Newsletter Design Basics

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A run-through of the fundamental design issues to consider when building a newsletter, whether it's for print or Web.

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Newsletter Design Basics

  1. 1. Newsletter Design Basics<br />What You Need to Know for Print & Web Layout <br />
  2. 2. Rule #1<br />cOnSIsteNcyMAtTers<br />
  3. 3. Don’t Start with This One Week:<br />
  4. 4. And Go with This Next Week:<br />
  5. 5. Rule #2<br />Use the Right Tools<br />
  6. 6. Right Tool =<br />$$$<br />+<br />+<br />
  7. 7. Hiring a Designer<br /><ul><li>CONS
  8. 8. Can be Expensive
  9. 9. You Lose Some Control
  10. 10. Designer Must Learn Your Style</li></ul>PROS<br />High Quality Material<br />No Equipment Expenses<br />Designs Template to Reuse<br />
  11. 11. Operating In-House<br /><ul><li>CONS
  12. 12. Equipment Costs
  13. 13. Experience Costs
  14. 14. Staff Time Occupied</li></ul>PROS<br />You Know Your Company<br />Make Changes for Free<br />Can do Coordinated Pieces<br />
  15. 15. Best Case: Adobe Creative Suite<br />
  16. 16. Not Bad: Adobe InDesign<br />
  17. 17. Good Enough: MS Office Publisher<br />
  18. 18. Rule #3<br />Know the Fundamentals<br />Color<br />Layout<br />Typography<br />
  19. 19.
  20. 20. Learn Your Color Wheel<br />
  21. 21. Good<br />
  22. 22. Not So Good<br />
  23. 23.
  24. 24. Bad Layout<br />Misaligned logo<br />Too many boxes<br />Not a good use of Color<br />Inconsistent headline placement<br />Lack of direction<br />
  25. 25. Good Layout<br />Nice logo<br />Solid left-side TOB<br />Good font for headline<br />Plenty of space for story<br />Large, appropriate image<br />
  26. 26. Make the Most of Typography<br />
  27. 27. What to Keep in Mind:<br />Keep enough space between letters and lines (leading & kerning)<br />Use consistent formatting throughout<br />Use fonts appropriate to the audience<br />No more comic sans<br />
  28. 28. Bad Typography<br />
  29. 29. Better Typography<br />
  30. 30. Rule #4<br />Know Your Audience<br />
  31. 31. What to Consider:<br />Age<br />Education<br />Profession/Career<br />Gender<br />Income<br />Hobbies<br />
  32. 32. What Does the Audience Share? <br />
  33. 33.
  34. 34. What about the Web?<br />
  35. 35. It’s the same thing!<br />
  36. 36.
  37. 37. Any Questions?<br />

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