Fundraising & Technology
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Presentation to NYU Wagner class on Fundraising and new technologies

Presentation to NYU Wagner class on Fundraising and new technologies

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  • 1. Or as a Facebook friend called it: quot;Facebook, Twitter & My Space: How to hit up friends for moneyquot;
  • 2. Raised $$ for Delaware At NPCC since 2001 (I   Symphony Orchestra moved to NYC after (1995 – 1998) and 9/11), and have been Springfield (MA) the point person for Symphony Orchestra membership since then. (1998 – 2001)
  • 3. Your name  Your title  Your organization name (if appropriate)  3 words that describe your organization (or you if  no organization affiliation yet.)
  • 4. Helps de-clutter your thoughts about what your  organization accomplishes Gets rid of jargon  Audience gets a clear picture of your organization  Similar to the elevator pitch…  (not completely of course, but this is a great exercise for any development professional to do)
  • 5. “A good elevator pitch is made up of two key elements:” http://www.youtube.com/watch?v=Tq0tan49rmc To find it: Google “elevator pitch”
  • 6. How many of you would donate to NPCC right now? …or to any of the Nonprofits represented here tonight?
  • 7. Why do people give?
  • 8. Someone I know asked me to give, and I wanted to help them 1. I felt emotionally moved by someone's story 2. I want to feel I'm not powerless in the face of need and can help (this 3. is especially true during disasters) I want to feel I'm changing someone's life 4. I feel a sense of closeness to a community or group 5. I need a tax deduction 6. I want to memorialize someone (who is struggling or died of a 7. disease, for example) I was raised to give to charity - it's tradition in my family 8. I want to have a good image for myself/my company 9. I want to leave a legacy that perpetuates me, my ideals or my cause 10. I feel fortunate (or guilty) and want to give something back to others 11. I give for religious reasons - God wants me to share my affluence 12. I want to be seen as a leader/role model 13. I want to be quot;hip,quot; and supporting this charity (i.e., wearing a yellow 14. wrist band) is in style It makes me feel connected to other people and builds my social 15. network Source: http://www.fundraising123.org/article/secret-getting-people-give-15-reasons-why-people-donate
  • 9. Fundraising is about relationships Not about technology
  • 10. do we want to do? What (Your mission) can we do that? How (Using Technology)
  • 11. Conference calling instead of meeting in person  Email instead of mail  Scanning, databases, faxing, etc.  Databases!  What else? 
  • 12. Use to research different types of software Or Hire a consultant from NPowerNY or the Fund for the City of New York to do the research & recommend one for you
  • 13. How many of you use: For personal or for your org? •Facebook? •Twitter? •MySpace? •Blogs? •Slideshare? •LinkedIn?
  • 14. You need to be where your target audiences are. Consider it like an 1. interactive 24-hour news cycle. It’s a cheap and easy way to connect with your current supporters and 2. engage new ones. The Web 2.0 world is an active hub filled with influentials. If you 3. engage influentials right, they can help your organization spread your message, introduce new people to your organization and blog about it. Also, major news networks and reporters are using online social networks to get interesting story ideas and generate new sources and leads. Find out what people are saying about your organization. Too 4. often, nonprofits don’t step out into the real world to learn how their supporters and the general public really feel about the organization’s mission and latest initiatives. The Web 2.0 world is not going away anytime soon, so don’t fight it. 5. Join it and take advantage of another avenue to reach your organization’s supporters. From http://www.frogloop.com/web2.0 (Care2’s website: a nonprofit marketing and advertising firm)
  • 15. Twitter, Facebook, etc. are good for • communications, but we are all still learning how these tools can enhance our revenues. They will not replace any fundraising • strategies, but will supplement them.
  • 16. Raised over $250,000 worldwide for Charity:Water.
  • 17. Site Costs SixDegrees.org or Network for Good transaction processing Change.org (via fees are 4.75% of transaction NetworkforGood) Firstgiving.org 5% fee on each donation, plus a 2.5% credit card processing fee GiveForward.org $1 to create a fundraising profile; 3% of total donations; 2.6% credit card processing fee plus $0.20 per transaction ChipIn.com No fees for payments to PayPal accounts; PayPal Bus. Or Premier accounts may have 1.9% to 2.9% fees, plus $0.30 from PayPal ChangingthePresent.org ImportantGifts transaction fees 3% plus $0.30
  • 18. Increasing online donations for nonprofits: http://www.useit.com/alertbox/nonprofit-donations.html Cause-Marketing/Corporate Sponsorships: http://selfishgiving.com/cause-marketing-news/cause-marketers-seize-the-day Foundation Giving 08-09: http://foundationcenter.org/pnd/news/story.jhtml?id=247800009 Web 2.0 Resources for Nonprofits: http://www.diosacommunications.com/nonprofit.htm http://www.searchenginepeople.com/blog/twitter-tips-for-charities-and-non-profits-3-case- studies.html http://mashable.com/2009/03/26/social-media-nonprofit-study/ http://fundraisingcoach.com/2008/10/07/twitter-for-nonprofits/ http://beth.typepad.com/beths_blog/2008/11/twitter-as-char.html
  • 19. Text Fundraising http://mcommons.com/media/pdf/casestudies/mcommons-hsus-fundraising.pdf http://mobileactive.org/ http://www.mobilegiving.org/ ($400,000 raised through SMS (Short Message Service, aka texting) Donor Retention: http://philanthropy.com/live/2009/03/retaining_donors/chat.php3 http://www.fundraising123.org/article/fundraising-when-money-tight Donor Research: http://www.foundationcenter.org http://www.iwave.com http://www.wealthengine.com http://www.grantstation.com http://www.npccny.org/grants.htm
  • 20. General Fundraising Sites: http://www.philanthropy.com http://www.fundraising123.org – Info from Network for Good General Technology for Nonprofits: http://www.nten.org http://www.idealware.org http://www.techsoup.org Blogs: http://www.nonprofitmarketingblog.com/ http://beth.typepad.com/beths_blog/ http://afine2.wordpress.com/ http://pndblog.typepad.com/pndblog/ http://blog.deborah.elizabeth.finn.com/blog/
  • 21. Other Good resources: http://www.techsoup.org TECHSOUP!!! http://www.affinityresources.com/pgs/awz55Online2.shtml - Online donation software http://www.salesforcefoundation.org – gives away 10 free licenses to nonprofits http://www.guidestar.org – marketing is fundraising and fundraising is marketing http://www.nycharities.org – free event listing, registration and donation processing http://www.wastematch.org – donate or accept materials/computers/furniture etc. http://www.logmein.com – connect to your office computer at home http://www.multistatefiling.org/ - register your nonprofit in multiple states for fundraising http://www.nyc.gov/nonprofits -Mayor’s initiative for nonprofits http://www.npccny.org – shameless plug for overall nonprofit management resources http://www.npccny.org/Form_990/990.htm -How to Read the form 990 & Understand What it Means http://www.npccny.org/grants.htm - government funding opportunities http://www.npccny.org/member.htm#readytalk – conference calling for low prices!
  • 22. Good books (when done with class): Good to Great by Jim Collins Good to Great and the Social Sectors by Jim Collins Made to Stick by Chip and Dan Heath Robin Hood Marketing by Katya Andresen Forces for Good: The Six Practices of High-Impact Nonprofits by Leslie Crutchfield, Heather McLeod Grant Momentum : Igniting Social Change in the Connected Age by Allison Fine Good periodicals: Chronicle of Philanthropy www.philanthropy.com Stanford Social Innovation Review www.ssireview.org Crain’s New York Business www.crains.com New York Nonprofit Press www.nynp.biz (free!) New York Nonprofits (NPCC newsletter) $15 student membership, and you get the newsletter
  • 23. Now, given all this information, And if I asked you, how many of you would donate to NPCC right now?
  • 24. My info: Craig Weinrich Membership Outreach & IT Director Nonprofit Coordinating Committee www.npccny.org cweinrich@npccny.org (212) 502-4191 x 30 Twitter: weinrichc / NPCCNY Slideshare: craigweinrich