Mobile &
Youth Engagement
Lisa Foote & Curt Prins
Unsummit | 26 June 2010
Biographies
Lisa Foote, President | MixMobi
• Innovation enthusiast
• Corporate refugee, VP at CapitalOne
Curt Prins, Exec...
What we’re covering
1) Research on youth & mobile phones
2) Talk toys & tools
3) Take a peak at our first campaign
4) Revi...
Research
• Youth’s lives are integrated with technology
• Over 78% have mobile phones (Pew Research)
• Guess the average t...
Mobile Toys & Tools
• First experimented “Toy”: FrontlineSMS
– Built for NGO’s in developing world
– Hardware based & rema...
First campaign
• Goals for the effort:
– Youth email and SMS list building
– Introduction to greater LGBT community
– “Gui...
First campaign
Mobile & Youth Engagement
Lisa Foote & Curt Prins | Unsummit 2010
70’s Sitcom Tune:
Mobile & Youth Engagement
Lisa Foote & Curt Prins | Unsummit 2010
“Who can turn the world on with her sm...
Mobile & Youth Engagement
Lisa Foote & Curt Prins | Unsummit 2010
First @#$%! campaign
• Faults were not technically based
• 13-21 year-olds not mobile—transportation-wise
• Our locations ...
Remedy
• Focus only on the area within Twin Cities—
Loring Park during Pride Weekend
• 7 Locations with easier hints
• Bee...
Results
• Over 250 participated—20% were adults
• 86% of the participants were new to D202
• Strengthened relationships
wi...
Open discussion
• How to implement do you best mobile in your
organization
• Understanding your audience
• What’s a fad?
•...
Questions?
Thank you!
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Mobile & Youth Engagement

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Mobile & Youth Engagement

  1. 1. Mobile & Youth Engagement Lisa Foote & Curt Prins Unsummit | 26 June 2010
  2. 2. Biographies Lisa Foote, President | MixMobi • Innovation enthusiast • Corporate refugee, VP at CapitalOne Curt Prins, Executive Director | District 202 • 16 Years in Technology Marketing & Nonprofits • D202 empowers LGBTA youth ages 13-21 • D202 earned a 2010 Dot.Org Award for leveraging technology to engage youth. Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  3. 3. What we’re covering 1) Research on youth & mobile phones 2) Talk toys & tools 3) Take a peak at our first campaign 4) Review @#$%! moment how we adapted 5) Results from the changes 6) Open discussion 7) Questions? Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  4. 4. Research • Youth’s lives are integrated with technology • Over 78% have mobile phones (Pew Research) • Guess the average teen SMS volume/month? • They send/receive 2,272 (NYT-AT&T) • Over 73% use Social Media (Pew) • Compared to 40% adults ages 30+ Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  5. 5. Mobile Toys & Tools • First experimented “Toy”: FrontlineSMS – Built for NGO’s in developing world – Hardware based & remarkably slow • Moved to SaaS Platform: MobileCause – Initially for text2give—Raised $15K – Added SMS Broadcasting Tools—built a list of 2K • Mobile Web Platform: MixMobi – Integrated for education – Later use for fundraising Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  6. 6. First campaign • Goals for the effort: – Youth email and SMS list building – Introduction to greater LGBT community – “Guinea pigging” youth for an adult version in Fall • Tools: – MobileCause for broadcast & list building – MixMobi for education & enrichment Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  7. 7. First campaign Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  8. 8. 70’s Sitcom Tune: Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010 “Who can turn the world on with her smile?” Text “MARYTYLERMOORE” to 27138 Text “MARYRICHARDS” to 27138
  9. 9. Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  10. 10. First @#$%! campaign • Faults were not technically based • 13-21 year-olds not mobile—transportation-wise • Our locations were in a circular path around Minneapolis/St. Paul • 13-21 year-olds need greater incentives to act • Keep it simple and brief Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  11. 11. Remedy • Focus only on the area within Twin Cities— Loring Park during Pride Weekend • 7 Locations with easier hints • Beefed up prize money • Invited general community to participate—sans prizes • Added other organizations to introduce youth to them Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  12. 12. Results • Over 250 participated—20% were adults • 86% of the participants were new to D202 • Strengthened relationships with key partners • Raised over $500 (unsolicited) • Recruited 20 new volunteers Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  13. 13. Open discussion • How to implement do you best mobile in your organization • Understanding your audience • What’s a fad? • What’s here to stay? • How do you integrate mobile into other efforts? Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  14. 14. Questions?
  15. 15. Thank you!
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