Searchlondon Tips for 2012

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  • http://www.seomoz.org/videos/googl-seo-and-authorship
  • http://www.seomoz.org/videos/googl-seo-and-authorship

Transcript

  • 1. Monday 29 th & Tuesday 30th October at the Congress Centre, Londonhttp://www.distilled.net/events/searchlove-london/
  • 2. Technical Tips for 2012 CRAIG BRADFORD SEO Consultant, Distilled craig.bradford@distilled.net @CraigBradford
  • 3. Faster autocomplete.[launch codename “Snappy Suggest”, project codename “Suggest”] @CraigBradford
  • 4. @CraigBradford
  • 5. @CraigBradford
  • 6. @CraigBradford
  • 7. @CraigBradford
  • 8. @CraigBradford
  • 9. 1 - Authorship
  • 10. Agent Rank Patent August 2005 July 2009 May 2011 August 2011
  • 11. Google Authorship “We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson (Google Authorship Project)
  • 12. Distilled Blog Post Distilled Profile Rel=“author” Rel=“me” Rel=Contributor-to G+ Profile
  • 13. <a href=" https://plus.google.com/12345678901235" rel="author”> Craig Bradford</a>
  • 14. 2 - Rich Snippets
  • 15. http://seogadget.com/review-snippet-over-saturation-in-google-search-results/
  • 16. Rich Snippets ≠ Reviews@CraigBradford
  • 17. http://seogadget.com/review-snippet-over-saturation-in-google-search-results/
  • 18. http://www.seomoz.org/blog/schema-examples
  • 19. 3 - Tables
  • 20. <dl> <dt>Coffee</dt> <dd>Black hot drink</dd> <dt>Milk</dt> <dd>White cold drink</dd></dl>
  • 21. 4 - Video
  • 22. http://www.distilled.net/training/video-marketing-guide/
  • 23. @CraigBradford
  • 24. @CraigBradford
  • 25. @CraigBradford
  • 26. @CraigBradford
  • 27. Pick your battles wisely…
  • 28. http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo @CraigBradford
  • 29. Video sitemapshttp://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472 @CraigBradford
  • 30. http://schema.org/VideoObject
  • 31. 5 – Create filter bubbles
  • 32. “It will be very hard for peopleto watch or consume somethingthat has not in some sense beentailored for them”Eric Schmidt, Google@CraigBradford
  • 33. @CraigBradford
  • 34. G+ >= Facebook@CraigBradford
  • 35. G+ *will be >= Facebook@CraigBradford
  • 36. Online Poker
  • 37. Online Poker
  • 38. Exclusive Content
  • 39. • What does this mean?
  • 40. Start using G+ for brands@CraigBradford
  • 41. +1 to get 1@CraigBradford
  • 42. Q+A CRAIG BRADFORD SEO Consultant, Distilled craig.bradford@distilled.net @CraigBradford
  • 43. Monday 29 th & Tuesday 30th October at the Congress Centre, Londonhttp://www.distilled.net/events/searchlove-london/