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Wildfire 2012
 

Wildfire 2012

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Shortly before its acquisition by Google, Wildfire Inc. asked me to speak at its summer event in London in 2012. My session focused on the media opportunities within the technology powered social ...

Shortly before its acquisition by Google, Wildfire Inc. asked me to speak at its summer event in London in 2012. My session focused on the media opportunities within the technology powered social landscape and I joined the expert panel to answer hard hitting questions from an engaged and curious audience of senior level marketers.

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    Wildfire 2012 Wildfire 2012 Presentation Transcript

    • WHY INVEST INSOCIAL?@CraigLeGrice
    • BECAUSE THAT’SWHERE YOURCONSUMER IS.@CraigLeGrice
    • THE END.@CraigLeGrice
    • SOCIETAL SHIFT.TRUST.@CraigLeGrice
    • SOCIALREFERRALMEANSCONSUMERRECOMMENDED.@CraigLeGrice
    • SUBSTANTIALEVIDENCE.TRUST ISDECLINING.@CraigLeGrice
    • 1964:75% OFAMERICANSTRUSTED THEGOVERNMENT.@CraigLeGrice
    • 2012:17% OFAMERICANSTRUST THEGOVERNMENT.@CraigLeGrice
    • TRUST INUNIVERSITIESHAS FALLENFROM 60%+ TOLESS THAN 30%.@CraigLeGrice
    • TRUST INMEDICALINSTITUTIONSHAS GONE FROM73% TO 29%. @CraigLeGrice
    • TRUST INJOURNALISM &ADVERTISING ISNOW JUST 14%FROM 29%.@CraigLeGrice
    • @CraigLeGriceMISTRUST MAP
    • EASIER TODESTROY THANCREATE.@CraigLeGrice
    • CONSUMERSNOW GO ONLINETO GAUGE TRUST.@CraigLeGrice
    • DEFERRAL TOINSTITUTIONSHAS GIVEN WAYTO REFERRAL TOPEOPLE.@CraigLeGrice
    • SOCIAL HASBECOME THENEW “TRUTHECONOMY”.@CraigLeGrice
    • 2 BILLION1.7 BILLION900 MILLION1.4 BILLION1.5 BILLION@CraigLeGrice
    • @CraigLeGrice
    • 83% OF MUMSDO ONLINERESEARCH AFTERSEEING A TV AD.@CraigLeGrice
    • @CraigLeGrice
    • 70% LOOK ATPRODUCTREVIEWS BEFOREPURCHASING.@CraigLeGrice
    • @CraigLeGrice
    • 79% OFCONSUMERS USEA SMARTPHONETO PURCHASE.@CraigLeGrice
    • ZMOTGOOGLE CALLSTHIS THE ‘ZEROMOMENT OFTRUTH’.@CraigLeGrice
    • WHAT WAS ONCEA MESSAGE ISNOW ACONVERSATION.@CraigLeGrice
    • 1THINK BEYONDPUTTING YOURMESSAGE WHEREPEOPLE BUY. @CraigLeGrice
    • 2PAY AS MUCHATTENTION TOWHAT PEOPLESAY AS YOU DO.@CraigLeGrice
    • 3EVERY BUYER ISA POTENTIALREVIEWER.@CraigLeGrice
    • 4LISTENING IS NOTA VANITY GAME.@CraigLeGrice
    • 5PLAN FOR ZMOT.@CraigLeGrice
    • THANKSCRAIG LE GRICEGlobal Digital Lead, WPP Team P&G@craiglegricecraiglegrice.com@CraigLeGrice