Searchlondon Tips for 2012
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Searchlondon Tips for 2012

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  • http://www.seomoz.org/videos/googl-seo-and-authorship
  • http://www.seomoz.org/videos/googl-seo-and-authorship

Searchlondon Tips for 2012 Searchlondon Tips for 2012 Presentation Transcript

  • Monday 29 th & Tuesday 30th October at the Congress Centre, Londonhttp://www.distilled.net/events/searchlove-london/
  • Technical Tips for 2012 CRAIG BRADFORD SEO Consultant, Distilled craig.bradford@distilled.net @CraigBradford
  • Faster autocomplete.[launch codename “Snappy Suggest”, project codename “Suggest”] @CraigBradford
  • @CraigBradford
  • @CraigBradford
  • @CraigBradford
  • @CraigBradford
  • @CraigBradford
  • 1 - Authorship
  • Agent Rank Patent August 2005 July 2009 May 2011 August 2011
  • Google Authorship “We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” – Othar Hansson (Google Authorship Project)
  • Distilled Blog Post Distilled Profile Rel=“author” Rel=“me” Rel=Contributor-to G+ Profile
  • <a href=" https://plus.google.com/12345678901235" rel="author”> Craig Bradford</a>
  • 2 - Rich Snippets
  • http://seogadget.com/review-snippet-over-saturation-in-google-search-results/
  • Rich Snippets ≠ Reviews@CraigBradford
  • http://seogadget.com/review-snippet-over-saturation-in-google-search-results/
  • http://www.seomoz.org/blog/schema-examples
  • 3 - Tables
  • <dl> <dt>Coffee</dt> <dd>Black hot drink</dd> <dt>Milk</dt> <dd>White cold drink</dd></dl>
  • 4 - Video
  • http://www.distilled.net/training/video-marketing-guide/
  • @CraigBradford
  • @CraigBradford
  • @CraigBradford
  • @CraigBradford
  • Pick your battles wisely…
  • http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo @CraigBradford
  • Video sitemapshttp://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472 @CraigBradford
  • http://schema.org/VideoObject
  • 5 – Create filter bubbles
  • “It will be very hard for peopleto watch or consume somethingthat has not in some sense beentailored for them”Eric Schmidt, Google@CraigBradford
  • @CraigBradford
  • G+ >= Facebook@CraigBradford
  • G+ *will be >= Facebook@CraigBradford
  • Online Poker
  • Online Poker
  • Exclusive Content
  • • What does this mean?
  • Start using G+ for brands@CraigBradford
  • +1 to get 1@CraigBradford
  • Q+A CRAIG BRADFORD SEO Consultant, Distilled craig.bradford@distilled.net @CraigBradford
  • Monday 29 th & Tuesday 30th October at the Congress Centre, Londonhttp://www.distilled.net/events/searchlove-london/