Social Media Presentation

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This presentation is designed to inform potential clients or anyone who is interested in utilizing social media in their business. However, as a reminder, I always let them know that social media is …

This presentation is designed to inform potential clients or anyone who is interested in utilizing social media in their business. However, as a reminder, I always let them know that social media is not the answer, it is a tool. Their service or product is the true selling point.

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Transcript

  • 1. Socially Acceptable
  • 2. Socially Acceptable Rewriting the Rules
  • 3. Craig Allen Socially AcceptableOwner and Social Media Manager craig@sociallyacceptable.biz 573.701.2098http://www.sociallyacceptable.biz
  • 4. How much money did Dellmake from promotions onTwitter?
  • 5. How much money did Dellmake from promotions onTwitter?✓2.5 Million✓4.5 Million✓6.5 Million✓8.5 Million
  • 6. How much money did Dellmake from promotions onTwitter?
  • 7. How much money did Dellmake from promotions onTwitter?✓2.5 Million✓4.5 Million✓6.5 Million✓8.5 Million
  • 8. ✓2.5 Million✓4.5 Million✓6.5 Million✓8.5 Million
  • 9. What is social media?
  • 10. What is social media?
  • 11. “umbrella term that defines the variousactivities that integrate technology, socialinteraction, and other construction ofwords, pictures, videos and audio”-Wikipedia.org
  • 12. “The same amount of content is created in48 hours as was created from thebeginning of time until 2003.”-Google CEO, Eric Schmidt
  • 13. 3,000,000Average number of tweets per day on twitter.com
  • 14. 5,000,000,000Number of minutes spent on Facebook each day.
  • 15. If Facebook were a country, it would be the 3rd largest country – just ahead of the United States.
  • 16. Why should brands care?
  • 17. Because three out of four Americans use socialtechnology.-Forrester, The Growth of Social Technology Adoption, 2008
  • 18. Because two-thirds of the global Internetpopulation visit social networks.-Nielsen, Global Faces & Networked Places, 2009
  • 19. Because visiting social sites is now the 4th mostpopular online activity – ahead of personal email.-Nielsen, Global Faces & Networked Places, 2009
  • 20. Because social media is democratizingcommunications. BIG TIME.
  • 21. “Technology is shifting the power away from theeditors, the publishers, the establishment, themedia elite. Now it’s the people who are in control.”-Rupert Murdoch, Global Media Entrepreneur
  • 22. Social media is like word of mouth on steroids.
  • 23. 93%Of the population think that brands should have a presence on social media websites.
  • 24. Don’t just broadcast stuff. (To put it nicely.)
  • 25. Old vs. New Media or Monologue vs.
  • 26. It’s about listening.
  • 27. It’s about listening.Social Media has changed the rules.
  • 28. It’s about listening.Social Media has changed the rules. Brands need to define a strategy.
  • 29. Social Media Usage
  • 30. Social Media Usage Public Relations
  • 31. Social Media Usage Public Relations Customer Service
  • 32. Social Media Usage Public Relations Customer Service Loyalty Building
  • 33. Social Media Usage Public Relations Customer Service Loyalty Building Collaboration
  • 34. Social Media Usage Public Relations Customer Service Loyalty Building Collaboration Networking
  • 35. Social Media Usage Public Relations Customer Service Loyalty Building Collaboration Networking Thought-Leadership
  • 36. Social Media Usage Public Relations Customer Service Loyalty Building Collaboration Networking Thought-Leadership Customer Acquisition
  • 37. Public Relations Customer Service Loyalty Building Collaboration NetworkingThought-LeadershipCustomer Acquisition
  • 38. Campaigns vs.Conversations
  • 39. Social Media isn’t the answer to everything.