THE LOUISIANA MARATHON  EXXONMOBIL PRESENTATIONBLUECROSS BLUESHIELD PRESENTATION  EXXONMOBIL PARTNERSHIP OPPORTUNITIES | N...
EVENT STRUCTURETHE LOUISIANA MARATHON‣ OVERALL EVENT //             EVENT OVERVIEW   A RUNNING FESTIVAL          SUNDAY - ...
THE 2012 STORY
2,830 PARTICIPANTS    FROM 46 STATES AND 11 COUNTRIES 234 TOP FINISHERS  IN 13 AGE GROUPSSUPPORTED BY OVER   600 VOLUNTEERS
THE COURSE.DOWNTOWNRIVERFRONT AREALSU CAMPUSTHE LAKESCITY PARKGOODWOOD/TARA
THE NUMBERS.800+ MARATHON1300+ HALF400+ 5K & 300+ KIDZ3000+ SPECTATORS600+ VOLUNTEERSAGES 0-10 (1%)AGES 11-19 (5%)AGES 20-...
TOP 10 STATES2102 - LOUISIANA166 - TEXAS80 - MISSISSIPPI40 - GEORGIA38 - ALABAMA35 - MISSOURI35 - TENNESSEE27 - NORTH CARO...
FINISH FESTIVAL12 BEER SELECTIONS9 RESTAURANTS2 LOUISIANA BANDS1 BEAUTIFUL DAY
LOUISIANA MARATHONPARTNERSCORPORATE                      Manship Theatre                 FOOD & BEVERAGEAlbemarle         ...
2013
RENDEZVOUS RACE // 2013JOIN PARTICIPANTS FROM 46 STATES& 11 COUNTRIES AS THEY RETURN TORUN OUR FAST, FLAT & FESTIVE COURSE...
A RENDEZVOUS RACEJANUARY 18-20 // 2013UPDATED COURSEEXPANDED EXPONEW V.I.P. AREAEXTENDED F&B OFFERINGSMORE CHARITY PARTNER...
USMC    WE WILL SUPPORT  MILITARY CHARITIES       AND WELCOMEA COLOR GUARD START      & BRASS BANDS     AT CHEER ZONES
LOUISIANA SHOWCASE   1 DISH // JAMBALAYASERVED MULTIPLE WAYS         BY MANY CHEFS  FROM AROUND THE LA        READY TO SHA...
USMC PARTNERSHIP                           PROVIDING A VEHICLE                           FOR BUILDING RELATIONSMILITARY CH...
THE LOUISIANA MARATHONA THREE DAY RUNNING FESTIVALWITH YEARLONG ACTIVITIES                        Pre-Race                ...
THE LOUISIANA MARATHONEXXONMOBIL PARTNER OPTIONS ‣ THE LOUISIANA MARATHON presented by     EXXONMOBIL ‣ THE EXPO AND/OR TH...
THE LOUISIANA MARATHONTLM BRAND ASSET PRESENTATIONTLM BRAND ASSET PRESENTATION EXXONMOBIL PARTNERSHIP OPPORTUNITIES | NOVE...
OPTION 1THE LOUISIANA MARATHONPRESENTED BY EXXONMOBIL**DETAILED BENEFITS IN LETTER OF AGREEMENT
Full Running Festival & Marathon Race Logo   Full Running Festival & Marathon Race LogoUsed on White Medium Applications  ...
WEBSITE                 SITE-WIDE       MASTHEAD & FOOTER    SPOT LIGHT CONTENT ON    THE HOME PAGE 25/7/12LINKS TO EXXONM...
START & FINISH LINE CHUTESTHE RACES
THE HALF                           THE FULL                                      THE HALFMILE & KILOMETER MARKERS
THE FINISH LINE THESE IMAGES ARE SHARED VIA SOCIAL  AND PRINTED FOR  WALL MOUNTING...BY THE THOUSANDS.
RACE BIBS     MARATHON      THE HALF            5KKIDS MARATHON
RUNNER’S WORLD & RUNNING TIMES PRINT AD
HANDOUTS, POSTED FLYERS
OFFICIAL RACE          MAGAZINE GUIDE WE ARE PARTNERING WITHTHE ADVOCATE TO PRODUCEOVER 130,000 56 PAGE RACE         MAGAZ...
THE ADVOCATE KIDS MARATHON           ACTIVITY BOOKLET             & RACE PROGRAM    WE ARE PARTNERING WITH    ADVERTISERS ...
OPTION 2THE EXPO AND/OR THE SPEAKERSERIES PRESENTED BY EXXONMOBIL**DETAILED BENEFITS IN LETTER OF AGREEMENT
The Expo Event Logo // Expo Presenting Sponsor Only   The Expo Event Logo // Expo Presenting Sponsor OnlyUsed on White Med...
The Expo Event Logo // Expo Presenting Sponsor Only   The Expo Event Logo // Expo Presenting Sponsor OnlyUsed on White Med...
OPTION 3EXXONMOBIL - CORPORATE PARTNEROF THE LOUISIANA MARATHON**DETAILED BENEFITS IN LETTER OF AGREEMENTOPTION 4EXXONMOBI...
THE LOUISIANA MARATHONEXXONMOBIL FINANCIALCONSIDERATIONS ‣ $40,000 - THE LOUISIANA MARATHON presented by     EXXONMOBIL ‣ ...
THANK YOUEXXONMOBIL PARTNERSHIP OPPORTUNITIES | NOVEMBER // 2012   35
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Tlm exxonmobil-2.0.key

  1. 1. THE LOUISIANA MARATHON EXXONMOBIL PRESENTATIONBLUECROSS BLUESHIELD PRESENTATION EXXONMOBIL PARTNERSHIP OPPORTUNITIES | NOVEMBER // 2012 1
  2. 2. EVENT STRUCTURETHE LOUISIANA MARATHON‣ OVERALL EVENT // EVENT OVERVIEW A RUNNING FESTIVAL SUNDAY - NOVEMBER 11 // 2012 ‣ The Advocate Kids Marathon 9-Week Race Program Begins‣ THE LOUISIANA MARATHON FRIDAY - JANUARY 18 // 2013 ‣ The Expo & THE HALF MARATHON (12:00-7:00 p.m. The Belle) SATURDAY - JANUARY 19 // 2013‣ THE ADVOCATE CYPRESS 5K ‣ The Advocate Cypress 5k & Kids Marathon (8:00 a.m. Start at the Capital) & KIDS MARATHON ‣ The Expo & Pasta Dinner Speaker Series (10:00 a.m. – 7:00 p.m. The Belle)‣ THE EXPO // SPEAKER SERIES SUNDAY - JANUARY 20 // 2013 ‣ The Marathon & The Half presented by Michelob Ultra & PASTA DINNERS (7:00 a.m. Start at the Capital) ‣ Finish Festival (9:00 a.m. at AZ Young Park – Louisiana Welcome Center)‣ POST RACE PARTY ‣ Post-race Party (6:00 -9:00 p.m. at the Manship TheatreEVENT STRUCTURE 2
  3. 3. THE 2012 STORY
  4. 4. 2,830 PARTICIPANTS FROM 46 STATES AND 11 COUNTRIES 234 TOP FINISHERS IN 13 AGE GROUPSSUPPORTED BY OVER 600 VOLUNTEERS
  5. 5. THE COURSE.DOWNTOWNRIVERFRONT AREALSU CAMPUSTHE LAKESCITY PARKGOODWOOD/TARA
  6. 6. THE NUMBERS.800+ MARATHON1300+ HALF400+ 5K & 300+ KIDZ3000+ SPECTATORS600+ VOLUNTEERSAGES 0-10 (1%)AGES 11-19 (5%)AGES 20-29 (22%)AGES 30-39 (29%)AGES 40-49 (25%)AGES 50-59 (13%)AGES 60-69 (4%)AGES 70-79 (1%)
  7. 7. TOP 10 STATES2102 - LOUISIANA166 - TEXAS80 - MISSISSIPPI40 - GEORGIA38 - ALABAMA35 - MISSOURI35 - TENNESSEE27 - NORTH CAROLINA27 - ARKANSAS23 - CALIFORNIA
  8. 8. FINISH FESTIVAL12 BEER SELECTIONS9 RESTAURANTS2 LOUISIANA BANDS1 BEAUTIFUL DAY
  9. 9. LOUISIANA MARATHONPARTNERSCORPORATE Manship Theatre FOOD & BEVERAGEAlbemarle Mizuno Bayou Teche BiereAssociated Grocers* Mockler Beverage CC’s Community Coffee HouseBaton Rouge Area NOLA Lending Clif Bar & Clif ShotSports Foundation Our Lady of the Lake Covington BrewhouseBaton Rouge Area Conventions Paretti Family Of Dealership: Dasani& Visitor Bureau - Range Rover Doe’s Eat PlaceBaton Rouge Chamber - Land Rover Edible EventBaton Rouge General - Mazda Fresh JunkieBelle of Baton Rouge - Jaguar HoegaardenBlueCross BlueShield Salvation Studio Lazy Magnolia Brewing CompanyB-Quick Athletic Development Shaw Center Lucy’s Retired SurfersCity Of Baton Rouge Bar and Restaurant tascPerformanceCore Occupational* Michelob Ultra Varsity SportsCrescent Decal Specialist PowerAde WorkboxDOW St. Arnold Brewing CompanyEMCO Technologies MEDIA PARTNERS Serrano’s Salsa CompanyFranco’s Athletic Club The Advocate Stella ArtoisGarrity Print Solutions Channel 2 - WRBZ* Tin Roof Brewing CompanyHome Bank 96.1 The River Viking Cooking SchoolLouisiana Travel 102.5 WFMF Whole Foods MarketLSU Health Talk 107.3 FM The 2012 //2013 Story 9
  10. 10. 2013
  11. 11. RENDEZVOUS RACE // 2013JOIN PARTICIPANTS FROM 46 STATES& 11 COUNTRIES AS THEY RETURN TORUN OUR FAST, FLAT & FESTIVE COURSETHRU THE LAKES, ALONG THEDOWNTOWN RIVER AREA, ON CAMPUS& IN HISTORIC NEIGHBORHOODS
  12. 12. A RENDEZVOUS RACEJANUARY 18-20 // 2013UPDATED COURSEEXPANDED EXPONEW V.I.P. AREAEXTENDED F&B OFFERINGSMORE CHARITY PARTNERSINCREASED MILITARY SUPPORTKIDS MARATHON ACTIVITY BOOKLET
  13. 13. USMC WE WILL SUPPORT MILITARY CHARITIES AND WELCOMEA COLOR GUARD START & BRASS BANDS AT CHEER ZONES
  14. 14. LOUISIANA SHOWCASE 1 DISH // JAMBALAYASERVED MULTIPLE WAYS BY MANY CHEFS FROM AROUND THE LA READY TO SHARE TO MEET & GREET
  15. 15. USMC PARTNERSHIP PROVIDING A VEHICLE FOR BUILDING RELATIONSMILITARY CHARITY SUPPORTTLM will work with the following military charities in 2013-2014BASIC OFFERINGS PROVIDED BY THE LOUISIANA MARATHON 15
  16. 16. THE LOUISIANA MARATHONA THREE DAY RUNNING FESTIVALWITH YEARLONG ACTIVITIES Pre-Race Saturday Expo, Sunday Races, Post-Race Friday Expo Build Up Races Festival Recaps Our running festival has hi gh frequency Social Sharing Spike of Finish Line Shots, PARTNERS LAMOC Activities of engagement, across 4- 10 days Timing/ Rankings, recap/early bird sign up ] iday through the post-race Website Visit Spike [ Fr Front Page / Sports Page Coverage of The VOLUNTEERS Outreach, Training 300-500 300-500 800-1,000 Advocate in Baton Volunteers Volunteers Volunteers Rouge and New Orleans 5-6,000 ATTENDEES/ Races, Expos, Running 5-6,000 5-6,000 Participants Mention on Nola.com/ Clubs, Clinics Participants Participants T-P... PARTICIPANTS Mentions on dozens of 2-4,000 2-4,000 2-4,000 industry sites and Friends & Family Friends & Family Non Participants running blogs Races, Expos, SPECTATORS Running Clubs, Clinics 7.8-11,000 Total 7-10,000 Total 7-10,000 Total Sharing on YouTube, Vimeo Press About Sharing on Running Content Updates to our Website ... Sponsorships, Time / Social Networks COVERAGE Partnerships, Event Social Media activity across Facebook, Twitter, YouTube, ... sites Sharing with Key Partners and Influencers ... Details/UpdatesTHE PLAN FOR THE LOUISIANA MARATHON // 2013 16
  17. 17. THE LOUISIANA MARATHONEXXONMOBIL PARTNER OPTIONS ‣ THE LOUISIANA MARATHON presented by EXXONMOBIL ‣ THE EXPO AND/OR THE SPEAKER SERIES presented by EXXONMOBIL ‣ EXXONMOBIL - CORPORATE PARTNER OF THE LOUISIANA MARATHON ‣ EXXONMOBIL - COMMUNITY SCHOOL PARTNER OF THE ADVOCATE KIDS MARATHONPRESENTING THE LOUISIANA MARATHON 17
  18. 18. THE LOUISIANA MARATHONTLM BRAND ASSET PRESENTATIONTLM BRAND ASSET PRESENTATION EXXONMOBIL PARTNERSHIP OPPORTUNITIES | NOVEMBER // 2012 BLUECROSS BLUESHIELD LOUISIANA 2 STEP | 2 STEP 4 KIDS LOGO ASSET PRESENTATION | SEPTEMBER // 2012 18
  19. 19. OPTION 1THE LOUISIANA MARATHONPRESENTED BY EXXONMOBIL**DETAILED BENEFITS IN LETTER OF AGREEMENT
  20. 20. Full Running Festival & Marathon Race Logo Full Running Festival & Marathon Race LogoUsed on White Medium Applications Used on Black Medium Applications
  21. 21. WEBSITE SITE-WIDE MASTHEAD & FOOTER SPOT LIGHT CONTENT ON THE HOME PAGE 25/7/12LINKS TO EXXONMOBIL SITES DIRECTORS BLOG CONTENT SIX MONTHS FROM 2012 STATS OVER 62,000 VISITS 35,000 UNIQUES 3:15 DURATION 170,000 PAGE VIEWS 2012-2013 EVENT TO-DATE STATS OVER 50,000 VISITS 30,000 UNIQUES 2:54 DURATION 130,000 PAGE VIEWS
  22. 22. START & FINISH LINE CHUTESTHE RACES
  23. 23. THE HALF THE FULL THE HALFMILE & KILOMETER MARKERS
  24. 24. THE FINISH LINE THESE IMAGES ARE SHARED VIA SOCIAL AND PRINTED FOR WALL MOUNTING...BY THE THOUSANDS.
  25. 25. RACE BIBS MARATHON THE HALF 5KKIDS MARATHON
  26. 26. RUNNER’S WORLD & RUNNING TIMES PRINT AD
  27. 27. HANDOUTS, POSTED FLYERS
  28. 28. OFFICIAL RACE MAGAZINE GUIDE WE ARE PARTNERING WITHTHE ADVOCATE TO PRODUCEOVER 130,000 56 PAGE RACE MAGAZINE GUIDES 120, 000 IN CIRCULATION & 10,000 DISTRIBUTED ATHOTELS, RESTAURANTS, THE AIRPORT, THE EXPO, THE FINISH FEST
  29. 29. THE ADVOCATE KIDS MARATHON ACTIVITY BOOKLET & RACE PROGRAM WE ARE PARTNERING WITH ADVERTISERS & SPONSORS TO PRODUCE OVER 155,000 44 PAGE ACTIVITY BOOKLETS WITH PUZZLES, WORD SEARCHES, CONVERSATION CHALLENGES, NOTES ABOUT MATH & THE SCIENCE OF RUNNING, AND THE 26.2 MILE / 9-WEEK RUNNING PROGRAM AND LOG FOR KIDS 4-12. DISTRIBUTED AT SCHOOLS AND IN THE PAPER
  30. 30. OPTION 2THE EXPO AND/OR THE SPEAKERSERIES PRESENTED BY EXXONMOBIL**DETAILED BENEFITS IN LETTER OF AGREEMENT
  31. 31. The Expo Event Logo // Expo Presenting Sponsor Only The Expo Event Logo // Expo Presenting Sponsor OnlyUsed on White Medium Applications Used on Black Medium Applications
  32. 32. The Expo Event Logo // Expo Presenting Sponsor Only The Expo Event Logo // Expo Presenting Sponsor OnlyUsed on White Medium Applications Used on Black Medium Applications
  33. 33. OPTION 3EXXONMOBIL - CORPORATE PARTNEROF THE LOUISIANA MARATHON**DETAILED BENEFITS IN LETTER OF AGREEMENTOPTION 4EXXONMOBIL - COMMUNITY SCHOOLPARTNER OF THE ADVOCATE KIDSMARATHON**DETAILED BENEFITS IN LETTER OF AGREEMENT
  34. 34. THE LOUISIANA MARATHONEXXONMOBIL FINANCIALCONSIDERATIONS ‣ $40,000 - THE LOUISIANA MARATHON presented by EXXONMOBIL ‣ $15,000/$7,500 - THE EXPO AND/OR THE SPEAKER SERIES presented by EXXONMOBIL ‣ $5,000 - EXXONMOBIL - CORPORATE PARTNER OF THE LOUISIANA MARATHON ‣ $2,500 - EXXONMOBIL - COMMUNITY SCHOOL PARTNER OF THE ADVOCATE KIDS MARATHONEXXONMOBIL FINANCIAL CONSIDERATIONS 34
  35. 35. THANK YOUEXXONMOBIL PARTNERSHIP OPPORTUNITIES | NOVEMBER // 2012 35
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