• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media Presentation
 

Social Media Presentation

on

  • 192 views

This presentation is designed to inform potential clients or anyone who is interested in utilizing social media in their business. However, as a reminder, I always let them know that social media is ...

This presentation is designed to inform potential clients or anyone who is interested in utilizing social media in their business. However, as a reminder, I always let them know that social media is not the answer, it is a tool. Their service or product is the true selling point.

Statistics

Views

Total Views
192
Views on SlideShare
186
Embed Views
6

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 6

http://www.craigcallen.com 6

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Social Media Presentation Social Media Presentation Presentation Transcript

  • Socially Acceptable
  • Socially Acceptable Rewriting the Rules
  • Craig Allen Socially AcceptableOwner and Social Media Manager craig@sociallyacceptable.biz 573.701.2098http://www.sociallyacceptable.biz
  • How much money did Dellmake from promotions onTwitter?
  • How much money did Dellmake from promotions onTwitter?✓2.5 Million✓4.5 Million✓6.5 Million✓8.5 Million
  • How much money did Dellmake from promotions onTwitter?
  • How much money did Dellmake from promotions onTwitter?✓2.5 Million✓4.5 Million✓6.5 Million✓8.5 Million
  • ✓2.5 Million✓4.5 Million✓6.5 Million✓8.5 Million
  • What is social media?
  • What is social media?
  • “umbrella term that defines the variousactivities that integrate technology, socialinteraction, and other construction ofwords, pictures, videos and audio”-Wikipedia.org
  • “The same amount of content is created in48 hours as was created from thebeginning of time until 2003.”-Google CEO, Eric Schmidt
  • 3,000,000Average number of tweets per day on twitter.com
  • 5,000,000,000Number of minutes spent on Facebook each day.
  • If Facebook were a country, it would be the 3rd largest country – just ahead of the United States.
  • Why should brands care?
  • Because three out of four Americans use socialtechnology.-Forrester, The Growth of Social Technology Adoption, 2008
  • Because two-thirds of the global Internetpopulation visit social networks.-Nielsen, Global Faces & Networked Places, 2009
  • Because visiting social sites is now the 4th mostpopular online activity – ahead of personal email.-Nielsen, Global Faces & Networked Places, 2009
  • Because social media is democratizingcommunications. BIG TIME.
  • “Technology is shifting the power away from theeditors, the publishers, the establishment, themedia elite. Now it’s the people who are in control.”-Rupert Murdoch, Global Media Entrepreneur
  • Social media is like word of mouth on steroids.
  • 93%Of the population think that brands should have a presence on social media websites.
  • Don’t just broadcast stuff. (To put it nicely.)
  • Old vs. New Media or Monologue vs.
  • It’s about listening.
  • It’s about listening.Social Media has changed the rules.
  • It’s about listening.Social Media has changed the rules. Brands need to define a strategy.
  • Social Media Usage
  • Social Media Usage Public Relations
  • Social Media Usage Public Relations Customer Service
  • Social Media Usage Public Relations Customer Service Loyalty Building
  • Social Media Usage Public Relations Customer Service Loyalty Building Collaboration
  • Social Media Usage Public Relations Customer Service Loyalty Building Collaboration Networking
  • Social Media Usage Public Relations Customer Service Loyalty Building Collaboration Networking Thought-Leadership
  • Social Media Usage Public Relations Customer Service Loyalty Building Collaboration Networking Thought-Leadership Customer Acquisition
  • Public Relations Customer Service Loyalty Building Collaboration NetworkingThought-LeadershipCustomer Acquisition
  • Campaigns vs.Conversations
  • Social Media isn’t the answer to everything.