Social Media for Thought Leadership

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How social media can be used for thought leadership. Outline of a presentation delivered at PR conferences in Singapore and Hong Kong

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  • Hi, Charle. Good Content for Thought Leader. Today, I see the Transformation of Thought Leader : On - line Consulting for CEO & SME's , about New Business Opportunity for SME's with Social Media / Next Level /. Best Regards, Sergey .
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  • - Understanding through listening
    - Relationships through conversations
    - Innovation through collaboration
    - Leads through recommendation
  • http://www.virgin.com/richard-branson/making-sustainable-fuel-a-commercial-reality
  • Social Media for Thought Leadership

    1. 1. SOCIAL MEDIA FOR THOUGHT LEADERSHIP SINGAPORE | July 2013Charlie Pownall | CPC & Associates Ltd CPC&
    2. 2. ‘business jargon for an entity that is recognized by peers for having innovative ideas’ Wikipedia CPC& Thought huh?
    3. 3. • To build credibility • To strengthen authority • To change opinion • To deepen relationships • To generate leads © 2015 CPC & Associates Ltd. All rights reserved 3 CPC& Thought leadership goals
    4. 4. CPC&
    5. 5. CPC&
    6. 6. CPC&
    7. 7. CPC&
    8. 8. Focus Insight Value Uniqueness Authenticity Commitment © 2015 CPC & Associates Ltd. All rights reserved 8 CPC& Thought leadership essentials
    9. 9. Understanding Relationships Innovation Leads © 2015 CPC & Associates Ltd. All rights reserved 9 CPC& Social media opportunities
    10. 10. 10 thought leadership principles for social media CPC&
    11. 11. #1Compelling CPC& 11
    12. 12. #2Resonant CPC& 12
    13. 13. #3Timely CPC& 13
    14. 14. #4Accessible CPC& 14
    15. 15. #5Visible CPC& 15
    16. 16. #6Bite-sized CPC& 16
    17. 17. #7Distributed CPC& 17
    18. 18. #8Attributable CPC& 18
    19. 19. #9Participatory CPC& 19
    20. 20. #10Open CPC& 20
    21. 21. 1. Compelling 2. Resonant 3. Timely 4. Accessible 5. Visible 6. Bite-sized 7. Distributed 8. Attributable 9. Participatory 10. Open © 2015 CPC & Associates Ltd. All rights reserved 21 CPC& Recap: 10 principles
    22. 22. QUESTIONS? COMMENTS? CPC&
    23. 23. 23 THANK YOU CPC & Associates 3/F Nam Wo Hong Building 148 Wing Lok Street Hong Kong cp@charliepownall.com +852 6013 6201 charliepownall.com @cpownall charliepownall.com© 2015 CPC & Associates Ltd. All rights reserved

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