Craig McGill

Glasgow, United Kingdom United Kingdom

Public Speaker, Digital, Communications, Content, Strategist, Author and Lecturer

Specialties: Advise on all aspects on online, digital engagement including PR, inbound marketing, website, design, content, social, communities, SEO, SEM, PPC, analytics and ROI. Highlights: • Showing Swiss Re how to update social media, engagement and alignment with traditional PR and business goals • Showing blue chip firms like Balfour + Manson and investment firm Turcan Connell how digital engagement can improve their work/profit • Responsible for PR and marketing of Scotland's domain name .Scot • Lead digital on new Sleeper train service • Creating new profitable FMCG B2C product lines via social media (£1m profit on £5m revenue. Social spend was £12,000) • Took Tesco Scotland t...