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PR In The Vanguard

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  • 1. PR IN THE VANGUARD
    How practitionerscanlead the way in the economicrecovery
    John Paluszek, Daniel Tisch APR and Paul Mylrea
    Vancouver, June2009
  • 2. Relationship
    Reputation
    Trust
    Accountability
    Transparency
    Value-added public relations services
  • 3. A PR parable
  • 4. The challenge of control
  • 5. GA survey: Views of PR associations
    Greatest opportunities
    Converging communications
    “own” social media
    “own” a larger functional responsibility, as a more nimble, flexible profession
    Use of technology
    New channels to reach audiences, inform/educate ourselves
    Need for PR is greater than ever
    Greatest threats
    Failure to stay current
    Lack of time for training
    Lack of standards
    Training, credentials, practice
    Lack of access to training & tools
    Loss of relevance to CEOs
  • 6. Strategic imperatives for PR
    Macro-level:
    Elevate the profession
    Raise standards
    Share knowledge
    Advocate for the profession
    Strengthen PR industry associations
    Micro-level:
    Adapt skills & services
    Hone the fundamentals
    Watch mass culture – but dig deeper
    Ask the “how” questions – and answer them
    PR in the public interest
    Build business literacy
    Tap into need
  • 7. What's our message?
  • 8. Contact information
    John Paluszek, Senior Counsel, Ketchum, New York
    Chair, Global Alliance, 2009-2011
    john.paluszek@ketchum.com
    Daniel Tisch APR, President, Argyle Communications, Toronto
    Chair-elect, Global Alliance, 2009-2011
    dtisch@argylecommunications.com
    twitter: @echevarria
    Paul Mylrea, Communications Director, Department for International Development, United Kingdom
    UK representative to the Global Alliance
    pmylrea@googlemail.com