Learning What Works (partial presentation)

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**these slides represent Perla Ni's portion of the presentation only**

presented by Craig Newmark, founder, craigslist | Lucy Bernholz, founder and president, Blueprint Research & Design Inc. | Perla Ni, founder & CEO, GreatNonprofits

We have more options than ever about how to give our money, our time, and our wisdom. How can we make more informed decisions about the organizations that work on the issues we care about. How can we learn from experts and crowds and use both data and relationships to improve our own work and our communities? How can each of us take you from “success to significance” and make a greater contribution to the public good?

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Learning What Works (partial presentation)

  1. 1. Perla Ni, CEO GreatNonprofits [email_address]
  2. 2. Have You Ever?…
  3. 3. Poll #1 <ul><li>How often do you read reviews of products/restaurants/movies/etc. before you make a purchasing decision? Never Rarely Sometimes Frequently Always </li></ul>
  4. 4. Trends in Online Shopping Most Shoppers Rely Heavily On Customer Reviews 65% of the time customer reviews are read “always” or “most of the time” prior to making a decision to purchase
  5. 5. Easy & Quick Way For You To Tell Your Story <ul><li>Average Local Nonprofit has 2 Full time staff and 30 volunteers </li></ul><ul><li>0 media mentions/year </li></ul><ul><li>0 Dir. Of Marketing </li></ul>
  6. 6. Stories of Your Clients
  7. 7. Poll #2 <ul><li>Do you recruit volunteers online?  Yes No </li></ul>
  8. 8. Stories of Your Volunteers
  9. 9. Poll #3 <ul><li>Do you recruit donors online? Yes No </li></ul>
  10. 10. Stories of Your Donors
  11. 11. Badge For Your Website To Promote Confidence
  12. 12. FAQ <ul><li>What If I Get A Negative Review? </li></ul><ul><ul><li>Respond to Review and Post “Comment” </li></ul></ul><ul><ul><li>Alert Moderator </li></ul></ul><ul><ul><li>Automatic filter for certain speech </li></ul></ul><ul><ul><li>People are used to reviews and sorting out which ones are credible </li></ul></ul><ul><ul><li>Take it as constructive criticism. No one expects you to be perfect </li></ul></ul>
  13. 13. Respond to a Review “Click Comment”
  14. 14. Respond to a Review “Click Comment”
  15. 15. Poll #4 <ul><li>Do you have at least one story about a client/project that you tell to potential donors? Yes No </li></ul>
  16. 16. Poll #5 <ul><li>Does everyone in your organization - from your board members to your volunteers -  know that story? Yes No </li></ul>
  17. 17. Poll #4 <ul><li>Do you have volunteers or clients or board members or donors who would have vivid and passionate stories to </li></ul><ul><li>tell about your work? Yes No </li></ul>
  18. 18. Poll #8 <ul><li>Have you asked them to share these stories?  </li></ul><ul><li>Yes </li></ul><ul><li>No </li></ul>
  19. 19. What Do Local Nonprofits Have? <ul><li>Goodwill </li></ul><ul><li>Volunteers - Stories of why they are devoting their free time to your nonprofit and what impact they have seen. </li></ul><ul><li>Clients - Stories of how they were helped by your nonprofit . </li></ul><ul><li>Donors - Stories of how they came to trust you and become passionate about supporting you. </li></ul><ul><li>Other community partners/stakeholders - Stories by your local government representative or corporate partner </li></ul>
  20. 20. How You Can Get Your Stories Out <ul><li>Send an email with your reviews page link to your </li></ul><ul><ul><li>Clients </li></ul></ul><ul><ul><li>Volunteers </li></ul></ul><ul><ul><li>Board members </li></ul></ul><ul><ul><li>Other non-paid stakeholders </li></ul></ul>
  21. 21. How To Write A Review
  22. 22. How To Write A Review
  23. 23. How To Write A Review
  24. 24. Encourage People To Talk Personally About Your Human Impact
  25. 25. Stories Show What You Do <ul><li>Vividly </li></ul><ul><li>Authentically </li></ul><ul><li>Clearly and with conviction </li></ul>A
  26. 26. How You Can Get Your Stories Out <ul><li>Don’t be afraid to ask your donors, board members, volunteers and clients to tell their story about you. </li></ul><ul><li>If they don’t tell your story - who will? </li></ul><ul><li>Tell real stories on your site, use it in your newsletters and brochures. Tell the stories to your staff, your clients, your volunteers and your donors </li></ul>
  27. 27. Get Your Story Out <ul><li>Don’t be afraid to ask your donors, board members, volunteers and clients to tell their story about you. </li></ul><ul><li>If they don’t tell your story - who will? </li></ul><ul><li>Tell real stories on your site, use it in your newsletters and brochures. Tell the stories to your staff, your clients, your volunteers and your donors </li></ul>

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