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Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
Cheval Briefing State of Search
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Cheval Briefing State of Search

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Feb 3 2011 for Cheval Residences

Feb 3 2011 for Cheval Residences

Published in: Business
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Transcript

  • 1. State of Search Briefing February 3, 2011
  • 2. State of Search SEO, SEM = Basic Foundation…but not really marketing
  • 3. State of Search SEO, SEM = Basic Foundation…but not really marketing Visibility Performance
  • 4.
    • Ability to engineer search results
    • Extremely diminished
          • Google Instant Search
          • Google personalisation of results
            • based on click behaviour
          • Google streaming reviews + other sites’ content
          • Reduced ‘real estate’
          • Google Places domination of 1st page
          • Increase of Bing search engine
  • 5. Onsite Optimisation Components
  • 6. Online-Offsite Actions
  • 7. Google Instant Search Recommends search terms Based your YOUR click history
  • 8. Location Search terms Results driven By Google Places Date source = Google Places Significantly reduced ‘real estate’ For organic results
  • 9. Links streamed from Review sites + other Data sources
  • 10. From Home Page Text Media Reviews
  • 11.  
  • 12. Property Specific Map + Area Attractions Created for website link
  • 13. Click through the Icon to map listing
  • 14. Bing is gaining influence Uses Google-like tactics
  • 15. If a user clicks on a recommended Search phrase, it will not show in Key word analytics
  • 16. Bing – Geo Orientation For Map search results
  • 17. WebsiteTraffic Source
  • 18. Website Referring Sources Maps increasing Google search = 6 + 8
  • 19. Key Search Phrases Brand Name driven Strategy = Step up Map visibility + Property Name Search results
  • 20. Key search Terms Basically unchanged over previous 6 months
  • 21. Back to Google Places Search results
  • 22. Back to Google Places In addition to GA visitor data – Blue = impressions Green = how many clicked through
  • 23. Back to Google Places Promo section – can be updated By each property Use for App promo, at launch
  • 24. Google Places Paid for Enhanced Tags
  • 25. State of Search So what are we doing for Visibility Performance – Given all these changes ???
  • 26.
    • State of Search
    • Geo oriented mini-network in existing site
    • Optmise for individual property name
    • Text links to enhanced
        • Google Map
        • Bing Map
    • Update Qype, Yell ‘Trusted Places’, Yelp
      • Shared directory sources
  • 27. New page Text link Text link Mini network: Property name SEO + Locale content 02/03/11 New page New page
  • 28.
    • State of Search
    • Get EACH property ‘on the map’
      • Google Places registration
      • Quality – synced – descriptions
      • Tagged photos
      • Enhanced listings
  • 29. Your Property Here…
  • 30. State of Search Questions…comments….ideas….all welcomed Liz Craig [email_address] Feb 3, 2011

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