Facebook for the B2B Professional

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Many consider Facebook as a strictly business-to-consumer opportunity. Bullshit. Facebook offers an number of benefits for B2B companies, marketers and professionals. And we'll discuss them.

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Facebook for the B2B Professional

  1. 1. Facebook for the B2B Professional A Frank Discussion Unsummit | 18 June 2011
  2. 2. #b2bfb#unsummit@curtprins
  3. 3. Me.
  4. 4. You.
  5. 5. Why?
  6. 6. Humbling Stats:1) Facebook has 500M active users • 3rd Largest Country in the World • 70% are outside the USA • 70 Languages are available • USA users ditching it, especially teens2) Average user has 130 “friends”3) Heavy average usage • 50% are on Facebook daily • Connected to 80 pages, groups & events • Create 90 pieces content/month • 700B minutes a month4) 50% Access it via mobile & 2x as active5) Install 20M apps/day Source: http://on.fb.me/kkZdy4
  7. 7. Opportunities:1) 500M Active Users • International reach • Limited marketing noise • eCommerce infant stage2) These users have… • Careers • Capital • Children3) Susceptibility • On it during leisure time (and at work) • Best ad targeting ever4) Others?
  8. 8. Problems:1) Personal/Professional lines blurring • Intergenerational trends • 18-hour work day • Multiple user accounts • Limiting self expression2) Integrations with Twitter & other SM • Less of a closed system • Dawn of security breaches3) Privacy issues • Moving target with Facebook updates • User agreement & policies largely unread4) Others?
  9. 9. Business Usage:1) Facebook promotional tools • Advertising • Sponsored Stories2) Groups & Pages • New channel of communications • Lead generation & nurturing • Customer/User engagement • Crisis communications3) External Integrations • “Like” Buttons • Blog/Twitter uploads4) Apps5) Others?
  10. 10. Promotional Tools:1) Advertising • Geo-targeting • Keyword driven • Rich Demographics • Your experience?2) Sponsored Stories • Leverage “friends” actions into promotions • Appears in news feeds & right column • Reeks of Promoted Tweets • 46% higher CTR: http://bit.ly/kgSawL • Your experience?
  11. 11. Groups & Pages:1) Groups • Largely passe – migration to Pages • Your experience?2) Pages • Still heavily B2C focused • B2B usage growing – both F500 & SMB • Updates appear in “friends” news feeds • Many use it as another megaphone • Best use it to create & nurture conversation • More casual; more human feel • Is FBML dead? • Great B2B from Hubspot: http://bit.ly/leun3l • Your experience?
  12. 12. Apps:1) B2C • Largely games or game related • Heavier women usage • Don’t send me a @#$&! Farmville invite2) B2B • Consider Android or iOS mobile app instead
  13. 13. Professional Usage:1) Job Prospecting? • Recruiters constantly posting opts • Anyone snag a gig?2) External Integrations • “Like” Buttons • Individual professional blog posts/Tweets3) Networking • Tabs on colleagues & friends • Prove your human – Nancy Lyon • Watch content • Your experience?4) Other ideas?
  14. 14. Questions?
  15. 15. Thank You! Curt Prinsemail@curprins.com | +1 612-326-4049 http://curtprins.com http://bit.ly/iYv1aI

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