Craftscurator theconsciousconsumer-sustainabledesign
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Visual executive summary by Craftscurator of the CBI report on Sustainable Design in the EU market for home decoration and home textiles. Report identifies 3 segments of conscious consumers, and ...

Visual executive summary by Craftscurator of the CBI report on Sustainable Design in the EU market for home decoration and home textiles. Report identifies 3 segments of conscious consumers, and describes attitudes, motivation to buy sustainable goods, key players and key products. Includes link to the complete CBI report to read and download. Although the report is made to inform exporters in developing countries who want to target the EU market, it is equally interesting for importers, retailers and brand owners in the EU, who want to know more about Sustainable Design.

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  • 1. Sustainable DesignThe Conscious Consumer 1CraftsCurator.comIn The EU Market for Home Decoration and Home TextilesWho is the Conscious Consumer? photo
  • 2. Sustainable DesignThe Conscious Consumer 2CraftsCurator.comIn The EU Market for Home Decoration and Home Textiles>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Who is the Conscious Consumer?> And who is asking> Is sustainability important to consumers in the EU?!> How is sustainability perceived in the market?> Are market players focusing on sustainability?> Are there sustainable market opportunities for exporters in developing countries?
  • 3. Sustainable DesignThe Conscious Consumer 3CraftsCurator.comIn The EU Market for Home Decoration and Home Textiles>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>What is Sustainability?> In the marketEco> Raw Material!> Production Process> Product Life Cycle> Product Use>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Social> Fair Trade!> Cultural Trade> Cause Trade
  • 4. Sustainable DesignThe Conscious Consumer 4CraftsCurator.comIn The EU Market for Home Decoration and Home Textiles>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>What is The EU Market for Sustainable Design?> The Facts> EU Market for Home Decoration and Home Textiles in 2010 roughly € 40 billion> Very little statistical information available on consumption of sustainable goods> No generally accepted certification or categorization for Sustainable Design> Based on statistics of ethical fashion and organic food, market share of SustainableDesign is estimated at 1% of the total market
  • 5. Sustainable DesignThe Conscious Consumer 5CraftsCurator.comIn The EU Market for Home Decoration and Home Textiles>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>What is The EU Market for Sustainable Design?> The Forecast> substantial growth in consumption of sustainable goods in the last 5-10 years> raised awareness and knowledge amongst consumers> market players practicing sustainability and making it a core strategy> sustainable product innovations will convince consumers
  • 6. Sustainable DesignThe Conscious Consumer 6CraftsCurator.comIn The EU Market for Home Decoration and Home Textiles>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Now, who really is the Conscious Consumer?> The finger-pointing> no mainstream consumer yet> is aware of sustainability and is informed> is motivated to buy sustainable goods (go an extra mile and spend a bit more)> has a high design sensibility> this niche consumer is an early adopter and will drive the market
  • 7. Sustainable DesignThe Conscious Consumer 7CraftsCurator.comIn The EU Market for Home Decoration and Home Textiles>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>What type(s) of consumers are interested inSustainable Design?> 3 segments of early adopters identified> Trendy Creatives> Smart Affluents> Design Purists
  • 8. Sustainable DesignThe Conscious Consumer 8CraftsCurator.comKey Segments - Trendy CreativesRecycled paper bowls by As’Art>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Trendy Creatives> Looking for enjoyment and fun in life> Sensitive to fashion and product trends!> Expressive style> Value stories> Attracted to social aspects> Like recycling> Mid market consumers
  • 9. Sustainable DesignThe Conscious ConsumerCraftsCurator.comKey Players - Trendy CreativesPo-Paris Recycled Materials, Small Scale Production in Communities9
  • 10. Sustainable DesignThe Conscious ConsumerCraftsCurator.comKey Players - Trendy CreativesOne World Interiors Origin is Showing, Recycled Materials, Natural Materials10
  • 11. Sustainable DesignThe Conscious ConsumerCraftsCurator.comKey Players - Trendy CreativesAnthropologie Globally Sourced, Inspired by Craftsmanship11
  • 12. Sustainable DesignThe Conscious ConsumerCraftsCurator.comKey Products - Trendy CreativesDedonPol’s Potten Woo Bottle CandleAnthropologieRoche Bobois Zara Home BloomingvilleFair Trade Original12
  • 13. Sustainable DesignThe Conscious Consumer 13CraftsCurator.comKey Segments - Smart AffluentsInventive products by Artecnica - Design With Conscience>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Smart Affluents> Mature and experienced consumers> Want solutions for everyday needs> Modern and basic style!> Value quality and convenience> Expect transparency from brands> Interested in environmental aspects> Shops at low-mid market chain retailers
  • 14. Sustainable DesignThe Conscious ConsumerCraftsCurator.comKey Players - Smart AffluentsIkea Ikea PS 2012- sustainable versions of bestseller designs14
  • 15. Sustainable DesignThe Conscious ConsumerCraftsCurator.comKey Players - Smart AffluentsRoyal VKB Multifunctional Tops That Screw Onto Used Jars15
  • 16. Sustainable DesignThe Conscious ConsumerCraftsCurator.comKey Players - Smart AffluentsZuperzozial Renewable Material, Bamboo and Corn, Clean Production16
  • 17. Sustainable DesignThe Conscious ConsumerCraftsCurator.comKey Products - Smart AffluentsArtecnicaEkobo Vij5PerigotSubtitle number twpoSubtitle number twpo Subtitle number twpoSubtitle number twpoHumadeKettal Jonathan AdlerMoMa17
  • 18. Sustainable DesignThe Conscious Consumer 18CraftsCurator.comKey Segments - Design PuristsThe Ultimate Investment-Buy by Hans Wegner>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Design Purists> ‘Best of the best’ consumers> Make very conscious buying decisions> Timeless and minimal style!> Values aesthetics and quality> Cares about environmental aspects> Values skillfully and locally made products> Buys at department- and concept stores
  • 19. Sustainable DesignThe Conscious ConsumerCraftsCurator.comKey Players - Design PuristsFair Trade Original - Piet Hein Eek Fair Trade Baskets Made Of Left Over Material19
  • 20. Sustainable DesignThe Conscious ConsumerCraftsCurator.comKey Players - Design PuristsAy Illuminate Made of Renewable, Organic and/or Recycled Materials20
  • 21. Sustainable DesignThe Conscious ConsumerCraftsCurator.comKey Players - Design PuristsCoco-Mat Organic, Natural, Recycled Materials, Community Production21
  • 22. Sustainable DesignThe Conscious ConsumerCraftsCurator.comKey Products - Design PuristsAlephJohannes Foersom Ay IlluminateFair Trade OriginalSubtitle number twpoSubtitle number twpo IittalaSubtitle number twpoWhen Objects WorkCoyuchi Hay22
  • 23. Sustainable DesignThe Conscious Consumer 23CraftsCurator.comIn The EU Market for Home Decoration and Home Textiles>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Who made this report?> And for whom> CBI, Centre for the Promotion of Imports from Developing Countries commissioned thismarket report> CBI is an Agency of the Ministry of Foreign Affairs of The Netherlands> Exporters in developing countries, the target group of CBI, receive tailored marketintelligence to get informed on developments and opportunities in the EU market> Find - and download - the complete report on the CBI website> This presentation by Craftscurator is an executive visual summary of the report