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Markets For Kiosks and Self-Service
 

Markets For Kiosks and Self-Service

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presentation going thru markets that include self-service and kiosks

presentation going thru markets that include self-service and kiosks

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  • Thank you for having me here today. My name is Craig Keefner and I am the Executive Director of Kiosks.org Association. Today I am speaking on Kiosks and Consumer Markets and Needs. I will be moving pretty fast thru some of this but I am hoping that you will appreciate the extra data that I give you, and the reduced time that you actually have to listen to me ramble on.
  • We are going to spend some time on markets and market data. Next we will cover some of the segments which have been most active. Part of this is understanding the industry behind the consumers and we will cover that as well. Some of the overlap into HR and corporate workplace will be looked at along with some government projects. Finally we touch upon some technology that has been recently deployed which is available.
  • Some of the industry numbers that project the kiosk industry. They have varied from year to year and I think as a whole that if they are most accurate when viewed as the revenue that manufacturing the kiosks and servicing them is available.
  • Another way to look at it is the amount of revenue that passes thru kiosks. This is a much larger number.
  • A little bit of explanation how I came up with some of those numbers on the previous slide. Conservatively assuming that there are 500,000 registries in Targets system. At 2500 an average registry it is easy to generate a number. Bear in mind this includes all registries which encompass not only bridal and instore but also gift and internet. Factor a certain amount of incremental revenue
  • Here are the big segment markets for Kiosks
  • Here we have estimated market revenue by segment. This is my best guess. Next up we have our first Segment
  • There are several segments I am going to try and touch on which have demonstrated some activity. I prefer to look at things like this by application (is it Entertainment or Retail for example). It’s a hard job keeping up with all of them but hopefully I have included some numbers and information that you will find useful as reference later.
  • There are several segments I am going to try and touch on which have demonstrated some activity. I prefer to look at things like this by application (is it Entertainment or Retail for example). It’s a hard job keeping up with all of them but hopefully I have included some numbers and information that you will find useful as reference later.
  • Our First segment is entertainment
  • There were a lot of digital jukeboxes at the show last week. Stephan Herron has a nice article on Kioskmarketplace that goes thru all of them.
  • Here is the one screen shot of the backend for the epoint/touchpoint jukebox. It has simple but elegant control and gives the operator the opportunity to personalize the unit in multiple ways for multiple time periods.
  • Leisure link itbox. Using ecast and also partly owned by IGT
  • Here are the main points of the itbox
  • The younger audience is driving the market
  • Here is example video from the Snap-It DVD kiosk. Takes less than 5 minutes and you get nice wrapper around video and mail pouch to send it.
  • Another active market for self-service with some of the major players
  • Another active market for self-service with some of the major players
  • This is example of applications within the market which have a business case. These are applications which the hosts would use for their customers.
  • Here is other side of coin of example applications that are used internally. These are apps which are used by the hosts themselves.
  • Here is NCR Xpress Check in. This has been recently released and is latest generation.
  • Here is example of service provider extending into new market and finding new ground within new market.
  • Directions is one of the tried and true, always works applications
  • Here is the Restaurant Segment. The Hospitality market is close to 120 Billion. Consider this market which is 400+ Billion.
  • Historically the restaurant market shows increases in size every year.
  • In this market, they were asked what their top challenges are. Recruiting (HR) and higher costs are biggest common maladies.
  • Here is example of one company addressing those challenges with some technology from NCR.
  • Here is another.
  • More efficient
  • Here is signage technology being used by Taco Bell
  • Takes the order and also improves efficiencies and makes for better customer experience
  • Takes the order and also improves efficiencies and makes for better customer experience
  • Moving to our next market which is Grocery Stores. Revenue in 2002 was over 500 billion and here is a breakdown of those components
  • The sheer number of stores is worth understanding
  • There are lot of statistics available which allow grocers to better serve their clientele whatever it may be at that precise moment. This type of knowledge is helpful for more efficient promotions and product mix.
  • This illustrates some of the challenges facing the stores. Employment related costs are always a concern.
  • I have a couple of pictures of kiosks installed in an upscale grocery store in Minnesota. Here is a self-checkout.
  • Here's another on (locator)
  • Deli checkout
  • One more
  • Here are some numbers for the leading grocer in US. Recently it has begun installing c-stores along with the stores. My Kroger card is good there and gets me a discount. It is cheap gas and it is handy combining the trips. This has gone well beyond any testing and they are actively expanding the cstores to all their major stores. This also makes the quick pickup of milk/cigarettes/beer very easy. Kroger grocery stores also splits its checkout space 50/50 between self-checkouts and normal checkout. The self-service units now have lines..
  • Which brings us to C-STORES. In the background is one of the BP Connects. 12 months ago NCR was rolling out webkiosk in 37 of the new designed Connects.. How are they doing? By inserting one pound into eKiosk, customers will receive 10 minutes worth of Internet access to browse, retrieve and send electronic and video mails. An integrated video camera allows customers to film and send video mails with players. Prepaid cards can also be used on the kiosks, and BP is planning to give away 50,000 cards that will give half an hour of Internet access time free of charge. To test the effectiveness of third-party advertising, the kiosks will also provide free access to up to 30 companies' Web sites, including BP Connect's top selling brands like Coca-Cola and information service providers such as Townpages. NCR and NetNearU, NCR's software partner, will supply BP with TRACKOSTM and ADTRACKOSTM, a Web-based management system that reports on click-throughs, Web site hits and viewing statistics for all Internet usage through the kiosk. Ask Drew Davy
  • Almost like an ATM where the initial premise is that the transaction take less than 20 seconds, the C-Stores historically have clung to that same metric. Faster In and Faster Out is Better The new BP Connects were to have 2 eKiosks and one Giftstop. The giftstop allows customers to select from three typical on-route gift choices -- alcohol, chocolate and flowers. For a more adventurous gift idea, customers can select to find out more on a local balloon trip. If the customer decides to buy the product or service, the kiosk will ask for address details and the chosen date of delivery. This information can be typed in using the on-screen keyboard. Payment can be paid by swiping a credit or debit card on the free-standing kiosk.
  • Just so we have some idea of the market here is some sales estimates
  • Furthermore, sizes of some of the major players. Current number of C-Stores in US is supposedly around 120,000. These guys have the biggest piece
  • I want to take a second and try and profile BP from what I can find on the web. The numbers are from the 2000 20F (or something like that). Its different than a 10K and drove me crazy finding it. Interesting is they are working with Safeway and others in extending themselves into other markets/partners. Kroger for example went it alone with their cstores
  • New concepts are being implemented. The c-store is changing. I think this is the NCR webkiosk they are talking about?
  • Picking up with Starbucks left off and hoping to attack the grocery store
  • Picking up with Starbucks left off and hoping to attack the grocery store
  • Not the only dancer on the floor, Exxon has its new concept which also drives the upscale and introduces the cafe
  • Not the only dancer on the floor, Exxon has its new concept which also drives the upscale and introduces the cafe
  • Here is some more interesting info for Exxon including number of transactions with the exxon//Mobil card. That’s a lot of transactions and that is just that card(s)? Exxon has also partnered with “premier” grocery partner and has begun that process.
  • Here is some more interesting info for Exxon including number of transactions with the exxon//Mobil card. That’s a lot of transactions and that is just that card(s)? Exxon has also partnered with “premier” grocery partner and has begun that process.
  • Exxon and its experiment in unattended gas station for new benchmark in self-service. We (that is us folks in Minnesota) have a couple of these already (been in around a year now)
  • The high profile deployment in the circle K stores is taking a different tack in that the stores are not being redesigned and new functions are being spliced in. How effective that will be is being tested and watched now.
  • Here are some facts on the installs being tested
  • Another area under focus in the Cstores are the ATMs. They already exist and have the real-estate and require only the integration of appropriate new functions. The inertia is very large against changing these despite declining transactions. Finding a second transaction that is more profitable and as regular which doesn’t impair the ATMs primary function (sacrosanct) is tough cookie to crack.
  • Another area under focus in the Cstores are the ATMs. They already exist and have the real-estate and require only the integration of appropriate new functions. The inertia is very large against changing these despite declining transactions. Finding a second transaction that is more profitable and as regular which doesn’t impair the ATMs primary function (sacrosanct) is tough cookie to crack.
  • And as quick follow-up to some previous statistics I track here are some for the super major retailers. Last year Walmart added in bridal registries (3000 from NCR?) but there are no numbers yet for estimated activity there. Best guess is that it is much lower than Target however.
  • And as quick follow-up to some previous statistics I track here are some for the super major retailers. Last year Walmart added in bridal registries (3000 from NCR?) but there are no numbers yet for estimated activity there. Best guess is that it is much lower than Target however.
  • And as quick follow-up to some previous statistics I track here are some for the super major retailers. Last year Walmart added in bridal registries (3000 from NCR?) but there are no numbers yet for estimated activity there. Best guess is that it is much lower than Target however.
  • Overlapping workforce is another subject I am to speak of and here is a unit which was designed for for job applications at fast food restaurants
  • Here is example of another employment kiosk which is used at Bennigans and Unicru.
  • Target stores have at least 4 stations in the entrance area of the store for taking job applications.
  • Labor is probably the easiest proposition to explain and address with self-service and it is a growing sector.
  • The best known of course is the job kiosk which is a Best Practice case in itself considering the deployment and manufacturing and support..
  • HR in the corporate environment is alive and well
  • Here is another example. I think I passed these people up in by Windsor last week
  • Here is announcement from Walmart less than a week old. I like the J2EE, business rules and XML engine. This seems to be the preferred architecture. Other architectures such as Net will be used no doubt and I see the corporate IS with no option but to support both.
  • There is a tremendous amount of political support in Minnesota for government initiatives and the biggest impediment has been identifying those services that need to be available, making them available, and making them available in a customer centric way. I don’t want to get information from that agency or this agency, I want to get my fishing license or pay my auto tags. Who I pay is irrelevant. The vendor here is j2EE and xml compliant as well.
  • Finally we touch upon some newly released technology that is now available. Personal scanners are on the verge of becoming a commodity in the States
  • New all in one design from Wincor just announced which is targeted at POS but also serves other self-service functions
  • These devices are showing up in grocery stores and provide instant price check
  • It also provides additional functions which are useful in this environment
  • Wincor with another announcement (last week at Wincor World).
  • It appears to be the IBM surepos taken to the next level but I haven’t seen the full specs yet (or a picture)
  • Biometrics is getting a new look. What the government will mandate and/or make possible is anyones guess but with this announcement we now know they are considering including bio-template info for verification
  • Here are some market facts for the biometrics industry as reference
  • Here is breakout of segments for the biometric market
  • In the keystroke arena new developments with Net Nanny. This provides additional security which all companies are interested in especially if it can be tied precisely to a person with some degree of confidence. The accuracy of such technology is documented in my presentation yesterday
  • In the keystroke arena new developments with Net Nanny. This provides additional security which all companies are interested in especially if it can be tied precisely to a person with some degree of confidence. The accuracy of such technology is documented in my presentation yesterday
  • Distributors. We all like good distributors!
  • Thanks very much. Hope I didn’t bore the heck out of you! Thanks to the following companies for their assistance and encouragement. For more information on this and more, visit these sites.
  • Kiosks.org Association was formed in 2000 after 4 years of virtual operation in that capacity. Members receive access to member-only information and membership is open to vendor companies, user/deployer companies and individuals thank you!

Markets For Kiosks and Self-Service Markets For Kiosks and Self-Service Presentation Transcript