Or as a Facebook friend called it:
quot;Facebook, Twitter & My Space:
How to hit up friends for moneyquot;
Raised $$ for Delaware At NPCC since 2001 (I
Symphony Orchestra moved to NYC after
(1995 – 1998) and 9/11), and have been
Springfield (MA) the point person for
Symphony Orchestra membership since then.
(1998 – 2001)
Your organization name (if appropriate)
3 words that describe your organization (or you if
no organization affiliation yet.)
Helps de-clutter your thoughts about what your
Gets rid of jargon
Audience gets a clear picture of your organization
Similar to the elevator pitch…
(not completely of course,
but this is a great exercise for any
development professional to do)
“A good elevator pitch is
made up of two key
To find it: Google “elevator pitch”
How many of you would
donate to NPCC right now?
…or to any of the
Someone I know asked me to give, and I wanted to help them
I felt emotionally moved by someone's story
I want to feel I'm not powerless in the face of need and can help (this
is especially true during disasters)
I want to feel I'm changing someone's life
I feel a sense of closeness to a community or group
I need a tax deduction
I want to memorialize someone (who is struggling or died of a
disease, for example)
I was raised to give to charity - it's tradition in my family
I want to have a good image for myself/my company
I want to leave a legacy that perpetuates me, my ideals or my cause
I feel fortunate (or guilty) and want to give something back to others
I give for religious reasons - God wants me to share my affluence
I want to be seen as a leader/role model
I want to be quot;hip,quot; and supporting this charity (i.e., wearing a yellow
wrist band) is in style
It makes me feel connected to other people and builds my social
Fundraising is about
relationships Not about technology
do we want to do?
can we do that?
Conference calling instead of meeting in person
Email instead of mail
Scanning, databases, faxing, etc.
Use to research
different types of
Hire a consultant from
the Fund for the City
of New York to do the
research & recommend
one for you
How many of you use:
For personal or for your org?
You need to be where your target audiences are. Consider it like an
interactive 24-hour news cycle.
It’s a cheap and easy way to connect with your current supporters and
engage new ones.
The Web 2.0 world is an active hub filled with influentials. If you
engage influentials right, they can help your organization spread your
message, introduce new people to your organization and blog about it.
Also, major news networks and reporters are using online social
networks to get interesting story ideas and generate new sources and
Find out what people are saying about your organization. Too
often, nonprofits don’t step out into the real world to learn how their
supporters and the general public really feel about the organization’s
mission and latest initiatives.
The Web 2.0 world is not going away anytime soon, so don’t fight it.
Join it and take advantage of another avenue to reach your
(Care2’s website: a nonprofit marketing
and advertising firm)
Twitter, Facebook, etc. are good for
communications, but we are all still
learning how these tools can enhance our
They will not replace any fundraising
strategies, but will supplement them.
Raised over $250,000 worldwide for
SixDegrees.org or Network for Good transaction processing
Change.org (via fees are 4.75% of transaction
Firstgiving.org 5% fee on each donation, plus a 2.5% credit
card processing fee
GiveForward.org $1 to create a fundraising profile; 3% of
total donations; 2.6% credit card processing
fee plus $0.20 per transaction
ChipIn.com No fees for payments to PayPal accounts;
PayPal Bus. Or Premier accounts may have
1.9% to 2.9% fees, plus $0.30 from PayPal
ChangingthePresent.org ImportantGifts transaction fees 3% plus
Increasing online donations for nonprofits:
Foundation Giving 08-09:
Web 2.0 Resources for Nonprofits:
General Fundraising Sites:
http://www.fundraising123.org – Info from Network for Good
General Technology for Nonprofits:
Other Good resources:
http://www.affinityresources.com/pgs/awz55Online2.shtml - Online donation software
http://www.salesforcefoundation.org – gives away 10 free licenses to nonprofits
http://www.guidestar.org – marketing is fundraising and fundraising is marketing
http://www.nycharities.org – free event listing, registration and donation processing
http://www.wastematch.org – donate or accept materials/computers/furniture etc.
http://www.logmein.com – connect to your office computer at home
http://www.multistatefiling.org/ - register your nonprofit in multiple states for fundraising
http://www.nyc.gov/nonprofits -Mayor’s initiative for nonprofits
http://www.npccny.org – shameless plug for overall nonprofit management resources
http://www.npccny.org/Form_990/990.htm -How to Read the form 990 & Understand What it
http://www.npccny.org/grants.htm - government funding opportunities
http://www.npccny.org/member.htm#readytalk – conference calling for low prices!
Good books (when done with class):
Good to Great by Jim Collins
Good to Great and the Social Sectors by Jim Collins
Made to Stick by Chip and Dan Heath
Robin Hood Marketing by Katya Andresen
Forces for Good: The Six Practices of High-Impact Nonprofits by Leslie Crutchfield, Heather
Momentum : Igniting Social Change in the Connected Age by Allison Fine
Chronicle of Philanthropy www.philanthropy.com
Stanford Social Innovation Review www.ssireview.org
Crain’s New York Business www.crains.com
New York Nonprofit Press www.nynp.biz (free!)
New York Nonprofits (NPCC newsletter) $15 student membership, and you get the newsletter
Now, given all this
And if I asked you,
how many of you would
donate to NPCC right now?
Membership Outreach & IT Director
Nonprofit Coordinating Committee
(212) 502-4191 x 30
Twitter: weinrichc / NPCCNY
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