2010 advanced platform v2
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2010 advanced platform v2

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Buying media is all about getting the right commercial in front of the right audience. And in the New York DMA, nobody does it like the New York Interconnect. ...

Buying media is all about getting the right commercial in front of the right audience. And in the New York DMA, nobody does it like the New York Interconnect.
Whatever your customers are watching -- sports, drama, classic movies, comedy, music or news – the New York Interconnect has it covered….
Interact with consumers through the cable remote. We have deployed compelling interactive television and enhanced advertising applications.
Innovative, cutting edge technologies provide our advertisers with exciting new ways to enhance relationships with consumers. Paired with :30 second commercials that can be focused on geographic or demographic targets, advertising with NYI is now an even more powerful way to reach consumers.
These graphically rich, interactive platforms will provide an interactive advertising environment that can accommodate advertiser product and service offerings, inventory availability, store locations, and direct response capabilities
We look forward to working with you to help advance your advertising with interactive television.
Thank you.

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  • 1. Chris Quirin New York Interconnect 212-382-5335 [email_address]
  • 2. Video On Demand (VOD) is programming that is available to consumers whenever they choose to view it. They see what they want, when they want – all day, everyday… free of charge. Paired with :30 second commercials that are focused on your geographic or demographic target, this is a powerful, integrated multi-media opportunity.
    • VOD/ITV is:
      • Available 24/7
      • Free to all digital cable customers
      • Easy-to-use, with remote-control access
      • An opt-in environment, delivering more qualified viewers
      • Cutting-edge technology allowing for customizable advertiser content
      • that is more relevant to consumers
      • Accountable with a measurable ROI
    The Best of All Media
  • 3. 3,409,229 digital households NYI Digital Footprint
  • 4.
    • Branded environments : Advertisers have their own channel on Cablevision and folder on Comcast to house up to 120 minutes of video content and interactive features such as RFI, “Talk to Agent”, polling and more.
    • Benefits: Extended engagement and interaction with target consumers. Fully branded experience with direct tune.
    • Measurement: Full reporting including unique visitors, visits, average time spent, video plays, average play time, page views, trick play and actual leads database
    Video library Polling/Voting One-Click RFI Interactive features: Click-to-Call Dedicated Advertiser Channels
  • 5.
    • Branded environments : Advertisers have an opportunity to show 2-5 minutes of long form video. The Market Showcase is enabled with a lead generation option using Cablevision’s pre-populated request for information tool.
    • Benefits: Extended engagement and interaction with target consumers.
    • Measurement: Full reporting including views, video plays and leads.
    Comcast Feature Play : Market Showcase and Comcast Feature
  • 6. Comcast Feature Online : CouponsOnCable.com Enter to win at couponsoncable.com VOD content on the Market Showcase can be RFI enabled. The RFI screen is pre-populated with the viewer’s billing information. An advertiser can then send information and brochures automatically to interested parties via mail or email. Market Showcase RFI
  • 7. After approximately :05 of commercial play, an overlay appears to give viewers the option to see more information about the product or serviced being advertised. Viewers click Select on their remote and are then brought to the long form content. Long form content can be located on the Market Showcase, a Dedicated Advertiser Channel or a Vertical Category Channel. Telescoping
  • 8. WE Fox News MSNBC Sci-Fi E TLC Nickelodeon ESPN 2 TV Land CNBC Animal Planet MTV AMC Discovery ABC Family Lifetime FX USA Bravo Comedy Central Spike A&E Soap Travel VH1 Sample of Networks for Select-RFI and Telescoping