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Authentic Crisis Leadership and Reputation Management: Maple Leaf Foods and the 2008 Listeriosis Crisis

by on Jul 06, 2009

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Terry Flynn, APR, FCPRS; David Scholz, and Jeanette Jones, ABC, Vice President of Communications, Maple Leaf Foods Inc. have all been personally involved with Maple Leaf Foods through their respective ...

Terry Flynn, APR, FCPRS; David Scholz, and Jeanette Jones, ABC, Vice President of Communications, Maple Leaf Foods Inc. have all been personally involved with Maple Leaf Foods through their respective roles in academic research, marketing and communications. Now these PR leaders are combining forces to bring us a comprehensive overview of how Maple Leaf, and particularly CEO Michael McCain, showed courage and leadership in a time of extreme corporate crisis.

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Authentic Crisis Leadership and Reputation Management: Maple Leaf Foods and the 2008 Listeriosis Crisis Authentic Crisis Leadership and Reputation Management: Maple Leaf Foods and the 2008 Listeriosis Crisis Presentation Transcript