Personal Branding is how you share and market yourself to others.
A brand is created when people connect images, emotions, stories, experiences and expectations with a person or company. Therefore, your name and what people associate with it, determine what your brand is.
Your personal brand is comprised of three C’s:
Connections – anyone with whom you have a relationship or a connection. Your connections include your friends, family, colleagues, clients, customers and fans.
Content – the information, language, images, and design associated with your brand that exists through word-of-mouth stories, printed and digital materials, public profiles, websites, traditional and social media (articles, blogs, video, audio, etc.).
Commerce – the money that you earn from goods or services sold under your brand name.
Connections build reputation. Content builds trust. Commerce builds a business. Put all three together and they create your brand.