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Cheval Briefing State of Search
 

Cheval Briefing State of Search

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Feb 3 2011 for Cheval Residences

Feb 3 2011 for Cheval Residences

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    Cheval Briefing State of Search Cheval Briefing State of Search Presentation Transcript

    • State of Search Briefing February 3, 2011
    • State of Search SEO, SEM = Basic Foundation…but not really marketing
    • State of Search SEO, SEM = Basic Foundation…but not really marketing Visibility Performance
      • Ability to engineer search results
      • Extremely diminished
            • Google Instant Search
            • Google personalisation of results
              • based on click behaviour
            • Google streaming reviews + other sites’ content
            • Reduced ‘real estate’
            • Google Places domination of 1st page
            • Increase of Bing search engine
    • Onsite Optimisation Components
    • Online-Offsite Actions
    • Google Instant Search Recommends search terms Based your YOUR click history
    • Location Search terms Results driven By Google Places Date source = Google Places Significantly reduced ‘real estate’ For organic results
    • Links streamed from Review sites + other Data sources
    • From Home Page Text Media Reviews
    •  
    • Property Specific Map + Area Attractions Created for website link
    • Click through the Icon to map listing
    • Bing is gaining influence Uses Google-like tactics
    • If a user clicks on a recommended Search phrase, it will not show in Key word analytics
    • Bing – Geo Orientation For Map search results
    • WebsiteTraffic Source
    • Website Referring Sources Maps increasing Google search = 6 + 8
    • Key Search Phrases Brand Name driven Strategy = Step up Map visibility + Property Name Search results
    • Key search Terms Basically unchanged over previous 6 months
    • Back to Google Places Search results
    • Back to Google Places In addition to GA visitor data – Blue = impressions Green = how many clicked through
    • Back to Google Places Promo section – can be updated By each property Use for App promo, at launch
    • Google Places Paid for Enhanced Tags
    • State of Search So what are we doing for Visibility Performance – Given all these changes ???
      • State of Search
      • Geo oriented mini-network in existing site
      • Optmise for individual property name
      • Text links to enhanced
          • Google Map
          • Bing Map
      • Update Qype, Yell ‘Trusted Places’, Yelp
        • Shared directory sources
    • New page Text link Text link Mini network: Property name SEO + Locale content 02/03/11 New page New page
      • State of Search
      • Get EACH property ‘on the map’
        • Google Places registration
        • Quality – synced – descriptions
        • Tagged photos
        • Enhanced listings
    • Your Property Here…
    • State of Search Questions…comments….ideas….all welcomed Liz Craig [email_address] Feb 3, 2011