Know Your Community


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In 2007 the Census Department reported that 300 counties in the country had become majorities of color. By the year 2040 the majority of the country will be non white. In some states like California, Latinos will be the outright majority. What are the opportunities and challenges this rapid demographic change present to strengthening of our democracy and ensuring shared economic prosperity? Led by PolicyLink Associate Director Rubén Lizardo this workshop gave BootCamp participants the opportunity share and discuss strategies for community building and leadership in neighborhoods and cities that are experiencing rapid demographic change.

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  • In the last five years 300 Counties become Majorities of Color; Metro America is Majority of Color (where 80% of population lives—consuming lion share of energy, food, etc.) --US Will Be Majority of Color; California’s Majority Population Will be Latino; most metros in CA, except Bay Area, where Asian and Pacific Islanders will be largest population among a more diverse mix; but with if trends continue African American population in SF will be severely contracted. What are the Implications? For our response to Climate Change? Or the Economic Recession? Consider what this will mean from Language Standpoint for example: Spanish Language Media (Radio and TV) is already the number one, 2, and 3 outlets in major markets—what are the opportunities for marketing and advertising , etc; Challenges in Schools —Right now we tend to think of this as challenge for students from bi-lingual/bi-cultural familes…but as we push out it will actually be the children that grow in up insular, mono-cultural families and commumities (especially English speaking) that will be most at risk for success in a globalized market and society.
  • Building our Capacity on Diversity and Equity are now required for success —similar to the manner in which computer literacy/digital access now defines so much of our reality. What new Competencies do we need to Develop & Assimilate ? Awareness…Skills…Networks? How will this effect our Hard Wiring as individuals and communities? Our Intitution…Creativity…Fluencies? Arenas: Personal, Professional, Institutional & Community
  • CA Tomorrow Website is a Great Resource—Analysis, Reports, Toolkits for Leaders in K-12 Education, After School Arena, Community Colleges, Philanthropy. Two Questions for Dyads: First, take a moment to review and reflect on the data comparing racial composition of state and counties from 2000 to 2040. From your personal, professional, or community leadership standpoint what strikes you the most? One Opportunity and one Challenge? Second, review and reflect on the leadership principles that CA Tomorrow pulled from leading cross-cultural community builders’ toolkits. In what ways would any of these qualities serve you as you consider taking leadership to help others respond to the opportunity or challenge you identified. “ Change Starts With The Self” California Tomorrow’s Toolkit for Building Community Capacity on Equity & Diversity
  • Center for Infrastructure Equity; Center for Health and Place Works with Community, Government and Business Leaders to Address the Systemic Barriers Opportunity and Health in Neighborhoods, Cities and Regions… We know what an unhealthy community looks like and what a health, opportunity rich community look too. It is also fairly clear what supports are in place in the desired community. Helping them to develop a shared framework, principles, strategies, plans, with leadership and resources to put in place the systemic supports to create healthy communities of opportunity….
  • “ Data Don’t Drive Change…People Drive Change” Center for Urban Education at USC. Key Here is that Data is at Tool to Assess what needs to change. Data is a tool to identify assets. Data is a tool to measure success of collective change strategies each community choooses… People, you, me, our neighbors are the most essential resource and tool for knowing our community and transforming it too.
  • 126,516 HS graduates in CA ready for 4-year Colleges and Universities (2006-07) 109,011 student drop outs from CA HS (2006-07) 339,136 population of dropouts and not ready for college (2006-07) Adding to the close to one million 18-24 year old Californians already struggling to navigate our states’ hyper competitive labor market. For permission to use any or all of the slides in this presentation, please email
  • It is well known among educators, policy makers, business and community that these educational attainment challenges impact different racial, ethnic, and economic groups differently. African Americans, Latinos, Native Americans and Immigrants Children and Youth Struggling the Hardest—Dropout Rates as High as 50% for some and college going rates as low as 10 and 11 percent for these same groups. What are the implications for our economic competiveness as a state as the fundamental demographic transformation plays out? For business? For Aging Baby Boomers, who as retirees will be dependent on a workforce that is predominantly of color? What does this portend for local, state and federal tax revenues? This challenging picture underscores the importance of inter-dependence as a value for multicultural California and our nation…the drop out and college going crisis in communities of color should be of concern not just to these communities but also to former majority, which is entering retirement at a much higher rate than Latino, Asian, and African American counterparts…the brave new world we are entering will call on us to “lift all boats” to ensure our boat is seaworthy. For permission to use any or all of the slides in this presentation, please email
  • Know Your Community

    1. 1. Know Your Community: Tools for Harnessing Diversity in America’s Changing Communities Rubén Lizardo, Associate Director PolicyLink Craigslist Boot Camp Berkeley, California August 14, 2010
    2. 2. Mission & Work <ul><li>PolicyLink is a national research and action institute advancing economic and social equity by Lifting Up What Works ® </li></ul>
    3. 3. Today’s Discussion--Seizing the Historical Moment <ul><li>The Imperative- -Convergence of Economic, Social, and Climate Crisis in US and the World </li></ul><ul><li>Opportunity to Harness our Diversity as an Asset to address the Equity & Sustainability Challenges to our Survival and Success </li></ul><ul><li>Tools /Resources/Learning/Innovation </li></ul><ul><ul><li>Diversity and Equity Vision & Values—See/Feel the Stakes </li></ul></ul><ul><ul><li>Community Leadership Models Emphasize Inclusion, Inter-Dependence, & Shared Prosperity </li></ul></ul><ul><ul><li>Tools, and Resources to Access Data </li></ul></ul>
    4. 4. Promise & Challenge of “Post Racial America”
    5. 5. We are Challenged to Dig Deeper on Diversity and Equity
    6. 6. You Must Be the Change You Wish to See in the World…
    7. 7. <ul><li>Low commercial activity </li></ul><ul><li>Few services </li></ul><ul><li>Unsafe/Limited parks </li></ul><ul><li>Poor performing schools </li></ul><ul><li>Increased pollution and toxic waste sites </li></ul><ul><li>Limited public transportation </li></ul><ul><li>Lack of jobs </li></ul><ul><li>High unemployment </li></ul><ul><li>Strong commercial activity </li></ul><ul><li>Access to services </li></ul><ul><li>Parks and safe public spaces </li></ul><ul><li>High-performing schools </li></ul><ul><li>Non-predatory financial institutions </li></ul><ul><li>Good public transportation </li></ul><ul><li>Employment and entrepreneurship </li></ul>Embedding Diversity & Equity Values in Our Work Low- Income Communities Communities of Opportunity Concentrated Poverty Healthy Communities Moving From Poverty to Opportunity: Creating Healthy Communities of Opportunity
    8. 8. Equitable Development Principles <ul><li>Integrate People and Place Based Strategies </li></ul><ul><li>Ensure Meaningful Resident/Community Participation, Leadership and Ownership </li></ul><ul><li>Reduce Local and Regional Disparities </li></ul><ul><li>Double & Triple Bottom Line Investments & Returns </li></ul>
    9. 9. Deeper Look at California’s Crisis of Under-Education
    10. 10. Deeper Look at California’s Under-Education Crisis
    11. 11. Resources for Building Inclusive & Equitable Schools and Colleges <ul><li>Data: </li></ul><ul><li>Ed Trust West Raising the Roof Data Tools-- </li></ul><ul><li>CA Department of Education Data Tools-- </li></ul><ul><li>Community Engagement: </li></ul><ul><li>Californians for Justice’s Campaign for Quality Education-- </li></ul><ul><li>Connect-Ed’s Linked Learning Alliance-- </li></ul>
    12. 12. Building an Inclusive and Equitable Health Care System <ul><li>Data: </li></ul><ul><li>Institute of Medicine-- </li></ul><ul><li>California Pan Ethnic Health Network-- </li></ul><ul><li>Community Engagement: </li></ul><ul><li>PolicyLink Center for Health & Place-- </li></ul><ul><li>Partnership for the Public’s Health-- </li></ul>
    13. 13. Resources for Inclusive and Equitable Community Building <ul><li>Data & Analysis: </li></ul><ul><li>Applied Research Center-- </li></ul><ul><li>Kirwan Institute-- </li></ul><ul><li>Community Engagement </li></ul><ul><li>Community Builders’ Toolkit for Building Healthy, Productive Multi-Racial Communities-- </li></ul>
    14. 14. Gathering Demographic Data <ul><li>Demographics: </li></ul><ul><li>People & Households Section of the US Census Bureau-- </li></ul><ul><li>CA Department of Finance Demographic Research Unit-- </li></ul><ul><li>Issues: </li></ul><ul><li>United Way of Los Angeles Social Reports- - </li></ul><ul><li>Universities--UC Berkeley School of Law-- </li></ul>
    15. 15. Contact Information Rubén Lizardo, Associate Director [email_address]