Social Media For Public Libraries: Basics and Beyond

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Presentation given at OLS-North Annual Conference on Wednesday, May 4. I covered the different types of social media and the dos and don't for use by public libraries.

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Social Media For Public Libraries: Basics and Beyond

  1. 1. Social Media for Public Libraries: Basics & BeyondPresented byElise C. Cole, Teen Services Librarian & AskUs Coordinator<br />
  2. 2. Social Media for Public Libraries<br />Agenda:<br />Social Media versus Social Networking<br />Blogs and Wikis and Facebook and Twitter and…OH MY!<br />How NOT to mess up social media @ your libraryTM(The Dos as well as the Don’ts)<br />New Techologies, Tracking Trends & Other Inspirations<br />
  3. 3. Social Media for Public Libraries<br />Social Networking<br />
  4. 4. Social Media for Public Libraries<br />Social Media:<br />“Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”<br />“Social media may have been integral to the Arab revolutions and revolts of 2011. As one Cairo activist succinctly put it,’Weuse Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world.’"<br />http://en.wikipedia.org/wiki/Social_media<br />
  5. 5. Social Media for Public Libraries<br />Social Networking:<br />“A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging.”<br />http://en.wikipedia.org/wiki/Social_network_service<br />
  6. 6. Social Media for Public Libraries<br />http://www.tagcloud-generator.com/<br />
  7. 7. Social Media for Public Libraries<br />Blogs in Plain English<br />http://www.youtube.com/watch?v=NN2I1pWXjXI<br />
  8. 8. http://www.londonpubliclibrary.ca/blog<br />
  9. 9. http://www.georginareads.blogspot.com/<br />
  10. 10. Social Media for Public Libraries<br />Wikis in Plain English<br />http://www.youtube.com/watch?v=-dnL00TdmLY<br />
  11. 11. http://ccgwiki.vpl.ca/<br />
  12. 12. http://www.libraryforlife.org/subjectguides/index.php/Main_Page<br />
  13. 13. Social Media for Public Libraries<br />Social Bookmarking<br />
  14. 14. http://www.delicious.com/?view=tags<br />
  15. 15.
  16. 16. Social Media for Public Libraries<br />Social Catalogues:<br />Oakville Public Library<br />& <br />Bibliocommons<br />
  17. 17. http://www.opl.on.ca/<br />
  18. 18.
  19. 19. Social Media for Public Libraries<br />http://www.flickr.com/ & http://www.youtube.com/<br />
  20. 20. http://www.flickr.com/photos/oakvillepl/<br />
  21. 21. http://tinyurl.com/43xy882<br />
  22. 22. Social Media for Public Libraries<br />"Social media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better." <br /> -- AvinashKaushik, Google's analytics evangelist.<br />Some Dos and Don’ts of Social Media<br />
  23. 23. Social Media for Public Libraries<br />DO know your community<br />DON’T jump on the “Everyone else is doing it” bandwagon<br />DO set goals and ensure SM is part of a plan<br />DON’T assume it’ll fit into a regular work week<br />DO fill in all of the profile information on your Twitter and Facebook accounts<br />
  24. 24. Social Media for Public Libraries<br />DON’T let one person do all the work – Cross train<br />DO put your content where your users are<br />DON’T assume Social Media will fix a problem<br />DO let ALL staff play with & use Social Media to network-build<br />DON’T forget to Evaluate!<br />
  25. 25. http://www.surveymonkey.com<br />
  26. 26. http://twitter.com/#!/DrydenLibrary<br />
  27. 27. http://twitter.com/#!/WaterlooPL<br />
  28. 28. http://www.facebook.com/stratfordpubliclibrary<br />
  29. 29. http://www.facebook.com/MiltonPublicLibrary<br />
  30. 30.
  31. 31. Social Media for Public Libraries<br />New Techologies:<br /><ul><li>mobile technologies including iPad apps
  32. 32. http://www.publiclibrariesonline.org/new_product_news/yellowhead-regional-library-announces-ipad-application
  33. 33. Seattle Public Library Mobile: http://itunes.apple.com/us/app/spl-mobile/id364019201?mt=8
  34. 34. Sms/txt chat reference
  35. 35. 10 Ways Social Media Will Change in 2011
  36. 36. “5. The next big Online Social Network will not be a network at all.”
  37. 37. In the coming year we will see the rise of dynamic, engaging, easy-to-use community platforms and applications like Diaspora, Path and Looppa* that will better mimic and facilitate the innate way people seek to manage relationships.</li></ul>http://www.readwriteweb.com/archives/10_ways_social_media_will_change_in_2011p2.php<br />
  38. 38. http://www.meebo.com<br />
  39. 39. Social Media for Public Libraries<br />Tracking Trends & Other Inspirations <br /><ul><li>Google searches & alerts for Social Media and business
  40. 40. Professional Literature
  41. 41. Scanning magazines and newspapers
  42. 42. Blogs of well known librarians who follow social media trends: Stephen Abram, Michael Stephens, Meredith Farkas, Laura Solomon, etc. Use RSS feeds to follow.</li></li></ul><li>http://smallbiztrends.com/2011/01/which-social-media-site-most-beneficial%E2%80%99.html<br />
  43. 43. Social Media for Public Libraries<br />Other Inspirations:<br /><ul><li>Point of purchase magazine displays
  44. 44. Imitation is the sincerest form of flattery
  45. 45. YALSA’s Teens & Social Networking in School & Public Libraries: A Toolkit for Librarians & Library Workers</li></ul>http://www.ala.org/ala/mgrps/divs/yalsa/profdev/sn_toolkit11.pdf<br />
  46. 46. Social Media for Public Libraries<br />Thank you!<br />Any questions?<br />Contact: ecole@oakville.ca<br />Elise C Cole on LinkedIn<br />http://www.slideshare.net/craighen<br />

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