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Napster killed itil

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Did Napster kill ITIL? Probably not ... but there ARE a lot of similarities ...

Did Napster kill ITIL? Probably not ... but there ARE a lot of similarities ...

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  • You remember Napster, right?This is what Napster did to the music industryWhy?Its happening againjust like napster changed theplaying field for music, cloud changes the game for ITThis is what cloud is doing to ITA new critical functionality emergesCatalog – napster comparisonwhy catalg is critical
  • in July 2000 when tracks from English rock band Radiohead's album Kid A found their way to Napster three months before the CD's release. Unlike Madonna, Dr. Dre or Metallica, Radiohead had never hit the top 20 in the US. Furthermore, Kid A was an experimental album without any singles, and received relatively little radio airplay. By the time of the record's release, the album was estimated to have been downloaded for free by millions of people worldwide, and in October 2000 Kid A captured the number one spot on the Billboard 200 sales chart in its debut week. According to Richard Menta of MP3 Newswire,[14] the effect of Napster in this instance was isolated from other elements that could be credited for driving sales, and the album's unexpected success suggested that Napster was a good promotional tool for music.One of the most successful bands to owe its success to Napster was Dispatch. Being an independent band, it had no formal promotion or radio play, yet it was able to tour to cities they had never played and sell out concerts, thanks to the spread of their music on Napster. In July 2007, the band became the first independent band to ever headline New York City's Madison Square Garden, selling it out for three consecutive nights. The band members were avid supporters of Napster, promoting it at their shows, playing a Napster show around the time of the Congressional hearings, and attending the hearings themselves. Shawn Fanning, the founder of Napster, is a known Dispatch fan.Since 2000, many musical artists, particularly those not signed to major labels and without access to traditional mass media outlets such as radio and television, have said that Napster and successive Internet file-sharing networks have helped get their music heard, spread word of mouth, and may have improved their sales in the long term[citation needed]. One such musician to publicly defend Napster as a promotional tool for independent artists was Dj xealot, who became directly involved in the 2000 A&M Records Lawsuit.[15]Chuck D from Public Enemy also came out and publicly supported Napster.[
  • virtualization and cloud – two initiatives closely relatedvirtualization is about far more than virtualized compute
  • use Eveline’s quote – its like running a restaurant without a menu
  • Transcript

    • 1. How Napster Killed ITILCraig McDonogh www.service-now.com
    • 2. Remember Napster? Napster was founded by Shawn Fanning and his uncle John Fanning, while the former was attending Northeastern University in Boston. Initially, Napster was envisioned as an independent peer-to-peer file sharing service. The service, named after Fannings hairstyle-based nickname, operated between June 1999 and July 2001. Its technology allowed people to easily share their MP3 files with other participants. Its ease of use led to massive copyright violations of music and film media, as well as other intellectual property. Although the original service was shut down by court order, the Napster brand survived after the companys assets were liquidated and purchased by other companies through bankruptcy proceedings. … but what else did Napster do?© 2011 ServiceNow All Rights Reserved www.service-now.com | 2
    • 3. … but Napster did some good • Tracks leaked to Napster 3 months before release • Album downloaded millions of times • Captured #1 spot on Billboard 200 in debut week • Independent band with no promotion or airplay • Sold out concerts purely due to Napster popularity • First independent band to headline Madison Square Garden "I believe that truly another parallel music industry will be created alongside the one that presently exists, and thats the bottom-line stake that traditionalists fear” - Chuck D, Public Enemy© 2011 ServiceNow All Rights Reserved www.service-now.com | 3
    • 4. So, what was so appealing? • You could get just what you needed • You could create your own “albums” • You could access what you needed from your home • You could find what you wanted easily© 2011 ServiceNow All Rights Reserved www.service-now.com | 4
    • 5. So, what was so appealing? • You could get just what you needed • You could create your own “albums” • You could access what you needed from your home • You could find what you wanted easily … and what has happened since?© 2011 ServiceNow All Rights Reserved www.service-now.com | 5
    • 6. On October 4, 2011, the Apple iTunes store sold its 16 billionth song© 2011 ServiceNow All Rights Reserved www.service-now.com | 6
    • 7. Any of that sound familiar?© 2011 ServiceNow All Rights Reserved www.service-now.com | 7
    • 8. Cloud changes everything … again Virtualized Storage Virtualized Compute Virtualized Network Virtualized Desktops … Virtualization & Web Client/Server Mainframe Everything that was old is new again© 2011 ServiceNow All Rights Reserved www.service-now.com | 8
    • 9. So, what is so appealing • You could get just what you needed ✓ • You could create your own “albums” services ✓ • You could access what you needed from your home desk ✓ • You could find what you wanted easily ✓© 2011 ServiceNow All Rights Reserved www.service-now.com | 9
    • 10. So, what is so appealing • You could get just what you needed ✓ • You could create your own “albums” services ✓ • You could access what you needed from your home desk ✓ • You could find what you wanted easily ✓ … and what has happened since? image credit: www.cloudhypermarket.com© 2011 ServiceNow All Rights Reserved www.service-now.com | 10
    • 11. Service Management evolves for cloud• Automated provisioning (zero-touch) becomes easier• Service Management processes must become lighter / faster Service Catalog IT Governance Automation Change & ConfigManagement Financial Management Service Level Release Management Management Incident & Problem ABSOLUTELY ESSENTIAL V E R Y I M P O R TA N T
    • 12. Let’s look at the Service Catalog iTunes Store Catalog IT Service Catalog© 2011 ServiceNow All Rights Reserved www.service-now.com | 12
    • 13. Let’s look at the Service Catalog Amazon Catalog IT Service Catalog© 2011 ServiceNow All Rights Reserved www.service-now.com | 13
    • 14. Cloud management with ServiceNow SERVICE CATALOG SERVICE REQUEST REQUEST APPROVAL WORKFLOW IT GOVERNANCE CMDB UPDATE WORKFLOW PROVISIONING© 2011 ServiceNow All Rights Reserved www.service-now.com | 14
    • 15. The Cloud Service Catalog • Your service catalog is a resource for the business: – where they can see the available services – where they can understand more about those services – where they can request services and items … with a familiar user interface • Your service catalog is a resource for IT: – where you can standardize your offerings to the business – where you gather all the right information, right at the start – where you make the business aware of costs & commitments … that enables you to deliver faster© 2011 ServiceNow All Rights Reserved www.service-now.com | 15
    • 16. And what happens if you don’t have a catalog? Your business users will just use a different service catalog© 2011 ServiceNow All Rights Reserved www.service-now.com | 16
    • 17. How the market is changing 2 Years Ago Today 1. Incident Management 1. Service Catalog 2. Change Management 2. Incident Management 3. Configuration Management 3. Change Management 4. Problem Management 4. Configuration Management© 2011 ServiceNow All Rights Reserved www.service-now.com | 17
    • 18. Where do we go from here?© 2011 ServiceNow All Rights Reserved www.service-now.com | 18
    • 19. Where do we go from here? • Combination of cloud and service catalog is doing the same thing • Just like your music collection is now ubiquitous, so are your business applications • Access anywhere • Access anytime • Access on any device • Request anywhere too© 2011 ServiceNow All Rights Reserved www.service-now.com | 19
    • 20. So, what’s the plan?  Whether you are using cloud today or not, a service catalog must be included in your future  Your service catalog must be as easy to use as iTunes  Your service catalog must be totally integrated with your service management processes  Your service catalog must be available to everyone  Your service catalog must be extensible  Your service catalog must be service-centric© 2011 ServiceNow All Rights Reserved www.service-now.com | 20
    • 21. So, what’s the plan? Remember – your business is not deciding whether to use a service catalog or not They are deciding which service catalog to use Make it yours© 2011 ServiceNow All Rights Reserved www.service-now.com | 21
    • 22. CRAIG McDONOGH EMAIL craig.mcdonogh@service-now.com WEB www.service-now.com TWITTER @cmcdonogh© 2011 ServiceNow All Rights Reserved