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State Of The Union
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State Of The Union

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State Of The Union talk at iOSDEVUK 2012 by Craig Lockwood (@craiginwales | www.craiglockwood.co.uk)

State Of The Union talk at iOSDEVUK 2012 by Craig Lockwood (@craiginwales | www.craiglockwood.co.uk)

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  • A bunch of stats & platform comparisons so we can see how the platform has matured over the past 12 months and maybe get an insight into where it is going.\n\nI am not going to be teaching you anything new but I will be zipping through slides quickly so I will make the slides available later (poss. via slideshare)\n
  • \n
  • We are all here because we develop - or maybe want to start developing for iOS - why the hell would we want to do that?\n
  • To me, it’s all about the install base of iOS and the number of users is phenomenal - 365 million iOS units have been sold up to March 2012\n\nThe graph clearly shows that the growth rate of iOS device sales is declining but with a prediction 250 million iOS devices to be sold in 2012 alone - developers aren’t going to be short of customers to download their apps.\n
  • To me, it’s all about the install base of iOS and the number of users is phenomenal - 365 million iOS units have been sold up to March 2012\n\nThe graph clearly shows that the growth rate of iOS device sales is declining but with a prediction 250 million iOS devices to be sold in 2012 alone - developers aren’t going to be short of customers to download their apps.\n
  • so these numbers are impressive, but it could be argued that this growth is being mirrored on other platforms\n
  • Jelly Bean is looking good for the future - but there are issues which need addressing\n
  • Lots of devices - for a developer this is a huge headache\n
  • Lots of devices mean lots of different hardware configurations - over 12,000 and counting. Variations in all sorts of things from screen size & resolution to the number of physical hardware buttons\n\nFrom a cheap korean £65 tablet to the latest & greatest Nexus tabs. The inconsistencies in processing power and graphics capabilities is huge\n
  • Android 3.1 anybody?\n\n63% of Android users still using Gingerbread (a lot don’t have the option to upgrade).\n\nLess than 12% of Android users using Ice Cream Sandwich - predictions for Jelly Bean look grim as the majority of hardware simply couldn’t upgrade. As a direct comparison - around 80% of ios devices are running iOS5\n
  • Eclipse... Eclipse is a little different to Xcode, it seems you have to download ALL OF THE INTERNET to start developing. \n
  • Android users are a different demographic entirely\n\nGoogle's Play (androids marketplace) estimated to earn just 7% of what Apple's App Store makes\nJust 1.3% of apps downloaded from Google Play are paid for apps (opposed to around 14% for iOS)\n
  • thats just 1.3% of all apps sold on Google Play are paid for apps\n
  • thats just 1.3% of all apps sold on Google Play are paid for apps\n
  • so why is that, why are android apps lagging behind in sales when there are just as many, if not more android devices activated compared to ios devices\n
  • Is it because of the poor buying experience - its not slick\n
  • Is it because Google play is flooded with free clones of paid for apps - As a non curated app store, some of the content is questionable to say the least\n
  • Apps just aren’t advertised as well - we are all used to seeing the ‘available on the app store’ logos plastered all over the web and even TV for ios products....\n\nThat little green man logo - I think the average android user wouldn’t have a clue what that logo meant\n
  • I go back to my earlier quote - maybe Android users are just a different demographic\n
  • \n
  • So looking at the stats and talking to developers - the results they are seeing echoes these figures.\n\nA lot of developers are asking themselves ‘is it worth porting for Android’.\n
  • \n
  • Windows Phone - a thing of beauty. Possibly the rising star in the mobile world.\n
  • Unusually for Microsoft, the whole device is very design-centric. They really have made a beautiful UI.... possibly a bit late to the party, only time will tell\n
  • We all know how good Nokia hardware can be - I still have a Nokia 3210 in a drawer at home and it wouldn’t suprise me if it still sprung to life if I switched it on - the battery lasted for weeks.\n\nThe new Lumias are beautiful devices, well built and feel great in the hand\n
  • \n
  • \n
  • Bizspark (microsofts developer portal) is aggressively targeting iOS devs with 'rewards'\n\n1 point for an xbox - 2 points for a Ferrari track day - 3 for a vaio laptop\n\nGiving away free devices at bizspark workshops\n
  • Bizspark (microsofts developer portal) is aggressively targeting iOS devs with 'rewards'\n\n1 point for an xbox - 2 points for a Ferrari track day - 3 for a vaio laptop\n\nGiving away free devices at bizspark workshops - travelling around Universities and are particularly keen to get students signed up as free developers\n
  • Bizspark (microsofts developer portal) is aggressively targeting iOS devs with 'rewards'\n\n1 point for an xbox - 2 points for a Ferrari track day - 3 for a vaio laptop\n\nGiving away free devices at bizspark workshops\n
  • \n
  • \n
  • People like new stuff - people like to be seen with the latest & greatest devices - and unusually for microsoft, they have made a cool product which seems to shake off the boring Microsoft image\n\n\n
  • This could be Microsofts 'get out of jail' strategy and they have little to lose in the mobile space - they will throw everything they have at it\n
  • 5 years is a long time in tech - and the basic form factor of the iphone hasn't changed much, you could argue that the iOS has changed aesthetically much either\n\ngone are the days when we would keep our Nokia 3210’s until they died. We have contract cycles and only the strange wouldn’t upgrade at the end of a term.\n\nWe must remeber that Windows 8 will not run on any current hardware - So lets start saving for a Lumia 900 \n
  • \n
  • We need to talk about RIM\n
  • \n
  • Blackberry 10 - will we ever see it - will RIM be bought out and used by a specific set of users for very specific tasks who knows? \n\nBut as developers, I don’t think we need to rush out and start porting our apps to a platform which looks to have no real future - certainly not for mass markets.\n
  • So what about the industry as a whole\n
  • O2 recently commissioned a study to see how we are using our mobile devices\n
  • According to O2 - Over half (54%) say they use their phones in place of an alarm clock\n
  • Almost half (46%) have dispensed with a watch in favour of using their smartphone\n
  • Two-in-five (39%) have switched to use their phone instead of a separate camera\n
  • Over one quarter use their phone instead of a laptop (28%)\n
  • One in ten have got shot of a games console in favour of their handset (11%)\n
  • Perhaps indicative of where things are moving, one in twenty smartphone users have switched to using their phone in place of a TV (6%) or reading physical books (6%)\n
  • So why are we all using our phones in a way which people would never have imagined less than a decade ago.\n\nIt was actually quite a big deal for me to remove the Phone icon from my iPhone dock - but I have been using it less and less over the past year or so, so it had to go \n
  • The emergence of the iPhone has changed the industry for good and have helped Apple to become the most profitable company in the world - so what has that done for Apple’s desktop offerings...\n
  • \n
  • Multiples of P.C’s versus Macs - up until 2004 reached a record 55x times\n\nThankfully 2004 was a peak - 2010 saw multiples of around 18%\n
  • remember that stat earlier that 28% of users are using iOS devices as a main computer - so lets see what that graph looks like if we add in iOS devices\n
  • The multiple changes to around 2.5% in 2010\n
  • But that was then\n
  • 2 years is a long long time in the tech industry\n
  • iPad is outselling the likes of Dell, IBM, Alienware, Lenovo COMBINED\n
  • \n
  • This year saw the number of iPhones hit the 375,000 units sold per day. A huge number - and a number that is not sustainable.\n\nTo put that into context, the International birth rate is 371,000 - so current growth of iPhone sales is clearly not sustainable\n
  • This year saw the number of iPhones hit the 375,000 units sold per day. A huge number - and a number that is not sustainable.\n\nTo put that into context, the International birth rate is 371,000 - so current growth of iPhone sales is clearly not sustainable\n
  • This year saw the number of iPhones hit the 375,000 units sold per day. A huge number - and a number that is not sustainable.\n\nTo put that into context, the International birth rate is 371,000 - so current growth of iPhone sales is clearly not sustainable\n
  • This year saw the number of iPhones hit the 375,000 units sold per day. A huge number - and a number that is not sustainable.\n\nTo put that into context, the International birth rate is 371,000 - so current growth of iPhone sales is clearly not sustainable\n
  • This year saw the number of iPhones hit the 375,000 units sold per day. A huge number - and a number that is not sustainable.\n\nTo put that into context, the International birth rate is 371,000 - so current growth of iPhone sales is clearly not sustainable\n
  • This year saw the number of iPhones hit the 375,000 units sold per day. A huge number - and a number that is not sustainable.\n\nTo put that into context, the International birth rate is 371,000 - so current growth of iPhone sales is clearly not sustainable\n
  • This year saw the number of iPhones hit the 375,000 units sold per day. A huge number - and a number that is not sustainable.\n\nTo put that into context, the International birth rate is 371,000 - so current growth of iPhone sales is clearly not sustainable\n
  • This year saw the number of iPhones hit the 375,000 units sold per day. A huge number - and a number that is not sustainable.\n\nTo put that into context, the International birth rate is 371,000 - so current growth of iPhone sales is clearly not sustainable\n
  • This year saw the number of iPhones hit the 375,000 units sold per day. A huge number - and a number that is not sustainable.\n\nTo put that into context, the International birth rate is 371,000 - so current growth of iPhone sales is clearly not sustainable\n
  • This year saw the number of iPhones hit the 375,000 units sold per day. A huge number - and a number that is not sustainable.\n\nTo put that into context, the International birth rate is 371,000 - so current growth of iPhone sales is clearly not sustainable\n
  • This year saw the number of iPhones hit the 375,000 units sold per day. A huge number - and a number that is not sustainable.\n\nTo put that into context, the International birth rate is 371,000 - so current growth of iPhone sales is clearly not sustainable\n
  • This year saw the number of iPhones hit the 375,000 units sold per day. A huge number - and a number that is not sustainable.\n\nTo put that into context, the International birth rate is 371,000 - so current growth of iPhone sales is clearly not sustainable\n
  • This year saw the number of iPhones hit the 375,000 units sold per day. A huge number - and a number that is not sustainable.\n\nTo put that into context, the International birth rate is 371,000 - so current growth of iPhone sales is clearly not sustainable\n
  • \n
  • \n
  • This statement has appeared a lot in the press recently - \n\nhaving done a number of app development workshops in schools, I can confirm that a lot of kids are considering careers in the tech industry as developers. When I was in School I wanted to be a rockstar or an astronaut- now kids want to be Mark Zuckerberg. It is easy to see why...\n\n
  • Angry Birds space sold 50 million copies in just 35 days\n
  • Elvis, the ‘King of rock’n’roll’ released 72 albums in his lifetime - none of them sold over 20 million copies\n
  • Bono recently made £940 million from the recent Facebook IPO - more than he made from 20 years in the music industry - and we all know what an idiot he is.\n
  • So I put it to you.... Rock’n’roll is dead\n
  • Long live the new rock’n’roll\n
  • \n
  • Transcript

    • 1. The state of the union @craiginwales
    • 2. The state of the union @craiginwales
    • 3. Why do we develop for iOS?
    • 4. install base
    • 5. install base
    • 6. install base
    • 7. What is the alternative?
    • 8. Android?
    • 9. Thats a lot of cheap plastic
    • 10. Hardware
    • 11. New OSadoption
    • 12. Devenvironment
    • 13. Android users are broke
    • 14. 1.3%
    • 15. 1.3%
    • 16. WHY?
    • 17. Buying experienceWHY?
    • 18. Buying experience Lots of free alternativesWHY?
    • 19. Buying experience Lots of free alternativesWHY? Apps arent advertised
    • 20. Buying experience Lots of free alternativesWHY? Apps arent advertised Android users are broke
    • 21. Theseare notThe DroidsYouAre Looking For
    • 22. What about Windows Phone?
    • 23. What about Windows phone? 1 They looklovely
    • 24. 2Nokia are onboard
    • 25. Microsoft wants you... 3
    • 26. Microsoft wants you... 3
    • 27. Microsoft wants you... 3
    • 28. Microsoft wants you... 3
    • 29. 4Windows Phone is the (ultra cool) new kid in the class
    • 30. 5
    • 31. 6people just like new shiny shiny
    • 32. Research In Motion
    • 33. 10
    • 34. Industryin general
    • 35. How do we use our devices?
    • 36. Over half use their phones inplace of an alarm clock.
    • 37. }28% use their phoneinstead of a laptop
    • 38. Xbox out, iPhone in
    • 39. Mobile library
    • 40. WHY?
    • 41. What about iOSdevices?
    • 42. But that was then...
    • 43. 2 years is a long time in tech
    • 44. The iPad alone isoutselling ALLP.C’s from manufacturers
    • 45. So we havea huge market
    • 46. Willing tospend money
    • 47. So, is tech the newrock’n’roll?
    • 48. Rock’n’roll is dead
    • 49. Long live the new rock’n’roll.
    • 50. Diolch.Craig Lockwood@craiginwales

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