The National Digital Video Team

Craig Borg
Executive digital producer - Video

Inder Aney
Digital content producer - comm...
The Objective

“To create quality, engaging video content to win
& retain both fans and clients”
Social Video
•
•

Ooyala vs Youtube
Ooyala is a great premium & local content platform. YouTube is where social
(surprise and delight) ...
•
•
•

•

Channels
Think of your channel as a broadcast network, not only do you feature your
own content but you should a...
•
•
•
•
•

Metadata and tagging
Thumbnail!
Headline! Make it searchable / clickable.
Description. First paragraph short an...
•
•
•
•

What rates on Yotube VS Ooyala?
Local talent based video rates well within our sites. Not so well on YouTube
Inte...
•
•

Vine, Instagram & Facebook Video
Vine / Instavideo. Perfect for little talent "sketches" or behind the scenes
moments...
FIFI & DAVE LAUNCH VIDEOS
FIFI & DAVE LAUNCH VIDEOS
FIFI & DAVE LAUNCH VIDEOS
FIFI & DAVE LAUNCH VIDEOS
The last 24 months……
TODAY NETWORK 2012
TODAY NETWORK 2013
TODAY NETWORK 12/13
MMM NETWORK 2012
MMM NETWORK 2013
MMM NETWORK 12/13
TOTALS - 2013
TOP CONTENT OF 2013
Our Sites
1 - Ed Sheeran covers no digity - 84,885
2 - Fifi - I’m having a baby - 69,656
3 - Jules get...
Year On Year
Our Sites
2012 = 7,119,120
2013 = 6,359,918
10.66% Decrease
YouTube
2012 = 67,931,708
2013 = 30,359,184
55.31...
Organisation & Standardisation
Equipment
• Care & Maintenance
• Responsibility – Policy
• Security
• Repairs and maintenance – Internal contact
File Structure & Naming conventions
• File management and sharing
• New share drive
• Shared assets
• Archival and restore
Ad Sets & Monetisation
Software
Brand Consistency
Brand Consistency
Brand Consistency
http://www.mix1065.com.au/videos/human-nature-perform-blurred-lines

https://www.youtube.com/watch?v=Tkl...
The SCA Video Standard
An SCA Video is……..
1.Well shot, well lit, sounds great

2. Meets the deadline

3. Engages fans / drives traffic
Video Codecs
Video Codecs
Video export settings
HD BEST
FORMAT
CODEC /
COMPRESSION TYPE

BIT RATE

HD

.MOV

.MOV

H.264

H.264
Audio & Export Settings
FORMAT
SAMPLE RATE

.AAC or .WAV
44.100 kHz

CHANNELS

STEREO

BIT RATE

128 kbps

ENCODING MODE

...
Resources
Canon 5D mkIII
Canon 5D mkIII
DSLR v XDCAM
Atomos Ninja 2
• Quick how to / demo
GoPro
Production Workflow
• Network speed and transfer issues
• Supporting other markets to develop their own unique content
• F...
Sydney Studio
Sydney Studio
Live Video Streaming
Available Technologies & Resources
• Streaming capabilities and how this can be applied to your shows
• How to capture a s...
Live Video Streaming
Moving forward….
Sca digital video 2014
Sca digital video 2014
Sca digital video 2014
Sca digital video 2014
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  • pitch -awareness and new levels
  • me - live music & event production / TV and radio outside broadcast
    Inder - director / producer / camera op / editor / gfx / Canne
    matt - worked in many different parts of business - show audio producer - pitch - now video
    Blake - K & J - creativity skill wasted on one show (especially K & J)
    Joel - live music and event production - awesome all rounder - runs studio, great knowledge bank
  • quality - being “quality” not necessarily HD glossy big budget content, engaging, not only win - but also retain them.
  • 2012 - and particularly 13 were years of growth and establishment. clive has certainly become captain of the ship and provided direction and strategy to what we are doing.
  • *Excluding Scoopla*
    some massive numbers in 2012 - early 13 (april) due to content without copyright being uploaded which has since been removed.
  • april / may shows
  • combined ooyala and youtube Year on Year.
    moving forward - 2014 year for really growth for today network
    new exciting shows - heavy focus on video content - cameras in studios - big tactics with strong video support
  • less illegal content - strong steady performer.
    average of around
  • strong growth year on year - sport being a big selling point here, and huge opportunities in 2014 between our NRL / AFL coverage and
  • year on year for the most part has been strong
  • growing but not at the pace of digital video in general… the true year on year growth will be 13 / 14.
  • music - still a thirst - covers
    katy perry when back in town..
  • what does this mean for 2014 - GROWTH & ACCURACY
  • care and maintenance - lens caps - lens cleaning
    responsibility - if you see something - say something - new policy coming soon everyone to sign
    security - if you don’t have a lock up - please tell me
    Myself and Joel are contacts for repairs and maintenance. barcode system in my net that tracks all gear and serial numbers -
  • maybe use live example here.
    naming conventions - show name - video name
  • a lot of talk around which way we should go
    these are the 3 x industry standards
    FCP X no good - new licences are hard to come by - obvious benefits to a single platform -
  • Nova Red room / house of hits / new set ideas
  • Bonja Triple J - Like a version
  • mix / interactivity of Radio 1 -> click through to youtube channel - use our content to drive more views to our channels - also shows the artist endorsement
  • we set the standard - everyone in room is the best at what they do - we are already better than our competitors. we are more creative, we execute better, we are more strategic and we are by far better resourced. example is one of the biggest changes to the industry in my career, hats of to chris and clive for picking a great song - and pushing the idea
  • keep these 3 x things top of mind - we are a broadcasting business - audio should always be spot on
    deadline driven world -particularly video content that follows radio show - no point making an epic video if its late, and already old news or not topical. radio people are so now - radio and audio is quicker to produce - smaller file size
    the whole point - keep people watching longer and coming back for more
  • so many codecs and formats, different types of software to be familiar with when dealing with video. next slide helps to explain the process a video goes through
  • 1 - video, audio and metadat information
    2. compression - H.264 - new compression Googles VP9 provides more than a 50% reduction in bandwidth at same quality
    3. wrapper into something the software understands to playback - .mov .wmv .flv etc
  • Ooyala supporting HD now - need to make this the standard - improve quality of everything.
    PCR’s and thinking of other business units - sizzle reels - need a Clean Export in HD for this purpose.
  • Issues syncing exported MP3 to final cut pro - digital clicking
    Take a line direct to camera where possible - quicker turnaround
    levels - always check when recording and when exporting
    Headphones!
    a handbook will be distributed with new camera policy next week
  • Pro’s - cinematic look, still and video, small portable, records on compact flash
    cons - so many things to add…. H.264 codec, focus sensitivity, shaky shots, pro sumer connectivity
  • noisey - skin tone - ex is a little green
    cameras are quite old and not very well maintained.
  • benefits - larger monitor, records in pro res or MXF - solid state drive - additional back up - great audio meters and functions
  • gopro app - everyones should download
    some accessories in sydney
  • studios like these are becoming more and more common - commercial buildings - non traditional “broadcast” camera chains
    explain the way we shoot - triple m etc why
    scoopla & why
  • configuration - 4 x cameras, autocue, ccu and TD position, GFX, Pro video player, lighting, green screen & DVN
    ISDN Capabilities - interviews / music
  • difficult to do well - so many devices - screen sizes - different connection speeds - spent a lot of time testing and refining the quality. People to contact should be me & mike Crothers
    when planning - think about what will happen before / during song / adbreak / after? how soon can you have on demand?
  • via sydney due to - bandwidth on output, iOS & android
    please do not use upstream etc… we loose out on ads, get 3rd party ads etc….. please always ask - and check RE budgets
    Scoopla - Live red carpet coverage.
  • need to think about: promotion in lead up, during and post stream. need producer and talent buy in…
    Matt & Jo Final show - 16,460 - melbourne only
    Bump - Wednesday night live - cameras in studios
  • encourage everyone to share knowledge and skills
    a heavy focus on training and support of other markets
    new content ideas - the bump - wednesday night live
    scoopla - refresh
    new show support
    Footy season commencement
    thanks and looking forward to a huge year!
  • Sca digital video 2014

    1. 1. The National Digital Video Team Craig Borg Executive digital producer - Video Inder Aney Digital content producer - commercial pitch Blake Phillips Senior Video Producer Matthew Kuchel Digital content producer - commercial pitch Joel Riley Digital Production Assistant
    2. 2. The Objective “To create quality, engaging video content to win & retain both fans and clients”
    3. 3. Social Video
    4. 4. • • Ooyala vs Youtube Ooyala is a great premium & local content platform. YouTube is where social (surprise and delight) + international celebrity video shines. • • • Getting the most out of Youtube Create content that is unique, compelling, and entertaining or informative. Captivate your viewer in the first 15 seconds, and keep them watching throughout the video. Include specific Calls to Action in the video itself, or through annotations. Set a recurring schedule for your uploads, and maximize your production investments. Create a programming calendar. Create content around tent-pole events that are important to your audience. Create a channel experience that guides viewers across multiple videos and communicates everything your channel has to offer. • • • •
    5. 5. • • • • Channels Think of your channel as a broadcast network, not only do you feature your own content but you should also collate other relevant content through playlists. Playlists should be an essential part of your channel strategy. Not only do they increase watch-time, they create another asset that will appear in search results and in Suggested Videos. You can create playlists using your own videos, other videos, or a combination of both. http://www.youtube.com/user/buzzfeed
    6. 6. • • • • • Metadata and tagging Thumbnail! Headline! Make it searchable / clickable. Description. First paragraph short and snappy. Then as much detail as possible. Tags! International spelling, Common spelling mistakes, other relevant subjects or talent. • • • • • Claim settings Claim vision & Audio - Monetize in all countries. Claim vision - Monetize in all countries Claim vision & Audio - Monetize within Australia Do not claim content • • Do’s & Don’ts eg. Music rights etc https://www.youtube.com/watch?v=9g2U12SsRns
    7. 7. • • • • What rates on Yotube VS Ooyala? Local talent based video rates well within our sites. Not so well on YouTube International celebrity / 'topical' or 'tentpole' events rate well on YouTube Headline matters more on YouTube. • Short term performance of Ooyala vs YouTube
    8. 8. • • Vine, Instagram & Facebook Video Vine / Instavideo. Perfect for little talent "sketches" or behind the scenes moments that won't drive huge traffic or revenue. Also a great medium for tactic clues. • https://vine.co/v/hEYAKOe1hqx • https://www.facebook.com/photo.php?v=145989832272787&set=vb.132495 • Facebook video perfect to host teases to local premium content. • https://www.facebook.com/photo.php?v=462746653813246&set=vb.132495
    9. 9. FIFI & DAVE LAUNCH VIDEOS
    10. 10. FIFI & DAVE LAUNCH VIDEOS
    11. 11. FIFI & DAVE LAUNCH VIDEOS
    12. 12. FIFI & DAVE LAUNCH VIDEOS
    13. 13. The last 24 months……
    14. 14. TODAY NETWORK 2012
    15. 15. TODAY NETWORK 2013
    16. 16. TODAY NETWORK 12/13
    17. 17. MMM NETWORK 2012
    18. 18. MMM NETWORK 2013
    19. 19. MMM NETWORK 12/13
    20. 20. TOTALS - 2013
    21. 21. TOP CONTENT OF 2013 Our Sites 1 - Ed Sheeran covers no digity - 84,885 2 - Fifi - I’m having a baby - 69,656 3 - Jules gets pierced - 52,451 YouTube 1 - Justin Beiber answers phone to mum during interview - 1,073,201 2 - Jai Waetford - Juston Beiber as long as you love me - 962,917 3 - Jessie J Acoustic - nobodies perfect - 933,241
    22. 22. Year On Year Our Sites 2012 = 7,119,120 2013 = 6,359,918 10.66% Decrease YouTube 2012 = 67,931,708 2013 = 30,359,184 55.31% Decrease
    23. 23. Organisation & Standardisation
    24. 24. Equipment • Care & Maintenance • Responsibility – Policy • Security • Repairs and maintenance – Internal contact
    25. 25. File Structure & Naming conventions • File management and sharing • New share drive • Shared assets • Archival and restore
    26. 26. Ad Sets & Monetisation
    27. 27. Software
    28. 28. Brand Consistency
    29. 29. Brand Consistency
    30. 30. Brand Consistency http://www.mix1065.com.au/videos/human-nature-perform-blurred-lines https://www.youtube.com/watch?v=TklXlHFpnlM
    31. 31. The SCA Video Standard
    32. 32. An SCA Video is…….. 1.Well shot, well lit, sounds great 2. Meets the deadline 3. Engages fans / drives traffic
    33. 33. Video Codecs
    34. 34. Video Codecs
    35. 35. Video export settings HD BEST FORMAT CODEC / COMPRESSION TYPE BIT RATE HD .MOV .MOV H.264 H.264
    36. 36. Audio & Export Settings FORMAT SAMPLE RATE .AAC or .WAV 44.100 kHz CHANNELS STEREO BIT RATE 128 kbps ENCODING MODE SINGLE PASS
    37. 37. Resources
    38. 38. Canon 5D mkIII
    39. 39. Canon 5D mkIII
    40. 40. DSLR v XDCAM
    41. 41. Atomos Ninja 2 • Quick how to / demo
    42. 42. GoPro
    43. 43. Production Workflow • Network speed and transfer issues • Supporting other markets to develop their own unique content • Faster turnaround times - divide and conquer! • File Sharing - Citrix Share file
    44. 44. Sydney Studio
    45. 45. Sydney Studio
    46. 46. Live Video Streaming
    47. 47. Available Technologies & Resources • Streaming capabilities and how this can be applied to your shows • How to capture a stream and turnaround quickly
    48. 48. Live Video Streaming
    49. 49. Moving forward….
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