Mobile & Youth Engagement
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Mobile & Youth Engagement Presentation Transcript

  • 1. Mobile & Youth Engagement Lisa Foote & Curt Prins Unsummit | 26 June 2010
  • 2. Biographies Lisa Foote, President | MixMobi • Innovation enthusiast • Corporate refugee, VP at CapitalOne Curt Prins, Executive Director | District 202 • 16 Years in Technology Marketing & Nonprofits • D202 empowers LGBTA youth ages 13-21 • D202 earned a 2010 Dot.Org Award for leveraging technology to engage youth. Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  • 3. What we’re covering 1) Research on youth & mobile phones 2) Talk toys & tools 3) Take a peak at our first campaign 4) Review @#$%! moment how we adapted 5) Results from the changes 6) Open discussion 7) Questions? Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  • 4. Research • Youth’s lives are integrated with technology • Over 78% have mobile phones (Pew Research) • Guess the average teen SMS volume/month? • They send/receive 2,272 (NYT-AT&T) • Over 73% use Social Media (Pew) • Compared to 40% adults ages 30+ Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  • 5. Mobile Toys & Tools • First experimented “Toy”: FrontlineSMS – Built for NGO’s in developing world – Hardware based & remarkably slow • Moved to SaaS Platform: MobileCause – Initially for text2give—Raised $15K – Added SMS Broadcasting Tools—built a list of 2K • Mobile Web Platform: MixMobi – Integrated for education – Later use for fundraising Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  • 6. First campaign • Goals for the effort: – Youth email and SMS list building – Introduction to greater LGBT community – “Guinea pigging” youth for an adult version in Fall • Tools: – MobileCause for broadcast & list building – MixMobi for education & enrichment Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  • 7. First campaign Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  • 8. 70’s Sitcom Tune: Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010 “Who can turn the world on with her smile?” Text “MARYTYLERMOORE” to 27138 Text “MARYRICHARDS” to 27138
  • 9. Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  • 10. First @#$%! campaign • Faults were not technically based • 13-21 year-olds not mobile—transportation-wise • Our locations were in a circular path around Minneapolis/St. Paul • 13-21 year-olds need greater incentives to act • Keep it simple and brief Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  • 11. Remedy • Focus only on the area within Twin Cities— Loring Park during Pride Weekend • 7 Locations with easier hints • Beefed up prize money • Invited general community to participate—sans prizes • Added other organizations to introduce youth to them Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  • 12. Results • Over 250 participated—20% were adults • 86% of the participants were new to D202 • Strengthened relationships with key partners • Raised over $500 (unsolicited) • Recruited 20 new volunteers Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  • 13. Open discussion • How to implement do you best mobile in your organization • Understanding your audience • What’s a fad? • What’s here to stay? • How do you integrate mobile into other efforts? Mobile & Youth Engagement Lisa Foote & Curt Prins | Unsummit 2010
  • 14. Questions?
  • 15. Thank you!