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Personal Branding is how you share and market yourself to others....

Personal Branding is how you share and market yourself to others.

A brand is created when people connect images, emotions, stories, experiences and expectations with a person or company. Therefore, your name and what people associate with it, determine what your brand is.

Your personal brand is comprised of three C’s:

Connections – anyone with whom you have a relationship or a connection. Your connections include your friends, family, colleagues, clients, customers and fans.

Content – the information, language, images, and design associated with your brand that exists through word-of-mouth stories, printed and digital materials, public profiles, websites, traditional and social media (articles, blogs, video, audio, etc.).

Commerce – the money that you earn from goods or services sold under your brand name.

Connections build reputation. Content builds trust. Commerce builds a business. Put all three together and they create your brand.

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Personal Branding Presentation Personal Branding Presentation Presentation Transcript

  • Personal Branding Connections. Content. Commerce.
  • Cassie Pruett Reach Group Consulting cassie@reachgroupconsulting.com Presentation at Women 2.1 Summit KNUST University Kumasi, Ghana
  • ARE YOU LIKE THE IMPALA?
  • WHAT IS PERSONAL BRANDING? • Personal Branding is how you share and market yourself to others.* • Your personal brand is made up of both offline and online: – Connections – Content – Commerce *Adapted from Dan Schawbel’s def.
  • NOT WORRIED ABOUT YOUR BRAND? Neither was Kevin Colvin…
  • THE STAGES OF BUILDING A P.B. Learn. Grow. Share. • Be a student of yourself • Be a student of others • Be a storyteller and a teacher
  • BE A STUDENT OF YOURSELF No one knows you better than you • Take your interests seriously • Notice what other people see in you • Pay attention to how you feel - energized vs drained • Write down milestone moments • Identify themes
  • WHAT MAKES YOU MEMORABLE? Give people the opportunity to experience you • Every person and brand creates a feeling, an experience and an expectation. • Lead with your greatest strengths and project what you want in the future. • Show people what makes you unique.
  • BE A STUDENT OF OTHER PEOPLE Identify who and what is available to you now and begin • Tap into your current online and offline communities and networks – Friends / Peers / Colleagues – Faculty / Professors / Alumni – Professional connections • Identify other people and organizations that you can reach out to and learn from • Challenge: Have 20 people on your list to reach out to by the end of the month.
  • BE A STUDENT OF INTENTION Identify who and what is available to you now and begin • Customize your education by accessing free information online. • My favorite ways to learn online: – Blogs / RSS Feeds – Google Alerts – iTunes University / Podcasts – Slideshare.com – TED.com – Wikipedia.com
  • DEFENSE
  • YOUR CURRENT VIRTUAL IDENTITY What does your brand currently communicate online? • Step 1: Google your name • Step 2: Clean up all public profiles • Step 3: Adjust privacy settings • Step 4: Distinguish professional from personal profiles
  • OFFENSE
  • BRAND YOURSELF ONLINE Share your story, ideas and business with the world • Create professional profiles on social networks and have a website • Create a content strategy using social media - make your knowledge visible • Monitor your brand by setting up alerts for your name and topic(s) of interest
  • CLAIM YOUR NAME Share your story, ideas and business with the world • Buy your personal and business domain name(s) URL (yourname.com, yourname.com.gh) • Purchase from sites such as Register.com, GoDaddy.com • Grab your name on social networks • Setup your Google profile
  • YOUR PRIMARY WEBSITE Share your story, ideas and business with the world • The Basics – Contact information and picture – Description of who you are, areas of expertise/study, and services you provide – Testimonials and/or referrals – Links to appropriate social networks and content • Options – Build a website with free and easy-to-use tools such as Wix.com or hire a web designer – Forward “www.yourname.com” to another website, blog, social media CV or social network profile page
  • Built for free in less than an hour on Weebly.com
  • SOCIAL MEDIA CV VisualCV.com
  • SOCIAL NETWORK STATISTICS Share your story, ideas and business with the world • 80% of jobs come through networking • 45% of HR managers and 1 in 10 University admissions officers now use social networks to research candidates • First impressions now happen via Google and Facebook • Your future employer, customer or client can get to know you before they ever meet you.
  • SOCIAL NETWORKS Share your story, ideas and business with the world • Top Social Networks – Facebook: 250+ million active users worldwide – LinkedIn: Professional networking, referrals, online CV – MySpace: Music, video, art and other media – Twitter: Small bits of timely information, share personality and expertise – Xing: Professional networking, job boards, read in 16 languages
  • BLOG: A website with journal-like entries organized in reverse chronological order.
  • WHY BLOGS Share your story, ideas and business with the world • Websites with blogs get 55% more traffic than those without (according to HubSpot survey) • Share timely information and multimedia content • Build community through information • Easy to start and use • Wordpress.com, Blogger.com, Typepad.com
  • IF YOU START A BLOG Share your story, ideas and business with the world • Have a professional design that reflects your style • Have a title and lens that centers around your expertise, passions, and career goals • Read, comment on and link to other blogs with similar or complementary topics and interests • Filter, edit and aggregate information • Have an opinion • Use multimedia when possible
  • WHAT’S POSSIBLE WITH A BLOG? Share your story, ideas and business with the world 17 YEAR-OLD JANE ALDRIDGE WRITES THE “SEA OF SHOES” BLOG AND NOW HAS HER OWN LINE AT URBAN OUTFITTERS
  • WHAT’S POSSIBLE WITH VIDEO? Share your story, ideas and business with the world LAUREN LUKE’S YOUTUBE CHANNEL HAS OVER 8.5 MILLION VIEWS. YOU CAN NOW FIND HER MAKEUP LINE IN SEPHORA
  • EMBRACE WHAT’S COMING Take advantage of your opportunity. Become a leader. “The future is already here. It’s just not very evenly distributed.” - Wiliam Gibson Now, go tell your friends…
  • OTHER FREE RESOURCES - Over 300+ free and low-cost online tools: www.FREEAGENTSMARTSOLUTIONS.com - Free Agent Formula - Download the first chapter: www.FREEAGENTFORMULA.com - Find me on Twitter: www.TWITTER.com/CASSIEPRUETT