effectively fundraise from individuals (which is 75% of all US philanthropic giving) led by Kim Klein, nationally renowned author and fundraiser on May 19 & 20 from 9 am – 3 pm.
      Getting An Individual Giving Program Started
      May 19 in Landover
      Reliable Fundraising in Unreliable Times
      May 20 in Towson
      http://www.marylandnonprofits.org/html/training/06_03.asp
    • 25. Britt Bravo’s 7 Simple Questions for your Social Media Plan (http://havefundogood.blogspot.com)
      1. Why are you using social media? What's your goal?2. Who do you want to connect with? Who is your audience?3. What kinds of content do you want to share? What kinds of content would be valuable to your audience?4. What social media tools would be appropriate for sharing your content, and connecting with your audience?5. How much time do you want to spend on social media? How much time will you spend a. creating media, and b. being social?6. How will you know if social media is helping you reach your goal(s)? How will you measure your impact?7. When will you revisit and update your plan?
    • 26.
      • Start with followers &
      fans
      • Progress to retweets,
      and posts
      • Track influence through
      Twitalyzer.com
      • # of friends using Causes
      • 27. Track donations and
      contributions
      ROI:
      How to measure?
      Should you measure?
      What to measure?
      Read Beth’s Blog for more on Measuring Impact of your social media efforts!
      http://beth.typepad.com/
    • 28. Questions?
    • 29. My info:
      Craig Weinrich
      Director of Membership
      Maryland Nonprofits
      www.marylandnonprofits.org
      cweinrich@mdnonprofit.org
      443.438.2312
      Twitter:
      Weinrichc
      Mdnonprofits
      Facebook.com/craigweinrich
      Slideshare: craigweinrich