Craig WilliamsProduction Artist14 years’ experience•   Adobe InDesign CS5      • Mac OSX•   Illustrator CS5         • Micr...
SummaryIm an accomplishedsenior production-artistand award-winning writerwith 14+ years’experience overseeingproduction sc...
PortfolioIt’s difficult, as aproduction artist, to sayyou alone designedsomething. Our mainfunction is to refine,resize, r...
KeyBank Pull-Out Mailer                                          P r o je c t                                          D e...
Lake County Captains TV Spot                                              P r o je c t D e s c r ip t io n :              ...
Cleveland Stance Print Ads                                        P r o je c t D e s c r ip t io n : A                    ...
KeyBank/Cavaliers OutdoorBoards        P r o j e c t D e s c r i p t i o n : Cleveland Cavaliers        outdoor messaging,...
Cleveland Clinic Online StaticAds                                                   P r o je c t D e s c r ip t io n :    ...
KeyBank Outdoor Boards P r o j e c t D e s c r i p t i o n : Resizing of outdoor boards for KeyBank, including photo retou...
Cleveland Clinic Doc AnnounceAds                                              P r o je c t D e s c r ip t io n :          ...
Craig-Williams.com Web Site                                             P r o je c t D e s c r ip t io n :                ...
Petland Puppy Postcard.                                         P r o je c t D e s c r ip t io n :                        ...
ShowHouse Display                                            P r o je c t D e s c r ip t io n :                           ...
Antidote “Shout It” print ad                                P r o je c t D e s c r ip t io n :                            ...
Petland Holiday Insert                                   P r o je c t D e s c r ip t io n :                               ...
Pearl Vision Grand-Opening Ad                                 P r o je c t D e s c r ip t io n :                          ...
Moen “M" Display                                         P r o je c t D e s c r ip t io n :                               ...
Moen/ShowHouse ConventionBanners                 P r o je c t D e s c r ip t io n :                        This banner is ...
Petland Fish Club Poster                              P r o je c t D e s c r ip t io n :                              This...
City Dweller Ad for TheAntidote.                                               P r o je c t D e s c r ip t io n :         ...
Auto Warranty Group Ad                                          P r o je c t D e s c r ip t io n :                        ...
Thank youCraig Williams(216) 702-0611craigdwill@gmail.comCraig Williams |   (216) 702-0611   |   craigdwill@gmail.com Slid...
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Craig williams-portfolio

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Craig Williams, production arist - portfolio

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Craig williams-portfolio

  1. 1. Craig WilliamsProduction Artist14 years’ experience• Adobe InDesign CS5 • Mac OSX• Illustrator CS5 • Microsoft Word• Photoshop CS5 • Excel• Bridge CS5 • PowerPoint• Acrobat Pro & Distiller • QuarkXpressCraig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 1 of 22
  2. 2. SummaryIm an accomplishedsenior production-artistand award-winning writerwith 14+ years’experience overseeingproduction schedulesand design in theadvertising andpublishing industries. Iexcel at resolvingproduction or qualityassurance issuesthrough improvingprocesses, while meetingdeadlines in a fast-pacedenvironment.Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 2 of 21
  3. 3. PortfolioIt’s difficult, as aproduction artist, to sayyou alone designedsomething. Our mainfunction is to refine,resize, revise, retouch,build comps, boardpresentations, bindbooklets and preflightand prepare files tosend out to vendors,working closely withdesigners and artdirectors to get thebest final productspossible, while alwayskeeping an eye onefficiency, accuracy and,very often, tightdeadlines.Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 3 of 22With that in mind, what
  4. 4. KeyBank Pull-Out Mailer P r o je c t D e s c r i p t i o n : This mailer had a complex, diagonally cut middle portion that changed when a side tab was pulled. The sample shows the front, front after tab was pulled, inside and inside with pulled tab. M y R o le : I created the die-lines forCraig Williams | (216) 702-0611 | multiple craigdwill@gmail.com Slide 4 of 22
  5. 5. Lake County Captains TV Spot P r o je c t D e s c r ip t io n : "Big Things Are Happening" TV ads for Lake County Captains M y R o l e : I designed, created and assembled a complete, five- foot high popcorn box and similar- sized soft drink cup with straw for the TV spot.Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 5 of 22
  6. 6. Cleveland Stance Print Ads P r o je c t D e s c r ip t io n : A series of print ads, featuring local sports figures, created for Cleveland Stance, an anti-gang initiative M y R o l e : Resizing many ads of this kind, revising, photo retouching (removing background from original photos) and preparing final files for publicationCraig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 6 of 22
  7. 7. KeyBank/Cavaliers OutdoorBoards P r o j e c t D e s c r i p t i o n : Cleveland Cavaliers outdoor messaging, sponsored by KeyBank M y R o l e : Resizing, revisions, photo retouching and preparing final files according to vendor specs Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 7 of 22
  8. 8. Cleveland Clinic Online StaticAds P r o je c t D e s c r ip t io n : Resizing and revising static online ads for Cleveland Clinic, always conforming to their brand standards M y R o l e : For the Adcom Group, I often worked on resizing, revising and preparing final files for static online banner ads like these for Cleveland Clinic. I also Craig Williams | (216) 702-0611 | workedSlide 8 of 22 craigdwill@gmail.com on
  9. 9. KeyBank Outdoor Boards P r o j e c t D e s c r i p t i o n : Resizing of outdoor boards for KeyBank, including photo retouching, revisions and preparing final files according to vendor specs M y R o l e : While working for the Adcom Group, I was responsible for resizing hundreds of outdoor boards like this one. As with ad resizing, the sizes could vary greatly, requiring me to alter the layouts, sometimes radically. I also did photo retouching on many of these. Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 9 of 22
  10. 10. Cleveland Clinic Doc AnnounceAds P r o je c t D e s c r ip t io n : Resizing, revisions, photo retouching - all keeping within Cleveland Clinic brand standards - and preparing final files to meet publication specs M y R o l e : While I was with the Adcom Group, I resized thousands of ads like this one. Since the ad sizes were so varied - from Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 10 of 22 tall and thin to
  11. 11. Craig-Williams.com Web Site P r o je c t D e s c r ip t io n : A site designed to showcase my resume and portfolio several years ago. It is no longer live. M y R o l e : Web Designer / Writer Developed using Adobe GoLive and Photoshop Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 11 of 22
  12. 12. Petland Puppy Postcard. P r o je c t D e s c r ip t io n : This Petland postcard was created while freelancing at ADPRO Promotional Marketing. M y R o l e : Design, revision and photo retouching. Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 12 of 22
  13. 13. ShowHouse Display P r o je c t D e s c r ip t io n : While freelancing at ADPRO Promotional Marketing, I worked on several layouts for Moen faucets and their ShowHouse brand. M y R o l e : The design shown was created as part of a faucet display, using Photoshop and InDesign. The faucet wasCraig Williams | (216) 702-0611 | mounted on the craigdwill@gmail.com Slide 13 of 22
  14. 14. Antidote “Shout It” print ad P r o je c t D e s c r ip t io n : Ad for my newspaper, The Antidote. M y R o l e : Graphic Designer, Writer. Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 14 of 22
  15. 15. Petland Holiday Insert P r o je c t D e s c r ip t io n : This is one of many Petland layouts I worked on while freelancing at ADPRO Promotional Marketing. M y R o l e : I didnt design the initial layout for this insert, but did create the coupons. I searched for product images from manufacturer sites, eliminated Craig Williams | (216) backgrounds and 702-0611 | craigdwill@gmail.com Slide 15 of 22 otherwise
  16. 16. Pearl Vision Grand-Opening Ad P r o je c t D e s c r ip t io n : This is one of many Petland layouts I worked on while freelancing at ADPRO. M y R o l e : I didnt design the initial layout for this ad, but did find and modify the illustrations, and created the map and coupon using Illustrator and InDesign. Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 16 of 22
  17. 17. Moen “M" Display P r o je c t D e s c r ip t io n : I created this piece while freelancing for ADPRO Promotional Marketing. I was assigned the task of creating the "M" and adding various pictures within its boundaries, though I was not provided with the original "M" template. M y R o le : I recreate the Moen "M" by Craig Williams | (216) 702-0611 | choosing the craigdwill@gmail.com Slide 17 of 22 closest font I
  18. 18. Moen/ShowHouse ConventionBanners P r o je c t D e s c r ip t io n : This banner is one of four created for a Moen/ShowHouse convention. Each piece was more than three-feet high, designed to be attached to support poles, and each included one of Moens inspirational keywords: "Enjoy," "Create," "Learn" and "Partner." M y R o l e : I was the graphic designer, Craig Williams | (216) using InDesign 702-0611 | craigdwill@gmail.com Slide 18 of 22
  19. 19. Petland Fish Club Poster P r o je c t D e s c r ip t io n : This is a window poster I designed to promote Petland of Omahas new fish club. Created with InDesign and Photoshop. M y R o l e : Graphic Designer. The piece was produced as a freelance assignment for ADPRO Promotional Marketing. Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 19 of 22
  20. 20. City Dweller Ad for TheAntidote. P r o je c t D e s c r ip t io n : Print advertisement, designed using Adobe Illustrator. M y R o l e : Sometimes clients who advertised in my monthly newspaper, The Antidote, needed me to design an ad for them. This is an example of such an ad. Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 20 of 22
  21. 21. Auto Warranty Group Ad P r o je c t D e s c r ip t io n : Print ad for The Antidote Newspaper, created with Photoshop and InDesign M y R o l e : Sometimes clients who advertised in my monthly newspaper, The Antidote, needed me to design an ad for them. This is an example of such an ad. I did the writing and design. Craig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 21 of 22
  22. 22. Thank youCraig Williams(216) 702-0611craigdwill@gmail.comCraig Williams | (216) 702-0611 | craigdwill@gmail.com Slide 22 of 22

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