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CloudCamp London 3 - 451 Group - William Fellows

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The Sky’s The Limit

The Sky’s The Limit

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  • 1. The Sky’s The Limit William Fellows, Principal Analyst The 451 Group
  • 2.
    • Founded in 1999
    • Analyzing the business of enterprise IT innovation
    • 900+ customers across …
      • Vendors
      • Investors (including 150 VCs and 80 investment banks)
      • Service-providers (SIs, consulting, etc.)
      • End users
    • Offices in New York (HQ), Boston, London, San Francisco
    • 95+ total employees with 40+ analysts
    • Tier 1 Research service focused on IT services
    • Operate 4 major events per year
    • Innovation is our organizing principle
    The 451 Group: Who we are and who uses us?
  • 3. How much difference a year makes!
  • 4. Cloud computing is: - Utility 2.0 - IT as a service - Third way
  • 5. Cloud Computing is Utility 2.0
  • 6. Cloud Computing is IT As A Service
  • 7. Cloud Computing is The Third Way
  • 8. Drivers of adoption
    • ‘ Green tape’
    • Flexibility
    • Eco-efficiency
    • - Credit crunch business imperatives
      • CapEx to OpEx,
      • Fixed cost to variable cost
    • Improved time to market
    • Cloudonomics - more proof?
    • - SaaS has blazed a trail
  • 9. Barriers to Adoption
    • ‘ Red tape’
      • - Trust: security, availability, SLAs
      • - Regulatory compliance
      • Cost vs. in-house. Is it cheaper?
      • Standards, migration, integration
      • - Legacies, appetite for change
      • - Hostile software licensing regime
    • Power, ownership, control, job security
    • Risk
    • Hype
  • 10. Public Cloud Computing Adoption
  • 11. What Public Cloud Computing Is Used For
  • 12. Cloud Computing Vendor Forecast
  • 13. Plans to Deploy Internal Cloud
  • 14. What Internal Clouds Will Be Used For
  • 15. Internal Cloud Computing Vendors
  • 16. Public Clouds New Cloud Army Managed Hosters Going to Cloud
    • Amazon Web Services
    • Microsoft Azure
    • Google App Engine
    • Joyent Accelerators
    • Sun
    • Zimory
    • Digital Ribbon
    • Rackspace Cloud Sites
    • XCalibre FlexiScale
    • ServePath GoGrid
    • ElasticHosts
    • Claranet
    • OpSource
    • LayeredTech
    • AT&T Synaptic Hosting
    • Peer1
    • Verio
    • Savvis
    • BT
    • Terremark
    • Stratascale’s Ironscale
    • Verizon Business
    • SunGard
    • T-Systems
    • Jamcracker
    • HP – EDS/IaaS/FCS
    • Layered Technologies
    • IBM Deep Computing on Demand
  • 17. Private Cloud Infrastructure Incumbents Innovators/Disruptors
    • EMC
    • HP
    • IBM Blue Cloud
    • Sun
    • Cisco Data Center 3.0
    • Dell Hyperscale
    • VMware
    • Citrix
    • 3Tera
    • Enomaly
    • Eucalyptus
    • Q-Layer (Sun)
    • DynamicOps
    • Arjuna
    • Cassatt
  • 18. Storage and Desktop Clouds
    • Nirvanix
    • Box.net
    • Layered
    • EMC – Atmos, Mozy
    • Dell (Datasafe)
    • Google G-Drive
    • Hewlett-Packard Upline
    • Microsoft Mesh
    • Desktone
    • Moka Five
    • Xcerion iCloud
    • Atlantis Computing
    • SIMtone
    • Stoneware
    • Google Apps
    • Zoho
  • 19. Custom Clouds
    • Google
    • Salesforce.com force.com
    • Intuit
    • Quickbase
    • LongJump
    • Coghead
    • Bungee
    • Rollbase
    • Systems integrators:
    • Capgemini (Amazon)
    • CSC (Terremark)
  • 20. Cloud Control: On Ramps/Management
    • RightScale
    • Elastra
    • Heroku
    • Scalr
    • Weoceo
    • Aptana
    • Kaavo
    • CohesiveFT
    • Coghead
    • BungeeLabs
    • Cycle Computing
    • Cloudera
    • Alley Corp 10gen
    • Appjet
    • EngineYard
    • Cloudsmith
    • Morph Labs
    • GridGain
    • Apatar
    • Smugmug
    • Ylastic
    • Appinet
  • 21. Cloud Control Test Lab Automation
    • Skytap
    • Surgient
    • SOASTA
    • Stonebond
    Management
    • Hyperic CloudStatus
    • Reductive Labs’ Puppet
    • Collectd
    • Ylastic
    Cloud Cover
    • RightScale
    • Zimory
    • Cloudsoft
    • Constellation
    Image Manufacture/Appliances
    • CohesiveFT
    • FastScale
    • rPath
  • 22. Private Cloud Infrastructure/Grid Compute Cloud Data Cloud
    • DataSynapse
    • Platform
    • Univa UD
    • EverGrid
    • Sun Grid Engine
    • Cluster Resources
    • Condor
    • Globus toolkit
    • Altair
    • GigaSpaces
    • Oracle Coherence
    • GemStone GemFire
    • IBM XS/ ObjectGrid
    • Microsoft Velocity
    • Alachisoft
    • Digipede
    • Cacheonix
    • ScaleOut
    • Terracotta
  • 23. Virtualization
    • VMware
    • Citrix
    • Parallels
    • Red Hat KVM, Xen
    • Microsoft
    • Sun xVM and Solaris Containers
    • Oracle OVM
    • Novell Xen
  • 24. Cloud Utilities Billing
    • Aria
    • SatoriTech
    • OpSource (LaCayla)
    • Parallels H-Sphere
    Security: SMB
    • McAfee
    • Watchfire
    • Jamcracker
    Security: Enterprise
    • Amazon DevPay
    • eVapt
    • Vindicia
    • Zuora
    • VKernel
    • Evident Software
    • IBM CIMS Labs
    • Quest Software
    • Internet Security Systems
    • Clavister
    • Layer 7
    • Grove Group
    • Symantec – Message Labs
    • Panda
    • Qualys
    • Scansafe
    • Vigilar
    • CohesiveFT
  • 25. Cloud Apps
    • EnterpriseDB
    • GigaSpaces
    • Oracle OnDemand
    • NetSuite
    Business Intelligence
    • Vertica
    • Panorama
    • Rightnow
    • SOASTA
    • Relationals
    • Microsoft SQL SDS
    • Facebook
    • Blackboard
    • MySpace
    • Red Hat
    • Business Objects
    • Lixto
    • Birst
  • 26. Government users US Defense Information Systems Agency's Global Information Grid (GIG) Rapid Access Computing Environment (RACE) DIA DoD CSC/Terremark - Trusted Cloud Apptis/Servevault - FedCloud
  • 27. Enterprises working on internal clouds -potentially ‘cloudbursting’ BP Micron Technology UBS Economy Emerson Deutsche Bank Solvay Credit-Suisse VRM Eli Lilly Bechtel BT JP Morgan Chase Thales Citi T-Systems Merrill Lynch A.G. Edwards
  • 28. Overcoming business challenges The economic argument is irresistible Pick suitable projects, demonstrate benefit, get buy-in - repeat! Hearts and minds - developers and business leaders Enfranchise cloud Imitate, emulate, replicate Sharing is not a dirty word!
  • 29. Hmm, smells too rosy – what’s the downside? So what’s new here? Tips up incumbent management models Holistic approaches required – but economics don’t work Great expectations: can IT deliver? Grids and domains Those who have done it – did it themselves!
  • 30. Recommendations For Users
    • A way of using technology, not a technology itself
    • Enables execs to talk about big concepts in IT
    • Business case:
      • Cost advantages vs. in-house
      • Are there big players with dependable clouds?
      • Reference use cases
      • Psst! It’s already being used in guerrilla projects
    • Baked-in process change
    • Not for the technology fainthearted
    • Choose carefully, the cavalry is coming
    • ‘ Our way or highway’: can a cloud accommodate contractual requirements?
    • Will your business model work in the cloud?
  • 31. Recommendations For Vendors Bottle that magic! Gold rush – don’t miss a trick New brand opportunities eBay for computing Mid-market goes first? Make it friendly, stable and secure Better pricing models and holistic management approaches Users with enterprise utilities are likely to consider clouds Don’t undershoot the market - fungibility will take longer to achieve
  • 32. Silver Linings
    • Cloud is good for applications that:
      • Have low bandwidth requirements
      • Only require ~99% uptime
      • Are latency-insensitive
      • Do not require especially stringent security
    • Success of Amazon drives cloud (says Ozzie)
    • Cloudbursting
    • BYOC: enterprises love the model
    • Standards won’t hold up or advance cloud – economics will
    • Credit crunch, IT spending forecasts are good news for cloud
    • Trend and bandwagon, but it’s OK to fall in love
  • 33. Thank You Get the reports, see our research [email_address]

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