0
Crossplatform
Journalism/Content
2014 Sessions Week Two
Feb 3 2014
Edinburgh Napier University

@mainjournalism @craigmcgi...
Brand you...

@mainjournalism @craigmcgill
Brand me...

@mainjournalism @craigmcgill
Brand me...

@mainjournalism @craigmcgill
The online journalist needs
restraint
• Are your online accounts personal or work?
• Are your online accounts open or lock...
Online Guidelines

http://socialmediagovernance.com/policies.php
@mainjournalism @craigmcgill
Brand you

@mainjournalism @craigmcgill
Using online to save you time

@mainjournalism @craigmcgill
Better ways of tweeting

@mainjournalism @craigmcgill
Hootsuite

@mainjournalism @craigmcgill
Twitter

@mainjournalism @craigmcgill
Hootsuite

@mainjournalism @craigmcgill
Hootsuite

@mainjournalism @craigmcgill
What’s trending?

@mainjournalism @craigmcgill
What’s trending?

@mainjournalism @craigmcgill
What’s trending?

@mainjournalism @craigmcgill
What’s trending?

@mainjournalism @craigmcgill
What’s trending?

@mainjournalism @craigmcgill
What’s trending?

@mainjournalism @craigmcgill
What’s trending?

@mainjournalism @craigmcgill
What’s trending?

@mainjournalism @craigmcgill
What’s trending?

@mainjournalism @craigmcgill
What’s trending?

@mainjournalism @craigmcgill
Create your own

@mainjournalism @craigmcgill
RSS

@mainjournalism @craigmcgill
Feedly for RSS

@mainjournalism @craigmcgill
Flipboard

@mainjournalism @craigmcgill
Editorial Calendar

@mainjournalism @craigmcgill
Editorial Calendar

@mainjournalism @craigmcgill
How to fill it

@mainjournalism @craigmcgill
How to fill an Editorial Calendar

@mainjournalism @craigmcgill
How to fill an Editorial Calendar

@mainjournalism @craigmcgill
How to fill an Editorial Calendar

@mainjournalism @craigmcgill
Seeding material...

@mainjournalism @craigmcgill
Seeding or Buffering?

@mainjournalism @craigmcgill
Buffer

@mainjournalism @craigmcgill
If This Then That...

@mainjournalism @craigmcgill
If This Then That...

@mainjournalism @craigmcgill
If This Then That...

@mainjournalism @craigmcgill
If This Then That...

@mainjournalism @craigmcgill
If This Then That...

@mainjournalism @craigmcgill
Tasks
• Google yourself and two phrases you’d like
to rank for - do you appear on page 1, 2 or 3?
• Set up Hootsuite
• Cre...
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Napier CrossPlatform Content week two - Journalist as a brand

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This week, the CrossPlatform Journalism and Content module looks at online branding for journalists with a quick look at how they should be online before moving on to advice maximising their time online, ensuring they are seen in the right places. You can follow the course on Twitter @mainjournalism and the course lecturer Craig McGill @craigmcgill.
A version with audio is available on YouTube.

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Transcript of "Napier CrossPlatform Content week two - Journalist as a brand"

  1. 1. Crossplatform Journalism/Content 2014 Sessions Week Two Feb 3 2014 Edinburgh Napier University @mainjournalism @craigmcgill
  2. 2. Brand you... @mainjournalism @craigmcgill
  3. 3. Brand me... @mainjournalism @craigmcgill
  4. 4. Brand me... @mainjournalism @craigmcgill
  5. 5. The online journalist needs restraint • Are your online accounts personal or work? • Are your online accounts open or locked? • Do you have suitable material - including the pictures - on your work-related accounts? • Do you give yourself guidelines for what you can and cannot say online? @mainjournalism @craigmcgill
  6. 6. Online Guidelines http://socialmediagovernance.com/policies.php @mainjournalism @craigmcgill
  7. 7. Brand you @mainjournalism @craigmcgill
  8. 8. Using online to save you time @mainjournalism @craigmcgill
  9. 9. Better ways of tweeting @mainjournalism @craigmcgill
  10. 10. Hootsuite @mainjournalism @craigmcgill
  11. 11. Twitter @mainjournalism @craigmcgill
  12. 12. Hootsuite @mainjournalism @craigmcgill
  13. 13. Hootsuite @mainjournalism @craigmcgill
  14. 14. What’s trending? @mainjournalism @craigmcgill
  15. 15. What’s trending? @mainjournalism @craigmcgill
  16. 16. What’s trending? @mainjournalism @craigmcgill
  17. 17. What’s trending? @mainjournalism @craigmcgill
  18. 18. What’s trending? @mainjournalism @craigmcgill
  19. 19. What’s trending? @mainjournalism @craigmcgill
  20. 20. What’s trending? @mainjournalism @craigmcgill
  21. 21. What’s trending? @mainjournalism @craigmcgill
  22. 22. What’s trending? @mainjournalism @craigmcgill
  23. 23. What’s trending? @mainjournalism @craigmcgill
  24. 24. Create your own @mainjournalism @craigmcgill
  25. 25. RSS @mainjournalism @craigmcgill
  26. 26. Feedly for RSS @mainjournalism @craigmcgill
  27. 27. Flipboard @mainjournalism @craigmcgill
  28. 28. Editorial Calendar @mainjournalism @craigmcgill
  29. 29. Editorial Calendar @mainjournalism @craigmcgill
  30. 30. How to fill it @mainjournalism @craigmcgill
  31. 31. How to fill an Editorial Calendar @mainjournalism @craigmcgill
  32. 32. How to fill an Editorial Calendar @mainjournalism @craigmcgill
  33. 33. How to fill an Editorial Calendar @mainjournalism @craigmcgill
  34. 34. Seeding material... @mainjournalism @craigmcgill
  35. 35. Seeding or Buffering? @mainjournalism @craigmcgill
  36. 36. Buffer @mainjournalism @craigmcgill
  37. 37. If This Then That... @mainjournalism @craigmcgill
  38. 38. If This Then That... @mainjournalism @craigmcgill
  39. 39. If This Then That... @mainjournalism @craigmcgill
  40. 40. If This Then That... @mainjournalism @craigmcgill
  41. 41. If This Then That... @mainjournalism @craigmcgill
  42. 42. Tasks • Google yourself and two phrases you’d like to rank for - do you appear on page 1, 2 or 3? • Set up Hootsuite • Create columns for relevant hashtags, other journalists, lists - share in the forums • Find at least four RSS feeds to follow • Create your own editorial calendar • Read links in Course Module @mainjournalism @craigmcgill
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