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About Craig Hepburn is Director of Social Media strategy for Open Text the worlds largest independent ECM vendor. Craig previously headed up the global eCommerce strategy for STA Travel and is credited by many with driving the online travel agency’s hugely successful and award winning Social Media presence over recent years. Craig and his team were key in delivering cutting edge technologies to enhance STA Travels online presence, brand awareness and web solutions in many countries where STA Travel have a presence. This Included interactive travel applications, creating award winning social media communities and web2.0 applications including the award winning travel blogs, widgets, RSS feeds and