Caterpillar

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Project for Mktg 3495.

Published in: Business, Technology

Caterpillar

  1. 1. Presented by: Anju, Carlos, Cassie, Lin,Rebecca, and Yuliang
  2. 2. • Early Growth• ExpansionPresented by Anju
  3. 3. Early Growth Started in 1883 in Stockton, California as"Stockton Wheel Company" Founded by the Holt Brother 1905- first major public contract, the SanFrancisco Cable Car 1909 opened a second plant in Peoria, Illinois Aided the US and their allies in WWI Merged with C.L. Best Tractor Company to fromCaterpillar Tractor Company in 1925
  4. 4. Expansion Headquarters moved to Peoria, Illinois After WWI, European nations became interestedin Caterpillar machinery Expansion to other countries, ex. India Led to the formation of different brands withinCaterpillar
  5. 5. References•Haney, D. (2006). Car ancestor finds new home -- caterpillar inc.history. Journal Star. (3).•History. Caterpillar website. Retrieved fromhttp://www.caterpillar.com/company/history on May 22, 2013.•Research and markets: Caterpillar Inc.: Company profile andSWOT analysis - 2012 highlights the major internal and externalfactors. (2012). Business Wire.•St. James Press ( 2004). Caterpillar Inc. history. InternationalDirectory of Company Histories, (63).
  6. 6. • Heavy Machinery• MiningEquipment• Rentals•Etc.Presented by Lin
  7. 7. Product & ServicesProduct Services Machines: the product lineconsists of more than 300machines Engines: High speeddiesel engines Electronics: Technologies,systems and componentsneeded to operate in theharshest environments Turbines: Mid-rangeindustrial gas turbines Replacement parts Castings: Caterpillar’sCast Metal Organization Maintenance & Support:Caterpillar dealerservice Training: CaterpillarUniversity Financing & Insurance:“The best financingsolution for yourbusiness.” Rentals
  8. 8. References•http://www.cat.com/cda/layout•http://global.factiva.com/ha/default.aspx•http://www.businessweek.com/articles/2013-05-16/caterpillars-doug-oberhelman-manufacturings-mouthpiece
  9. 9. • Mission Statement• Type of Structure• Board ofGovernors• CommitteesPresented by Rebecca
  10. 10. Mission Statement “Our mission is to enable economic growththrough infrastructure and energy development,and to provide solutions that support communitiesand protect the planet”
  11. 11. Type of Structure Tall, decentralized Power focused at the top, then spread out throughdealers at bottom Board of Governors Board of Directors Committees Audit Committee Compensation Committee Governance Committee Public Policy Committee
  12. 12. References•Caterpillar, (n.d) Retrieved May 24, 2013 fromhttp://www.caterpillar.com/company.
  13. 13. • Trends• ComparativeAnalysis• Ratio Analysis• OutlookPresented by Carlos
  14. 14. Trend Analysis
  15. 15. Comparative Analysis
  16. 16. Ratio AnalysisPerformance
  17. 17. Ratio AnalysisLiquidity
  18. 18. Ratio AnalysisPotential
  19. 19. Summary The purpose of this financial analysis is to assessan accurate picture of the financial situation ofCaterpillar, Inc. Based on the analysis performed we canconclude that Caterpillar is a solid corporation; itwas really affected by the economic crisis in2008. Beginning in 2010 the company started a plan torecover and by 2012 Caterpillar had records inrevenues and profits Invest your money with confidence.
  20. 20. References•Morningstar. (2013, April 22). Retrieved from Caterpillar Inc.:http://www.morningstar.com/earnings/earnings-call-transcript.aspx?t=CAT&region=USA&culture=en-us&pindex=4•Caterpillar. (2010). 2009 Year In Review: How We Win. Peoria:Caterpillar Public Release.•Caterpillar. (2011). 2010 Year In Review: Think Like YourCustomer. Peoria: Caterpillar Public Release.•Caterpillar. (2013). 2012 Year In Review: Rock Solid. Peoria:Caterpillar Public Release.•Robinson, T. R., Van Greuning, H., & Henry, E. (2012). InternationFinancial Statement Analysis. Hoboken: Wiley.
  21. 21. • General• ExternalPhilosophy• InternalPhilosophyPresented by Yuliang
  22. 22. Business Philosophy Caterpillar focus on its role in the worldwide, andCaterpillar never stop self evolving to be the bestin business. Caterpillar cooperate with local culture andgovernment. Caterpillar focus on safety in the workplace thanits profit.
  23. 23. Business Philosophy Caterpillar’s product development. Caterpillar’s 4 steps product creation process1. Strategy definition2. Product development3. Manufacturing execution4. Product support How does Caterpillar achieve high speed fortechnology development?
  24. 24. External Caterpillar’s relationships with society.1. Build good relationships with society, communities,and the government.2. Behave ethically to improve Caterpillar’s public image.3. Build foundation to support education, health care, andhuman services Caterpillar uses great products and services tohold customers’ loyalty. Pollution control.
  25. 25. Internal Caterpillar’s philosophy for its employees Caterpillar has more than 132,000 employeesover the world Caterpillar using “Worldwide Code of Conduct” asa guideline to rule its employees’ working actionsto be more ethical and safety. Caterpillar University is used to teach Caterpillar’semployees how to keep safe when they areworking.
  26. 26. • Methods• Management• MarketingStrategyPresented by Yuliang
  27. 27. Business Methods Caterpillar have two operating systems, one forCaterpillar and another for Caterpillar’s dealers. Caterpillar using Six Sigma and CaterpillarProduction System to control companysoperation. Caterpillar’s dealers using Dealer BusinessSystem for their day to day operations.
  28. 28.  In recent years, Caterpillar has established a newoperating system called Caterpillar EnterpriseSystem to control international business operation.Caterpillar Production System
  29. 29. Management Dealers are using Dealer Business System forsupply chain management. Four main modules for Caterpillar’s riskmanagement. Caterpillar’s corporate governance structure.
  30. 30. Marketing strategy New vision 2020 strategies:1. Improve products and services2. Achieve more advantage by improvingCaterpillar’s distribution system3. Build superior Caterpillar business model Caterpillar’s marketing strategy is to treat itscustomers like human beings Caterpillar’s global strategy is to provide differentproduct and service standard with its competitors.
  31. 31. References• www.caterpillar.com•http://en.wikipedia.org/wiki/Caterpillar_Inc.• http://studymode.com/essays/Caterpillar-Case-Analysis-963827.html•http://www.forbes.com/fdc/welcome_mjx.shtml
  32. 32. • About the Industry• Maintaining anEdge•Major Competitors• SWOT AnalysisPresented by Cassie
  33. 33. Competitive Analysis Industry Analysis Major industries served Staying Competitive Commitment to customers “The Big 8 Imperatives” Subsidiary Brands and Expansion Major Competitors Bobcat Company John Deere Liebherr Construction Equipment Co.
  34. 34. SWOT Analysis Strengths Strong brand identity Control of supply chain Weaknesses Highly dependent on demand in related industries Opportunities Green technologies Social media Threats Labor disputes Strong competition
  35. 35. References•Staff. (May 17, 2013). Caterpillar Reaches Settlement, Starts to Move On from RockyChinese Acquisition. Chicago Business Journal. Retrieved fromhttp://www.bizjournals.com.proxylib.csueastbay.edu/chicago/news/2013/05/17/caterpillar-reaches-settlement-starts.html•Engel, Jeff. (May 31, 2013). Caterpillar, USW Reach Tentative Agreement on SouthMilwaukee Labor Contract. The Business Journal. Retrieved fromhttp://www.bizjournals.com.proxylib.csueastbay.edu/milwaukee/news/2013/05/31/caterpillar-usw-reach-tentative.html•Engel, Jeff. (April 12, 2013). Bucyrus-Caterpillar Transition Proves Challenging Task. TheBusiness Journal. Retrieved fromhttp://www.bizjournals.com.proxylib.csueastbay.edu/milwaukee/print-edition/2013/04/12/bucyrus-caterpillar-transition-proves.html
  36. 36. • Innovations• Investments• Business Strategy•Future GrowthPresented by Rebecca
  37. 37. Innovations First to introduce steam and gas powered farmequipment Diesel-powered track-style tractors “Breakthrough solutions in turbo chargingtechnology, electronic controls, fuel systems,drive systems and more for the purpose ofenhancing our customers success”
  38. 38. Investments Buying other companies Consumer help
  39. 39. Business Strategy & FutureGrowth “Provide work environments, products, servicesand solutions that make efficient use of theworlds natural resources and reduceunnecessary impacts on communities, theenvironment and the economy” Green energy Continued innovation Consumer needs
  40. 40. References•Caterpillar, (n.d) Retrieved May 24, 2013 fromhttp://www.caterpillar.com/company.
  41. 41. Conclusion

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