Searchlondon Tips for 2012

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  • http://www.seomoz.org/videos/googl-seo-and-authorship
  • http://www.seomoz.org/videos/googl-seo-and-authorship
  • Searchlondon Tips for 2012

    1. 1. Monday 29 th & Tuesday 30th October at the Congress Centre, Londonhttp://www.distilled.net/events/searchlove-london/
    2. 2. Technical Tips for 2012 CRAIG BRADFORD SEO Consultant, Distilled craig.bradford@distilled.net @CraigBradford
    3. 3. Faster autocomplete.[launch codename “Snappy Suggest”, project codename “Suggest”] @CraigBradford
    4. 4. @CraigBradford
    5. 5. @CraigBradford
    6. 6. @CraigBradford
    7. 7. @CraigBradford
    8. 8. @CraigBradford
    9. 9. 1 - Authorship
    10. 10. Agent Rank Patent August 2005 July 2009 May 2011 August 2011
    11. 11. Google Authorship “We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson (Google Authorship Project)
    12. 12. Distilled Blog Post Distilled Profile Rel=“author” Rel=“me” Rel=Contributor-to G+ Profile
    13. 13. <a href=" https://plus.google.com/12345678901235" rel="author”> Craig Bradford</a>
    14. 14. 2 - Rich Snippets
    15. 15. http://seogadget.com/review-snippet-over-saturation-in-google-search-results/
    16. 16. Rich Snippets ≠ Reviews@CraigBradford
    17. 17. http://seogadget.com/review-snippet-over-saturation-in-google-search-results/
    18. 18. http://www.seomoz.org/blog/schema-examples
    19. 19. 3 - Tables
    20. 20. <dl> <dt>Coffee</dt> <dd>Black hot drink</dd> <dt>Milk</dt> <dd>White cold drink</dd></dl>
    21. 21. 4 - Video
    22. 22. http://www.distilled.net/training/video-marketing-guide/
    23. 23. @CraigBradford
    24. 24. @CraigBradford
    25. 25. @CraigBradford
    26. 26. @CraigBradford
    27. 27. Pick your battles wisely…
    28. 28. http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo @CraigBradford
    29. 29. Video sitemapshttp://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472 @CraigBradford
    30. 30. http://schema.org/VideoObject
    31. 31. 5 – Create filter bubbles
    32. 32. “It will be very hard for peopleto watch or consume somethingthat has not in some sense beentailored for them”Eric Schmidt, Google@CraigBradford
    33. 33. @CraigBradford
    34. 34. G+ >= Facebook@CraigBradford
    35. 35. G+ *will be >= Facebook@CraigBradford
    36. 36. Online Poker
    37. 37. Online Poker
    38. 38. Exclusive Content
    39. 39. • What does this mean?
    40. 40. Start using G+ for brands@CraigBradford
    41. 41. +1 to get 1@CraigBradford
    42. 42. Q+A CRAIG BRADFORD SEO Consultant, Distilled craig.bradford@distilled.net @CraigBradford
    43. 43. Monday 29 th & Tuesday 30th October at the Congress Centre, Londonhttp://www.distilled.net/events/searchlove-london/

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