“Trigger”ing Ideas
with inventive principles
crafting innovation together
Karthikeyan Iyer
Founder Director, Co-Crafter,
Crafitti Consulting
Karthikeyan.iyer@crafitti.com
+91-9740533255

Ideation – Key Question 1
Reached
randomly
The realm of the
The realm of the Unknown
Known
Reached
consciously
The brain’s
crafting innovation together
inertial barriers
How to circumvent the brain’s inertia
and make new connections (new thoughts)?
Consciously.
© Crafitti Consulting Private Ltd. September 22, 2009 2

Ideation – Key Question 2
How to increase the probability of
reaching the best ideas faster?
crafting innovation together
© Crafitti Consulting Private Ltd. September 22, 2009 3

Ideation – Inventive Triggers
from multiple directions
Brainstorming and variants
Scenario-building
Lateral Thinking
Use a collection of
The Vedic Inventive brains and The Theory of Inventive
Principles synchronize Problem Solving (TRIZ)
Study problem and
Make it easier for
solution spaces and
an individual brain
determine
to generate any
crafting innovation together
patterns, trends
new thought
and laws
Ideas
© Crafitti Consulting Private Ltd. September 22, 2009 4

Jump-storming
(a combination of brain-writing and
scenario-building)
Global Massive
Water is
no longer
Innovative Perfume
droughts perfumes
warming free sachets
crafting innovation together
Glaciers Massive No more Dry
melt floods washing cleaning
© Crafitti Consulting Private Limited 5

De Bono – Lateral Thinking Triggers
Fractionation Reversal
Dominant
Idea & Crucial Analogies
Factors
crafting innovation together
Change the De Bono’s
Random
sequence of Provocation Triggers
arrival Operator
© Crafitti Consulting Private Ltd. September 22, 2009 6

Inventive Principles from TRIZ –
a summation
Improving
parameter
Worsening
parameter
• Eliminate System
Contradictions
Increasing dynamism (flexibility)
Transition to higher level systems
Multiple design Transition to micro level systems
alternatives and • Move to a higher level Completeness (reducing human involvement)
along proven lines of
paths (Which one to Shortening of energy flow path
crafting innovation together
system evolution Increasing controllability
choose?)
Harmonization of rhythms
Non-uniform evolution of sub-systems
• Ideal Final Result
Benefits
Ideality Quotient =
(Cost + Harmful Effects)
© Crafitti Consulting Private Ltd. September 22, 2009 7

Idea Crafting
IDEAS need to be crafted.
Karthikeyan Iyer
Co-crafter, Founder Director,
crafting innovation together
Crafitti Consulting Pvt. Ltd.
© Crafitti Consulting Private Ltd. September 22, 2009 8