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Listing Presentation-Updated
 

Listing Presentation-Updated

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    Listing Presentation-Updated Listing Presentation-Updated Presentation Transcript

    • Marketing your Home
       
       
      “Marketing has replaced Selling in the vocabularies and actions of today’s top Realtors. What makes your home stand out in this changing market will be it’s marketing plan and the work put into implementing that plan.”
       
      -Craig Rushton
       
    • Traditional (Old School) Marketing
       
      • Comparative Market Analysis
      •  MLS Listing
      •  Local Advertising
      •  Yard Sign (if allowed)
      •  Open House
      •  Required Property and Agency Disclosure
       
       
    • Real Estate Marketing 1.0
    • craigrushton.com Real Estate Marketing 1.0
      Print Media
       
      Full Print Media to include but not limited to:
      •  "Just Listed" cards/flyers circulated to neighbourhood
      •  Realty Link in Print
      •  Real Estate Weekly
      •  Vancouver Courier– Century 21 In Town Realty two-page spread
      •  Two full colour property boards prominently displayed at Yaletown and West End office locations
      •  “Just Listed” email to entire database (Including Realtors, Past Clients, Website Inquiries, Contacts etc) 
    • craigrushton.com Real Estate Marketing 1.0
      Print Media
       
       
       
    • Real Estate Marketing 1.5
       
    • craigrushton.com Real Estate Marketing 1.5
      Great Photographs
       
       
      Professional photo shoot to include:
      •  Interior and exterior Still Photographs
      •  360 Video Tour
       
      “Great photos are the first and most important step in our marketing plan. We employ the best Real Estate Photographers to showcase your homes best qualities and help us stand out form the crowd on MLS and Realtor.ca.”
       
       
       
    • craigrushton.com Real Estate Marketing 1.5
      Great Photographs
       
    • craigrushton.com Real Estate Marketing 1.5
      Dynamic Web Presence
       
       
      Full Internet Exposure to include but not limited to:
       
      •  10 Photo MLS Listing with complete listing information; MLS.ca, RealtyLink.org, Realtor.ca
      •  Photo tour with complete listing information, video tour floor plan & Open House Schedule on www.craigrushton.com and network of websites
      •  Photo Tour and Listing on www.century21intown.ca
      •  Photo Tour and Listing on the new www.century21.ca +7400 network sites
       
       
       
    • craigrushton.com Real Estate Marketing 1.5
      Dynamic Web Presence
       
    • Real Estate Marketing 2.0
    • craigrushton.com Real Estate Marketing 2.0
      Social Media
       
      Social Media used to include but not limited to:
       
      •  Video posted on YouTube.com
      •  Blogs, Blogs, Blogs
      •  Video Blogs
      •  Virtual Open Houses
      •  www.Twitter.com-Micro Blog
      •  craigslist.org– Most popular online classified website in the world
      •  Kijiji.com-Online classified
        
    • craigrushton.com Real Estate Marketing 2.0
      Social Media
       
    • Real Estate Marketing Other
    • craigrushton.com Real Estate Marketing Other
      Showings
       
       
      •  Arrange all Showings.
      Showings include but are not limited to:
      •  Agent Open tour for 80+ agents working at Yaletown office and
      cooperating agents
      •  Escorted open house tours to and from the house
      •  Perform all showings in person [no lock box] 
    • craigrushton.com Real Estate Marketing Other
      Feedback
       
      Communication to include but not limited to:
       
      •  Feedback from cooperating Realtors
      •  Feedback from all showings
      •  Feedback from all open houses
      •  Weekly email/phone call regarding upcoming plans 
    • craigrushton.com Real Estate Marketing Other
      Miscellaneous
       
       
      •  All necessary documents to be purchased at our expense
      •  Mortgage Evaluation from team Mortgage Broker-Jacqueline Baker of the Mortgage Centre
      •  Negotiate the best available purchase price, terms, and conditions for the Seller
      •  Follow up with Buyers Realtor until completion
      •  Airmiles Reward Miles offered to both Seller and Potential Buyer (2 Airmiles for every $1000 your home sells for)
       
    • End of Marketing Proposal