Creating a Shared Vision for a Community, presented by Marsha Murrington, Andy Nelsen

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To create a vision for the future and long-term change in a community, it’s essential to have a strong, well-conceived community engagement plan and process that allows the voices within the community …

To create a vision for the future and long-term change in a community, it’s essential to have a strong, well-conceived community engagement plan and process that allows the voices within the community to be heard. Having outsiders and experts apply their values and preconceived notions of what a community needs is a recipe for failure. This session is led by three skilled change agents, with experiences working across boundaries in a variety of communities. They share their insights, stories, and approaches for bringing people of diverse backgrounds, cultures, and generations together to envision what they want their neighborhoods and communities to become, determine priorities, address problems and issues, and take greater responsibility for where they live, work, and play.

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  • Use this slide. Change Chinatown photo. Check photos on Excelsior. In selecting these sites, they had some common attributes (?): BA LISC has been a partner with the convening agency. Chinatown ------ years through our capacity building and affordable housing programs, AmeriCorps, grants and loans. Excelsior ____ years through our commercial corridor and capacity building programs, AmeriCorps, grants and loans. Nystrom ____ years ( do we count Main Street ???) through our commercial corridor program, housing, green, and planning technical assistance, and AmeriCorps. In each BA LISC and the convening have partnership with the local government. 2 of the neighborhoods are slated for major redevelopment projects, Nystrom with 5 key sites, including the public housing, and Chinatown with the Central Subway project. In the Excelsior and more recently Chinatown, the MOEWD has partnered with LISC commercial corridor program. Each convening agency has been identified as neighborhood convenor. Each organization had its own mission and commitment to comprehensive work in their neighborhood.
  • Whole neighborhood.. Not just silos of services.. All kids… no matter what
  • SO this is about building a shared vision for a community. In our work we seek to lead with our values. Shared values often transcend issues, because values tend not to change whereas issues. Also values help get through differences on issues…
  • We started partnership with LISC as part of their Neighbors Excelling Together program in 2010 to do more to make our neighborhood a place to support families. We started with a Listening campaign to build relationships based on common interests, and to find leaders.
  • 200 residents said yes. Twice. We had found our leaders. In two meetings, these leaders identified 4 neighborhood priorities.
  • Police Services and Stopping Sex Trafficking Police Officers with long term assignments to the neighborhood. Ongoing meetings between officers and residents.
  • Get rid of motels that allow sex trafficking School District trains their key staff to recognize sexual exploitation of minors for their key staff.
  • Start sports programs at neighborhood schoolyards Work with the school district, Oakland Parks and Recreation and non-profits to run them.
  • Jobs Start a training and placement pipeline for jobs in Oakland’s specialty food sector Start a grocery store that provides jobs for people with employment barriers.
  • For this issue, neighborhood leaders met with: Police Chief City Attorney Schools Superintendent City Councilmembers And others..


  • 1. NExT Neighbors Excelling Together
  • 2. LISC helps community-based organizations transform communities and neighborhoods into healthy ones – good places to live, do business, work, play and raise families. Our Mission
  • 3. ▪ Expanding capital investment in housing and other real estate ▪ Increasing family income, wealth and employment ▪ Stimulating local economic activity and connections to the regional economy and beyond ▪ Improving access to quality education ▪ Supporting healthy environments and lifestyles 5 Goals of Sustainable Communities
  • 4. Chinatown San Antonio Nystrom (San Francisco) (Oakland) (Richmond) Target Neighborhoods
  • 5. Sustainable Communities Model
  • 6. Sustainable Communities Model
  • 7. Sustainable Communities Model
  • 8. Sustainable Communities Model
  • 9. I. Build Neighborhood Capacity II. Neighborhood Engagement & Plan Development III. Early Action Projects IV. Resources LISC’s Role
  • 10. I. Build Neighborhood Capacity ▪ Intensive one - on - one technical assistance to the convening agency ▪ Provide leadership development trainings/workshops ▪ Provide fundraising assistance ▪ Agree upon neighborhood indicators and outcomes ▪ Provide trainings for convening agencies (C.A.’s) and other partners (e.g. board & staff leadership, green operations and maintenance, and relational organizing) ▪ Offer AmeriCorps to enhance community building activities
  • 11. II. Neighborhood Engagement & Plan Development ▪ Identify an initial group of community stakeholders to convene in each neighborhood with C.A. (residents, property owners, merchants, public officials, funders, community leaders, etc.) ▪ Assist convening agency in creating a written “Community Development Snapshot” of planning efforts and community initiatives
  • 12. II. Neighborhood Engagement & Plan Development
    • Work with C.A.’s to leverage and prioritize City investments
    • (tree planting, façade improvements, street cleaning, etc.) ▪ Provide technical assistance on plan implementation and ongoing monitoring and evaluation of results
  • 13. III. Early Action Projects ■ Provide Project Based Planning (i.e. youth mural project) ■ Provide Technical Assistance ■ Provide Funding
  • 14. IV. Resources
    • Provide funding to support an organizing/outreach staff person
    • Provide resources for leadership development, development of
    • community- driven neighborhood action plans and early action
    • projects ▪ Suggest use of AmeriCorps members, if appropriate, to partner
    • organizations ▪ Where feasible, provide financial and technical resources for the
    • preservation or development of affordable housing, or mixed use facilities
  • 15.  
  • 16. Neighbors Excelling Together in Oakland’s San Antonio Neighborhood June 2, 2011
  • 17. What is EBAYC? (East Bay Asian Youth Center)
    • EBAYC is a community-building organization dedicated to inspiring young people to be life-long builders of a just and compassionate multi-cultural society
    • We believe that if the whole neighborhood supports children, youth, and families, all young people can be safe; smart; & socially responsible
    •   In Oakland’s San Antonio neighborhood, we seek to:
    • Provide young people a seamless continuum of support services and
    • Engage their families to strengthen their community
  • 18. The San Antonio Neighborhood
    • A diverse high-poverty East Oakland neighborhood
    • 39% of residents are Asian;
    • 24% African American; 29% Latino;
    • 45% are born outside the U.S.;
    • 80% of housing units are renter-occupied; and 36% of all children live in poverty
  • 19.  
  • 20. Who is San Antonio?
  • 21. EBAYC’s Values
    • Shared Visions come from Shared Values First. Issues come second
    • EBAYC is committed to working effectively with families of all races, ethnicities, languages, genders, generations, and cultures
    • EBAYC is committed to supporting families to be active participants and respected leaders in civic life
    • EBAYC is committed to engaging families
    • to lead the organization to achieve results
  • 22. 2010 Listening Campaign Building Relationships, Finding Leaders and Identifying Issues
    • We had CONVERSATIONS with 500 neighborhood parents, residents and merchants
    • We asked one core question:
    • “ What would make this neighborhood a better place to raise children?”
    • We heard A LOT of things…
    • Then we asked, “Would you come meet with your neighbors to share what you told us and hear what they have to say?”
  • 23. Building Relationships, Finding Leaders and Identifying Issues
  • 24. 1. Improve the Quality of Police Services
  • 25. 2. Stop Prostitution and Child Exploitation on International Boulevard
  • 26. 3. More Safe, Free Recreational Activities For Kids
  • 27. 4. Expand Employment Opportunities for Local Residents
  • 28. Doing Our Homework—Research Meetings
    • Research Meetings with decision makers to learn:
    • Who has the power to give us what we want?
    • Do they support our agenda?
    • What do they care about?
    • How can we get them to support our agenda?
  • 29. Making Change Happen Taking action to get commitments and build accountability
  • 30. Keeping it Going… How We Are Stopping the Sex Trade in our Neighborhood
    • We ORGANIZED PEOPLE to call in prostitution activity.
    • We conducted regular NEIGHBORHOOD WALKS & CLEAN-UPS on International Blvd, talking to merchants, residents, and property owners.
    • We conducted POPULAR EDUCATION ACTIVITIES with leaders on issues like land use, law enforcement, and public health policies.
    • We had one to one conversations with NEIGHBORHOOD ORGANIZATIONS to see if we could build partnerships with them.
  • 31.  
  • 32. LISC’s NExT Project.. Why it works
    • LISC “walks the talk” on the role and power of
    • residents to define and determine
    • a neighborhood improvement agenda.
    • The NExT program provides a platform for a peer-driven
    • professional learning community
    • among members.
    • NExT fosters new partnerships with
    • foundations, public agencies, and residents.
  • 33. Click to play video