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CloudCamp London 3 - 451 Group - William Fellows
 

CloudCamp London 3 - 451 Group - William Fellows

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The Sky’s The Limit

The Sky’s The Limit

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    CloudCamp London 3 - 451 Group - William Fellows CloudCamp London 3 - 451 Group - William Fellows Presentation Transcript

    • The Sky’s The Limit William Fellows, Principal Analyst The 451 Group
      • Founded in 1999
      • Analyzing the business of enterprise IT innovation
      • 900+ customers across …
        • Vendors
        • Investors (including 150 VCs and 80 investment banks)
        • Service-providers (SIs, consulting, etc.)
        • End users
      • Offices in New York (HQ), Boston, London, San Francisco
      • 95+ total employees with 40+ analysts
      • Tier 1 Research service focused on IT services
      • Operate 4 major events per year
      • Innovation is our organizing principle
      The 451 Group: Who we are and who uses us?
    • How much difference a year makes!
    • Cloud computing is: - Utility 2.0 - IT as a service - Third way
    • Cloud Computing is Utility 2.0
    • Cloud Computing is IT As A Service
    • Cloud Computing is The Third Way
    • Drivers of adoption
      • ‘ Green tape’
      • Flexibility
      • Eco-efficiency
      • - Credit crunch business imperatives
        • CapEx to OpEx,
        • Fixed cost to variable cost
      • Improved time to market
      • Cloudonomics - more proof?
      • - SaaS has blazed a trail
    • Barriers to Adoption
      • ‘ Red tape’
        • - Trust: security, availability, SLAs
        • - Regulatory compliance
        • Cost vs. in-house. Is it cheaper?
        • Standards, migration, integration
        • - Legacies, appetite for change
        • - Hostile software licensing regime
      • Power, ownership, control, job security
      • Risk
      • Hype
    • Public Cloud Computing Adoption
    • What Public Cloud Computing Is Used For
    • Cloud Computing Vendor Forecast
    • Plans to Deploy Internal Cloud
    • What Internal Clouds Will Be Used For
    • Internal Cloud Computing Vendors
    • Public Clouds New Cloud Army Managed Hosters Going to Cloud
      • Amazon Web Services
      • Microsoft Azure
      • Google App Engine
      • Joyent Accelerators
      • Sun
      • Zimory
      • Digital Ribbon
      • Rackspace Cloud Sites
      • XCalibre FlexiScale
      • ServePath GoGrid
      • ElasticHosts
      • Claranet
      • OpSource
      • LayeredTech
      • AT&T Synaptic Hosting
      • Peer1
      • Verio
      • Savvis
      • BT
      • Terremark
      • Stratascale’s Ironscale
      • Verizon Business
      • SunGard
      • T-Systems
      • Jamcracker
      • HP – EDS/IaaS/FCS
      • Layered Technologies
      • IBM Deep Computing on Demand
    • Private Cloud Infrastructure Incumbents Innovators/Disruptors
      • EMC
      • HP
      • IBM Blue Cloud
      • Sun
      • Cisco Data Center 3.0
      • Dell Hyperscale
      • VMware
      • Citrix
      • 3Tera
      • Enomaly
      • Eucalyptus
      • Q-Layer (Sun)
      • DynamicOps
      • Arjuna
      • Cassatt
    • Storage and Desktop Clouds
      • Nirvanix
      • Box.net
      • Layered
      • EMC – Atmos, Mozy
      • Dell (Datasafe)
      • Google G-Drive
      • Hewlett-Packard Upline
      • Microsoft Mesh
      • Desktone
      • Moka Five
      • Xcerion iCloud
      • Atlantis Computing
      • SIMtone
      • Stoneware
      • Google Apps
      • Zoho
    • Custom Clouds
      • Google
      • Salesforce.com force.com
      • Intuit
      • Quickbase
      • LongJump
      • Coghead
      • Bungee
      • Rollbase
      • Systems integrators:
      • Capgemini (Amazon)
      • CSC (Terremark)
    • Cloud Control: On Ramps/Management
      • RightScale
      • Elastra
      • Heroku
      • Scalr
      • Weoceo
      • Aptana
      • Kaavo
      • CohesiveFT
      • Coghead
      • BungeeLabs
      • Cycle Computing
      • Cloudera
      • Alley Corp 10gen
      • Appjet
      • EngineYard
      • Cloudsmith
      • Morph Labs
      • GridGain
      • Apatar
      • Smugmug
      • Ylastic
      • Appinet
    • Cloud Control Test Lab Automation
      • Skytap
      • Surgient
      • SOASTA
      • Stonebond
      Management
      • Hyperic CloudStatus
      • Reductive Labs’ Puppet
      • Collectd
      • Ylastic
      Cloud Cover
      • RightScale
      • Zimory
      • Cloudsoft
      • Constellation
      Image Manufacture/Appliances
      • CohesiveFT
      • FastScale
      • rPath
    • Private Cloud Infrastructure/Grid Compute Cloud Data Cloud
      • DataSynapse
      • Platform
      • Univa UD
      • EverGrid
      • Sun Grid Engine
      • Cluster Resources
      • Condor
      • Globus toolkit
      • Altair
      • GigaSpaces
      • Oracle Coherence
      • GemStone GemFire
      • IBM XS/ ObjectGrid
      • Microsoft Velocity
      • Alachisoft
      • Digipede
      • Cacheonix
      • ScaleOut
      • Terracotta
    • Virtualization
      • VMware
      • Citrix
      • Parallels
      • Red Hat KVM, Xen
      • Microsoft
      • Sun xVM and Solaris Containers
      • Oracle OVM
      • Novell Xen
    • Cloud Utilities Billing
      • Aria
      • SatoriTech
      • OpSource (LaCayla)
      • Parallels H-Sphere
      Security: SMB
      • McAfee
      • Watchfire
      • Jamcracker
      Security: Enterprise
      • Amazon DevPay
      • eVapt
      • Vindicia
      • Zuora
      • VKernel
      • Evident Software
      • IBM CIMS Labs
      • Quest Software
      • Internet Security Systems
      • Clavister
      • Layer 7
      • Grove Group
      • Symantec – Message Labs
      • Panda
      • Qualys
      • Scansafe
      • Vigilar
      • CohesiveFT
    • Cloud Apps
      • EnterpriseDB
      • GigaSpaces
      • Oracle OnDemand
      • NetSuite
      Business Intelligence
      • Vertica
      • Panorama
      • Rightnow
      • SOASTA
      • Relationals
      • Microsoft SQL SDS
      • Facebook
      • Blackboard
      • MySpace
      • Red Hat
      • Business Objects
      • Lixto
      • Birst
    • Government users US Defense Information Systems Agency's Global Information Grid (GIG) Rapid Access Computing Environment (RACE) DIA DoD CSC/Terremark - Trusted Cloud Apptis/Servevault - FedCloud
    • Enterprises working on internal clouds -potentially ‘cloudbursting’ BP Micron Technology UBS Economy Emerson Deutsche Bank Solvay Credit-Suisse VRM Eli Lilly Bechtel BT JP Morgan Chase Thales Citi T-Systems Merrill Lynch A.G. Edwards
    • Overcoming business challenges The economic argument is irresistible Pick suitable projects, demonstrate benefit, get buy-in - repeat! Hearts and minds - developers and business leaders Enfranchise cloud Imitate, emulate, replicate Sharing is not a dirty word!
    • Hmm, smells too rosy – what’s the downside? So what’s new here? Tips up incumbent management models Holistic approaches required – but economics don’t work Great expectations: can IT deliver? Grids and domains Those who have done it – did it themselves!
    • Recommendations For Users
      • A way of using technology, not a technology itself
      • Enables execs to talk about big concepts in IT
      • Business case:
        • Cost advantages vs. in-house
        • Are there big players with dependable clouds?
        • Reference use cases
        • Psst! It’s already being used in guerrilla projects
      • Baked-in process change
      • Not for the technology fainthearted
      • Choose carefully, the cavalry is coming
      • ‘ Our way or highway’: can a cloud accommodate contractual requirements?
      • Will your business model work in the cloud?
    • Recommendations For Vendors Bottle that magic! Gold rush – don’t miss a trick New brand opportunities eBay for computing Mid-market goes first? Make it friendly, stable and secure Better pricing models and holistic management approaches Users with enterprise utilities are likely to consider clouds Don’t undershoot the market - fungibility will take longer to achieve
    • Silver Linings
      • Cloud is good for applications that:
        • Have low bandwidth requirements
        • Only require ~99% uptime
        • Are latency-insensitive
        • Do not require especially stringent security
      • Success of Amazon drives cloud (says Ozzie)
      • Cloudbursting
      • BYOC: enterprises love the model
      • Standards won’t hold up or advance cloud – economics will
      • Credit crunch, IT spending forecasts are good news for cloud
      • Trend and bandwagon, but it’s OK to fall in love
    • Thank You Get the reports, see our research [email_address]