When many start exploring mobile marketing, it’s not uncommon for them to believe they need an app. Curt Prins will walk you through what to consider before you invest in what may turn out only to be a vanity app.

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3. Participation is required in this session.
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5. I entered the mobile world via the nonprofit world.
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6. Researching new fundraising tools led us also effectively engage more than
1,200 youth via SMS. Our use of QR codes allowed youth to print event
signage. In the end, our only mistake was not having a mobile web site.
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7. I translated that mobile experience into the political realm with the startup,
PoliMobile.
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8. Our SaaS platform provide a suite of mobile marketing tools for political
campaigns. A lateral move by Square forced us to put the startup in stasis for
the 2012 election cycle.
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9. Mobile is not exclusive to the realm of big business.
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10. In fact, mobile marketing is better suited for smaller businesses for these
reasons.
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11. Two years ago, guys liked this told you that you “needed to start ‘Tweatering.’”
Now they want the latest fad: a mobile app.
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12. Here’s what you tell them…followed by the three points.
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13. Smartphones do not have a deep enough reach across the US and far less
across the world. Is this true with your target market?
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14. No platform has dominance in the US market, and if you sell internationally,
these ratios radically change from country to country.
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15. There’s a lot of noise in the apps market. People are not likely to use any app
more than a few times. And the acquisition costs are exploding.
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16. If this doesn’t work, tell them there are free donuts in the breakroom and get
back to work.
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17. When considering mobile marketing, focus on the basics first.
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19. Mobile marketing is more than just apps. Let’s take a look at the tools.
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21. You can’t have mobile marketing without a mobile site. You should not have a
complex site; best to keep it simple. If you dread the politics of a main site,
create a microsite for the products under your management.
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26. And after you mastered all of these tools….
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27. Consider if you need to evolve into…mobile apps.
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28. Have questions? Feel free to call me at 612-326-4049 or connect with me at
email@curtprins.com.
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