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Social Media for Thought Leadership

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How social media can be used for thought leadership. Outline of a presentation delivered at PR conferences in Singapore and Hong Kong

How social media can be used for thought leadership. Outline of a presentation delivered at PR conferences in Singapore and Hong Kong

Published in Business , Technology
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  • Hi, Charle. Good Content for Thought Leader. Today, I see the Transformation of Thought Leader : On - line Consulting for CEO & SME's , about New Business Opportunity for SME's with Social Media / Next Level /. Best Regards, Sergey .
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  • - Understanding through listening
    - Relationships through conversations
    - Innovation through collaboration
    - Leads through recommendation
  • http://www.virgin.com/richard-branson/making-sustainable-fuel-a-commercial-reality

Transcript

  • 1. SOCIAL MEDIA FOR THOUGHT LEADERSHIP @cpownall | charliepownall.com SINGAPORE| July 2013
  • 2. ‘business jargon for an entity that is recognized by peers for having innovative ideas’ Wikipedia Thought huh? © CPC & Associates 2
  • 3. Thought leadership goals ⁄ To build credibility ⁄ To strengthen authority ⁄ To change opinion ⁄ To deepen relationships ⁄ To generate leads © CPC & Associates 3
  • 4. © CPC & Associates 4
  • 5. © CPC & Associates 5
  • 6. © CPC & Associates 6
  • 7. © CPC & Associates 7
  • 8. Thought leadership essentials Focus Insight Value Uniqueness Authenticity Commitment © CPC & Associates 8
  • 9. Social media opportunities Understanding Relationships Innovation Leads © CPC & Associates 9
  • 10. 10 thought leadership principles for social media © CPC & Associates 10
  • 11. #1 Compelling © CPC & Associates 11
  • 12. #2 Resonant © CPC & Associates 12
  • 13. #3 Timely © CPC & Associates 13
  • 14. #4 Accessible http://www.youtube.com/watch?v=y8f1Ev5lCBE © CPC & Associates 14
  • 15. #5 Visible http://www.youtube.com/watch?v=L5Pxenw7UFA © CPC & Associates 15
  • 16. #6 Bite-sized © CPC & Associates 16
  • 17. #7 Distributed © CPC & Associates 17
  • 18. #8 Attributable © CPC & Associates 18
  • 19. #9 Participatory http://www.youtube.com/watch?v=NvEduHFMEng © CPC & Associates 19
  • 20. #10 Open © CPC & Associates 20
  • 21. Recap - 10 principles 1. Compelling 2. Resonant 3. Timely 4. Accessible 5. Visible 6. Bite-sized 7. Distributed 8. Attributable 9. Participatory 10. Open © CPC & Associates 21
  • 22. QUESTIONS? © CPC & Associates 22
  • 23. CONNECT WITH ME: @cpownall charliepownall.com © CPC & Associates 23