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How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets
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How to Make Your Content More Visible & Appealing to Cause-Focused Media Outlets

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presented by Victoria Fine, managing editor, Causecast …

presented by Victoria Fine, managing editor, Causecast

The editors of online news portals scour the web seeking leads and stories to publish every day. Victoria Fine, Causecast managing editor, discusses how editors look for content and how you can increase the chances of your story getting their attention. Learn what types of content and media you should have publicly available, outline concrete next steps to make your content easier to find and generally more appealing to editors of cause-based news outlets, and understand how publishers choose stories and news.

Published in: Technology, News & Politics
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  • Thanks for sharing.

    So far I haven’t committed any of the ’bad pitch’ sins, but I haven’t had a spectacular pitch yet eaither. But I will take your advice and try to form my pitch around the editer and her auidence.

    BTW- thanks for using ’her’ when referring to the editor!
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  • Transcript

    • 1. MAKE THEM CAREHow to make your content more visible & appealing to cause-focused media outlets (and everyone else).
    • 2. Impact & Education
    • 3. A day in the life of an editor
    • 4. A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbreaking news.
    • 5. A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbreaking news.8:30-12:30 - Edit & publish 10-50 blogs, argue with front page editors to get our contenton front page. Check email.
    • 6. A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbreaking news.8:30-12:30 - Edit & publish 10-50 blogs, argue with front page editors to get our contenton front page. Check email.12:30 - 4:30 - Edit & publish 10-15 original stories, assign interns & editors stories, seteditorial schedule, patiently force interns to rewrite stories for fourth time, check email.Also, lunch.
    • 7. A day in the life of an editor8-8:30 - Get coffee, check email, see what every other publication has published, publishbreaking news.8:30-12:30 - Edit & publish 10-50 blogs, argue with front page editors to get our contenton front page. Check email.12:30 - 4:30 - Edit & publish 10-15 original stories, assign interns & editors stories, seteditorial schedule, patiently force interns to rewrite stories for fourth time, check email.Also, lunch.4:30 - 7:30 Design splashes for next day, monitor social media, return confused bloggerphone calls/emails, work on longterm content strategy/internal paperwork/hiring newinterns (always), develop sources, maintain content partnerships, argue with front pageeditors again. Check email.
    • 8. Bad Pitches Too fake.
    • 9. Bad Pitches Too niche.
    • 10. Bad PitchesInterested in Cisco Education Roundtable? Too little information.
    • 11. Bad Pitches Too Local.
    • 12. Bad Pitches Too vague.
    • 13. Bad Pitches Too weird.http://www.widepr.com/press_release/12879/artist_recycles_ww2_glass_eyes_to_help_the_blind.html
    • 14. Good Pitches
    • 15. Good PitchesFeel authentic
    • 16. Good PitchesFeel authenticHave a personality
    • 17. Good PitchesFeel authenticHave a personalityTeach something
    • 18. Good PitchesFeel authenticHave a personalityTeach somethingAre newsworthy
    • 19. Find Your Pitch
    • 20. Find Your Pitch“Come to Jesus” moment
    • 21. Find Your Pitch“Come to Jesus” momentExpert advice
    • 22. Find Your Pitch“Come to Jesus” momentExpert adviceNewsworthy opinion
    • 23. “Come To Jesus” MomentA powerful anecdote that illustrates why you are working for yourcause or why others should support it.
    • 24. “Come To Jesus” Momenthttp://www.huffingtonpost.com/mark-horvath/my-first-night-homeless_b_850145.html
    • 25. “Come To Jesus” Momenthttp://www.huffingtonpost.com/luke-whyte/what-its-like-to-spend-12_b_833843.html
    • 26. “Come To Jesus” Momenthttp://www.huffingtonpost.com/naomie-harris/being-teacher-jane_b_864400.html
    • 27. Expert AdviceShare your successes and mistakes so others can learn fromthem.
    • 28. Expert Advicehttp://www.huffingtonpost.com/aaron-hurst/how-to-open-31-offices-in_b_859407.html
    • 29. Expert Advicehttp://www.huffingtonpost.com/scott-harrison/failure-on-our-birthday_b_709303.html
    • 30. Newsworthy OpinionValuable commentary that adds depth and insight into breakingnews of the day
    • 31. Newsworthy Opinionhttp://www.huffingtonpost.com/jim-ziolkowski/with-school-children-rais_b_852737.html
    • 32. Newsworthy Opinionhttp://www.huffingtonpost.com/brock-cohen/superman-public-school-reform_b_796284.html
    • 33. How To Pitch
    • 34. How To PitchKnow your editor (and her audience)
    • 35. How To PitchKnow your editor (and her audience)Don’t waste her time
    • 36. How To PitchKnow your editor (and her audience)Don’t waste her timeChoose media outlets strategically and pitch the right stories at theright time
    • 37. Good Pitch
    • 38. You’ve nabbed an editor... Now what?
    • 39. You’ve nabbed an editor... Now what?Be prepared for the story
    • 40. You’ve nabbed an editor... Now what?Be prepared for the story Have written work prepared or have personalities ready to speak as soon as possible
    • 41. You’ve nabbed an editor... Now what?Be prepared for the story Have written work prepared or have personalities ready to speak as soon as possibleHave media available on your site (or pitched with the story) andhave videos embeddable and easily sharable (and make sure they’relegal!)
    • 42. You’ve nabbed an editor... Now what?Be prepared for the story Have written work prepared or have personalities ready to speak as soon as possibleHave media available on your site (or pitched with the story) andhave videos embeddable and easily sharable (and make sure they’relegal!)Have a simple & clear call to action for media and visitors
    • 43. You’ve nabbed an editor... Now what?Be prepared for the story Have written work prepared or have personalities ready to speak as soon as possibleHave media available on your site (or pitched with the story) andhave videos embeddable and easily sharable (and make sure they’relegal!)Have a simple & clear call to action for media and visitorsHave a greater goal for the publicity and use your own mediaresources to act upon it
    • 44. Your Turn.

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