Social Media Presentation

336 views

Published on

This presentation is designed to inform potential clients or anyone who is interested in utilizing social media in their business. However, as a reminder, I always let them know that social media is not the answer, it is a tool. Their service or product is the true selling point.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
336
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Social Media Presentation

    1. 1. Socially Acceptable
    2. 2. Socially Acceptable Rewriting the Rules
    3. 3. Craig Allen Socially AcceptableOwner and Social Media Manager craig@sociallyacceptable.biz 573.701.2098http://www.sociallyacceptable.biz
    4. 4. How much money did Dellmake from promotions onTwitter?
    5. 5. How much money did Dellmake from promotions onTwitter?✓2.5 Million✓4.5 Million✓6.5 Million✓8.5 Million
    6. 6. How much money did Dellmake from promotions onTwitter?
    7. 7. How much money did Dellmake from promotions onTwitter?✓2.5 Million✓4.5 Million✓6.5 Million✓8.5 Million
    8. 8. ✓2.5 Million✓4.5 Million✓6.5 Million✓8.5 Million
    9. 9. What is social media?
    10. 10. What is social media?
    11. 11. “umbrella term that defines the variousactivities that integrate technology, socialinteraction, and other construction ofwords, pictures, videos and audio”-Wikipedia.org
    12. 12. “The same amount of content is created in48 hours as was created from thebeginning of time until 2003.”-Google CEO, Eric Schmidt
    13. 13. 3,000,000Average number of tweets per day on twitter.com
    14. 14. 5,000,000,000Number of minutes spent on Facebook each day.
    15. 15. If Facebook were a country, it would be the 3rd largest country – just ahead of the United States.
    16. 16. Why should brands care?
    17. 17. Because three out of four Americans use socialtechnology.-Forrester, The Growth of Social Technology Adoption, 2008
    18. 18. Because two-thirds of the global Internetpopulation visit social networks.-Nielsen, Global Faces & Networked Places, 2009
    19. 19. Because visiting social sites is now the 4th mostpopular online activity – ahead of personal email.-Nielsen, Global Faces & Networked Places, 2009
    20. 20. Because social media is democratizingcommunications. BIG TIME.
    21. 21. “Technology is shifting the power away from theeditors, the publishers, the establishment, themedia elite. Now it’s the people who are in control.”-Rupert Murdoch, Global Media Entrepreneur
    22. 22. Social media is like word of mouth on steroids.
    23. 23. 93%Of the population think that brands should have a presence on social media websites.
    24. 24. Don’t just broadcast stuff. (To put it nicely.)
    25. 25. Old vs. New Media or Monologue vs.
    26. 26. It’s about listening.
    27. 27. It’s about listening.Social Media has changed the rules.
    28. 28. It’s about listening.Social Media has changed the rules. Brands need to define a strategy.
    29. 29. Social Media Usage
    30. 30. Social Media Usage Public Relations
    31. 31. Social Media Usage Public Relations Customer Service
    32. 32. Social Media Usage Public Relations Customer Service Loyalty Building
    33. 33. Social Media Usage Public Relations Customer Service Loyalty Building Collaboration
    34. 34. Social Media Usage Public Relations Customer Service Loyalty Building Collaboration Networking
    35. 35. Social Media Usage Public Relations Customer Service Loyalty Building Collaboration Networking Thought-Leadership
    36. 36. Social Media Usage Public Relations Customer Service Loyalty Building Collaboration Networking Thought-Leadership Customer Acquisition
    37. 37. Public Relations Customer Service Loyalty Building Collaboration NetworkingThought-LeadershipCustomer Acquisition
    38. 38. Campaigns vs.Conversations
    39. 39. Social Media isn’t the answer to everything.

    ×