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Social Media for Thought Leadership
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Social Media for Thought Leadership

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How social media can be used for thought leadership. Outline of a presentation delivered at PR conferences in Singapore and Hong Kong

How social media can be used for thought leadership. Outline of a presentation delivered at PR conferences in Singapore and Hong Kong

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http://www.ronsela.com 5620
http://www.scoop.it 816
http://charliepownall.wordpress.com 295
http://www.business2community.com 281
http://www.spundge.com 88
http://feedly.com 12
http://www.linkedin.com 12
http://bethkanter.wikispaces.com 9
http://ronsela.com 9
http://feeds.feedburner.com 7
http://news.google.com 5
http://www.feedspot.com 5
http://feedreader.com 4
https://twitter.com 3
http://bethkanter2.wikispaces.com 3
http://webcache.googleusercontent.com 2
http://www.google.com 2
https://www.google.ca 2
http://www.google.com.sg 2
http://www.newsblur.com 2
http://plus.url.google.com 2
https://hootsuite.scoop.it 2
http://my.iqtell.com 1
http://360phot0.com 1
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  • - Understanding through listening- Relationships through conversations-Innovation through collaboration- Leads through recommendation
  • http://www.virgin.com/richard-branson/making-sustainable-fuel-a-commercial-reality

Social Media for Thought Leadership Presentation Transcript

  • 1. SOCIAL MEDIA FOR THOUGHT LEADERSHIP Charlie Pownall Singapore - July 2013
  • 2. Thought huh? ‘business jargon for an entity that is recognized by peers for having innovative ideas’ Wikipedia
  • 3. Thought leadership goals ⁄ ⁄ ⁄ ⁄ ⁄ To build credibility To strengthen authority To change opinion To deepen relationships To generate leads
  • 4. Thought leadership essentials Focus Insight Value Uniqueness Authenticity Commitment
  • 5. Social media opportunities Understanding Relationships Innovation Leads
  • 6. 10 thought leadership principles for social media
  • 7. #1 Compelling
  • 8. #2 Resonant
  • 9. #3 Timely
  • 10. #4 Accessible http://www.youtube.com/watch?v=y8f1Ev5lCBE
  • 11. #5 Visible http://www.youtube.com/watch?v=L5Pxenw7UFA
  • 12. #6 Bite-sized
  • 13. #7 Distributed
  • 14. #8 Attributable
  • 15. #9 Participatory http://www.youtube.com/watch?v=NvEduHFMEng http://about.me/cpownall
  • 16. #10 Open
  • 17. Recap - 10 principles 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Compelling Resonant Timely Accessible Visible Bite-sized Distributed Attributable Participatory Open
  • 18. QUESTIONS? COMMENTS? SUGGESTIONS?
  • 19. CONNECT WITH ME: @cpownall charliepownall.com