Convince your CEO to go digital

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Convince your CEO to go digital. The world has shifted, but the C-suite needs a way to sell it to the board and to middle management. This is your job. How does social media relate to delivering strategic goals?

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Convince your CEO to go digital

  1. 1. Convince your CEO to embrace digital collaboration
  2. 2. In 2005 a procession attended the funeral of Pope John Paul II
  3. 3. In 2013 they came back for Pope Francis’ canonisation
  4. 4. What is influencing this behaviour?
  5. 5. share Digital platforms that enable us to and connect
  6. 6. Digital Collaboration Behaviour Change at Scale
  7. 7. Why take digital strategy in business seriously?
  8. 8. Capgemini studied 500 companies
  9. 9. Fasionistas Digirati Beginners Conservatives They found 4 Types of Digital Maturity DigitalIntensity Transformative Leadership Alignment Source: Capgemini - The Digital Advantage
  10. 10. But this is where it gets interesting...
  11. 11. Fasionistas Digirati Beginners Conservatives Profit DigitalIntensity Transformative Leadership Alignment -11% +26% -24% +9% Source: Capgemini - The Digital Advantage
  12. 12. Getting your team aligned is not enough
  13. 13. What if your competitor goes digital before you?
  14. 14. Digital Collaboration Behaviour Change at Scale Strategy Execution
  15. 15. Where do you start?
  16. 16. Start with corporate strategy
  17. 17. How can social media help you achieve this?
  18. 18. Innovate ExecuteInform 3 Functions of Social Media © Digital Infusions Pty Ltd 2014
  19. 19. Link corporate strategy to digital strategy
  20. 20. Use a framework for execution We use BITIL™
  21. 21. Brokerage Integration TrustIncentives Leadership BITIL™ © Digital Infusions Pty Ltd 2014
  22. 22. To create the environment for growth
  23. 23. About Craig Skipsey I’ve presented to hundreds of senior executives on digital strategy and enterprise social networking. Each time I learned something new. I now have the presence, material and credibility to convince any executive team on how to execute a digital strategy that delivers on corporate strategy. As a member of the Digital Disruption Research Group, I have access to the brightest people on the planet when it comes to digital technologies in business.
  24. 24. Leaders in Enterprise Social Networks @Enter_Social

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