CloudCamp London 3 - 451 Group - William Fellows

The Sky’s The Limit William Fellows, Principal Analyst The 451 Group

Founded in 1999

Analyzing the business of enterprise IT innovation

900+ customers across …

Vendors

Investors (including 150 VCs and 80 investment banks)

Service-providers (SIs, consulting, etc.)

End users

Offices in New York (HQ), Boston, London, San Francisco

95+ total employees with 40+ analysts

Tier 1 Research service focused on IT services

Operate 4 major events per year

Innovation is our organizing principle

The 451 Group: Who we are and who uses us?

How much difference a year makes!

Cloud computing is: - Utility 2.0 - IT as a service - Third way

Cloud Computing is Utility 2.0

Cloud Computing is IT As A Service

Cloud Computing is The Third Way

Drivers of adoption

‘ Green tape’

Flexibility

Eco-efficiency

- Credit crunch business imperatives

CapEx to OpEx,

Fixed cost to variable cost

Improved time to market

Cloudonomics - more proof?

- SaaS has blazed a trail

Barriers to Adoption

‘ Red tape’

- Trust: security, availability, SLAs

- Regulatory compliance

Cost vs. in-house. Is it cheaper?

Standards, migration, integration

- Legacies, appetite for change

- Hostile software licensing regime

Power, ownership, control, job security

Risk

Hype

Public Cloud Computing Adoption

What Public Cloud Computing Is Used For

Cloud Computing Vendor Forecast

Plans to Deploy Internal Cloud

What Internal Clouds Will Be Used For

Internal Cloud Computing Vendors

Public Clouds New Cloud Army Managed Hosters Going to Cloud

Amazon Web Services

Microsoft Azure

Google App Engine

Joyent Accelerators

Sun

Zimory

Digital Ribbon

Rackspace Cloud Sites

XCalibre FlexiScale

ServePath GoGrid

ElasticHosts

Claranet

OpSource

LayeredTech

AT&T Synaptic Hosting

Peer1

Verio

Savvis

BT

Terremark

Stratascale’s Ironscale

Verizon Business

SunGard

T-Systems

Jamcracker

HP – EDS/IaaS/FCS

Layered Technologies

IBM Deep Computing on Demand

Private Cloud Infrastructure Incumbents Innovators/Disruptors

EMC

HP

IBM Blue Cloud

Sun

Cisco Data Center 3.0

Dell Hyperscale

VMware

Citrix

3Tera

Enomaly

Eucalyptus

Q-Layer (Sun)

DynamicOps

Arjuna

Cassatt

Storage and Desktop Clouds

Nirvanix

Box.net

Layered

EMC – Atmos, Mozy

Dell (Datasafe)

Google G-Drive

Hewlett-Packard Upline

Microsoft Mesh

Desktone

Moka Five

Xcerion iCloud

Atlantis Computing

SIMtone

Stoneware

Google Apps

Zoho

Custom Clouds

Google

Salesforce.com force.com

Intuit

Quickbase

LongJump

Coghead

Bungee

Rollbase

Systems integrators:

Capgemini (Amazon)

CSC (Terremark)

Cloud Control: On Ramps/Management

RightScale

Elastra

Heroku

Scalr

Weoceo

Aptana

Kaavo

CohesiveFT

Coghead

BungeeLabs

Cycle Computing

Cloudera

Alley Corp 10gen

Appjet

EngineYard

Cloudsmith

Morph Labs

GridGain

Apatar

Smugmug

Ylastic

Appinet

Cloud Control Test Lab Automation

Skytap

Surgient

SOASTA

Stonebond

Management

Hyperic CloudStatus

Reductive Labs’ Puppet

Collectd

Ylastic

Cloud Cover

RightScale

Zimory

Cloudsoft

Constellation

Image Manufacture/Appliances

CohesiveFT

FastScale

rPath

Private Cloud Infrastructure/Grid Compute Cloud Data Cloud

DataSynapse

Platform

Univa UD

EverGrid

Sun Grid Engine

Cluster Resources

Condor

Globus toolkit

Altair

GigaSpaces

Oracle Coherence

GemStone GemFire

IBM XS/ ObjectGrid

Microsoft Velocity

Alachisoft

Digipede

Cacheonix

ScaleOut

Terracotta

Virtualization

VMware

Citrix

Parallels

Red Hat KVM, Xen

Microsoft

Sun xVM and Solaris Containers

Oracle OVM

Novell Xen

Cloud Utilities Billing

Aria

SatoriTech

OpSource (LaCayla)

Parallels H-Sphere

Security: SMB

McAfee

Watchfire

Jamcracker

Security: Enterprise

Amazon DevPay

eVapt

Vindicia

Zuora

VKernel

Evident Software

IBM CIMS Labs

Quest Software

Internet Security Systems

Clavister

Layer 7

Grove Group

Symantec – Message Labs

Panda

Qualys

Scansafe

Vigilar

CohesiveFT

Cloud Apps

EnterpriseDB

GigaSpaces

Oracle OnDemand

NetSuite

Business Intelligence

Vertica

Panorama

Rightnow

SOASTA

Relationals

Microsoft SQL SDS

Facebook

Blackboard

MySpace

Red Hat

Business Objects

Lixto

Birst

Government users US Defense Information Systems Agency's Global Information Grid (GIG) Rapid Access Computing Environment (RACE) DIA DoD CSC/Terremark - Trusted Cloud Apptis/Servevault - FedCloud

Enterprises working on internal clouds -potentially ‘cloudbursting’ BP Micron Technology UBS Economy Emerson Deutsche Bank Solvay Credit-Suisse VRM Eli Lilly Bechtel BT JP Morgan Chase Thales Citi T-Systems Merrill Lynch A.G. Edwards

Overcoming business challenges The economic argument is irresistible Pick suitable projects, demonstrate benefit, get buy-in - repeat! Hearts and minds - developers and business leaders Enfranchise cloud Imitate, emulate, replicate Sharing is not a dirty word!

Hmm, smells too rosy – what’s the downside? So what’s new here? Tips up incumbent management models Holistic approaches required – but economics don’t work Great expectations: can IT deliver? Grids and domains Those who have done it – did it themselves!

Recommendations For Users

A way of using technology, not a technology itself

Enables execs to talk about big concepts in IT

Business case:

Cost advantages vs. in-house

Are there big players with dependable clouds?

Reference use cases

Psst! It’s already being used in guerrilla projects

Baked-in process change

Not for the technology fainthearted

Choose carefully, the cavalry is coming

‘ Our way or highway’: can a cloud accommodate contractual requirements?

Will your business model work in the cloud?

Recommendations For Vendors Bottle that magic! Gold rush – don’t miss a trick New brand opportunities eBay for computing Mid-market goes first? Make it friendly, stable and secure Better pricing models and holistic management approaches Users with enterprise utilities are likely to consider clouds Don’t undershoot the market - fungibility will take longer to achieve

Silver Linings